• 대한치매학회지
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• 제22권2호
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• pp.85-85
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• 2023

• 유통과학연구
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• 제16권6호
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• pp.85-96
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• 2018

Purpose - There are many antecedences and consequences of the positive emotions of customers. The purpose of this research is to examine how Chinese service companies improve not only the positive emotions of customers but also the quality of life through effective verbal and nonverbal communication. Furthermore, we tried to analyze the moderating role of negative expectancy disconfirmation perceived by customers in those causal relationships among the variables. Research design, data, and methodology - The eight hypotheses were proposed and we tested them empirically in this research. Four hypotheses were about the relationship among communication, positive emotion, trust and quality of life. The other four hypotheses were about the moderating effect of negative expectancy disconfirmation in the causal relationships among four variables such as communication, positive emotion, trust and quality of life. A total of 356 samples who had visited the service companies in China were surveyed and 8 hypotheses were tested by empirical analysis using SPSS and AMOS. Results - The results of this research are as follows. First, positive verbal communication and nonverbal communication of employees in the service company have a positive effects on the positive emotions of customers. Second, positive emotion has a positive effect on the overall quality of life on the customer side as well as the trust on the corporate side. Third, negative expectancy disconfirmation perceived by customers has negative moderating effect in the causal relationship between employees' positive verbal communication and customers' positive emotion, and it also has a negative moderating role in the causal relationship between customers' positive emotion and overall quality of life. Conclusions - Based on these results, there can be such implications as follows. First, managers and employees of service companies can induce positive emotion of customers through effective communication. Second, service companies should try to improve not only the corporate-side performance like trust but also the customer-side performance like quality of life. Third, it will be significant for them to lower the level of negative expectancy disconfirmation for the purpose of improving not only the positive emotions of customers but also the quality of customers' life.

• 동서간호학연구지
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• 제14권2호
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• pp.60-66
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• 2008

Background: Communication training in nursing college students is an integral part of the development of their competency in dealing with patients. However, the traditional lecture style of training delivery may not be desirably effective. Purpose: This study investigated the effects of a communication training program utilizing a small group dynamic on the communication competency and human relationships in nursing college students. Methods: One hundred twenty six freshmen in a university in Seoul participated in this study. The instruments of communication competency (Primary Communication Inventory) and human relationships (Relationship Change Scale) were used at the beginning and conclusion of the training period. Eighty-three students from two nursing classes were assigned to the experimental groups and 43 students from other classes were assigned to the control groups. Each of the 11 small groups was composed of 7 or 8 students. The weekly program that ran during the 2007 fall semester from October 1st to December 11th consisted of effective communication strategies including therapeutic communication skills, Johari's window, empathy, active listening, and transactional analysis. Results: The experimental group of students reported significantly greater improvement in communication competencies, specific nonverbal competencies, and human relationships compared with the control group. Specifically, the experimental students demonstrated greater improvement in nonverbal communication competencies and satisfaction, communication, and awareness of human relationships. Conclusions: Small group based communication training can be an effective alternative method of communication education for college nursing students.

• 중환자간호학회지
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• 제6권1호
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• pp.1-10
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• 2013

Purpose: The purpose of this study was to examine the reliability and validity of a Korean version of the Critical Care Pain Observation Tool (CPOT) developed for assessment of pain in critically ill nonverbal patients. Methods: Data were collected from a convenience sample of 30 critically ill patients admitted to a medical ICU in a hospital. The CPOT was tested at before, during and 20 minutes after changing a position and suction. Upon establishment of content and translation equivalence between the English and Korean version of CPOT. Results: The interrater reliability was found to be acceptable with the kappa coefficients of .76-1. The construct validity of the pain scores were increased from 0.43 to 2.5 in changing a position (t=-8.60, p<.001)and 0.1 to 3.23 (t=-9.36, p<.001) in suctioning. The pain scores were decreased from 6.06 to 4.01 in changing a position (t=-10.19, p<.001) and 6.45 to 4.13 (t=-10.39, p<.001) in suctioning. The concurrent validity the correlations between pain scores and physiological indicators, and a increased in Heart rate before and after changing a position (r=.65, p<.001). Conclusion: The CPOT can be used as a reliable and valid measure to assess pain in critically ill nonverbal a medical ICU patients.

