• 항공우주정책ㆍ법학회지
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• 제2권
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• pp.31-67
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• 1990

One of the first issues which arose in the evolution of air law was the determination of the vertical limits of airspace over private property. In 1959 the UN in its Ad Hoc Committee on the Peaceful Uses of Outer Space, started to give attention to the question of the meaning of the term "outer space". Discussions in the United Nations regarding the delimitation issue were often divided between those in favour of a functional approach ("functionalists"), and those seeking the delineation of a boundary ("spatialists"). The functionalists, backed initially by both major space powers, which viewed any boundary as possibly restricting their access to space(Whether for peaceful or military purposes), won the first rounds, starting with the 1959 Report of the Ad Hoc Committee on the Peaceful Uses of Outer Space which did not consider that the topic called for priority consideration. In 1966, however, the spatialists, were able to place the issue on the agenda of the Outer Sapce Committee pursuant to Resolution 2222 (xxx1). However, the spatialists were not able to present a common position since there existed a variety of propositions for delineation of a boundary. Over the years, the funtionalists have seemed to be losing ground. As the element of location is a decisive factor for the choice of the legal regime to be applied, a purely functional approach to the regulation of activities in the space above the Earth does not offer a solution. It is therefore to be welcomed that there is clear evidence of a growing recognition of the defect inherent to such an approach and that a spatial approach to the problem is gaining support both by a growing number of States as well as by publicists. The search for a solution of the problem of demarcating the two different legal regimes governing the space above the Earth has undoubtedly been facilitated, and a number of countries, among them Argentina, Belgium, France, Italy and Mexico have already advocated the acceptance of the lower boundary of outer space at a height of 100km. The adoption of the principle of sovereignty at that height does not mean that States would not be allowed to take protective measures against space activities above that height which constitute a threat to their security. A parallel can be drawn with the defence of the State's security on the high seas. Measures taken by States in their own protection on the high seas outside the territorial waters-provided that they are proportionate to the danger-are not considered to infringe the principle of international law. The most important issue in this context relates to the problem of a right of passage for space craft through foreign air space in order to reach outer space. In the reports to former ILA Conferences an explanation was given of the reasons why no customary rule of freedom of passage for aircraft through foreign territorial air space could as yet be said to exist. It was suggested, however, that though the essential elements for the creation of a rule of customary international law allowing such passage were still lacking, developments apperaed to point to a steady growth of a feeling of necessity for such a rule. A definite treaty solution of the demarcation problem would require further study which should be carried out by the UN Outer Space Committee in close co-operation with other interested international organizations, including ICAO. If a limit between air space and outer space were established, air space would automatically come under the regime of the Chicago Convention alone. The use of the word "recognize" in Art. I of chicago convention is an acknowledgement of sovereignty over airspace existing as a general principle of law, the binding force of which exists independently of the Convention. Further it is important to note that the Aricle recognizes this sovereignty, as existing for every state, holding it immaterial whether the state is or is not a contracting state. The functional criteria having been created by reference to either the nature of activity or the nature of the space object, the next hurdle would be to provide methods of verification. With regard to the question of international verification the establishment of an International Satelite Monitoring Agency is required. The path towards the successful delimitation of outer space from territorial space is doubtless narrow and stony but the establishment of a precise legal framework, consonant with the basic principles of international law, for the future activities of states in outer space will, it is still believed, remove a source of potentially dangerous conflicts between states, and furthermore afford some safeguard of the rights and interests of non-space powers which otherwise are likely to be eroded by incipient customs based on at present almost complete freedom of action of the space powers.

