• 제목/요약/키워드: online satisfaction

검색결과 1,391건 처리시간 0.028초

10대와 20대의 셀러브리티 패션 핫 아이템 구매영향요인 비교 (Comparison of Influencing Factors on Purchase of Celebrity Fashion Hot Items in Teens and Twenties)

  • 지혜경
    • 한국의류산업학회지
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    • 제21권2호
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    • pp.151-162
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    • 2019
  • This study identifies influential factors in regards to the purchase of celebrity fashion hot items and compares these factors in the age groups of teens and twenties. This study surveyed male and female consumers aged 10-20 years old for empirical analysis in July 2018. The study surveyed 322 consumers selected through online convenience sampling. Data were analyzed using SPSS for Windows 19.0, descriptive statistics, reliability analysis, ${\chi}^2$ analysis, regression analysis, ANOVA analysis, Duncan test, and t-test. The results were as follows. First, 87.6% of consumer have purchased celebrity fashion hot items more than once. In particular, female consumers in their 20s with a high fashion product expenditure tend to purchase more celebrity fashion hot items. Clothes and shoes were purchased more by 10-year-old males, shoes for males in their 20s, accessories for 10-year-old females female, and bags and accessories for female in their 20s. Second, there were no significant differences for those aged 10-20 years old in purchase satisfaction for celebrity fashion hot items according to age, gender, income, and fashion product expenditure. Consumers' awareness on corporate marketing intention to celebrity fashion hot items was higher among women in their 20s than men in their teens and twenties; in addition, the expenditure on fashion products also increased. Third, factors affecting the purchase of celebrity fashion hot items among teens and twenties were different according to age and gender. A higher need for identification for teenage male resulted in: lower media dependency, higher product involvement, fashion conformity, fashion innovativeness for 20s males, higher product involvement for 10s and 20s females, increased intention to purchase tended. This study provides consumer information and fashion item information that can be utilized in advertisement and promotion strategies for fashion companies that seek to perform celebrity marketing strategies that target consumers aged 10-20 years old.

공공도서관에 대한 지역주민들의 인식과 요구 분석 - 대전지역 공공도서관 이용자 및 비이용자를 중심으로 - (Citizens' Perception, Demands and Expectations of their Public Library Services in Daejeon)

  • 정유경;박성희;권선영;김보일;구정화
    • 한국문헌정보학회지
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    • 제55권3호
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    • pp.239-258
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    • 2021
  • 본 연구는 대전광역시 시민들을 대상으로 대전 대표도서관과 공공도서관 시설 및 서비스에 대한 인식과 요구를 조사하는 것을 목적으로 한다. 급변하는 사회 및 기술 환경의 도전에 대응하기 위해 대전지역 공공도서관 및 대표도서관의 중장기 발전계획을 세우기 위한 기초 작업으로 대전지역의 특성을 조사하고, 대전 시민들을 대상으로 도서관 인식 및 요구사항을 조사·분석하였다. 대전광역시의 권역별 인구비례 할당을 통한 오프라인 설문조사와 지역대표도서관의 홈페이지를 통한 온라인 설문조사를 시행하였으며, 1,383명의 응답을 수집하여 이를 통계 분석하였다. 대전지역 공공도서관에 대한 인식과 현단계 서비스 및 시설에 대한 만족 및 불만족 사항을 조사하고 이용행태를 분석하였고, 대표도서관인 한밭도서관의 서비스와 시설에 대한 평가와 개선 및 요구사항 또한 분석하였다. 기존 도서관에 대한 불만사항 또는 비이용 요인과 요구사항에 기반하여 향후 도서관의 발전 방향과 전략을 세우기 위한 시사점을 도출하고 개선 및 계획 방향을 제언하였다.

