Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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A Subjectivity Study on Nonverbal Communication Cues in Facebook

온라인에서의 비언어적 요소에 대한 주관성 연구: 페이스북을 중심으로

  • Kim, Suhyeong (Department of Management of Technology, Yonsei University) ;
  • Lee, Jungwoo (Graduate School of Information, Yonsei University)
  • 김수형 (연세대학교 기술경영학협동과정) ;
  • 이정우 (연세대학교 정보대학원)
  • Received : 2019.12.10
  • Accepted : 2020.02.20
  • Published : 2020.02.28
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Abstract

Non-verbal communication cues seem to be increasingly used in social media, such as emoticon, like, follow, etc. A Q methodology study is conducted to explore this phenomenon. Via a series of focus group activities with Facebook heavy users, 34 Q statements concerning online non-verbal communication cues are derived. Different Facebook users conduct Q sorts of these statements based on frequent use basis. Analysis of Q sort result reveals three distinctive usage patterns of non-verbal communication cues in Facebook: 'safe distance keeping' type, 'observing hermit' type and 'fully dedicated aficionado' type. Discussions are made concerning different components of non-verbal communication cues utilized in these groups, respectively, which can provide a theoretical basis for social media design.

커뮤니케이션에서 중요한 비중을 차지하는 비언어적 요소들이 소셜미디어에 있어서도 그 활용성이 높아지고 있다. 본 연구에서는 페이스북 이용자들을 대상으로 Q 방법론을 통해 비언어적 요소들을 활용하는 주관적 인식 유형들을 찾아냈다. 우선 포커스 그룹 인터뷰를 시행하여 소셜미디어의 비언어적 요소들을 대표하는 34개의 Q 진술문들을 도출하였다. 페이스북 이용자들 19명을 대상으로 Q 소팅을 시행한 결과 비언어적 요소들을 서로 다르게 활용하는 3개의 그룹들을 대별할 수 있었다: 안전거리형, 은둔관조형, 전력투구형. 각각의 유형별로 현재 활용하는 비언어적 요소들과 미래에 필요할 것으로 보이는 비언어적 요소를 지원하기 위한 시스템의 기능들에 관해서 논의했다. 본 연구의 결과는 향후 온라인에서의 비언어적 요소나 기능들을 확장하기 위한 기초가 될 수 있을 것이다.

Keywords

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