• 한국잠사곤충학회지
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• 제15권1호
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• pp.37-48
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• 1973

The purpose of this studies is to improve the cohesion of raw silk through various analyses on cocoon drying, cooking, reeling, re-reeling, and on the properties of water. Also we investigated the correlation between silk testing items which we have reached to the following results. 1. Drying of cocoon When cocoons were slowly dried with 100$^{\circ}C$, the results of cohesion became much better. On the other hand, the results were considerably decreased in case the temperature with 115$^{\circ}C$. 2. Cooking of cocoon In case of the cooking of cocoon, we found that the result of cohesion was best with incomplete cooking, that of the control was next, while in over cooking, the results were very low. Also the results of cohesion were much better when using the method of over cooking with sericin arrestive agent than that of incomplete cooking with sericin agglutinating agent. 3. Reeling of cocoon A) When the temperature of reeling bath was 25-45$^{\circ}C$, the results of cohesion test were much better, but at the temperature below 25$^{\circ}C$ or above 45$^{\circ}C$, the results became worse. B) With out the process of croissieur, the results of cohesion were too bad, but in case of croissieur more than 1cm, cohesion became better rapidly. Further more, we understood that the results of cohesion were improving slightly with longer length of croissieur. C) When the velocity of reeling was increased, the results of cohesion also improved. The best results were shown when reeling velocity was 180-220 r.p.m. But when the velocity was increased more than 220 r.p.m., the results of cohesion got worse more or less. D) When the temperature of the drying pipe in reeling machine was raised, the results of cohesion also showed a tendency to improve. 4. Re-reeling A) We could net reach a conclusion as to have correlation between the number of dipping repeat in vacuum tank and the results of cohesion before re-reeling process. B) When we used Seracol 500 as an agglutination protective agent with l/1000 to l/2000 of water, the results of cohesion test were better. C) When we used Pearl-lite as an agglutination protective agent with 1/1000 to 1/2000 of water, the results of cohesion were considerably better. D) We gained tile best results when used Cohesion Improving Chemical, A-80, with 500-1500 times diluted. 1) Results of cohesion was improved when humidity was low or temperature was high in the rereeling machine. 5. Filature water A) The water pH near the isoelectric point of protein showed the best cohesion, but the farther water pH, the worser results were obtained. B) With the increasing of M-alkalinity in filature water, the results of cohesion were worse. Above all, we understood the tendency of the results of cohesion get worse when the M-alkalinity is increased above 200 ppm. C) By increasing the total hardness of the filature water, it improved the results of cohesion. Especially, when the total hardness was above 300ppm, the results were extremely high. 6. Effects combination of each results A) The result of effects combination in filature processes with the obtained best conditions was distinctively improved. But the results could not reach in mathematicaly double effect. When reelied under worse conditions, the results of cohesion test were too bad. There was "effect limit" for the promotion. B) Generally the results of cohesion were bad when the filature conditions(the temperature, pressure and the properties of water, etc) are processed as sericin loss to be high. On the other hand, the results were very good when lower sericin loss was controlled in filature conditions. C) When filature conditions such as reeling velocity and croissieur length provide pysical cohesion ability and when raw silk dry fast during reeling and re-reeling, we found the result of cohesion was better. 7. Correlation of silk testing items. A) A negative correlation exists between the results of cohesion test and cleanness defect. Another word, the result of cohesion test was found to be worse as cleanness defect increased. B) In cleanness, cohesion has negative correlation against the number of slugs, but we could not find any correlation against long loops, loose ends. C) Cohesion has negative correlation against average neatness and low neatness defect. The better the results of neatness respectively, the better the results of cohesion found. D) There is no correlation between tenacity and the results of cohesion test, but there was high positive correlation between the results of elongation and those of cohesion test. The more elongation, the better the results of cohesion was found.

• 지능정보연구
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• 제22권4호
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• pp.177-192
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• 2016

