• 한국의류산업학회지
• /
• 제15권1호
• /
• pp.46-56
• /
• 2013

This study categorizes online fashion shopping malls according to consumer store patronage behavior as well as classifies consumer groups by online shopping mall patronage to understand the unique characteristics in each phases of purchase. A quantitative survey was conducted using 487 questionnaires from women in their 20s and 30s. The data were analyzed using frequency analysis, cross-tabulations, factor analysis, T-test, ANOVA, cluster analysis, and ${\chi}^2$-test. The findings of this study are as follows. First, online shopping malls were classified into three types of 'integrated mall', 'open market' and 'specialized fashion mall'. Second, based on one of the three types of categorization consumer groups patronizing each type turned out as follows: integrated mall patrons (141, 28.95%), open market patrons (226, 46.41%) and the specialized mall patrons (119, 24.64%). Third, the characteristics of each group had significant differences according to clothing shopping orientation, information search, shopping mall behavior, spending on online shopping, and e-loyalty.

• 한국통신학회논문지
• /
• 제31권5B호
• /
• pp.405-412
• /
• 2006

게임 분야에서 온라인 게임은 높은 게임성과 안정적인 수익 모델로 인하여 많은 수가 개발되어 왔다. 특히, MMORPG는 게임의 특성상 많은 수의 사용자가 게임 서버에 접속하여 실시간으로 게임 서비스를 이용하게 된다. 따라서 게임 서버의 안정성은 매우 중요한 요소가 되므로 온라인 게임 개발 시에 장기간의 베타테스트를 통하여 게임 서버의 안정성을 실험하게 된다. 이러한 테스트는 많은 시간과 비용이 요구되는 과정이지만 반드시 필요한 과정이기도 하다. 본 논문은 온라인 게임의 서버를 테스트하기 위한 방법에 관한 것이다. 본 논문에서 제안된 시스템은 가상의 게임 클라이언트와 이들을 관리하는 에이전트를 이용하여 게임 서버를 자동으로 테스트할 수 있다. 제안된 방법을 온라인 게임 콘텐츠에 적용하여 다수의 동시 접속자 환경 하에서의 서버 성능 및 게임 관련 데이터를 효과적으로 모니터링 할 수 있음을 보였다.

• 동아시아경상학회지
• /
• 제10권2호
• /
• pp.19-30
• /
• 2022

Purpose - The research aims to explore the ability of the combination of the Technology Acceptance Model (TAM) and Theory of Reasoned Action (TRA) to predict and explain the online shopping intention of Vietnamese consumers. The findings of this study provide empirical results to assess the factors influencing behavioural intention in the E-commerce field. Research design, data, and methodology - The research approach of this study is quantitative. The data was collected from 214 respondents on e-commerce platforms. The collected data will then be analyzed to test the proposed hypothesis in this study. Multiple Regression Analysis and Simple Linear Regression are employed to test the hypothesis. Result - Perceived benefits, Perceived risk reduction, and trust positively influence Attitude toward using Ecommerce. There is a positive relationship between Subjective norms and Behavioural intention to shop online. There is a positive relationship between Attitude toward using E-commerce and Behavioural intention to shop online. Conclusion - This study is based on the Theory of Reasoned Action (TRA) model and the Technology Acceptance Model (TAM) to explore the factors influencing the online shopping intention of Vietnamese consumers. Besides, this paper contributes to the managerial implications for E-commerce managers and policymakers to promote E-commerce among Vietnamese consumers.

• Journal of Information Technology Applications and Management
• /
• 제12권1호
• /
• pp.69-90
• /
• 2005

Online community as a business model has gotten much attention in online market. And it has been recognized as an increasingly important tool for better understanding and relationships with customers. Thus, There are needs for conducting researches, such as those being performed in social psychology area. Due to the lack of current researches on online community, variables that have been considered in social science and factors in relationship marketing are adopted in this study. The primary purpose of this research is to develop and test a model that explains the process of how sense of online community through relationship quality influences customer loyalty. The major findings of this study are as follows: First, sense of online community was found to have a positive influence on relationship quality. Second, relationship quality was found to have a strong positive effect on customer loyalty. Finally, relationship quality was found to have a mediation effect between the sense of online community and the customer loyalty. Implications of these findings are discussed for researchers and practitioners.

