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Comparison on Fashion Information Sources, Clothing Benefits Sought & Purchase Criteria according to Consumers' Time Pressure Level (소비자의 시간압박 수준에 따른 패션정보원, 추구혜택, 구매기준 비교연구)

  • Kim, Chil-Soon;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.1 s.149
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    • pp.20-30
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    • 2006
  • The purposes of this study were to investigate demographic profiles between the consumer group under high time pressure(HTP) and the group under low time pressure(LTP) during the shopping, to examine the level of association between the fashion information sources and time pressure variable, to determine the difference in clothing benefits sought between HTP and LTP, and to determine the difference in purchase criteria. We distributed questionnaires to 600 women aged in 20-65. The reliable 562 questionnaires were used for a statistical analysis. Data analyses were conducted with SPSS program on t-test, cluster analysis, factor analysis, and Chi square test. We obtained the following results: There was a significant association between demographic variables such as age, occupation, education, residence area, & family cycle and time pressure variable. Fashion information sources were classified into 4 factors. HTP searched information on fashion products using more various sources than LTP did. There was also a significant difference between HTP and LTP in clothing benefit sought. Four clothing benefit factors such as trendy/social position, economic value, protection/comfort, and makeup of body shape were sought more by HTP than by LTP. In addition, HTP considered significantly more purchase criteria such as color/pattern, comfort, quality, suitability, material, sewing finishing, coordination, price, brand, easy care, and country of origin than LTP.

A Case Study on the Slope Revegetation Technology of Biological Engineering Using the Ligustrum obtusifolium (쥐똥나무를 이용한 생물공학적 비탈면 녹화공법의 사례연구)

  • Kim, Hyea-Ju;Kang, Hyo-Suk
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.2 no.3
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    • pp.47-53
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    • 1999
  • This study was carried out to suggest the slope revegetation technology of biological engineering using the Ligustrum obtusifolium, which is one of the pioneer plant species. Ahead of the experimental construction, we evaluated the L. obtusifolium's value of biological engineering for the slope stabilization by testing the growth rate after the cuttings were buried for 8 weeks('98. 7. ~ '98. 9.). In this test, it was found that the L. obtusifolium, one of the species deep rooted with developed underground parts, is very effective for the slope stabilization and that the rooting powder(Hormex Powder) gave the better effects on root germination. In April of 1999, the experimental construction of biological engineering technology using recycled L. obtusifolium live cuttings(applied growth-stimulating compound) and green bags was conducted at sandy cut-slope in GLEN ROSS G.C.(Yongin). The slope was tolerant of soil erosion despite of heavy rainfall in the rainy season and many plant species invading for five months('99. 4. ~ '99. 9.). The vegetation research was performed through examining the frequency of each block using the transect method. 21 kinds of plant speices appeared in total area($25.5m^2$) and the dominant species are Digitaria sanguinalis, Setaria viridis, Cyperus amuricus, Persicaria blumei, Artemisia princeps var. orientalis. With regard to life forms, therophytes were shown with a dominant distribution of 66.7% of total species and neophytes relatively with a low distribution of 19.0%. Furthermore, it can be estimated that there is no ecological stabilization of this slope with the result of the ruderal species' occupation of 71.4%. It is too early to argue about ecological mechanical advantages and disadvantages of this technology, but, from the result of this study, it is expected that the slope revegetation technology of biological engineering using L. obtusifolium can be effectively applied to sandy slope(not rock or weathered rock slope) and that the early rapid stabilization and favorable succession could be done with the improvement of soil condition.

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Purchasing Patterns and Influential Factors for Bakery Products and Effects of Brand Image on Consumers' Purchasing Power - Focused on Customers in Seoul - (베이커리 제품의 구매 성향 및 영향 요인과 브랜드 이미지가 소비자 구매력에 미치는 영향 - 서울 지역을 중심으로 -)

  • Na, Sung-Joo;Hwang, Seong-Yun;Kang, Kun-Og
    • Journal of the East Asian Society of Dietary Life
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    • v.21 no.3
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    • pp.429-437
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    • 2011
  • This study evaluated on the purchasing patterns for bakery products and the effects of brand image on consumers' purchasing power while living in the Seoul area. The questionnaires developed for this study were distributed to 400 males and females aged 20 and older. A total of 385 questionnaires were used for analysis (96.0%) and the statistical analysis, descriptive analysis, and $x^2$-test were completed using SPSS (version 14.0) software. When purchasing bakery products, 'taste' (59.7%) was most important followed by 'shape and size' (13.2%), 'ingredients' (11.7%), 'price' (7.5%), 'expiration date' (5.2%). 'origin of ingredients' (2.1%), and 'packaging' (0.5%). Subject showed significant differences in their purchase of bakery products based on characteristics including 'age' (p<0.05), 'occupation' (p<0.01), 'type of family' (p<0.01), and 'income' (p<0.1) The most influential factor in purchasing bakery products was 'material' (score=3.73), followed by 'name value' (score=3.56). Brand image of bakery had an effect on bakery products as 'present' (score=3.83), 'sanitation' (score=3.58). And, the most high respondent in basis of deciding brand image consumer's was 'clean and nice interior'(53.1%), followed by 'high quality ingredients and packaging'(23.7%).