기계학습(Machine Learning)은 인공 지능의 한 분야로, 데이터를 이용하여 기계를 학습시켜 기계 스스로가 데이터 분석 및 예측을 하게 만드는 것과 관련한 컴퓨터 과학의 한 영역을 일컫는다. 그중에서 SVM(Support Vector Machines)은 주로 분류와 회귀 분석을 목적으로 사용되는 모델이다. 어느 두 집단에 속한 데이터들에 대한 정보를 얻었을 때, SVM 모델은 주어진 데이터 집합을 바탕으로 하여 새로운 데이터가 어느 집단에 속할지를 판단해준다. 최근 들어서 많은 금융전문가는 기계학습과 막대한 데이터가 존재하는 금융 분야와의 접목 가능성을 보며 기계학습에 집중하고 있다. 그러면서 각 금융사는 고도화된 알고리즘과 빅데이터를 통해 여러 금융업무 수행이 가능한 로봇(Robot)과 투자전문가(Advisor)의 합성어인 로보어드바이저(Robo-Advisor) 서비스를 발 빠르게 제공하기 시작했다. 따라서 현재의 금융 동향을 고려하여 본 연구에서는 기계학습 방법의 하나인 SVM을 활용하여 매매성과를 올리는 방법에 대해 제안하고자 한다. SVM을 통한 예측대상은 한국형 변동성지수인 VKOSPI이다. VKOSPI는 금융파생상품의 한 종류인 옵션의 가격에 영향을 미친다. VKOSPI는 흔히 말하는 변동성과 같고 VKOSPI 값은 옵션의 종류와 관계없이 옵션 가격과 정비례하는 특성이 있다. 그러므로 VKOSPI의 정확한 예측은 옵션 매매에서의 수익을 낼 수 있는 중요한 요소 중 하나이다. 지금까지 기계학습을 기반으로 한 VKOSPI의 예측을 다룬 연구는 없었다. 본 연구에서는 SVM을 통해 일 중의 VKOSPI를 예측하였고, 예측 내용을 바탕으로 옵션 매매에 대한 적용 가능 여부를 실험하였으며 실제로 향상된 매매 성과가 나타남을 증명하였다.

• 비교문화연구
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• 제28권
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• pp.115-139
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• 2012

Interval or duration of segments, syllables, words and phrases is an important acoustic feature which influences the naturalness of speech. A number of cross-sectional studies regarding acoustic characteristics of children's speech development found that intervals of segments, syllables, words and phrases tend to change with the growing age. One hypothesis assumed that decreases in intervals would be greater when children were younger and smaller decreases in intervals when older (Thelen,1991), it has been supported by quite a number of researches on the basis of cross-sectional studies (Tingley & Allen,1975; Kent & Forner,1980; Chermak & Schneiderman, 1986), but the other hypothesis predicted that decreases in intervals would be smaller when children were younger and greater decreases in intervals when older (Smith, Kenney & Hussain, 1996). Researchers seem to come up with conflicting postulations and inconsistent results about the change trends concerning intervals of segments, syllables, words and phrases, leaving it as an issue unresolved. Most acoustic investigations of children's speech production have been conducted via cross-sectional designs, which involves studying several groups of children. So far, there are only a few longitudinal studies. This issue needs more longitudinal investigations; moreover, the acoustic measures of the intervals of child speech are hardly available. All former studies focus on word stages excluding the babbling stages especially the canonical babbling stage, but we need to find out when concrete changes of intervals begin to occur and what causes the changes. Therefore, we conducted an acoustic study of interval characteristics of segments and words concerning Canonical Babble ( CB) and early speech in an infant aged from 0;9 to 2;4 acquiring Mandarin Chinese. The current research addresses the following two questions: 1. Whether decreases in interval would be greater when children were younger and smaller when they were older or vice versa? 2. Whether the child speech concerning the acoustic features of interval drifts in the direction of the language they are exposed to? The female infant whose L1 was Southern Mandarin living in Changsha was audio- and video-taped at her home for about one hour almost on a weekly basis during her age range from 0;9 to 2;4 under natural observation by us investigators. The recordings were digitized. Parts of the digitized material were labeled. All the repetitions were excluded. The utterances were extracted from 44 sessions ranging from 30 minutes to one hour. The utterances were divided into segments as well as syllable-sized units. Age stages are 0;9-1;0,1;1-1;5, 1;6-2;0, 2;1-2;4. The subject was a monolingual normal child from parents with a good education. The infant was audio-and video-taped in her home almost every week. The data were digitized, segments and syllables from 44 sessions spanning the transition from babble to speech were transcribed in narrow IPA and coded for analysis. Babble was coded from age 0;9-1;0, and words were coded from 1;0 to 2;4, the data has been checked by two professionally trained persons who majored in phonetics. The present investigation is a longitudinal analysis of some temporal characteristics of the child speech during the age periods of 0;9-1;0, 1;1-1;5, 1;6-2;0, 2;1-2;4. The answer to Research Question 1 is that our results are in agreement with neither of the hypotheses. One hypothesis assumed that decreases in intervals would be greater when children were younger and smaller decreases in intervals when older (Thelen,1991); but the other hypothesis predicted that decreases in intervals would be smaller when children were younger and greater decreases in intervals when older (Smith, Kenney & Hussain, 1996). On the whole, there is a tendency of decrease in segmental and syllabic duration with the growing age, but the changes are not drastic and abrupt. For example, /a/ after /k/ in Table 1 has greater decrease during 1;1-1;5, while /a/ after /p/, /t/ and /w/ has greater decrease during 2;1-2;4. /ka/ has greater decrease during 1;1-1;5, while /ta/ and /na/ has greater decrease during 2;1-2;4.Across the age periods, interval change experiences lots of fluctuation all the time. The answer to Research Question 2 is yes. Babbling stage is a period in which the children's acoustic features of intervals of segments, syllables, words and phrases is shifted in the direction of the language to be learned, babbling and children's speech emergence is greatly influenced by ambient language. The phonetic changes in terms of duration would go on until as late as 10-12 years of age before reaching adult-like levels. Definitely, with the increase of exposure to ambient language, the variation would be less and less until they attain the adult-like competence. Via the analysis of the SPSS 15.0, the decrease of segmental and syllabic intervals across the four age periods proves to be of no significant difference (p>0.05). It means that the change of segmental and syllabic intervals is continuous. It reveals that the process of child speech development is gradual and cumulative.