• 가정과삶의질연구
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• 제6권1호
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• pp.167-187
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• 1988

The purpose of this study is to explore whether wives communicate differently over the family life cycle(FLC), and whether their communication contents and frequencies are differently over the FLC. Marital communication scales are composed of six subfactors such as The selectivity of channel (SC), Channel direction (CD), communication style(CS), Comprehension of nonverbal communication (CNC), Communication contents and frequencies(CCF) and Olson's marital communication (LCQ). The number of the subjects are 582, who are living in Pusan in 1987 and they divided into six stages family life cycle; The newly married (FLC 1). The family with preschoolers(FLC 2), The family with schoolages (FLC3), The family with teenages(FLC4)， The family with launching children(FLC 5) and The postparenthood (FLC 6). This study is surveyed by Frequencies and Mean score from six subfactors and tested by chi-square test and ANOVA. the results are as follows; 1) There are a few significant differences in CS and CNC by FLC. The wives from FLC 1 and FLC 2 use the most open communication style and them form FLC5 use the most closed style. There are revealed that comprehension of nonverbal communication is the highest of FLC2, but on FLC 1 it is the lowest. 2) There are significant difference in CCF. Children, Wive's life, Husband's life, Affection and sex and Empathy show significant differences over the over the FLC. Regardless of FLC, there are conclueded that Children, Wive's and husband's life and economy management are the most frequence communicative contents. These results suggest that there needs to be further investigation on Olson's marital communication scale for comparing another country with ours and on the training and programs for couple's skillful communication ability.

• 디지털융복합연구
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• 제18권2호
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• pp.183-195
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• 2020

커뮤니케이션에서 중요한 비중을 차지하는 비언어적 요소들이 소셜미디어에 있어서도 그 활용성이 높아지고 있다. 본 연구에서는 페이스북 이용자들을 대상으로 Q 방법론을 통해 비언어적 요소들을 활용하는 주관적 인식 유형들을 찾아냈다. 우선 포커스 그룹 인터뷰를 시행하여 소셜미디어의 비언어적 요소들을 대표하는 34개의 Q 진술문들을 도출하였다. 페이스북 이용자들 19명을 대상으로 Q 소팅을 시행한 결과 비언어적 요소들을 서로 다르게 활용하는 3개의 그룹들을 대별할 수 있었다: 안전거리형, 은둔관조형, 전력투구형. 각각의 유형별로 현재 활용하는 비언어적 요소들과 미래에 필요할 것으로 보이는 비언어적 요소를 지원하기 위한 시스템의 기능들에 관해서 논의했다. 본 연구의 결과는 향후 온라인에서의 비언어적 요소나 기능들을 확장하기 위한 기초가 될 수 있을 것이다.

• 스마트미디어저널
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• 제4권1호
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• pp.9-15
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• 2015

언어를 사용하지 않고 몸짓이나 손짓, 표정 등 신체의 동작으로 의사나 감정을 표현하고 전달하는 비언어적 전달 방법은 중요한 의사전달 방법 중 하나이다. 이러한 몸짓이나, 손짓, 시선 맞춤 그리고 손동작은 때론 말보다 더 강력한 의사전달의 방법으로 작용한다. 비언어적 의사전달 방법에서 시선 맞춤은 그중에서도 가장 중요한 의사전달 방법이다. 하지만 화상회의를 할 때 디스플레이 상에서의 눈과 카메라의 차이 때문에 상호간에 시선 맞춤이 되지 않는다. 만약 상호간에 시선 맞춤을 하지 않고 대화를 하면 정확한 의사전달이 힘들고 서로의 이야기에 집중하기 어려워진다. 본 논문에서는 화상회의 상황에서 시선 맞춤을 개선하는 방법을 제안한다. 시선 맞춤을 개선하기 위해 두 대의 카메라를 텔레비전의 위, 아래에 설치하였다. 동시에 두 영상을 촬영하여 2D 워핑을 하여 가상의 중간시점으로 옮기고, 뷰 모핑을 한다. 모핑된 얼굴과 배경영상을 합성하여 화상회의를 위해 개선된 시선 맞춤 영상을 만든다. 실험 결과를 통하여 제안한 알고리즘이 시선 맞춤을 개선하고 자연스러운 중간 시점 영상을 합성하는 것을 확인 할 수 있다.

