• 한국콘텐츠학회논문지
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• 제14권9호
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• pp.411-427
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• 2014

본 연구는 오픈소스SW의 기술적 접근이 아닌 개발자와 소비자들이 함께 참여하고 공유할 수 있는 소셜 플랫폼을 활용한 프로슈머(Prosumer)마케팅의 관점에서 OSS의 마케팅연구에 기여점을 제시하고자한다. 이를 위하여 OSS의 온라인 브랜드 커뮤니티 활성화가 소셜 미디어 플랫폼을 활용한 OSS의 프로슈머 마케팅에 미치는 영향을 알아보고 최종적으로 소셜 미디어 플랫폼 사용자들의 OSS에 대한 충성도를 알아보고자 하였다. 연구의 결과로서 온라인 브랜드 커뮤니티의 활성화 요인들 중 커뮤니티의 콘텐츠, 고객지원, UI, 그리고 커뮤니티 활동에 대한 유/무상의 보상이 OSS 소셜 미디어 플랫폼 활성화에 유의한 영향을 미치는 것으로 나타났다. 그러나 브랜드의 명성은 OSS 소셜 미디어 플랫폼 활성화에 유의미한 영향을 미치지 못하는 것으로 나타났다. 또한, OSS 소셜 미디어 플랫폼의 활성화가 OSS의 충성도에 긍정적인 영향을 미치고 있는 것으로 나타났다. 이는 급변하는 ICT 생태계에서 OSS 비즈니스의 새로운 해법으로서 소셜 플랫폼기반 프로슈머 마케팅이 중요한 전략이 될 수 있다는 것을 보여주는 결과라고 할 수 있다.

• 디지털융복합연구
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• 제19권3호
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• pp.47-54
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• 2021

본 연구는 소비자들의 구매패턴이 1인 가구와 맞벌이 부부의 증가 등과 같은 인구통계학적 변화로 이미 변경되고 있는 상황에서, 최근의 코로나19 사태로 인해 그 변화가 가속화될 것이라고 전망된다. 이를 위해 전문조사업체인 닐슨코리아의 패널 500명을 대상으로 온라인 설문조사를 수행한 분석결과를 본 연구에 활용하였다. 특히 소비자를 2개의 세대 그룹(Z세대 vs. 밀레니얼세대)으로 나누어 코로나19로 인해 바뀐 소비활동 변화와 식품구매 행태를 분석하여 제시하였다. 그 결과, 기존 온라인 유통이 강화되어가고 있던 추세가 코로나19로 인해 그 영향이 증폭되었다. 이러한 변화는 세대별로 코로나19 우려 정도의 차이에 따라 소비행동도 다르게 나타났다. 본 연구결과를 토대로 가속화하고 있는 '언택트' 중심으로 소비자들의 행동변화를 새로운 기회로 전환시키는데 있어 관련된 이론적 의의와 실무적으로는 식품업계의 대응전략에 대한 관리적 시사점을 제공할 것이다.

• 지능정보연구
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• 제16권4호
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• pp.113-130
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• 2010

지난 수십 년 동안 많은 연구자들은 "어떻게 하면 사용자들이 웹서비스의 개발 및 제공 부분에 관여할 수 있을까" 하는 의문 속에서 이러한 방법에 대한 연구를 많이 진행해왔다. 이러한 관점에서 이전 연구를 고찰하면, 웹 서비스에서 다양한 성공적인 서비스가 나타나면서 더욱더 복잡한 방법으로 사용자의 참여를 도출하고 있다는 점에서는 많은 공헌을 하였다. 특히, 많은 연구자들은 시멘틱 웹 서비스를 지원하는 컴퓨터의 기능을 연구하고 이해하려는 능력을 향상시키기 위해 노력했다. 이러한 연구들-합리적인 접근방식은 기계가 이해할 수 있는 의미 있는 정보를 다양하게 제공함으로써 일반적인 사용자가 이를 사용할 수 있게 하는 것-중에서 대표적인 것으로 웹 인프라를 설계하는 온톨로지 설계, 지능형 추론 등 논리적인 표현방식의 적용 등이 있다. 이는 정보에 대한 의미론적 기능의 표현, 시멘틱 웹에서의 보관 및 검색기능, 이기종 및 분산 웹 리소스에서 수집한 정보를 처리하고 변환하는 기능 등에서 보다 나은 지적 접근방법으로 판단된다. 이에 본 연구의 목적은 시멘틱 웹 응용프로그램 및 기술에 대한 연구 동향 및 비즈니스에서 활용방안에 대한 가이드를 제시하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권4호
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• pp.1471-1492
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• 2015

The rapid development of smartphone technologies have resulted in the evolution of mobile botnets. The implications of botnets have inspired attention from the academia and the industry alike, which includes vendors, investors, hackers, and researcher community. Above all, the capability of botnets is uncovered through a wide range of malicious activities, such as distributed denial of service (DDoS), theft of business information, remote access, online or click fraud, phishing, malware distribution, spam emails, and building mobile devices for the illegitimate exchange of information and materials. In this study, we investigate mobile botnet attacks by exploring attack vectors and subsequently present a well-defined thematic taxonomy. By identifying the significant parameters from the taxonomy, we compared the effects of existing mobile botnets on commercial platforms as well as open source mobile operating system platforms. The parameters for review include mobile botnet architecture, platform, target audience, vulnerabilities or loopholes, operational impact, and detection approaches. In relation to our findings, research challenges are then presented in this domain.

