• Title/Summary/Keyword: online review

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A Study on the Satisfaction of the Purchasing Motivation by Online Shopping Mall Users - Focused on University Students - (온라인 쇼핑몰 이용자들의 구매동기가 만족에 미치는 영향 - 대학생들 중심으로 -)

  • Joo, Hyung-Kun;Choi, Jae-Yong
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.219-238
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    • 2009
  • The purpose of this study was to find out purchase motive factors working on our customers in online shopping mall industry developing day by day, and refer to previous literatures to analyze possible effects of those factors on Satisfaction, so that it could identify which purchase motive factors may have effects on Satisfaction.

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Facebook Users' Behaviour and Motivation for Writing Reviews

  • Jeong, So Hee;Chung, Myoung Sug;Lee, Joo Yeoun
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.3
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    • pp.97-116
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    • 2018
  • Individuals depend considerably on gathering information from personal social networks rather than from commercial network channels or the mass media. Most academic journals that have examined this topic concentrate on online users' information-searching behaviours; however, this paper discusses online users' information-providing behaviour in the online community. The aim of this study is to investigate that online users' motivation to write reviews on Facebook and how the motivations affect users' information-providing behaviour. This study focusses on Facebook members' motivations that affect their review-writing behaviour. The fundamental theory for examining this topic is Vogt and Fesenmaier's (1998) 'information need'. This study modifies Vogt and Fesenmaier's (1998) theory for virtual communities through the development of each concept's measurement items, selecting the information need of four variables: functional, hedonic, innovation, and sign need. Among the four variables, sign need is the most important factor for Facebook users in the virtual environment. Through sign need, people indicate their status, personality form, and position, which significantly affects members' review-writing behaviour on Facebook.

The Study on the Effect of External Information on Purchase Decision-Making Process in Online Shopping Mall Based Electronic Commerce (온라인 쇼핑몰 기반의 전자상거래에서 외적 정보가 구매 의사결정 과정에 미치는 영향에 대한 실증적 연구)

  • Kang, Sung-Min;Kim, Tae-Jun
    • Journal of Information Technology Applications and Management
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    • v.14 no.4
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    • pp.97-120
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    • 2007
  • Development of information technology and Internet brought big changes in information society. Quantity of information increased rapidly and various types of information were presented through diverse channels. This change brought an impact in electronic commerce environment. A large number of products are transacted in online market. And various search functions and product information are presented for supporting customer's decision making. This study examined the effect of external information on purchase decision-making in electronic commerce environment. An experiment was conducted to see the customer product review, unit sales, etc. on purchase decision-making process in online shopping mall based electronic commerce. As a result of study, external information referring to number of purchasing, positive product review, and reliability of information has a positive effect on purchase-decision. The significance of the study can be found in that it defined 1) external information has an effect on decision-making, 2) positiveness and reliability of product information showed that they have an influence on customer, and 3) when self opinion and other person's opinion are different, one is not satisfied with decision making process. The results of the study can be of practical use in the design and implementation of online shopping mall in electronic commerce.

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Text Mining in Online Social Networks: A Systematic Review

  • Alhazmi, Huda N
    • International Journal of Computer Science & Network Security
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    • v.22 no.3
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    • pp.396-404
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    • 2022
  • Online social networks contain a large amount of data that can be converted into valuable and insightful information. Text mining approaches allow exploring large-scale data efficiently. Therefore, this study reviews the recent literature on text mining in online social networks in a way that produces valid and valuable knowledge for further research. The review identifies text mining techniques used in social networking, the data used, tools, and the challenges. Research questions were formulated, then search strategy and selection criteria were defined, followed by the analysis of each paper to extract the data relevant to the research questions. The result shows that the most social media platforms used as a source of the data are Twitter and Facebook. The most common text mining technique were sentiment analysis and topic modeling. Classification and clustering were the most common approaches applied by the studies. The challenges include the need for processing with huge volumes of data, the noise, and the dynamic of the data. The study explores the recent development in text mining approaches in social networking by providing state and general view of work done in this research area.

Education Programs for Disaster Mental Health: Website-Based Review

  • Hyun-Seo Park;Joohee Seo;Sang-Ho Kim
    • Journal of Oriental Neuropsychiatry
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    • v.34 no.1
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    • pp.43-59
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    • 2023
  • Objectives: Although a manual for a disaster medical support using Korean medicine doctors for disaster survivors has been developed, education programs for using the manual in disaster situations need to be developed. Thus, the purpose of this study was to analyze existing online education programs for disaster mental health to develop education programs for Korean medicine doctors. Methods: We conducted website searching for disaster mental health education programs using Google. Compositions, contents, hours, methods, costs, organizers, and targets of included educational programs were analyzed qualitatively. Results: After searching, eight websites among a total of 64 were included for the analysis. Lectures consisted of Psychological First Aid, Skills for Psychological Recovery, Self-Care, and Psychological Education after a disaster experience. Training hours for each program ranged from 30 minutes to 31 hours. All lectures were given only online. They could only be taken online. Free lectures were the most common ones. Most of them were for the general public. Conclusions: Findings of this study provide information regarding trends of online education programs for disaster mental health. Our information could be used for developing disaster trauma response education programs for Korean medicine doctors in the future.

