• Title/Summary/Keyword: online review

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An Empirical Study on the Characteristics of Korean B2C Exporters (우리나라 온라인 수출기업의 특성에 관한 실증연구)

  • Chang, Sang-Sik;Park, Kwang-So;Nam, Kyung-Doo
    • Korea Trade Review
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    • v.41 no.3
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    • pp.43-62
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    • 2016
  • As global online business expands, direct overseas sales, where company directly sells products to foreign consumers, has become a new trend. The purpose of this study is to find out the characteristics of B2C Korean online exporters. This study analyzes export companies, 45,267 doing offline business and 205 online, and the two findings drawn from the study are as follows: First, B2C online exporters shipped 4-5 times more products to 10-13 times more countries than offline exporters. It also showed higher rate of export persistency. Second, from using gravity model analysis, it was found that export through online sales removes distance barrier by 60% more than offline. In addition, Free Trade Agreement appears to help boost online overseas sales. This study has significance in that it is the first analysis on B2C online export using actual proof, and it can be differentiated by other researches in terms of identifying the traits of Korean online export.

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Review / Seal online -나를 즐겁게 하는 게임

  • Park, In-O
    • Digital Contents
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    • no.8 s.123
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    • pp.60-61
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    • 2003
  • 3차에 걸친 클로즈 베타테스트를 성공적으로 마치고 지난달 16일 오픈 베타베스트에 들어간 '씰 온라인'은 그리곤 엔터테인먼트에서 2000년에 출시한 패키지 게임 '씰(seal)'의 세계관을 계승한 풀 카툰렌더링 3D 온라인 게임이다.

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A Study on Customer Review Rating Recommendation and Prediction through Online Promotional Activity Analysis - Focusing on "S" Company Wearable Products - (온라인 판매촉진활동 분석을 통한 고객 리뷰평점 추천 및 예측에 관한 연구 : S사 Wearable 상품중심으로)

  • Shin, Ho-cheol
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.118-129
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    • 2022
  • The purpose of this report is to study a strategic model of promotion activities through various analysis and sales forecasting by selecting wearable products for domestic online companies and collecting sales data. For data analysis, various algorithms are used for analysis and the results are selected as the optimal model. The gradation boosting model, which is selected as the best result, will allow nine independent variables to be entered, including promotion type, price, amount, gender, model, company, grade, sales date, and region, when predicting dependent variables through supervised learning. In this study, the review values set as dependent variables for each type of sales promotion were studied in more detail through the ensemble analysis technique, and the main purpose is to analyze and predict them. The purpose of this study is to study the grades. As a result of the analysis, the evaluation result is 95% of AUC, and F1 is about 93%. In the end, it was confirmed that among the types of sales promotion activities, value-added benefits affected the number of reviews and review grades, and that major variables affected the review and review grades.

The Effect of Text Consistency between the Review Title and Content on Review Helpfulness (온라인 리뷰의 제목과 내용의 일치성이 리뷰 유용성에 미치는 영향)

  • Li, Qinglong;Kim, Jaekyeong
    • Knowledge Management Research
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    • v.23 no.3
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    • pp.193-212
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    • 2022
  • Many studies have proposed several factors that affect review helpfulness. Previous studies have investigated the effect of quantitative factors (e.g., star ratings) and affective factors (e.g., sentiment scores) on review helpfulness. Online reviews contain titles and contents, but existing studies focus on the review content. However, there is a limitation to investigating the factors that affect review helpfulness based on the review content without considering the review title. However, previous studies independently investigated the effect of review content and title on review helpfulness. However, it may ignore the potential impact of similarity between review titles and content on review helpfulness. This study used text consistency between review titles and content affect review helpfulness based on the mere exposure effect theory. We also considered the role of information clearness, review length, and source reliability. The results show that text consistency between the review title and the content negatively affects the review helpfulness. Furthermore, we found that information clearness and source reliability weaken the negative effects of text consistency on review helpfulness.

The Relationship among Product Risk, Perceived Satisfaction and Purchase Intentions for Online Shopping

  • TRAN, Van Dat
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.6
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    • pp.221-231
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    • 2020
  • This research investigates the relationship among product risk, financial risk, security risk, privacy risk, perceived satisfaction, and purchase intention. Validated measurements were identified from a literature review. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 306 customers using confirmatory factor analysis and structural equation modeling. The results showed that product risk, financial risk, security risk, and privacy risk impacted on perceived satisfaction. Besides, product risk, privacy risk, and perceived satisfaction influenced purchase intentions. Thus, this study focused on the influences of product risk, financial risk, security risk, and privacy risk on their cognitive attitudes toward websites. That means the more consumer perceive security, the more they avoid shopping online. The study is important to show how perceived risk affects online shopping behaviors, and it invites marketers to make necessary adjustments to prevent perceived risks to increase and online shopping to decrease. The findings of this study suggest the creation of a framework on the effect of perceived risk types on online shopping. Managers need to take perceived risks into account when designing their electronic marketing channels. In addition, shopping websites should strengthen their transaction security by appropriately using various available resources and new information technologies.

The Study of Information Security Technologies for Security Incidents in Online Game Service (게임 서비스 침해유형에 따른 기술적 대응방안 연구)

  • Chang, Hang-Bae;Kim, Kyung-Kyu;Lee, Si-Jin
    • Information Systems Review
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    • v.9 no.3
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    • pp.83-98
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    • 2007
  • This study focused on online game security, which has been considered relatively insignificant when compared to the online game industry's rapid growth. In this study, the state of security incidents in the Korean game industry and security solutions for such cases were examined. At first the security incidents were classified according to the type of game security infringement. Based upon this classification, this study analyzed the causes that give rise to infringement of online game security, and developed technical solutions for such cases. Finally, this study verified whether or not these technical solutions could be applied to online game sites.

Factors that Affect the Continuous Sharing of Digital Products and the Use of Online Services (디지털저작물의 지속적 공유와 온라인 유료서비스 이용의 영향요인)

  • Han, Jung-Hee
    • Management & Information Systems Review
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    • v.27
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    • pp.1-30
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    • 2008
  • The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decision$\sim$makers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Self$\sim$efficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

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An Empirical Study on the Detection of Phantom Transaction in Online Auction (온라인 경매에서의 신용카드 허위거래 탐지 요인에 대한 실증 연구)

  • Chae Myungsin;Cho Hyungjun;Lee Byungtae
    • Korean Management Science Review
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    • v.21 no.2
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    • pp.273-289
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    • 2004
  • Although the Internet is useful for transferring information, Internet auction environments make fraud more attractive to offenders, because the chance of detection and punishment is decreased. One of these frauds is the phantom transaction, which is a colluding transaction by the buyer and seller to commit the illegal discounting of a credit card. They pretend to fulfill the transaction paid by credit card, without actually selling products, and the seller receives cash from the credit card corporations. Then the seller lends it out with quite a high interest rate to the buyer, whose credit rating is so poor that he cannot borrow money from anywhere else. The purpose of this study is to empirically investigate the factors necessary to detect phantom transactions in an online auction. Based upon studies that have explored the behaviors of buyers and sellers in online auctions, the following have been suggested as independent variables: bidding numbers, bid increments, sellers' credit, auction lengths, and starting bids. In this study. we developed Internet-based data collection software and collected data on transactions of notebook computers, each of which had a winning bid of over W one million. Data analysis with a logistic regression model revealed that starting bids, sellers' credit, and auction length were significant in detecting the phantom transactions.