• 한국콘텐츠학회지
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• 제15권3호
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• pp.40-47
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• 2017

• 한국의류학회지
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• 제33권7호
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• pp.1074-1085
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• 2009

This study compares the benefits for online clothing purchases between Korean and U.S. consumers. A total of 464 usable questionnaires were obtained from respondents who resided in Korea (n=253) and the United States (n=21l). Data were analyzed by descriptive statistics, factor analysis, and MANOVA. For online clothing purchases, the benefit consisted of five factors: product attribute, transaction services, security, country of origin, and brand symbolism. Results showed that the main effect of nationality and gender on the benefit factors were significant; there was an effect of nationality on product attributes, transaction services, and country of origin. Compared with Korean consumer, U.S. consumers were more likely to consider the benefits of product attributes, transaction services, and country of origin for clothing in online purchases. In addition, there was a gender difference in benefit factors of product attributes, transaction services, country of origin, and brand symbolism. Females were more likely than males to consider the benefits for clothing in online purchases. An interaction effect of nationality and gender was not significant in online purchases for clothing. The managerial implications are discussed for global fashion marketing across the countries.

• International Journal of Internet, Broadcasting and Communication
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• 제15권4호
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• pp.1-8
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• 2023

This paper analyzes the trends of identification proofing services(PIPSs) to identify and authenticate users online and proposes a method to improve PIPS based on alternative means of resident registration numbers in Korea. Digital identity proofing services play an important role in modern society, but there are some problems. Since they handle sensitive personal information, there is a risk of information leakage, hacking, or inappropriate access. Additionally, online service providers may incur additional costs by applying different PIPSs, which results in online service users bearing the costs. In particular, in these days of globalization, different PIPSs are being used in various countries, which can cause difficulties in international activities due to lack of global consistency. Overseas online PIPSs include expansion of biometric authentication, increase in mobile identity proofing, and distributed identity proofing using blockchain. This paper analyzes the trend of PIPSs that prove themselves when identifying users of online services in non-face-to-face overseas situations, and proposes improvements by comparing them with alternative means of Korean resident registration numbers. Through the proposed method, it will be possible to strengthen the safety of Korea's PIPS and expand the provision of more reliable identification services.

• 동아시아경상학회지
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• 제9권4호
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• pp.113-129
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• 2021

Purpose -This study was based on the TAM and the trust of Bangladeshi in social impact, privacy and security, compatibility, perceived-ease of use, and perceived-usefulness. The purpose of this study is to investigate how these variables affect the acceptance of online banking. Research design, data, and methodology - Internet survey was conducted for individuals who had experience in using the online banking service, and those who have no experience in online banking were excluded from the analysis. The questionnaire was distributed to Bangladesh respectively, and data were collected. Result - Trust is the variable that has the greatest influence on the adaption of online banking service. Perceived-usefulness was found to have a important effect on individuals' behavioral-intention towards the adopting of online Banking services in Bangladesh. It was also found that compatibility, privacy and security were important predictors. Conclusion - The TAM model, which explains individual behavioral intentions toward adopting online banking services in Bangladesh, is sufficiently applicable. Perceived ease of use found an important predictor of trust. Evidently, the current conclusions provide empirical evidence that customers would be more willing to adopt online banking services if they find it useful and reliable. Another very important constructive correlation between trust and perceived-usefulness, suggesting that consumers who realize that online banking is safe and useful.

• 한국콘텐츠학회논문지
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• 제22권4호
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• pp.172-181
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• 2022

본 연구는 온라인으로 화훼를 구매하는 환경의 변화 속에서 밀레니얼 세대의 화훼서비스에 대한 디자인 니즈를 알아보고자 한다. 이를 위해 먼저 밀레니얼 세대의 소비성향과 온라인 화훼구매 경향을 알아보았다. 그리고 꽃다발 제품을 중심으로 온라인 화훼상품 서비스인 화훼 배달 전문쇼핑몰과 화훼시장의 새로운 트렌드인 화훼 정기 구독 서비스의 시장 현황을 조사하였다. 이를 바탕으로 온라인 화훼서비스 개선을 위한 설문조사를 실시하였다. 조사 결과 밀레니얼 세대는 브랜드화된 화훼제품을 구매하길 원하고 친환경 화훼제품에 대한 선호가 높으며, 화훼디자인에 대한 개방성이 강한 것으로 나타났다. 또한 밀레니얼 세대는 현재 화훼 배달 전문쇼핑몰에서 주로 판매하는 크고 화려한 장미류의 디자인보다는 크고 작은 꽃이 섞인 자연스러운 품종의 꽃다발 디자인을 남녀 모두 선호하는 것으로 나타났다. 따라서 본 연구를 통해 밀레니얼 소비자의 니즈에 맞는 온라인 화훼서비스디자인이 개선되어 화훼구매가 활성화되고 새로운 온라인 화훼서비스 디자인 연구로 확장되는 계기가 되길 바란다.

• 한국경영과학회지
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• 제31권3호
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• pp.53-62
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• 2006

Many information providers in the electronic market struggle to attain revenue from their information goods including contents or other services and they tend to charge for their contents or services since they are confronted with difficulties in attaining revenue from online advertising. This study examines why they begin to charge for their contents or services and explores Pricing strategies for their contents. Also, this paper explores business strategies when conventional offline contents firms enter the online contents market and draws some implications for the condition of entry of offline contents providers into the online market.

