• Journal of Global Scholars of Marketing Science
• /
• v.18 no.4
• /
• pp.195-215
• /
• 2008

The scarcity is pervasive aspect of human life and is a fundamental precondition of economic behavior of consumers. Also, the effect of scarcity message is a power social influence principle used by marketers to increase the subjective desirability of products. Because valuable objects are often scare, consumers tend to infer the scarce objects are valuable. Marketers often do base promotional appeals on the principle of scarcity to increase the subjective desirability their products among consumers. Specially, advertisers and retailers often promote their products using restrictions. These restriction act to constraint consumers' ability th take advantage of the promotion and can assume several forms. For example, some promotions are advertised as limited time offers, while others limit the quantity that can be bought at the deal price by employing the statements such as 'limit one per consumer,' 'limit 5 per customer,' 'limited products for special commemoration celebration,' Some retailers use statements extensively. A recent weekly flyer by a prominent retailer limited purchase quantities on 50% of the specials advertised on front page. When consumers saw these phrase, they often infer value from the product that has limited availability or is promoted as being scarce. But, the past researchers explored a direct relationship between the purchase quantity and time limit on deal purchase intention. They also don't explored that all restriction message are not created equal. Namely, we thought that different restrictions signal deal value in different ways or different mechanism. Consumers appear to perceive that time limits are used to attract consumers to the brand, while quantity limits are necessary to reduce stockpiling. This suggests other possible differences across restrictions. For example, quantity limits could imply product quality (i.e., this product at this price is so good that purchases must be limited). In contrast, purchase preconditions force the consumer to spend a certain amount to qualify for the deal, which suggests that inferences about the absolute quality of the promoted item would decline from purchase limits (highest quality) to time limits to purchase preconditions (lowest quality). This might be expected to be particularly true for unfamiliar brands. However, a critical but elusive issue in scarcity message research is the impacts of a inferred motives on the promoted scarcity message. The past researchers not explored possibility of inferred motives on the scarcity message context. Despite various type to the quantity limits message, they didn't separated scarcity message among the quantity limits. Therefore, we apply a stricter definition of scarcity message(i.e. quantity limits) and consider scarcity message type(general scarcity message vs. special scarcity message), scarcity depth(high vs. low). The purpose of this study is to examine the effect of the scarcity message on the consumer's purchase intension. Specifically, we investigate the effect of general versus special scarcity messages on the consumer's purchase intention using the level of the scarcity depth as moderators. In other words, we postulates that the scarcity message type and scarcity depth play an essential moderating role in the relationship between the inferred motives and purchase intention. In other worlds, different from the past studies, we examine the interplay between the perceived motives and scarcity type, and between the perceived motives and scarcity depth. Both of these constructs have been examined in isolation, but a key question is whether they interact to produce an effect in reaction to the scarcity message type or scarcity depth increase. The perceived motive Inference behind the scarcity message will have important impact on consumers' reactions to the degree of scarcity depth increase. In relation ti this general question, we investigate the following specific issues. First, does consumers' inferred motives weaken the positive relationship between the scarcity depth decrease and the consumers' purchase intention, and if so, how much does it attenuate this relationship? Second, we examine the interplay between the scarcity message type and the consumers' purchase intention in the context of the scarcity depth decrease. Third, we study whether scarcity message type and scarcity depth directly affect the consumers' purchase intention. For the answer of these questions, this research is composed of 2(intention inference: existence vs. nonexistence)${\times}2$(scarcity type: special vs. general)${\times}2$(scarcity depth: high vs. low) between subject designs. The results are summarized as follows. First, intention inference(inferred motive) is not significant on scarcity effect in case of special scarcity message. However, nonexistence of intention inference is more effective than existence of intention inference on purchase intention in case of general scarcity. Second, intention inference(inferred motive) is not significant on scarcity effect in case of low scarcity. However, nonexistence of intention inference is more effective than existence of intention inference on purchase intention in case of high scarcity. The results of this study will help managers to understand the relative importance among the type of the scarcity message and to make decisions in using their scarcity message. Finally, this article have several contribution. First, we have shown that restrictions server to activates a mental resource that is used to render a judgment regarding a promoted product. In the absence of other information, this resource appears to read to an inference of value. In the presence of other value related cue, however, either database(i.e., scarcity depth: high vs. low) or conceptual base(i.e.,, scarcity type special vs. general), the resource is used in conjunction with the other cues as a basis for judgment, leading to different effects across levels of these other value-related cues. Second, our results suggest that a restriction can affect consumer behavior through four possible routes: 1) the affective route, through making consumers feel irritated, 2) the cognitive making route, through making consumers infer motivation or attribution about promoted scarcity message, and 3) the economic route, through making the consumer lose an opportunity to stockpile at a low scarcity depth, or forcing him her to making additional purchases, lastly 4) informative route, through changing what consumer believe about the transaction. Third, as a note already, this results suggest that we should consider consumers' inferences of motives or attributions for the scarcity dept level and cognitive resources available in order to have a complete understanding the effects of quantity restriction message.