• 비교문화연구
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• 제31권
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• pp.371-394
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• 2013

This study aims to know word forms and usages according to personal relationships of 'Kureru Kudasaru' by analyzing dialogues of female speakers. Novels of the Meiji period when there were attempts of a language revolution were mainly used for this study as well as novels of the Edo Period and the Taisho Period. Firstly, the number of examples according to gender differences in the novels was as follows. In case of 'Kureru', female speakers showed a high usage rate in the novels of the Edo period. 'Kureru' was mostly connected with female languages such as 'Naharu', 'Namasu', 'Nansu'. These expressions were not used in the novels of the Meiji Period and the Taisho Period. Although 'Okureru' and 'Okurenasaru' were used in the novels of the Meiji Period, the number of examples of 'Kureru' by female speakers was decreased in the novels of the Meiji Period and the Taisho Period. 'Kudasaru' was predominantly used by female speakers. Especially, female speakers used clearly to show vertical relationships in the novels of the Edo Period and"Doseishoseikatagi"of Meiji 10s. After"Ukigumo", the usage rate of female speakers was decreased but the usage rate of male speakers was increased. Gender differences became gradually smaller. Female speakers in the novels were increased from geisha and relatives such as wife, sister, mother and children to young women, teacher and student. Aspects of benefactive verbs' usages could be summarized as follows. Female speakers at licensed quarters used clearer and more typical expressions according to vertical relationships and gender differences in the novels of The Edo Period than the novels of The Meiji Period and the Taisho Period. In the novels of the Meiji Period, female speakers in a sophisticated social group used benefactive verbs to show strong respect and concern for the other person. In the novels of the Taisho Period, female speakers used benefactive verbs to show respect and concern for the other person according to their areas of outside activities. In the novels of the Meiji Period, female speakers used 'Okureru' when the other person was younger than them and was socially and psychologically close to them. Also, 'O~Nasaru' which was one of respect expressions was used by female speakers. Female speakers used it to older people in the Edo period but they also used it to younger people in the Meiji Period. Examples were not shown in the novels of the Taisho Period. Usages of 'Kureru' 'Kudasaru' according to vertical relationships were as follows. If 'a giver' was an older person, 'Kureru' with respect expressions 'Nasaru' 'Nansu' 'Namasu' was used more than 'Kudasaru' in the novels of the Edo Period. However, many examples of 'Kudasaru' were shown on the novels of the Meiji Period and the Taisho period. In the novels of the Meiji Period, 'Okureru' and 'Okurenasaru' which were expressions included in 'Kureru' were shown. Female speakers used them to older people who were socially and psychologically close to them like family. There were not many examples of 'a giver' and 'a receiver' around the same age. However, 'Kureru' and 'Okureru' were used in a younger group and 'Kudasaru' was used in an older group in the novels of the Meiji Period. If 'a giver' was an younger person, 'Kureru' was mainly used in the novels of the Edo period and "Doseishoseikatagi"in Meiji 10s. However, 'Kudasaru' was used many times in the novels of the latter Meiji Period and the Taisho Period.

