• 동아시아경상학회지
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• 제9권2호
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• pp.55-73
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• 2021

Purpose -This study aims to determine how the characteristics of the airline's SNS marketing affects brand image, brand attitude according to perceived values, and to analyze the impact of SNS marketing factors. It was intended to provide theoretical and practical implications for airlines to refer to SNS marketing activities. Research design, data, and methodology -A questionnaire was formed based on previous studies, and then an online questionnaire was created to conduct a survey. Explained the purpose and asked to respond. From February 1 to 14, 2020, 333 responses with a valid number of samples were confirmed for the final analysis of the data. The questionnaire was composed of five areas: demographic characteristics, SNS factor, brand image, brand attitude, and perceived value. Result -Airline's SNS marketing, brand image, and brand attitude are affected by the gender, age, and SNS usage time of the user, and the perceived value of the user is shown to be controlled by the airline's SNS marketing's influence on brand image and brand attitude. Conclusion -When SNS is to be effectively used for airline marketing, it is necessary to pay attention to the demographic characteristics and the control effect of perceived value, and use it for airline management. The perceived value has been shown to affect SNS marketing's brand image and brand attitude.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.251-258
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• 2021

In recent years, there have been several studies on service quality in higher education, however, research on service quality and sustainable activities affecting student loyalty has been largely ignored in previous studies. This paper investigates the role of service quality in creating student loyalty, and how university sustainability practices and student satisfaction mediate the relationship between service quality and student loyalty. The paper draws attention to university sustainability practices and understanding its impact on student satisfaction and loyalty in Vietnamese public universities. A quantitative methodology is explored, and data was collected through an online structured questionnaire. Responses are gathered from 278 students of public universities in Ho Chi Minh City, Vietnam. Structural equation modeling is used to examine the associations between the constructs by using the PLS-SEM approach. The results show that service quality has a significant effect on university sustainability practices, student satisfaction, and student loyalty. In addition, university sustainability practices and student satisfaction also mediate the relationship between service quality and student loyalty. The author's findings may guide the key decision-makers in universities to incorporate service quality and universities' sustainability practices in their strategy and thereby improve student satisfaction and student loyalty.

• 패션비즈니스
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• 제25권5호
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• pp.57-72
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• 2021

With the growing importance of CSR, more fashion brands have actively engaged in CSR activities, and consumers' perception of their motives has become a critical issue. This study investigates the influence of perceived CSR motives on fashion consumers' perceived sincerity, trust, and behavioral intentions. In addition, the effect of 'CSR timing' and 'information source' on these variables was examined. In a 2×2 between- subjects design with scenarios, 515 adult consumers responded to an online survey questionnaire. The study identified three CSR motives: value-driven motive, instrumental motive, and strategic motive. The SEM results showed that the value-driven and instrumental motives influenced trust and behavioral intentions. In particular, perceived sincerity mediates value-driven motive and trust. A comparison of latent means revealed the effect of CSR timing on value-driven and strategic motives, trust, sincerity, and behavioral intentions. This study provides an insight into the relationship between consumers' perception of CSR motives and their reactions, and the importance of CSR timing.

• 패션비즈니스
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• 제27권2호
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• pp.108-123
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• 2023

Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

• 통상정보연구
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• 제1권2호
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• pp.205-228
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• 1999

Intercompany online businesses can offer digital information to each company, and yet without legal verification business activities are less efficient. Just one single country cannot control this problem with its own EC law and now international cooperations are being required. Currently, International Regularization is the main agenda among the international organizations such as UNCITRAL, OECD and WTO and so on. Furthermore, most of the advanced nations, including the USA and EU, announce their fundamental strategies for the multilateral regularization in their favor. At the present stage, South Korea's Electronic Commerce law and Digital Signature law went into effect as from July 1, 1999, indicating that they can strike the keynote of the systematic infrastructure for the electronic commerce transactions in this country.

• 정보기술과데이타베이스저널
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• 제8권2호
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• pp.1-15
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• 2001

In trying to bring about online CRM(customer relationship management), companies have paid much attention to eCRM. The key of eCRM is a recommendation system, which is being used by E-commerce sites to find products to purchase. To maintain a constant flow of marketing information and feedback it is important to staying in touch with customers. In this respect, eCRM becomes a serious business tool for sales activities. In this article we present tee case of Kookmin Internet banking eCRM welch is one of the first examples of implementing eCRM in commercial web site in Korea. We examine how Kookmin Internet banking develops eCRM and how it provides customized services to customers. We also explore the role of eCRM in Internet banking and the level of personalization technology used in Kookmin eCRM case.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.541-551
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• 2021

One of the most important aspects of any firm is to motivate its employees to go the extra mile. In order to do work properly, people must be motivated. The total effectiveness and efficiency of workers, as well as a company's performance, is directly related to the degree of motivation of those who work there. On the other hand, demotivated personnel do not put much effort and, when they get a better opportunity, leave their places of employment. For Survey, this study used online Google forms to collect data from September 2021 to October 2021. The target demographic for the research was those who worked for Lebanon's private businesses. The poll was conducted in English, the second language of Lebanon. Furthermore, 179 workers (N = 179) were utilized for this research. The research suggests that fun events and support for fun managers enable workers to connect informally and help people know each other better, creating an environment that promotes friendship building. Based on these connected reasons, fun activities and the support of managers for fun are considerably linked to turnover.