• 한국도서관정보학회지
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• 제51권4호
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• pp.185-210
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• 2020

도서관은 코로나 19와 같은 예기치 못한 위기에 직면하게 되었으며, 이에 대한 대응 전략으로 비대면 온라인서비스를 강화하였다. 이에 본 연구에서는 급격하게 변화하는 외부환경 변화와 현재의 위기를 극복하기 위한 방안을 제시하고자 하였다. 이를 위해 통합사이트로 서비스되는 공공도서관 288개관의 홈페이지를 대상으로 자료검색과 전자도서관, 도서관서비스, 문화행사, 열린공간에 대한 운영 현황을 조사하였으며, 분석 및 파악하였다. 이를 기반으로 공공도서관의 온라인서비스가 포스트 코로나 시대에 어떠한 의미를 지니며 시사점은 무엇인지를 파악하였다. 그 결과, 첫째, 비대면 문화의 확산에 따른 온라인 자료검색 서비스 이용률 증가, 둘째, 전자도서관의 서비스 확대, 셋째, 비대면, 온라인 서비스 다양화, 넷째, 온라인 문화행사 서비스 확대, 다섯째, 열린공간 서비스 다양화, 여섯째, 출입 기반 무인 대출반납 인공지능 시스템 도입과 일곱째, VR, AR 및 MR을 통한 체험형 문화 지원 서비스 및 교육 콘텐츠 확대를 제안하였다. 향후, 타 관종의 도서관에서 이루어지는 온라인서비스 현황과 코로나 시대의 도서관 서비스 유형과 사례연구를 통하여 앞으로의 도서관 비대면 서비스 방향을 모색하는 연구가 진행되어야 할 것으로 보인다.

• 정보화정책
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• 제31권2호
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• pp.105-132
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• 2024

본 연구는 온라인 콘텐츠 구독 서비스 이용에 영향을 미치는 요인을 알아보기 위한 실증 연구이다. 온라인 콘텐츠 구독 서비스가 일상생활과 밀접한 다양한 분야로 확대되고 있는 상황에서 이용자의 어떠한 특성이 온라인 구독 서비스 이용에 영향을 미치는지 알아보고자 한다. 본 연구에서는 종속변수를 현재 구독하고 있는 온라인 콘텐츠 구독 서비스 개수로 설정하였고, 독립변수를 과시적 제품 구매 성향, 성격 유형, 온라인 콘텐츠 이용 경험 여부, 디지털 리터러시로 설정하였다. 또한, 통제변수로는 인구사회학적 특성(성별, 연령, 최종학력, 개인 월평균 소득, 가구원 수)과 디지털 기기(휴대폰, 태블릿, 데스크탑, 노트북, TV) 보유여부를 설정하였다. 본 연구에서는 정보통신정책연구원(KISDI)의 2022년 한국미디어패널조사 데이터를 활용하여 토빗(Tobit) 회귀분석을 실시하였다. 연구결과, 디지털 리터러시, 성격유형 중 조화성과 친화성, 온라인 콘텐츠 이용 경험은 온라인 콘텐츠 구독 서비스 이용에 유의미한 영향을 미치는 것으로 나타났다. 그러나 이용자의 과시적 제품 구매 성향과 성격유형 중 개방성과 외향성은 온라인 콘텐츠 구독 서비스 이용에 유의미한 영향을 미치지 않았다. 구체적으로 온라인 뉴스/잡지/E-book, 음악, 교육동영상 콘텐츠의 이용 경험과 디지털 리터러시는 온라인 구독 서비스 이용에 긍정적인 영향을 미치는 것으로 나타났으며, 온라인 게임 콘텐츠 이용 경험과 성격유형 중 친화성과 조화성은 부정적인 영향을 미치는 것으로 나타났다.

• 경영과정보연구
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• 제27권
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• pp.1-30
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• 2008

The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decision$\sim$makers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Self$\sim$efficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

• Journal of Information Science Theory and Practice
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• 제6권1호
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• pp.45-64
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• 2018

The global information economy is transforming the way people connect with each other, learn new things, and contribute to the knowledge society. With the online platform, library services have also expanded beyond face to face interaction. Although studies of virtual reference services have been made in different parts of the world, a case study discussing various forms of online reference engagement in Kazakhstan has not been written. While most of the theories on connectivism emphasize the context of instruction, the researchers of this paper discussed the tenets as they relate to online engagement. Applying the theory of connectivism, this paper explores through a mixed method the use of various online platforms to enhance engagement connecting library users to information. Findings revealed that differences in patterns of interactions as to platforms, types of queries, and users reveal that students, faculty, and other members of the academic community served by the library have various preferences for communication. The case study further showed that respondents have not maximized the use of VLS but interest in using both synchronous and asynchronous services is clear. Finding connections between sources of information, creating useful information patterns, is essential in learning. Amplifying awareness on the use of VLS giving emphasis to the unique features of each service is useful in order to enable students to see how this platform facilitates learning.