• Asia Marketing Journal
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• 제12권2호
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• pp.1-25
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• 2010

기존 영화 산업에서 구전의 크기는 매출에 영향을 주지만 방향성은 영향을 주지 못하는 것으로 연구되었다(Liu 2006). 하지만, 이러한 분석 방법을 국내 영화 데이터에 동일하게 적용시켜 본 결과, 구전의 방향성도 영화의 매출에 영향을 주는 것으로 밝혀졌다. 이는 아시아 지역의 소비자들에게서 나타나는 독립적 자아관점과 북미 지역의 소비자들에게서 나타나는 상호의존적 자아관점의 차이로 인해 나타난 결과로 보인다. 즉, 국내 소비자의 경우는 영화를 선택/관람함에 있어 타인의 평가가 영향력을 주기 때문에 구전의 방향성도 유의한 양(+)의 값을 가진다. 기존의 연구에서는 구전의 크기가 일방적으로 매출에 영향을 미친다는 가정을 통해 영화 산업의 구전효과를 분석했으나, 이는 발생된 매출이 구전의 크기에 미치는 영향을 간과한 것이다. 따라서 매출이 구전에 미치는 효과까지 고려하여 연립방정식(Simultaneous Equation)을 통해 구전의 크기와 매출 간 상호 관계를 추정한 결과, 구전의 방향성은 위의 분석과 동일하게 영화 개봉 후 지속적으로 매출에 양(+)의 영향력을 미치는 것으로 나타났다. 하지만, 구전의 크기는 매출의 원인이 되는 것이 아니라, 오히려 매출이 증가하여 구전의 크기가 증가하는 것이라는 결과를 보여주었다. 즉, 개봉 후 1주차에는 소비자들이 영화를 선택할 때 구전의 크기와 방향성이 동시에 고려되지만, 2주차 이후로는 구전의 크기는 매출에 영향을 미치는 변수가 아니라, 매출의 증가에 따른 결과라는 사실이 밝혀졌다.

• 인지과학
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• 제35권1호
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• pp.49-95
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• 2024

국내 형사소송절차에서 진술의 진위여부 확인을 위해 사용하는 도구는 폴리그래프검사, 진술타당도분석, P300 기반 숨김정보검사 등이 있고, 이 중에서 폴리그래프검사의 사용빈도가 다른 도구들에 비하여 높다. 하지만, 검사결과를 뒷받침해 줄 수 있는 근거의 부족으로 인하여 재판과정에서 증거채택 가능성이 낮다. 폴리그래프검사를 뒷받침해 줄 수 있는 방법으로, 사전연구가 풍부한 P300기반 숨김정보검사가 주목을 받아 왔지만, 기존의 검사기법은 두 가지 제한점이 있어 실제 사건에서의 활용도는 낮은 편이다. 첫째, 검사에 필요한 관련자극만 3개 또는 6개 등, 사전에 노출되지 않은 정보가 다수 필요하기 때문에 실제 사건에서 사용 가능성이 낮다. 둘째, 기존의 P300기반 숨김정보검사 프로토콜에서는 관련자극과 무관련자극에 대한 P300요소 전위값을 명확하게 구분하기 위하여 오드볼패러다임을 사용하기 때문에 무관련자극에 대한 P300요소 전위값이 과소 추정될 가능성이 있다. 본 연구에서는 검사의 사용 가능성을 높이기 위하여 사전에 노출되지 않은 정보가 단 하나만 있어도 검사가 가능한 단일 관련자극을 사용하는 수정된 P300기반 숨김정보검사 프로토콜을 탐색하였고, 오드볼패러다임 사용으로 인한 무관련자극에 대한 P300요소 전위값이 과소 추정되는 문제를 보완하기 위하여 다양한 기계학습의 분류 알고리즘을 비교하였다. 연구결과 단일 관련자극으로 여성과 남성의 얼굴자극을 사용할 경우, 자극은 400ms 지속시간으로 60회 제시하고, 절단값을 유죄집단은 90%로 무죄집단은 30%로 하여 정점-정점 방법으로 P300요소 전위값을 분석하는 것이 적합함을 확인하였다. 단어자극의 경우, 지속시간을 300ms로 60회 제시하고, P300요소 전위값 분석방법은 얼굴자극과 동일하게 시행하는 것이 적합하다는 것을 확인하였다. 또한 관련자극과 무관련자극에 대한 정점-정점 P300요소 전위값을 6가지 기계학습 분류 알고리즘을 사용하여 분석한 결과, 로지스틱 회귀(LR), 선형 판별 분석(LDA), K-최근접 이웃(KNN) 알고리즘이 관련자극과 무관련자극의 분류에 적합하다는 것을 확인하였다.