간호대학생의 가상현실 시뮬레이션 실습 경험 (The Experiences of Virtual Reality-based Simulation in Nursing Students)

  • 이순희;정승은
    • 문화기술의 융합
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    • 제7권1호
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    • pp.151-161
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    • 2021
  • 본 연구는 간호대학생의 가상현실 기반 시뮬레이션 실습 경험을 이해하기 위한 기술적 질적 연구이다. 연구는 일개 대학의 간호학과 3학년 학생으로 '성인간호학 I, II'를 수강하면서 가상현실 기반 시뮬레이션 실습을 시행한 53명을 대상으로 하였다. 자료는 학생들이 익명으로 작성한 성찰일지를 내용분석법을 사용하여 분석하였다. 분석 결과 5개의 주제범주와 12개의 하위범주로 분류되었으며, 5개의 주제범주는 "필요한 간호역량을 깨달음", "지식이 확장됨", "심리적으로 안전함을 느낌", "문제 중심으로 사고함", "만족감을 얻음"으로 나타났다. 이는 가상현실 온라인 실습이 안전한 실습 환경에서 사고와 지식을 확장시키는 긍정적인 효과를 가져올 수 있음을 시사하고 있으므로 가상현실 실습을 위한 다양한 컨텐츠 개발이 필요하다.

텍스트마이닝을 이용한 미용성형 주요 요인에 관한 연구 (A Text Mining Approach to the Analysis of Key Factors for Cosmetic Plastic Surgery)

  • 이소현;손새아;김희웅
    • 지식경영연구
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    • 제20권1호
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    • pp.45-75
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    • 2019
  • Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

The Influence of Dental Hygiene Student's Communication Ability and Conflict Management Types on Adaptation to College Life

  • Shin, Myong-Suk;Han, Ji-Hyoung;Hwang, Ji-Min
    • 치위생과학회지
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    • 제21권1호
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    • pp.19-27
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    • 2021
  • Background: The purpose of this study was to investigate the effects of dental hygiene students' communication ability and conflict management types on adaptation to college life improve adaptation to college life and to suggest strategies to play a role as a professional dental hygienist in clinical practice. Methods: The subjects of this study were selected by random sample extraction of dental hygiene students from two colleges in Gyeonggi and one Chungcheong area. The survey was conducted online for dental hygiene students from July 20 to October 31, 2020. In order to comply with research ethics, this study was investigated with the consent of the subjects. The sample was analyzed for the final 351. Results: Dental hygiene students' communication ability was 3.74 points, conflict management types was 3.01 points, and adaptation to college life was 3.30 points. In the type of conflict management according to the general characteristics, the problem-solving method, the avoidance method, the compromise method, and the concession method showed statistically significant differences in major satisfaction. Among the types of conflict management, the highest positive correlation (r=0.613) was shown in the relationship between the problem-solving method and the compromise method. Factors influencing the adaptation to college life were concentration, forced method, self-disclosure, conversational coherence, and social relaxation. Conclusion: This study is significant in that it derives sub-areas of communication ability and conflict management types that influence adaptation to college life. In the future, there is a need to improve the quality of dental hygienists by continuously conducting research on the types of conflict management targeting dental hygienists, and responding more proactively and actively to conflict situations in the clinical field.

Relationship between Career Success Perception and Protean Career Management Behavior in Clinical Dental Hygienists