The Detection of Well-known and Unknown Brands' Products with Manipulated Reviews Using Sentiment Analysis

  • Olga Chernyaeva;Eunmi Kim;Taeho Hong
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.472-490
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    • 2021
  • The detection of products with manipulated reviews has received widespread research attention, given that a truthful, informative, and useful review helps to significantly lower the search effort and cost for potential customers. This study proposes a method to recognize products with manipulated online customer reviews by examining the sequence of each review's sentiment, readability, and rating scores by product on randomness, considering the example of a Russian online retail site. Additionally, this study aims to examine the association between brand awareness and existing manipulation with products' reviews. Therefore, we investigated the difference between well-known and unknown brands' products online reviews with and without manipulated reviews based on the average star rating and the extremely positive sentiment scores. Consequently, machine learning techniques for predicting products are tested with manipulated reviews to determine a more useful one. It was found that about 20% of all product reviews are manipulated. Among the products with manipulated reviews, 44% are products of well-known brands, and 56% from unknown brands, with the highest prediction performance on deep neural network.

Online Community Design: Review of Frameworks and Developing Online Community Construct

  • Oh Ki-Tae;Lee Kun-Pyo
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.131-142
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    • 2006
  • The purpose of this study is to develop an online community construct, which proposes an inclusive illustration of the structure of online communities, for online community designers. This study reviewed researches from psychology, sociology, management engineering, and practical reports to understand the characteristics and dynamics of online communities. The proposed online community construct visualizes the cognitive, affective, and behavioral aspects of online community. As the notion of community originates from geographical groups, and with the assumption that geographical community shares identical characteristics with online community, this study reviewed researches about geographical communities as a starting-point. Then the study went through three main perspectives (1) online community attributes, (2) sense of online community and (3) challenges of online community. Then this study proposed an online community construct that encompasses the reviewed frameworks. The online community can be seen as a congregation of members from two sources. One is from the 'Shared Goal' that meets the personal needs. Given the shared goal, members gather into the community without personal relationship and have more chances to feel the sense of belonging to their needs fulfillment or benefit. This befitting tendency leads to strengthening of membership. Public online forums fall under this classification. The other source is from the emotional connections that are already initiated by personal and casual contacts in the real world. The network of emotional connection can evolve into an online congregation of people under faint boundaries. Although there is no (or weak) shared goal, members are strongly bound to other members. Personal homepage or web log (blog) can be classified as an example of relationship-oriented community.

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A Study on the Planning of School Space for Online Education (온라인 교육을 위한 학교 공간조성 방안 연구)

  • Cho, Jin-Il;Choi, Hyeong-Ju;Kim, Seung-Joong
    • The Journal of Sustainable Design and Educational Environment Research
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    • v.21 no.3
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    • pp.14-25
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    • 2022
  • This study focuses on the "online education space" in which the need is expected to increase in the school field in the future. As a way to create an online education space that can provide quality online education while sufficiently guaranteeing students' right to online learning, the basic direction, attributes of space, and types of spaces were presented. To this end, the literature reviewing the concept and characteristics of online education and the characteristics and main functions of the online education space was investigated and analyzed. In addition, to supplement the limitations of the literature review, domestic and overseas online education operation and space creation cases were investigated and analyzed. Also, the perception of and demand for online education of teachers who operate online education in the actual education field were investigated. As a result, ① basic principles and directions of online education space creation, ② attributes of online education space (convergence, convenience, de-place), and ③ 33 spaces (see Table 8) required for online education were presented.

The Effect of Selection Attribute of HMR Product on the Consumer Purchasing Intention of an Single Household - Centered on the Regulation Effect of Consumer Online Reviews - (HMR 상품의 선택속성이 1인 가구의 소비자 구매의도에 미치는 영향 - 소비자 온라인 리뷰의 조절효과 중심으로 -)

  • Kim, Hee-Yeon
    • Culinary science and hospitality research
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    • v.22 no.8
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    • pp.109-121
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    • 2016
  • This study analyzed the effect of five sub-variables' attribute of HMR: features of information, diversity, promptness, price and convenience, on the consumer purchasing intention. In addition, the regulation effect of positive reviews and negative reviews of consumers' online reviews between HMR selection attribute and purchasing intention was also tested. Results are following. First, convenience feature (B=.577, p<.001) and diversity feature (B=.093, p<.01) among the effect of HMR selection attribute had a positive (+) effect on purchasing intention. On the other hand, promptness feature (B=.235, p<.001) and price feature (B=.161, p<.001), and information feature (B=.288, p<.001) were not significant effect on purchasing intention. Second, result of regulation effect of the positive reviews of consumer's online review between the selection attribute of the HMR product and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product is input as an independent variable, there was a significant positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In addition, there was significant positive (+) main effect (B=.472, p<.001) in the second step model in which the consumers' positive reviews, that is a regulation variable. Furthermore, the feature of price (B=.068, p<.05) had a significant positive (+) effect in the third stage in which the selection attribute of the HMR product that is an independent variable and the interaction of the positive review. However, the feature of information (B=-.063, p<.05) showed negative (-) effect, and there was no effect on the features of convenience, diversity, and promptness. Third, as a result of testing the regulation effect of the negative reviews of consumers' online reviews between HMR product selection attribute and consumers' purchasing intention, in the first-stage model in which the selection attribute of the HMR product was a positive (+) effect on all the features of convenience, diversity, promptness, price, and information. In the second-stage model in which consumers' negative reviews (B=-.113, p<.001) had negative (-) effect. In the third-stage in which the selection attribute of the HMR product and the interactions of the negative reviews was a positive (+) effect with the feature of price (B=.113, p<.01). Last, there was no effect at all on the features of convenience, promptness, and information.

A Cross-Country Comparative Study on the Effect of Online Review Search on Purchase Satisfaction of Existing Buyers (온라인 후기 탐색이 기존 구매자의 구매 만족도에 미치는 영향의 국가 간 비교연구)

  • Qin, PengFei;Kwon, Sundong
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.53-73
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    • 2020
  • Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.