• The Journal of Asian Finance, Economics and Business
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• 제4권1호
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• pp.79-86
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• 2017

With the increasing trend of popularity of websites and social networking sites, it is quite evident that companies need to take cautionary measures in protecting the reputations with respect to company and brands. In this process, every company should indulge in enhancing their company and brand image through websites and social networking sites that fortify the bonding nature among them. The always-on nature of websites and social networking sites has contributed to their phenomenal marketing power and altered the balance of power between consumers and firms. Websites and social networks are used by hundreds of millions of people to communicate about a huge range of topics, including personal interests, activities, social events and even public issues. The paper explores a case study of the Ritz-Carlton hotel for their marketing strategy and organizational use of their website and social media in communicating with their customers. Even for the normal luxury traveler who would not have previously used the Internet to research a hotel or make a reservation, ritzcarlton.com is making it possible for them to do so in a sense of the luxury and typical Ritz-Carlton style. It seems to be a staple of the company for years to come.

• 복식문화연구
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• 제17권2호
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• pp.343-351
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• 2009

As more and more consumers shop online, websites of fashion brands have become effective means for business activities. The Colors of web sites are the most effective visual elements for e-tailers to communicate with consumers. The purpose of this study is to compare websites created for local and global markets by men's apparel brands. The empirical study focused on differences of color application between the local and global websites. Fourteen brands were chosen for the study. The main color, sub color, and accent color were extracted according to the screen component ratios for each website. The colors were analyzed by Munsell's 10 Hues and 12 tone classifications of Practical Color Coordinate System. The Results indicated that all websites were using White as the main color. The local website used pale tones while global websites used dark tones. There was also differences in the use of sub colors and tones. Red was most used as the accent color in both local and global websites.

• 수완나부미
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• 제13권2호
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• pp.7-35
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• 2021

This research is an attempt to understand the economic and social consequences that are occurring in Indonesia due to the spread of COVID-19. Indonesia, which has maintained solid economic growth since the inauguration of President Jokowi's government, is also experiencing difficulties to deal with unexpected COVID-19 pandemic as the global economic turmoil has had a very significant impact on its economy. The economic impact of COVID-19 can be felt, starting from the phenomenon of panic buying, the free fall of the stock price index, the depreciation of the Rupiah against the Dollar, sluggish activities in the processing industry, and ultimately it has an impact on slowing economic growth. Various policies and measures have been taken by the Indonesian government to minimize the negative impact caused by the COVID-19 pandemic on the economy. One such area is electronic commerce business or e-commerce that witnessed a vast increase of online and non-cash transaction amid rising voices that the country needs to prepare for the advent of a new economic system, the so-called New Normal era. The Covid-19 pandemic will temporarily slow economic growth and delay some development projects and policy initiatives as the Indonesian government diverts capital from infrastructure development to help respond to the crisis. However, the Jokowi administration's efforts for continuous reform are expected to accelerate the transition to the digital economy.

• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.197-216
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• 2022

Purpose In this study, in order to understand the effects of NTIS users' behavioral scientific behaviors and determinants, an integrated model of the UTAUT(Unified Theory of Acceptance and Use of Technology) model and TTF(Task-Technology Fit) model, which are frequently used MIS field, was presented and empirical analysis was conducted. Design/methodology/approach In this study, an online survey was conducted on researchers from organizations carrying out national R&D projects, institutions, universities, and dedicated management institutions and the collected data verified hypotheses established using the SPSS 25.0 statistical package and structural equation model using AMOS. Findings The results showed that NTIS users' business activities had a positive(+) effect on task-technology fit and task-technology fit had a positive(+) effect on performance expectation, effort expectation, and continuous intention-to-use intention. In addition, the performance expectation, effort expectation, and promotion conditions presented in research model had a positive(+) effect on the continuous intention-to-use. The research results derived through this study are expected to contribute substantially to subsequent research in the field related to information sharing platforms.

• The Journal of Asian Finance, Economics and Business
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• 제9권9호
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• pp.131-141
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• 2022

Non-Governmental Organizations (NGOs), whether international (INGOs) or local (NGOs), are the primary engines of humanitarian assistance in almost all national economies. Food security and these organizations are inextricably linked. They include a wide range of activities that need shared management or ventures to ensure food security in the Gaza Strip. Between December 2021 and January 2022, the survey was delivered online using Google forms. The target demographic for the research was those who worked for NGOs, whether it is local or international, in the Gaza Strip in the field of food security. Furthermore, 250 employees (N = 250) were used for this research. Women's contributions to these organizations' innovation in the Gaza Strip are highlighted in this research, which has crucial ramifications for policymakers and leaders. As a first step, NGOs should encourage more female leaders to enter this organization to boost female roles in this field. Leaders in Gaza Strip could also help promote the innovative management of top female leaders. Hence, these firms should offer training programs to assist women in their advancement in innovation.

• 한국IT서비스학회지
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• 제21권5호
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• pp.15-28
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• 2022

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the 'Special delivery,' a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui's platform design factors and Ansell & Gash's collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers' utility by preventing customers' excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.