  • Park, Soo-Auk;Cho, Young-Sik
    • 치위생과학회지
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    • 제21권1호
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    • pp.28-37
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    • 2021
  • Background: Career success is the psychological achievement associated with an individual's work. Protean career management behavior is the behavior of managing individual careers in order to achieve individual career goals. The purpose of this study was to clarify the career success of dental hygienists as perceived by clinical dental hygienists and to compare the relationship between career success and protean career management behavior. Methods: Nationwide convenience samples of clinical dental hygienists were obtained; 354 people were surveyed online, and the data of 350 people were finally analyzed. The perception of career success of dental hygienists was assessed using a multiple response method. T-test, ANOVA, and χ2 tests were performed to investigate the differences and relationships between protean career management behavior and career success according to the general characteristics. Results: Career success was recognized by clinical dental hygienists as "income", "work proficiency", "patient consultation", "self-satisfaction", and "recognition by superiors" in order. There were significant differences in protean career management behavior according to general characteristics (p<0.05). Higher career management behavior was common in those higher in age, in married participants, in those with higher educational background, and in those with a higher career, better position, and more job change experience (p<0.05). Among the variables of career success perceived by clinical dental hygienists, "work proficiency" had a significant effect on "career management behavior" (p<0.05). "Work proficiency" and "recognition by superiors" were significant in "protean technological development behavior," and they also influenced actual behavior (p<0.05). Conclusion: The relationship between dental hygienists' career success and protean career management behavior was clarified. Dental hygienists performed career management behaviors to develop work ability and skills. In addition, the relationship between career management behavior and long-term employment was confirmed.

시대적 변화에 따른 경제·금융전문도서관 발전 방향 모색에 관한 연구 - 한국은행 도서관을 중심으로 - (A Study on Establishment of Mid- to Long-Term Comprehensive Development Plan for the Bank of Korea Library)

  • 노영희;고재민;장인호;노지윤
    • 한국도서관정보학회지
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    • 제52권2호
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    • pp.65-84
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    • 2021
  • 본 연구는 국내에 경제·금융전문도서관을 대표하는 한국은행 도서관의 전반적인 운영현황 분석과 이용자 만족도 및 수요를 조사하고, 더불어 국내외 주요 도서관의 외부환경 변화에 따른 대응사례 조사하여 향후 경제·금융전문도서관의 발전 방향을 제안하고자 하였다. 이를 위해 국내외 주요 도서관 외부환경 변화 사례조사, 이용자 설문조사 등을 진행하였다. 그 결과, 향후 과제로 미래지향적 최첨단 도서관으로의 강화에는 스마트 시스템 도입, 일부 도서관 서비스의 로봇화, 시대상을 반영한 비대면 서비스 대응공간 등을, 경제금융인을 위한 특화된 서비스 제공에는 빅데이터 분석서비스 도입, 이용자 맞춤형 시스템 강화, SNS 커뮤니케이션 활성화 등을 제시하였다. 국내외 경제·금융 도서관과 협력 네트워크 구축으로는 클라우드 서비스, 유관기관 간 협력사업 유지 및 확대, 공유체계를 통한 국가 지식정보 망라적 수집 등을, 마지막으로 전문성 강화를 위한 정보서비스를 위해 특성화 장서 개발, 온라인을 활용한 참고 및 연구지원 서비스 확대, 발간물 원문 DB 구축 및 제공을 제안하였다.

간호대학생의 Virtual 시뮬레이션 실습 및 High fidelity 시뮬레이션 실습교육 경험 분석: 혼합연구방법 적용 (Analysis of the virtual simulation practice and high fidelity simulation practice training experience of nursing students: A mixed-methods study)

  • 이은혜;류소영
    • 한국간호교육학회지
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    • 제27권3호
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    • pp.227-239
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    • 2021
  • Purpose: This study used an exploratory sequential approach (mixed methods) design to explore essential meaning through comparing and analyzing the experiences of nursing students in virtual simulation practice and high fidelity simulation practice education in parallel. Methods: The study participants were 20 nursing students, and data were collected through focus group meetings from July 17 to August 5, 2020, and via online quantitative data from November 10 to November 15, 2020. The qualitative data were analyzed using Giorgi's phenomenological method, and the quantitative data were analyzed using descriptive statistics, the Mann-Whitney U test, Kruskal-Wallis H test analysis of variance and Spearman's ρ correlation. Results: The comparison between the two simulation training experiences was shown in five contextual structures, as follows: (1) reflection of the clinical field, (2) thinking theorem vs. thinking expansion, (3) individual-centered learning vs. team-centered learning, (4) attitudes toward participating in practical training, (5) metacognition of personal competency as a prospective nurse, and (6) revisiting the method of practice training. There was a positive correlation between satisfaction with the practice and the clinical judgment ability of high fidelity simulation, which was statistically significant (r=.47, p=.036). Conclusion: Comparing the experiences between virtual simulation practice training and high fidelity simulation practice training, which has increased in demand due to the Coronavirus Disease-2019 pandemic, is meaningful as it provides practical data for introspection and reflection on in-campus clinical education.