Research recognition and image about dental technician (치과기공사에 대한 인식정도와 이미지 조사 - 대구지역을 중심으로 -)

  • Jung, Hyo-Kyung;Kim, Jeong-Sook;Lee, Seung-Hee
    • Journal of Technologic Dentistry
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    • v.32 no.2
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    • pp.91-102
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    • 2010
  • Purpose : The purpose of study was 500 people who are not related to dentistry in order to survey image about dental technicians. Methods : The subjects were composed of 500 people who are not related in Daegu Metropolitan city. This study was done using the Statistical Package for Social Sciences 17.0 for Windows. As for the analysis methods, the study used the frequency analysis, percentage, mean, t-test, analysis of variance. Results : The score on the image of dental technicians declined in the order of occupational image(2.98), work image(3.14), personal image(3.26), social image(2.87). 'It is hard and stressful' in the occupational image had the highest score with 3.69, 'Dentist and companionship are strong' in the occupational image had the lowest score with 2.21. 'It need expert knowledge and a skilled technology' in the work image had the highest score with 3.69, 'Health medical treatment side of health technique is occupation.' in the work image had the lowest score with 3.69. 'It always work busily' in the personal image had the highest score with 3.69, 'It is value and is effect work.' in the personal image had the lowest score with 3.69. 'An employment is easy after license acquisition.' in the social image had the highest score with 3.69, 'It admit independence' in the social image had the lowest score with 3.69. Conclusion : Dental technition research in order to image improvement and recognition, as the medical professional must construct the desirable dental technition image and recognition.

A Study on the Symbolism and Fashion of Gold Miss From the Perspective of Mass Media (대중 매체를 통해 본 골드미스의 상징성과 패션에 관한 연구)

  • Son, I-Jung;Lee, Un-Young;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.57 no.8
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    • pp.89-98
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    • 2007
  • Women are playing an increasing role in the society amid the increase in the age at first marriage, reduced family size, and the weakening solidarity among family members. Gold Miss is a newly coined word which reflects the change in the value of women in the wake of the individualism and pluralism amid the structural change. Gold Miss means a new X generation that is sensitive to the latest fashion and trend with high purchasing power and self-attainment goal. They do not spare any effort to invest in themselves, lead the new culture and set the cultural trend that goes beyond the simple consumption, and come into the spotlight both socially and economically. The outcome of the analysis on the Gold Miss fashion which was revealed in the mass media indicated that the fashion was the instrument to express their own images and personalities. Though they may be some difference depending on the occupation, personality, values, and others, they pursue sophisticated, intellectual, and emotional office-look that takes the trend and personality into account. In addition, they prefer business casual attire, and pursue the total fashion with perfection which uses the gorgeous bright and vivid color, daring color, accent color arrangement and accessories. The Gold Miss fashion implies the self-identity, high-end feature, and embody the symbolism of information, which the analysis on the feature and fashion of Golden Miss indicated.

Impact of Travel Experience on Employee's Happiness and Motivations to Work (성인자녀가 지각하는 부모양육태도가 결혼가치관 및 결혼이미지에 미치는 영향)

  • Jeong, Cha Sook;Kim, Jin Sook
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.317-322
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    • 2020
  • This study was conducted to examine the effect of parenting attitude perceived by adult children on marriage values and marriage image. For this purpose, online and face-to-face surveys were conducted for 411 unmarried men and women in their 20~30s living in the Daegu, Gyeongsangbuk-do and Gyeongsangnam-do areas. The SPSS 25.0 program was used for analysis and the results are as follows. First, in the general characteristics of the study subjects, there was a significant difference in marriage values according to gender, age, marriage type of parents, religion, and birth order, but no significance found according to education and occupation, family members living together, monthly average household income, or education of parents. Also, marriage image showed significant difference based on gender, marriage type of parents, and marriage intention. Second, the parenting attitude perceived by adult children confirmed that the lower the father's rejective parenting attitude and the higher the mother's acceptive parenting attitude, the more stable the value of marriage was and that the effect of parenting attitude on marriage image confirmed that the lower the father's rejective parenting attitude, the better the marriage image.

A Study on the Characteristics of Male and Female Target Consumers of Fashion Brand - Focused on the Brand Concept and Target - (패션브랜드의 표적시장 남녀 소비자 특성에 관한 연구 - 브랜드 컨셉과 타깃을 중심으로 -)

