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Effect on Brand Loyalty in Omni-Channel: Focus on Category Knowledge (옴니채널 상황에서 브랜드 충성도에 관한 연구: 카테고리 지식 조절변수)

  • Han, Sang-Seol
    • Journal of Distribution Science
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    • v.15 no.3
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    • pp.61-72
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    • 2017
  • Purpose - The ICT development is affecting the consumer behaviors in selecting channel or distribution system. This study aims to advance the theory on the influence and interaction with omni-channel behaviors. Specifically, analyzing moderating variable is category knowledge that effect between propensity of brand loyalty and its precedence factor which is perceived difference, perceived value, authenticity and consumer-brand relationship. Research design, data, and methodology - The subject of this research is consumers who purchase goods in omni-channel situation. The hypothesis of this research is derived from the literature of the preceding research analysis on brand loyalty, omni-channel and consumer behaviors. This study have constructs that were defined operationally with reference to previous studies, and the research model was designed to figure out the structural relationship among perceived difference, perceived value, authenticity, consumer-brand relationship and brand loyalty. From 2016 Sept. 1 to Dec. 31, a questionnaire survey was performed targeting customers using omni-channel. 327 questionnaire survey had conducted. 316 survey data were used for empirical analysis except data that had missing and wrong value. AMOS(structural equation) was used to confirm the hypothesis which developed by researcher. Results - The results of this study are as follows. First, an authenticity has significant effect on brand loyalty. Second, in the omni-channel situation, but perceived differentiation, perceived value, consumer-brand relationship does not affect brand loyalty. According to this result, it is judged that it is easy to search for information in the situation of omni-channel and integrated decision making is done without distinction between channels. Third, category knowledge has moderating effect between brand loyalty and precedence factors. When the category knowledge level is low, preceding factors have a significant effect on brand loyalty. when the category knowledge level is high, the preceding factors did not have a significant effect on brand loyalty except the authenticity. Conclusions - This study finds out omni-channel's phenomenon is different from other distribution channel phenomenon. In the situation of omni-channel, it is suggested that brand loyalty may be relatively low for a certain brand because it raises the knowledge level of the category. Then this study provides a managerial implications based on the role of the moderate effect on category knowledge, brand loyalty and omni-channel.

Applying the Nash Equilibrium to Constructing Covert Channel in IoT

  • Ho, Jun-Won
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.1
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    • pp.243-248
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    • 2021
  • Although many different types of covert channels have been suggested in the literature, there are little work in directly applying game theory to building up covert channel. This is because researchers have mainly focused on tailoring game theory for covert channel analysis, identification, and covert channel problem solving. Unlike typical adaptation of game theory to covert channel, we show that game theory can be utilized to establish a new type of covert channel in IoT devices. More specifically, we propose a covert channel that can be constructed by utilizing the Nash Equilibrium with sensor data collected from IoT devices. For covert channel construction, we set random seed to the value of sensor data and make payoff from random number created by running pseudo random number generator with the configured random seed. We generate I × J (I ≥ 2, J ≥ 2) matrix game with these generated payoffs and attempt to obtain the Nash Equilibrium. Covert channel construction method is distinctly determined in accordance with whether or not to acquire the Nash Equilibrium.

A Rate Separating Multi-Channel Protocol for Improving Channel Diversity and Node Connectivity in IEEE 802.11 Mesh Networks (IEEE 802.11 메쉬 네트워크에서 채널 다양성과 노드 연결성 향상을 위한 레이트 분할 멀티 채널 프로토콜)

  • Kim, Sok-Hyong;Suh, Young-Joo;Kwon, Dong-Hee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.12A
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    • pp.1152-1159
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    • 2010
  • Wireless Mesh Networks (WMNs) provides Internet accesses to users by forming backbone networks via wireless links. A key problem of WMN is network capacity. For this, multi-channel and multi-rate functions of IEEE 802.11 can be utilized. Depending on channel assignments, multi-channel determines node connectivity and channel diversity. Also, in IEEE 802.11 multi-rate networks, the rate anomaly problem occurs, the phenomenon that low-rate links degrades the performance of high-rate links. In this paper, we propose rate separating multi-channel (RSMC) protocols that improves the node connectivity and channel diversity, and mitigates the rate anomaly problem. RSMC increases the channel diversity by forming tree-based WMNs and decreases the rate anomaly by separating different rate links on the tree via channels. In addition, it uses network connectivity (NC) algorithm to increase the node connectivity. Through simulations, we demonstrate that the RSMC shows improved performance than existing multi-channel protocols in terms of aggregate throughput, node connectivity, channel diversity.

Derivation of Channel and Floodplain Width Regression Reflecting Korean Channel Shapes in SWAT Model (국내 하천 형상을 반영한 SWAT 모형 내 하천폭 및 홍수터폭 산정 회귀식 도출)

  • Lee, Hyeon-Gu;Han, Jeongho;Lee, Dongjun;Lim, Kyoung-Jae;Kim, Jonggun
    • Journal of The Korean Society of Agricultural Engineers
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    • v.61 no.4
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    • pp.33-42
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    • 2019
  • In this study, the channel and floodplain widths are indirectly measured for three different watersheds using satellite images to reflect the shape of Korean channels in the Soil and Water Assessment Tool (SWAT) model. For measuring the channel and floodplain widths, multiple satellite images were referred to ensure the widest width of certain points. In the single channel, the widths at the multiple points were measured. Based on the measured data, the regression equations were derived to estimate the channel and floodplain widths according to watershed areas. Applying these developed equations, this study evaluated the effect of the change of channel and floodplain widths on the SWAT simulation by comparing to the measured streamflow data. The developed equations estimated larger channel width and smaller floodplain compared with those calculated in the current SWAT model. As shown in the results, there was no considerable changes in the predicted streamflow using the current and developed equations. However, the flow velocity and channel depth calculated from the developed equations were smaller than those of the current equations. The differences were caused by the effect of different channel geometries used for calculating the hydraulic characteristics. The channel geometries also affected the water quality simulation in channels because the hydraulic characteristics calculated by the channel geometries are directly related to the water quality simulation. Therefore, application of the river cross-sectional regression equation reflecting the domestic stream shape is necessary for accurate water quantity / quality and water ecosystem simulation using hydrological model.