패션 산업의 디지털 전환에 따른 증강현실 기술의 활용특성 (Characteristics of Application of Augmented Reality Technology according to the Digital Transformation in the Fashion Industry)

  • 신혜경
    • 문화기술의 융합
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    • 제8권1호
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    • pp.597-603
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    • 2022
  • 팬데믹 환경의 지속과 더불어 패션 산업의 다양한 분야에서 디지털 전환이 적용되고 있다. 증강현실 기술은 현실 세계에 가상의 이미지를 오버랩해서 보여주는 형태로 비대면 환경하에서 온라인 쇼핑이 확대되면서 패션, 뷰티 분야에서 증강현실 기술의 활용이 소비자 만족도 및 매출 증대에 영향을 미치고 있다. 본 연구에서는 디지털 전환에 따른 패션산업에서 활용되고 있는 증강현실 콘텐츠의 특성을 의상, 액세서리, 패션스토어 및 AR패션쇼 분야까지 확장하여 증강현실의 사례 특성을 분석하였다. 패션 산업의 증강현실 기술은 마케팅 활동을 통해 SNS나 홈페이지를 통한 의상 및 액세서리 제품 홍보 특성이 중심을 이루고 있으며 가상 쇼룸 과 AR패션쇼를 통한 구매 과정에서의 편의성 확대 및 엔터테인먼트 콘텐츠 활용에 의한 매출 신장과 브랜드 인지도 향상등의 긍정적 가치를 높이고 있다. 미래디지털 패션 환경에서 증강현실이 활용되는 유형의 범위는 지속적으로 확대될 것이며 증강현실기술의 활용 특성을 도출함으로써 향후 패션산업의 미래 비전을 제시하는데 기여하고자 한다.

Usability Evaluation of Mobile Banking Applications in Digital Business as Emerging Economy

  • Hamid, Khalid;Iqbal, Muhammad Waseem;Muhammad, Hafiz Abdul Basit;Fuzail, Zubair;Ghafoor, Zahid Tabassum;Ahmad, Sana
    • International Journal of Computer Science & Network Security
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    • 제22권2호
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    • pp.250-260
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    • 2022
  • Mobile Banking Applications (MBAPs) is one of the recent fads in mobile trading applications (Apps). MBAPs permit users to execute exchanges of money and many more whenever it might suit them; however, the primary issue for mobile banking Apps is usability. Hardly any investigation analyzes usability issues dependent on user's age, gender, exchanging accomplices, or experience. The purpose of this study is to determine the degree of usability issues, and experience of mobile banking users. The survey employs a quantitative method and performs user experiment on 240 participants with six different tasks on the application's interface. The post experiment survey is done with concerning participants. On the other hand, banking experts and Information Technology (IT) expert's group is also involved after the experiment. Expert's opinions about existing mobile banking Apps and suggestions for improving usability of MBAPs are collected through physical means (like questionnaire and interview) and online means like Google form. After that comparison of the opinions of users and experts about MBAPs is performed. The experimentation measures the tasks usability of various mobile banking apps with respect to its effectiveness, efficiency, trustfulness, learnability, memorability and satisfaction. The usability testing was led at different Universities and the outcomes acquired show that there are privacy and trust issues with their mobile banking apps. There is also a gap between users and experts which should be minimized by applying customized usability models, modes concept like other application software and also by adding complete features of banking in MBAPs. It will benefit mobile banking apps users, developers and usability engineers by providing user-friendly which are up to the mark of user's requirements.