• 전자통신동향분석
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• 제37권3호
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• pp.74-84
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• 2022

The Korean mobile service market has persistently grown with the number of subscribers and volume of mobile traffic. It shows the slow diffusion of 5G subscribers, and rapid growth of both the MVNO(Mobile Virtual Network Operator) market and unlocked mobile phones. Therefore, this study derives the direction of telcos' strategies and policy implications by empirically analyzing the usage and attitude of LTE and 5G subscribers. Our major findings are as follows: First, our current mobile service subscription market constitutes most long-term customers for their incumbent carriers only by device change from lock-in with bundle services. Mobile tariffs, data speed, and benefits of bundle services are important factors affecting choices and customers' satisfaction with a provider and intentions of churning to another. Second, demand and satisfaction for using 5G are less because speeds and service tariffs act as pain points for 5G services. Third, the users' high preferences for MVNOs and unlocked mobile phones are linked to their subscription to MVNOs' low-cost plans with unlocked mobile phones on online channels. These streams lead to a big change in the market competition that MNO(Mobile Network Operator)s' market shares are expected to decrease and MVNOs' shares will be increased by two times, in the near future. Therefore, MNOs need to change their distribution strategies from offline to online channels and try to resolve the stereotype, "mobile tariffs are expensive," by enhancing their service values. Finally, as consumers prefer one-stop service in the same channel regardless of the distribution channel, policies should focus on the consumers' needs for convenience rather than on the channel separation for perfectly unlocked mobile phones.

• Asia Marketing Journal
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• 제11권3호
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• pp.57-89
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• 2009

규제완화와 금융수요 다양화 등 금융환경 변화에 따라 세계적으로 겸업주의가 진행되면서 은행, 증권, 보험 등 여러 금융상품을 한 곳에서 판매하는 금융서비스의 융합현상이 확산되고 있다. 국내은행들은 주택담보대출의 제한으로 크게 위축된 주택시장과 수익성 둔화의 해결책을 찾기 위한 방법으로 교차판매에 주목하고 있다. 교차판매란 현재고객이 가지고 있는 것에 추가하여 부가적 제품과 서비스를 촉진하는 것이다. 교차판매는 은행에 안정적인 이익을 가져다줄 뿐 아니라 고객과의 관계를 지속시켜주는 역할을 하는 등, 부가적 서비스에 의한 고객가치 창조가 고객관계 관리를 위한 중요 수단임이 인식되어 최근에 그 중요성이 증가하는 추세이다. 본 연구의 목적은 고객의 교차구매 의도에 영향을 미치는 중요요인으로 인식된 관계마케팅변수들을 정서적 차원으로 제시하고 교차구매 의도에 영향을 미치는 여러 요인들을 수단적으로 차원으로 제시하여 교차구매 의도와의 관련성을 검증하고자 했다. 은행과의 거래관계를 유지하고 있는 소비자 484명을 대상으로 연구한 결과, 정서적 차원으로 제시된 만족, 신뢰, 몰입 등이 교차구매 의도에 정(+)의 영향을 미치는 것으로 나타났으며, 그동안 교차구매 의도 연구에 소홀하게 다루어졌던 편의성, 전문성, DM등도 교차구매 의도에 정(+)의 영향을 가지는 것으로 실증분석 결과 나타났다. 이러한 결과를 토대로 은행산업이 고려해야 할 시사점을 제시하였다.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2007년도 춘계학술대회 논문집
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• pp.181-187
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• 2007

The world is changing drastically by digital information technology and ubiquitous networking. Meanwhile, with the demographic avalanche, South Korea officially became an 'ultra-aging society' in 2026. Simultaneously, this demographic change will also stimulate a cultural climate which facilitates the formation and dissemination of 'slow culture' from the existent urban 'fast culture' which has been weakening the retirement living. One of the fundamental connections with the slow movement appears in the cooking and dining area. With this point of view, this study aims to identify the needs and behaviors of the elderly in current restaurants and a digitally planned multi-purpose one for the future. Small group workshop was employed for this study. In order to elicit detailed information from the elderly group members, scenarios were developed. A group facilitator kept the discussion on track by asking a series of open-ended questions meant to stimulate discussion. As the results, it was revealed that the elderly were interested in digitally planned restaurant which provides one-stop service including entertainment activities, health related contents and socializing with family. Even though this study took restaurant scenarios, the ideas in them also provide holistic perspectives on the direction of marketing and planning strategies on various future environments and services.

• 간호행정학회지
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• 제13권1호
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• pp.74-81
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• 2007

Purpose: This study focuses on doctors' role expectation and patients satisfaction with the referral centers to get necessary basic Method: There were 495 subjects in this study. 245 of them were doctors working in the 397 clinics and hospitals which have made contracts with the referral center in Y General Hospital located in J city, and 250 were patients who had been treated in it. The data were collected from Sep. 25 to Oct. 21, in 2006. Data analysis was processed with SPSS/WIN 14.0 electronically. Results: Concluding cooperative treaties with other clinics and hospitals, doctors expect the following effects: First, the improvement of the treatment quality of patients. The patients satisfaction ranking order for using referral centers is as follows: kindness of the staff, treatment reservation, doctor's satisfying explanation. providing one-stop service, reduction of waiting time for treatment, evasion of repetitive tests. Conclusion: Referral centers should provide various services totally and actively which reflect the role expectation and satisfaction of doctors and patients altogether.

