• Title/Summary/Keyword: objective satisfaction

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사용자제작콘텐츠 (UCC) 이용자의 수용 후 행동 모델 분석

  • Jeong, Cheol-Ho;Jeong, Yeong-Su
    • Proceedings of the Korea Database Society Conference
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    • 2010.06a
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    • pp.299-308
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    • 2010
  • The primary objective of this paper is to examine of post acceptance behavior model in VCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in VCC services. And then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of CCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly. perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop a service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

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An Empirical Analysis of Consumer Satisfaction for Internet Shopping Mall (인터넷 쇼핑몰의 소비자만족에 대한 실증적 분석)

  • 염창선;지효원
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.23 no.59
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    • pp.69-77
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    • 2000
  • To make internet shopping mall competitive, effective consumer service should be provided. The objective of this study is to analyse the consumer satisfaction for internet shopping mall. For this purpose, questionnaire survey has been used. For the statistical analysis, multivariate linear regression were utilized using the SAS program. According to the results in this study, the variables that positively affect toward consumer satisfaction are the quality of goods, the information of goods, the display method of goods, the convenience of ordering point of time and cancellation. On the contrary, the variables that negatively affect toward consumer satisfaction are the price of goods and the weakness of information security.

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Perceived Usability of e-Government Web Sites Affecting the User Satisfaction and the Revisiting (전자정부 웹사이트의 지각된 유용성이 이용만족도와 재방문에 미치는 영향)

  • Byun, Dae-Ho
    • The Journal of Information Systems
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    • v.16 no.2
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    • pp.51-68
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    • 2007
  • The previous studies regarding the usability evaluation of e-government web sites focused only on deriving affecting factors and variables. They did not find the relationship of usability, user satisfaction and revisiting. The objective of this paper is to find the causal effect how the usability of e-government web sites affect to the user satisfaction and the revisiting attitude. no scope of e-government web sites included the portal site and ie liked web sites. We developed a structural equation model and performed a user test. As a result, a perceived usability affected the revisiting, but it did not intermediate the user satisfaction.

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The Effect Nursing Organizational Culture on Job Satisfaction and Turnover Intention in General Hospital : The Mediating Effect of Empowerment (종합병원의 간호조직문화가 간호사의 직무만족과 이직의사에 미치는 영향 : 임파워먼트의 매개효과 검정)

  • Park, Jae-San;Lee, Mi-Soon
    • The Korean Journal of Health Service Management
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    • v.5 no.3
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    • pp.1-11
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    • 2011
  • The objective of this study is to identify the relationship between nursing organizational culture and job satisfaction and turnover intention. Furthermore this study analyzed the mediating effect of empowerment on the relationship between two variables. Data were collected by self-administered questionnaires. Structural Equation Modeling(SEM) analysis was conducted. The major findings of this study are as follows: nursing organizational culture having a positive effect on empowerment and organizational effectiveness. The empowerment as a mediating role between nursing organizational culture and job satisfaction and turnover intention was statistically significant. This finding showed that desirable organizational culture and improvement of empowerment is necessary to maintain nursing staff's organizational loyalty and eventually to improve total organizational performance.

A Study on the Success Factors of ERP Systems (ERP 시스템의 성공요인에 관한 연구)

  • 한영춘;백운주
    • The Journal of Information Systems
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    • v.8 no.1
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    • pp.131-148
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    • 1999
  • The objective of this study is to analyze the relationship between the success factors(organizational agreement, task fitness, top management support, user involvement, and linkage between BPR and ERP systems) and the performance(user satisfaction) of ERP systems. The success factors of concern would show positive relationships with the user satisfaction. Data were collected from 57 firms that have installed ERP systems. The responding firms were asked to visit the website of the researcher for the questionnaire survey. The result showed a positive relationship between the organizational agreement and the user satisfaction. This study also found that the user involvement had a negative relationship with the user satisfaction. The findings suggest that the firms adopting ERP systems need to establish the organizational agreement on the ERP system development which would be the critical factor for the successful system. It is also suggested that the user involvement should be controlled for the successful ERP systems.