• 지능정보연구
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• 제23권2호
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• pp.71-88
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• 2017

언어모델은 순차적으로 입력된 자료를 바탕으로 다음에 나올 단어나 문자를 예측하는 모델로 언어처리나 음성인식 분야에 활용된다. 최근 딥러닝 알고리즘이 발전되면서 입력 개체 간의 의존성을 효과적으로 반영할 수 있는 순환신경망 모델과 이를 발전시킨 Long short-term memory(LSTM) 모델이 언어모델에 사용되고 있다. 이러한 모형에 자료를 입력하기 위해서는 문장을 단어 혹은 형태소로 분해하는 과정을 거친 후 단어 레벨 혹은 형태소 레벨의 모형을 사용하는 것이 일반적이다. 하지만 이러한 모형은 텍스트가 포함하는 단어나 형태소의 수가 일반적으로 매우 많기 때문에 사전 크기가 커지게 되고 이에 따라 모형의 복잡도가 증가하는 문제가 있고 사전에 포함된 어휘 외에는 생성이 불가능하다는 등의 단점이 있다. 특히 한국어와 같이 형태소 활용이 다양한 언어의 경우 형태소 분석기를 통한 분해과정에서 오류가 더해질 수 있다. 이를 보완하기 위해 본 논문에서는 문장을 자음과 모음으로 이루어진 음소 단위로 분해한 뒤 입력 데이터로 사용하는 음소 레벨의 LSTM 언어모델을 제안한다. 본 논문에서는 LSTM layer를 3개 또는 4개 포함하는 모형을 사용한다. 모형의 최적화를 위해 Stochastic Gradient 알고리즘과 이를 개선시킨 다양한 알고리즘을 사용하고 그 성능을 비교한다. 구약성경 텍스트를 사용하여 실험을 진행하였고 모든 실험은 Theano를 기반으로 하는 Keras 패키지를 사용하여 수행되었다. 모형의 정량적 비교를 위해 validation loss와 test set에 대한 perplexity를 계산하였다. 그 결과 Stochastic Gradient 알고리즘이 상대적으로 큰 validation loss와 perplexity를 나타냈고 나머지 최적화 알고리즘들은 유사한 값들을 보이며 비슷한 수준의 모형 복잡도를 나타냈다. Layer 4개인 모형이 3개인 모형에 비해 학습시간이 평균적으로 69% 정도 길게 소요되었으나 정량지표는 크게 개선되지 않거나 특정 조건에서는 오히려 악화되는 것으로 나타났다. 하지만 layer 4개를 사용한 모형이 3개를 사용한 모형에 비해 완성도가 높은 문장을 생성했다. 본 논문에서 고려한 어떤 시뮬레이션 조건에서도 한글에서 사용되지 않는 문자조합이 생성되지 않았고 명사와 조사의 조합이나 동사의 활용, 주어 동사의 결합 면에서 상당히 완성도 높은 문장이 발생되었다. 본 연구결과는 현재 대두되고 있는 인공지능 시스템의 기초가 되는 언어처리나 음성인식 분야에서 한국어 처리를 위해 다양하게 활용될 수 있을 것으로 기대된다.