Performance Optimization of LDMOS Transistor with Dual Gate Oxide for Mixed-Signal Applications

  • Baek, Ki-Ju;Kim, Yeong-Seuk;Na, Kee-Yeol
    • Transactions on Electrical and Electronic Materials
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    • v.16 no.5
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    • pp.254-259
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    • 2015
  • This paper reports the optimized mixed-signal performance of a high-voltage (HV) laterally double-diffused metaloxide-semiconductor (LDMOS) field-effect transistor (FET) with a dual gate oxide (DGOX). The fabricated device is based on the split-gate FET concept. In addition, the gate oxide on the source-side channel is thicker than that on the drain-side channel. The experiment results showed that the electrical characteristics are strongly dependent on the source-side channel length with a thick gate oxide. The digital and analog performances according to the source-side channel length of the DGOX LDMOS device were examined for circuit applications. The HV DGOX device with various source-side channel lengths showed reduced by maximum 37% on-resistance (RON) and 50% drain conductance (gds). Therefore, the optimized mixed-signal performance of the HV DGOX device can be obtained when the source-side channel length with a thick gate oxide is shorter than half of the channel length.

Considering on the Ground Reflection Effect on the Electromagnetic Fields due to Lightning Channel

  • Izadi, Mahdi;Ab Kadir, Mohd Zainal Abidin;Hajikhani, Maryam
    • Journal of Electrical Engineering and Technology
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    • v.8 no.4
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    • pp.824-831
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    • 2013
  • Lightning electromagnetic fields are important issues for the evaluation of lightning induced overvoltage on power lines and for setting the appropriate protection level for power networks. Such electromagnetic fields are strongly dependent on lightning return stroke currents at different heights along the lightning channel. On the other hand, the ground reflection factor due to the difference between the return stroke channel impedance and the equivalent ground impedance at channel base can have an effect on the shape of the return stroke currents by entering additional reflected currents into the channel. In this paper, the effect of the ground reflection factor on the return stroke currents at different heights along a channel and the electromagnetic fields associated with the lightning channel at close distances are considered. Moreover, the behavior of the electromagnetic fields versus the reflection factor changes and the radial distance changes are considered and the results are discussed accordingly. The results illustrate that the reflection factor has a direct relationship with the values of the electromagnetic fields while this is usually ignored in earlier studies.

Effects of Renal Denervation and Cromakalim on Central Diuretic Action of Glibenclamide, an ATP-dependent $K^+$ Channel Blocker, in Dogs (ATP-의존성 $K^+$ Channel 차단제인 Glibenclamide의 중추적 이뇨작용에 대한 신장 신경제와의 Cromakalim의 영향)

  • 고석태;임광남;정경희
    • YAKHAK HOEJI
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    • v.43 no.5
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    • pp.674-681
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    • 1999
  • This study was performed to investigate the effects of renal denervation and cromakalim, a K+ Channel opener, on central diuretic action of glibenclamide, an ATP-dependent K+ Channel blocker, in dog. Diuretic action of glibenclamide administered into the vein was weakened markedly by renal denervation and pretreatment of of cromakalim. Above results suggest that central diuretic action of glibenclamide is mediated by renal nerves and K+ Channel localized in kidney.

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A study on the channel assignment using neural network in cellular radio network (셀룰라 무선 네트워크에서 신경망을 이용한 채널할당)

  • 박종선;오순탁;나상동
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.21 no.4
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    • pp.1008-1018
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    • 1996
  • For assigning channel in a cellular sireless network, we purpose satisfying constraints with a related probability between cells and channels on the channel interference matrix formed by m terminals and n channels. And we purpose to get efficient channel assigning to limited channels in a wireless cell using parallelism of neural networks. In this paper, we solve the problem according to the number of requeirements when channel change with 11-533 procession elements. We demonstrate efficiency of proposed algorithm through same simulations in a specific time period.

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A Dynamic Channel Allocation Algorithm Based on Time Constraints in Cellular Mobile Networks

  • Lee Seong-Hoon
    • International Journal of Contents
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    • v.1 no.2
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    • pp.31-34
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    • 2005
  • The new realtime applications like multimedia and realtime services in a wireless network will be dramatically increased. However, many realtime services of mobile hosts in a cell cannot be continued because of insufficiency of useful channels. Conventional channel assignment approaches didn't properly consider the problem to serve realtime applications in a cell. This paper proposes a new realtime channel assignment algorithm based on time constraint analysis of channel requests. The proposed algorithm dynamically borrows available channels from neighboring cells. It also supports a smooth handoff which continuously serves realtime applications of the mobile hosts.

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Understanding Channel-diversity Oriented Routing Metrics for Multicast in Wireless Mesh Networks

  • Gao, Hui;Nam, Ji-seung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.05a
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    • pp.418-420
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    • 2013
  • Issues on design of routing scheme and routing metric for multicast in multi-channel multi-radio (MCMR) wireless mesh networks (WMNs) are discussed. Emphasis is placed on channel-diversity oriented routing metrics. From case study the conclusion to be drawn is that the key for design of channel-diversity oriented routing metrics is how to construct an optimization function to quantify interdependence between channel assignment and multicast routing throughput.