• 인간행동과 음악연구
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• 제8권2호
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• pp.21-46
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• 2011

본 연구의 목적은 치료적 음악 만들기가 여성 한부모 가족의 의사소통에 어떠한 변화가 나타나는지 알아보고자 함에 있다. 이를 위해 본 연구에서는 이혼으로 인한 여성 한부모 2가족을 대상으로 노래 만들기, 즉흥 모방하기, 오스티나토 창작하기, 합주하기로 구성된 치료적 음악 만들기 프로그램을 14회기 동안 진행하였다. 본 연구의 결과는 다음과 같다. 첫째, 프로그램의 사전, 사후에 측정한 대상자들의 부모-자녀 간 의사소통 점수가 대상자 B는 59에서 69.5로 상승하였으나, 대상자 A는 잦은 결석 및 음악 적용의 차이로 인해 81에서 75.5로 감소하였다. 둘째, 대상자들의 언어적 비언어적, 음악적 반응을 분석한 결과 대상자 B는 의사소통 유형에 따른 모-녀의 역기능적 의사소통이 후기로 갈수록 감소하고, 기능적 의사소통이 증가하는 변화가 있었다. 대상자 A는 언어적 비언어적 의사소통에서 초기에는 역기능적 의사소통이 많이 나타나다가 8회기 이후 기능적 의사소통이 증가하였고, 음악적 의사소통에서는 언어적 비언어적 의사소통과 다르게 초기부터 기능적 의사소통을 주로 보였으며, 프로그램 후반까지 유지하였다.

• 한국콘텐츠학회논문지
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• 제19권3호
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• pp.61-71
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• 2019

광고 속에서 비언어커뮤니케이션의 종류 중 얼굴 표정의 사용은 시간 제약의 문제를 상쇄시키며 소비자들에게 표현적이고 감동적인 매력의 수단으로 사용된다. 본 연구 목적은 TV 광고들 속에서 어떻게 얼굴 표정이 묘사되고 얼굴 표정을 통한 감정 전달이 이루어지는 지를 탐구하는 것이다. 연구 대상은 소비자들이 가장 감동적인 TV 광고로 뽑은 <박카스 음료>와 <동원 참치> 광고이다. 숨겨진 감정들에 대한 이론적 측면들을 기초로 두고 특정한 얼굴 근육의 움직임을 측정하도록 설계된 심리학과 해부학 기반인 얼굴 동작 코딩 시스템(Facial Action Coding System)을 연구 도구로 사용하여 TV광고 속의 얼굴 표정들이 내포한 의미들을 분석하였다. 분석된 의미의 결과를 통해서 얼굴 클로즈업을 통해 주인공의 감정 상태의 충돌과 극적인 갈등의 해소가 이루어진 광고가 소비자들의 마음을 더 움직인다는 유의미한 결과를 도출하였다.

• 한국프랜차이즈경영연구
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• 제12권2호
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• pp.35-49
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• 2021

Purpose: The major objective of this study is to develop a model for the impact of franchisors' Gapjil (verbal·nonverbal Gapjil, abusing bargaining position, refusing transaction, false or exaggerated information, restrictive practices, unfair damage compensation) on franchisee's recontract intention. We also examine the mediating role of economic satisfaction and social satisfaction in the relationship between franchisors' Gapjil and franchisee's contract intention. Research design, data, and methodology: Data were collected from franchisee owners located nationwide in Korea. Out of 256 questionaires distributed, a total of 256 questionnaires were returned. After excluding 10 invalid respondent questionnaires, we coded and analyzed 246 valid questionnaires (effective response rate of 96.09%) using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 22.O and SmartPLS 3.0. Results: The findings of this study are summarized as follows: First, among the Gapjil of the franchisors, restrictive practices and unfair damage compensation had negative effects on economic and social satisfaction, but verbal and nonverbal Gapjil for economic and social satisfaction was not significant. Second, abusing bargaining positions and false or exaggerated information had negative effects on social satisfaction, but for economic satisfaction, found to be insignificant. Third, economic and social satisfaction had positive effects on the franchisee's recontract intention to the franchisor. Conclusion: The following implications of this study are as follows. First, the construct of Gapjil that occurs between the franchisors and the franchisees was first presented, and the franchisors' Gapjil is divided into interpersonal Gapjil and structural Gapjil. Second, the Gapjil of the franchisors can be an important predictor variable in maintaining and developing a long-term relationship between the franchisors and the franchisees. Third, solving conflict due to the Gapjil problem between franchisors and franchisees can be an important factor for franchisors and franchisees to co-survive and thrive in Korean franchise system. Fourth, this study suggest that managing the Gapjil of the franchisors was a important antecedent factor in maintaining long-term relationship between the franchisors and the franchisees. Therefore, this study will help franchisors formulate effective symbiotic marketing strategies to satisfy relationships with franchisees and consequently enhance long-term orientation.