• 한국멀티미디어학회논문지
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• 제19권6호
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• pp.1052-1064
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• 2016

For effective management and processing for civil affairs, online public services are in operation in every administrative organizations. However, due to the lack of links in each government departmental business processes on e-Government system, the satisfaction of the civil petitioners has not improved. In this paper, we propose an improved business process for the implementation of one-stop integrated civil affairs and suggestions services on e-Government system to reduce the time and cost for processing civil affairs and to improve the efficiency of the public services by cutting down the cost and time. This paper also suggests the ways to improve the quality of public service through redesigning civil affairs processing in the light of integrated system for the civil affairs and its suggestion.

• 제어로봇시스템학회:학술대회논문집
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• 제어로봇시스템학회 2001년도 ICCAS
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• pp.96.6-96
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• 2001

A high peak power demand at substations will result under Moving Block Signalling (MBS) when a dense queue of trains begins to start from a complete stop at the same time in an electrified railway system. This may cause the power supply interruption and in turn affect the train service substantially. In a recent study, measures of Starting Time Delay (STD) and Acceleration Rate Limit (ARL) are the possible approaches to reduce the peak power demand on the supply system under MBS. Nevertheless, there is no well-defined relationship between the two measures and peak power demand reduction (PDR). In order to attain a lower peak demand at substations on different traffic conditions and system requirements, an expert system is one of the possible approaches to procure the appropriate use of peak demand reduction measures ...

• 전자통신동향분석
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• 제25권4호
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• pp.83-92
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• 2010

인터넷과 모바일의 활성화로 지속적으로 우편물량이 감소하고 있는 현 상황에서 우편 사업자들은 새로운 수요를 창출하고자 많은 노력을 하고 있다. 신규 시장을 만들기 위한 노력의 일환으로 고객의 주소를 보유하고 있는 선진 해외 우정사업자들은 상품 또는 서비스의 판매를 위한 기업의 전통적인 마케팅 방법인 Direct Mail(DM)에 지리정보(GIS) 기반의 고객관리기법(gCRM)을 접목한 홍보우편 서비스를 도입하고 있다. 본 고에서는 홍보우편을 위한 one-stop 서비스를 제공하고 있는 미국, 캐나다, 독일의 홍보우편 서비스 동향을 살펴보고, 국내 우정사업에 적용하고자 하는 홍보우편 마케팅 기법과 고객주소, GIS, gCRM 등이 결합된 홍보우편 서비스 시스템을 위한 요소기술들을 살펴보고자 한다.

• 한국항만경제학회지
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• 제19권1호
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• pp.1-22
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• 2003

Recently, the cluster-based industrial policy has become a powerful policy tool for strengthening the competitiveness of nations, industries and firms. The concept of cluster develops as firms choose to locate in each others proximity. Cluster concept can be usefully applied to analyze cluster of port-related activities. Port cluster can be used as a systematic foundation for providing one-stop value added logistics service to its customers. The main purpose of this paper is to suggest a way for establishing the port cluster in Korean seaport. For this aim, the paper defines a concept of port cluster and examines the its necessity. And the procedure for establishment of port cluster in Korea is proposed. In addition, the paper analyzed the port cluster structure-conduit-performance. Especially, the role of port cluster's participants, central and local government, universities and related R＆D institutes, and private companies, are suggested respectively. As a conclusion, policy suggestions for the establishment of port cluster in Korea are suggested.

• 한국정보통신설비학회:학술대회논문집
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• 한국정보통신설비학회 2005년도 하계학술대회
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• pp.3-9
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• 2005

무선통신 기술과 정보 기술을 이용해서 사용자 무선 단말에 다양한 정보를 제공하는 텔레매틱스 서비스는 차량 운전자, 탑승자 및 보행자 등 사용자에 따라 다양한 형태의 서비스로 진화하고 있다. 또한 무선통신망의 발전으로 인해 광대역 통신의 대용량 텔레매틱스 서비스로의 발전이 기대되고 있다. 본 논문에서는 텔레매틱스 서비스 중에서 대중교통의 편리한 사용을 위한 보행자 위주의 길안내 서비스에 대해 논한다. 보행자 대중교통 안내 서비스를 위한 요구 사항을 기반으로 서비스 기능을 정의하고 서비스를 분류함으로써 보행자의 도보 및 대중교통 안내 서비스를 제안한다. 보행자 대중교통 안내 서비스는 보행자 도보 길안내 기능, 출발지와 목적지 기반의 One-Stop 대중교통 안내 기능, 대중교통 정보 제공 기능, 경로 예약 기능, 개인화 기능으로 분류할 수 있으며 각 기능의 정의 및 구성 요건들을 제안한다.

• 한국항만학회지
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• 제12권2호
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• pp.207-216
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• 1998

The export/import processing systems of the foreign advanced port use the integrated database to increase the productivity of the users involved in the port and logistics activities. However all the port and logistics related organizations in Korea such as container terminal, customs, ministry of maritime affairs and fisheries, etc. are using their own databases, so it is very inconvenient to the users to process their export/import affairs. It is necessary to develop the integrated database for the port and logistics affairs to provide the one stop service to the port and logistics related users. So we have investigated and analyzed the databases of port and logistics related organizations, and recognized the users' various needs of information. And then we have suggested the conceptual architecture of integrated database for port and logistics, and proposed the strategies for successful development of the integrated database in this paper.