  • Ji, Hye-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.71-90
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    • 2017
  • The purpose of this study is to identify the characteristics of currently targeted consumers of the fashion enterprises. It also aims to assess the value of consumer-related variables that are related to market segmentation. In order to identify the characteristics of targeted consumers, the contents of brand concept and target of 143 brands for women's clothing, and 79 brands for men's clothing were qualitatively analyzed. The results are as follows. First, the demographic characteristics of both male and female included the desire to appear younger, and be more youthful in sensibilities than their actual age. In terms of occupation, male had more variety and concreteness than female. Male and female were above middle class, with an emphasis on being a part of the new generation, one that is young, free, healthy, and leisurely. Second, the psychological and behavioral characteristics of both male and female consumers included the benefit sought of the following: rationality, economy, practicality, functionality, individuality, fashionability, and aesthetics. Their fashion orientations were found to be practical, rational, fashionable, expressive of individual style, and aesthetic sensibilities. Their lifestyles were characterized by elements such as rationality, smartness, urban, active, healthy, young, leisurely, and stable. In terms of the spirit, female had a tendency to be intelligent, elegant, and sensitive, while also being self-reliant, self-disciplined, and unafraid of challenging situations. The male consumers had a tendency to be rational, progressive, passionate, and embracing change, with emphasis on legitimacy, honor, success, pride, and affluence. Third, the usefulness of consumer-related variables in targeting consumers was different according to male and female. These results show that there is a need for these variables to be looked at more closely during market segmentation process. This research may be used as base material in setting up the brand concept and the target market.

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Interests in Nutrition·Beauty·Body Shape of Pregnant and Lactating Women·Desires for "Inner Health, Outer Beauty" Functional Foods (임산부 및 수유부의 영양·미용·체형변화에 대한 관심도와 미용 보조 식품에 관한 연구)

  • Ryu, Se-Ja;Park, Mi-Seong;Park, Seung-Yong
    • Journal of Dairy Science and Biotechnology
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    • v.35 no.4
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    • pp.232-243
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    • 2017
  • Although several supplementary foods are available for pregnant and lactating women, there is a need for foods able to maintain a woman's beauty without any changes in body shape. In this study, four questionnaires about nutrition management, skin care, body shape, and the intent of purchasing beauty supplementary foods, were prepared for an online survey (http://pms8011.wixsite.com/project). A total of 95 answers from 293 women were classified into four groups, based on age, income, occupation, and skin type. The data were statistically analyzed using SPSS/WIN Program 22.0. The significances of the F-value analyzed by one-way ANOVA and the differences within the groups were verified by Scheffe's method. All groups were shown to have very high requirements for nutrition management and beauty standards. In the skin patterns, the groups of middle-aged women, house wife and the lower income showed high interests, with a high significance (P<0.01) in ages. With respect to body shape, significant interest was found within the groups of skin type (P<0.05) and age (P<0.001). With regard to supplementary foods, all groups showed a strong intention to purchase, but no significant differences were found. This study indicates the necessity to categorize supplementary foods by the intended target group, such as women planning to conceive, pregnant women, and lactating women.

Analysis of Likelihood of Failure for the Thinning of Hydrochloric Acid Corrosion through Risk-Based Inspection using API-581 BRD (API-581 절차에 의한 위험기반검사에서 염산부식의 두께감소에 의한 사고발생 가능성 해석)

  • Lee, Hern-Chang;Jo, Ji-Hoon;Shin, Dong-Il;Kim, Tae-Ok
    • Journal of the Korean Institute of Gas
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    • v.14 no.4
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    • pp.37-44
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    • 2010
  • To propose a cause analysis method of pressurized facilities, a likelihood of failure (LOF) for the thinning module by hydrochloric acid corrosion was analyzed through the risk-based inspection (RBI) using API-581 BRD. For this investigation, the technical module subfactor (TMSF), as a main factor of the LOF, was estimated, and the effects of parameters on the TMSF were analyzed quantitatively. As a result, we found that the TMSF increased with increasing chloride ion concentration and temperature, but it decreased with increasing thickness of the facilities, inspection number and inspection effectiveness. Also, the TMSF showed a relatively low value for the monitoring system implemented and the overdesign factor>1.5. In this condition, the TMSF changed sensitively with the inspection number, the inspection effectiveness and the overdesign factor, and its magnitude varied with the monitoring system.

The Effect of Local Residents' Recognition Factors on Drone Capability on Industry Revitalization - On the basis of demand satisfaction - (지역주민의 드론 역량 강화요인 인식이 산업 활성화에 미치는 영향 - 수요만족도를 매개로 -)

  • Han, Gab-Su
    • Journal of the Korea Convergence Society
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    • v.10 no.11
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    • pp.125-130
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    • 2019
  • The utilization and value of drones are increasing throughout society. However, there was a lack of government support and investment such as lack of technology of domestic drone companies, regulation of loans and lack of technology evaluation items. Therefore, this paper conducts statistical analysis to derive what drone capacity should be strengthened for the drone industry activation in Daegu. As a result, the demand satisfaction(price, quality, service) of drones leads to revitalization of drone industry when the physical, social, and policy factors among drones are strengthened. In conclusion, drone capacity to be strengthened in order to revitalize the drone industry in Korea is based on physical factors(drone demand, development, number of registrations, number of businesses and workers), social factors(national level public relations, establishment of public education institutes, correct understanding of drone occupation, preception), policy factors(privacy measures, government funding, legislation and system easing). As for the three factors, the government, industry, and drone operators are expected to have a bright future when the trinity is improved and complemented.