• 마케팅과학연구
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• 제17권2호
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• pp.55-73
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• 2007

문화관광축제는 전국의 지역축제 가운데 광역시 도에서 추천한 축제 가운데 관광상품성이 크고, 경쟁력 있는 우수한 축제를 선정하여 지원하는 사업이다. 문화관광축제 종합평가계획(문화관광부, 2006)에 의하면 방문객의 만족도 평가, 전문위원 평가, 그리고 축제 개선실적 등을 감안하여 최우수축제, 우수축제, 유망축제, 예비축제로 선정되고 있다. 특히 예비축제를 제외한 문화관광축제는 공공부문의 사업비 지원을 받기 때문에 1,000여 개가 넘는 지역축제의 방문객 만족도 평가는 상호비교가 가능한 평가척도를 이용하여 종합평가분석이 이루어진고 있다. 이러한 견지에서 본 연구에서는 문화관광축제 공통평가속성이 방문객 만족과 사후행동의도에 미치는 영향관계를 파악하여, 향후 축제기획 시 방문객 만족도 제고와 지속가능한 문화관광축제로 선정되기 위한 시사점을 제시하였다. 본 연구에서는 이론연구를 통하여 문화관광축제 평가속성, 만족, 그리고 행위의도에 관한 변수를 도출하였으며, 2006 광주김치대축제 방문객을 대상으로 실증분석을 수행하였다. 문화관광축제 평가속성에 대한 요인분석을 통하여 홍보안내, 행사내용, 기념품 음식, 편의시설 요인을 도출하였으며, 축제방문객 만족과 행동의도와의 관계를 분석하였다. 연구모형을 통해 수립한 연구가설은 차이분석, 회귀분석, 공분산 구조분석 등을 통해 검증하였으며, 연구결과 모든 가설은 채택되었다. 향후 본 연구결과를 바탕으로 본 축제와 성격이 유사한 축제방문객 분석을 통한 비교연구를 기대한다.

• Asia Marketing Journal
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• 제12권2호
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• pp.111-133
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• 2010

투자상품의 확산, 고령화 등으로 인한 금융니즈 다양화와 자본시장법 시행으로 인한 금융회사간 치열한 경쟁으로 인해 금융산업 내에서 마케팅의 역할이 더욱 중요해지고 있다. 그러나, 지금까지 다른 산업에 비해 금융산업의 마케팅 연구는 상대적으로 부족하였다. 본 연구는 향후 구체적인 금융마케팅 연구들이 진행되기에 앞서 국내 금융마케팅 연구들을 정리하고, 국내 금융회사 마케팅 담당자를 In-depth 인터뷰하여 실제 국내 금융 마케팅 현황을 조사하였다. 이를 통해 향후 금융마케팅 연구에 필요한 시사점을 얻고자 하였다. 분석 결과, 다른 산업의 마케팅과 다른 금융 마케팅만의 고유 특징에 대한 이론적인 연구가 부족하였고, 금융산업 내에서 은행, 증권, 보험, 카드 산업 간의 마케팅 특징 차이에 대한 연구도 부족하였음을 알 수 있었다. 소비자행동 관점에서 금융고객의 의사결정 과정에 관한 연구도 부족하였다. 또한, 우리나라의 금융회사의 마케팅 현황은 외형적으로 어느 정도 성숙 단계에 접어들었다고 볼 수 있으나, 실제 업무는 여전히 과거의 영업지원, 혹은 프로모션 및 CRM 데이터 분석 등 단기적인 부분에 치중되어 있었다. 그리고, 은행, 증권, 보험, 카드 회사 등 각 세부 금융산업별 마케팅 담당자들이 중요하게 생각하는 금융마케팅의 키워드와 문제 인식 정도도 서로 다름을 알 수 있었다. 본 연구는 이러한 분석 결과를 바탕으로 향후 금융마케팅 연구를 위한 시사점과 함께 6가지의 연구명제를 제안하였다.