• 융합정보논문지
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• 제12권5호
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• pp.92-99
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• 2022

이 연구는 이용자 생산 컨텐츠 플랫폼에서 활동하는 컨텐츠 제작자의 개인 브랜드 가치를 설명할 수 있는 모형을 제안하고 실증적 분석 결과를 제시하고자 한다. 제작자의 활동에 따른 성과는 장기간에 걸쳐 반복적으로 변화를 보이기 때문에, 이들 컨텐츠 제작자의 브랜드 가치를 측정하기 위해서는 장기간에 걸쳐 발생하는 다양한 활동으로 인한 효과를 브랜드 가치 측정 모형에 반영할 수 있어야 한다. 또한 이 연구는 생산자의 브랜드 가치에 영향을 주는 요소인 (1) 내부 이용자들의 자발적인 노력과 (2) 외부 플랫폼의 사회적 영향력을 비교함으로써 이용자 생산 컨텐츠 시장의 이용자와 기업 사이의 활동에 대한 지침을 얻고자 한다. 분석 결과에 따르면, 제작자는 전문 분야의 카테고리에 속한 인기 컨텐츠를 장기적이고 일관되게 제작해야하지만, 이용자가 지루함을 느끼기 이전 시점에 다양한 카테고리의 컨텐츠를 때때로 제공해야 브랜드 가치를 향상시킬 수 있는 것으로 나타났다. 이러한 결과에 기반하여, 제작자 및 컨텐츠 플랫폼의 카테고리 운영 전략에 대한 시사점을 제공할 수 있을 것으로 기대한다.

• 한국융합학회논문지
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• 제6권6호
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• pp.185-193
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• 2015

지혜 콘텐츠는 사람의 경험과 아이디어로 구성된다. 지혜 마켓은 [1] 지혜 콘텐츠를 거래하는 온라인 상거래 모델로 일반인들도 쉽게 경제 활동에 참여할 수 있다. 지혜 콘텐츠는 그 자체가 사람의 생각이기 때문에 유사하거나 중복된 콘텐츠가 많이 존재하게 된다. 기존의 저작권 보호 기법은 주로 원저자의 권리 보호에 초점을 맞추고 있다. 집단지성 콘텐츠는 여러 사람의 도움으로 만들어진 콘텐츠이기 때문에 개별 저작권을 통합 및 제거할 수 있는 동적인 저작권 보호 기법이 요구된다. 본 논문에서는 집단지성 콘텐츠에 적합한 집단 저작권 인증 기법을 제안한다. 제안한 기법은 집단 저작권 등록, 추가 그리고 검증 프로토콜로 구성된다. 유사한 콘텐츠를 통합하거나 또는 개별 콘텐츠에 대한 집단 권리가 필요한 다양한 비즈니스 모델에 적용할 수 있다.

• 한국전자거래학회지
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• 제16권3호
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• pp.23-45
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• 2011

가상 공간의 익명성으로 인하여 개인들은 물리적 세계와 다른 자기를 가상 세계에서 창조한다. 본 연구의 목적은 물리적 세계의 자기와 가상 세계의 자기 사이에 존재하는 차이가 개인의 온라인 커뮤니티 활동에 어떠한 영향을 미치는지 고찰하는 것이다. 먼저, 자기차이이론(Self discrepancy theory)을 기반으로 자기차이에 대한 개념적 정의를 도출하고 자기차이를 가상 세계 내에 존재하는 자기차이(Self-discrepancy in virtual world)와 물리적 세계와 가상 세계 사이에서 존재하는 자기차이(Cross-world self-discrepancy)로 세분화 하였다. 또한 각각의 자기차이를 요인 분석을 통하여 개인적 자기차이(Personal self-discrepancy)와 사회적 자기차이(Social self-discrepancy)로 구분하였다. 도출된 서로 다른 유형의 자기차이가 개인의 커뮤니티 지속사용 및 지식 기여 사이에 어떠한 영향을 미치는지 이론적 모형을 개발하고, 수집된 300개의 설문자료를 바탕으로 이를 검증하였다. 분석 결과, 가상 세계 내에서 존재하는 자기차이는 지각된 자기표현 유용성에 부의 영향을 미치는 반면, 가상 세계와 물리적 세계 사이에 존재하는 자기차이는 자기표현 유용성에 정의 영향을 미치는 것으로 나타났다. 또한 지각된 자기표현 유용성과 사용 용이성은 커뮤니티 지속 사용과 지식기여에 모두 정의 영향을 미치는 것으로 나타났다. 본 연구는 전통적인 자가차이 이론에서 논의되어온 자기에 대한 개념을 가상세계의 자기로 확장하였으며, 서로 다른 유형의 자기차이가 개인의 행위에 미치는 영향을 온라인 커뮤니티 정황에 적용함으로써 자기 개념에 대한 이론적 발전에 기여하였다.