• 패션비즈니스
• /
• 제12권6호
• /
• pp.124-137
• /
• 2008

The present study was implemented to understand high school girls' buying patterns of fashion products at online and offline shopping malls; and to obtain the information needed for the development of online and offline mall marketing strategies that are differentiated from each other. The study was conducted through a descriptive survey method using questionnaires. The sample consisted of 242 girls from four high schools located in Seoul. Descriptive statistics, cross-tabulation and a paired t-test were used for the analysis of the data. Results are as follows: First, most of the high school girls (82.2%) had experience of purchasing fashion products at online shopping malls. And, those who have purchasing experience at online shopping malls, compared to those who do not have such purchasing experience, showed a higher purchasing intension at online shopping malls. Second, both the degree of pre-purchase searching and ongoing searching was higher in online shopping than in offline shopping. Third, the quality of material, place produced, brand name, and store atmosphere/type were considered more in offline shopping than in online shopping. Shopping convenience and information service about the products were considered more in online shopping than in offline shopping. Fourth, the purchasing frequency of underwear and hair accessaries was higher at offline stores than online shopping malls, but the purchasing frequency of bags was higher in online stores than offline stores. When the differences between the purchasing patterns at online shopping malls and offline stores are considered carefully, marketing activities would be more effective.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권8호
• /
• pp.723-733
• /
• 2020

The study investigates the effects of online instructional facilitator's qualities on student performance of online class activities. The study explores the roles of instructional facilitators who may influence student performance of online class activities and their academic achievement. The study employs a set of aggregated data from 1,362 subjects and 10 facilitators who participated in multiple online classes. The results of independent samples t-test reveal that the student performance in online classes has no association with facilitators' educational background or academic degree, as well as demographic characteristics, student evaluation records and instructional achievement. The results of multiple regression analysis show that the facilitator engagement has a positive relation to the enhancement of student interaction, reading discussion messages, and the quality of discussion messages in online discussions. The results of correlation analysis show that the facilitator engagement has a positive impact on both increasing the number of reading discussion messages and enhancing the quality of discussion messages. The facilitator engagement increases the quantity of reading discussion postings and enhances the quality of discussion messages, which would be a substantial contribution to student performance by facilitators. The findings suggest that student performance and academic achievement in online classes are not independent of facilitator engagement.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2006년도 제37회 하계학술대회 논문집 A
• /
• pp.48-49
• /
• 2006

Recently, Importance of Generator's Active/Reactive Power Control Capability is highly emphasized for prevention of Large Blackout. Especially, Generator's frequency Response Capability is important to the Power System Frequency Stability. This paper deals with the Development & Implementation of Each Generator Frequency Response Capability Test via the Injection of Artificial Frequency to the Online Generator. Actual On-line Generator's frequency Response Test was successfully implemented to 13 Generator having various fuel source.

• 한국의류학회지
• /
• 제31권8호
• /
• pp.1157-1167
• /
• 2007

Internet communications have provoked new forms of online word-of-mouth(WOM) communication and it has become more powerful. At this point, this study analyses the effects of information characteristics(direction, consensus) of online WOM. Especially, quasi-experiment can systematically manipulate the direction and the consensus of online WOM information and it perceived the difference in the effects in this study. Female consumers who have purchased clothing at online shopping mall in past 6 months participated in the experiment by completing 4 type questionnaires(N=600). Data are analyzed using Cronbach's ${\alpha}$, t-test, one way ANOVA, two-way ANOVA, Duncan's multiple range test. The Results of this study are as follows: (1) The direction of online WOM information significantly influences consumer's reliability of information, attitude, and purchase intentions. These effects are more significant when negative WOM information than positive information and two-sided information was given. (2) Though there is the difference in reliability of information, the consensus of online WOM information does not have influences on consumer's attitude and purchase intentions. (3) Consumer's clothing involvement is related to WOM information searching. The highly involved consumer is more effected by online WOM information than the lowly one.

• 무역학회지
• /
• 제47권3호
• /
• pp.93-110
• /
• 2022

This study aims to develop online convention service quality and examine the effect of online convention service quality on re-participation intention in the same convention and other types of online conventions. Based on an extensive literature review, the study chose five main factors of online convention service quality: human service, program service, platform service, platform aesthetics, and interaction. A total of 284 data were collected from online convention participants from July 26 to August 6, 2021. For the hypotheses test, multiple regression analysis was used. As a result, interaction and program service quality had positive effects on re-participation intention in the same convention, but except for platform aesthetic, all factors positively affected re-participation intention in other types of online conventions. This study also found that online service quality factors are more helpful in predicting the intention of re-participation in other types of online conventions rather than re-participation in the same convention. Based on the results, theoretical and practical implications were discussed

• Journal of Information Technology Applications and Management
• /
• 제17권3호
• /
• pp.43-56
• /
• 2010

Completely Automated Public Turing test to tell Computers and Humans Apart or CAPTCHA has received remarkable attention. Deciphering distorted texts is still a human task. The current CAPTCHA mainly requires users to read English alphabets. As such, Thai CAPTCHA may be the choice for Thai online practitioners. However, no published work has examined how Thai online practitioners perceive CAPTCHA. This study thus attempts to fill this void. Based on the 112 number of usable online questionnaire submission, Thai online practitioners are all aware of CAPTCHA. Also, nine out of ten samples identified correctly the prime benefits of CAPTCHA. Using exploratory factor analysis, their attitude towards CAPTCHA was classified into two dimensions. They perceived (1) drawback of general CAPTCHA and (2) feasibility of Thai CAPTCHA. In addition to extending our insight into application of CAPTCHA, policy-makers responsible for electronic commerce in Thailand could initiate plans in response to Thai online practitioners' perception.