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Changes in Housing Quality and Residential Satisfaction Among the New Town Movers (신도시로 이주한 거주자의 주거수준과 주거만족도 변화 분석)

  • 윤복자
    • Journal of the Korean housing association
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    • v.7 no.1
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    • pp.1-13
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    • 1996
  • The objective of this study was to investigate changes in housing quality and residential satisfaction among the New Town movers. Numerous literatures pertaning to the subject were thoroughly reviewed, and a set of hypotheses was drawn therefrom. Methodology applied to the study included bivariate and multivariate analyses for both derivation of descriptive statistics and hypotheses testing. SPSS PC+ for window(version 6.2) was used to analyze the data collected by Korea Research Institute for Human Settlements(KRIHS) in 1993. The major findings are highlited as follows : 1) Regardless of the household income level and other characteristics housing quality has improved substantially by moving to new towns. 2) The level of residential satisfaction is increased as a result of moving to new towns. 3) Upward changes in housing quality strongly influence the change in residential satisfaction. Both variables to be highly correlated. 4) These most satisfied residents are those who moved to the large size of dwellings and they are mostly high income families.

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Analysis on the Post Acceptance Behavior Model in User Created Contents(UCC) (사용자제작콘텐츠(UCC) 이용자의 수용 후 행동 모델 분석)

  • Jung, Chul-Ho;Chung, Young-Soo
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.175-185
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    • 2010
  • The primary objective of this paper is to examine post acceptance behavior model in UCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in UCC services. Then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of UCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly, perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

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A Study on Effects of Tourism Service Quality on Customer Satisfaction, Repurchase (관광상품의 서비스품질이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Choi, seung-il
    • Proceedings of the Korea Contents Association Conference
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    • 2007.11a
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    • pp.733-736
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    • 2007
  • Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

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A Study on Effects of Tourism Service Quality on Customer Satisfaction, Repurchase (해외여행상품의 서비스품질이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Choi Seung-Il
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.205-209
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    • 2005
  • Empirical analysis on the causality among travel service quality, customer satisfaction and repurchase intention, the objective of this study are to find out managerial implications of providing travel service quality to overcome the crisis of travel industries in Korea.

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An Empirical Study of the Influence of Expectation, Perceived Performance, and Disconfirmation on Information Systems User Satisfaction (정보시스템 사용자의 기대, 시스템의 지각된 성능, 기대불일치가 사용자 만족에 미치는 영향에 관한 실증적 연구)

  • Kim, Jong-Uk;Shim, Seung-Kyoon;Kim, Byung-Gon
    • Asia pacific journal of information systems
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    • v.14 no.1
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    • pp.101-123
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    • 2004
  • User satisfaction has been widely used by information system(IS) researchers as the most appropriate surrogate variable for the systems success since Bailey and Pearson(1983) provided their user satisfaction measurement. Because user satisfaction is a perceived performance measure by users, not a real or objective measure for systems success, however, perceived user satisfaction by users may not be exactly identical with the real systems performance. In this regard, if the user's ultimately perceived satisfaction is different from the real systems performance, we need to investigate why these two measures are different and which factors may cause the difference. From the perspective of disconfirmation of user expecations, this study examined why user satisfaction and real systems performance may not be identical each other. Expectaion-disconfirmation theory which has had a central role in marketing in explaining the effects of expectation and disconfirmation on consumer satisfaction was similarly adopted in this study to explain the role of expectation and disconfirmation in user satisfaction in the IS environment. Based on the expectation-disconfirmation theory, the current study developed a research model to examine the effects of expectation, system performance, and disconfirmation on user satisfaction in particular. Six research hypotheses derived from the research model were empirically tested using the partial least squares(PLS) method. The results of the statistical analysis indicate that the effects of system performance and disconfirmation were fairly strong on user satisfaction, while the user's expectation has shown insignificant influences on user satisfaction.