• Journal of KIISE:Software and Applications
• /
• v.30 no.10
• /
• pp.955-972
• /
• 2003

As the next significant software abstraction, software agents have generated lots of excitements in recent years because of its promise as a new paradigm for conceptualizing, designing, and implementing software systems. This promise is particularly attractive for creating software that operates in environments that are distributed, open, and complex, such as the Internet. The effort of developing agent systems have, however, suffered from lack of generalized agent architecture because of various properties of an agent and nonexistence of a standard agent architecture. An agent architecture is an important criterion in order to not only identify agents in their domain but also determine the software architecture of the system. The major contribution of the work described here is an object-oriented design of an agent architecture that addresses fundamental properties, which are autonomy and interaction. Object-oriented design method is used for identifying the internal modules of an agent architecture and organizing correlation between the modules are identified.

• Korean Journal of Materials Research
• /
• v.3 no.6
• /
• pp.668-677
• /
• 1993

The microstructural and shear tests of STS304/, STS430/ and low-C steel/Cu joints brazed using Cu-P, Cu-P-Sn(four type) and Cu-P-Sn-Ag(three type) filler metals at 1003 and 1033K for 1.2ks in Ar atomsphere were performed. Interfacial microstructures were divided into three type ; first, reaction layer contained cracks second, dispersed layer without cracks third, dispersed layer and reaction layer contained cracks. The joints composed only of dispersed layer without cracks have the high shear strength of above 40-60 MPa and result in failure in copper base metal. Low shear strength and joint failure result from the formation of reaction layer which induced cracks. The reaction layer is a Fe-P compound. This tendency of microstructure and shear strength depends on the existence and/or nonexistence of Sn in filler metals as well as Ni (and Cr) in base metals.

• Journal of Korean Library and Information Science Society
• /
• v.10
• /
• pp.229-265
• /
• 1983

Many changes have been made on the cataloging rules on filmstrips and slides all the way from the Cox's rules of 1963 to AACR 2 of 1978. The purpose of this study is to analyze eight major British and American cataloging rules on filmstrips and slides, from the results of which to identify what major changes have been made chronologically, and to clarify major differences among them in describing the form ol Physical Description Area. The findings of the study can be summarized as follows: 1. In order to make a clear distinction from one element to the other in Physical Description Area, the use of punctuation has been made more concrete. In AACR 2, various punctuations in accordance with the each element's character are used. 2. The rules on the describing the number of physical units of filmstrips have got more and more specified. 3. The descriptive form of specific material designation is closely related to the existence or nonexistence of rules on the general material designation in the body of entry. Therefore, the rules of AECT and CLA having rules on the general material designation do not use the specific material designation in Physical Description Area. On the other hand, ISBD(NBM), LA rules and AACR 2 which makes it optional to use the general material designation prescribe to use the specific material designation. 4. As for the descriptions of the physical status other than the unit and size of the filmstrips and slides, the first LC card and Cox's rules, had the color designation, and the CLA rules had sound designation. In the LA rules, AACR1(Chapter 12 Revised) and AACR 2, the detailed description of the physical status including the indication of color, sound, kind of frame, time etc. has become more and more important for Physical Description Area. 5. All the rules adopt millimetre as the measuring unit of the size of filmstrips. For the slides, most rules employ inch instead. But LA rules and ISBD(NBM) use centimeters, and AACR 2 takes either inch or centimeters. 6. Most rules, including Cox's rules, give the information on the accompanying materials. The information has been added as the last element of the Physical Description Area in the AACR 2, and recognized very important.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.24 no.2
• /
• pp.120-126
• /
• 2010

This paper propose analysis and examination of the melting characteristic of fuse elements by repeating overcurrent as a depletion factor of high pressure current limiting fuse through test following existence and nonexistence of extinction material and various configuration of elements. To examine deterioration progress rate by repeating overcurrent we analyzed heat for various element notching configuration, designed plate type, ring type element and estimated the relationship with life span by analyzing breaking characteristic through repeating overcurrent test with adjusting load factor at Silicon Dioxide(SiO2) filled state or in air. A Crack by repeat stress, decrease of section and transformation by friction with extinction material by repeating overcurrent causes a problem which shortens life span based on fuse repeating frequency. Since the contents of this paper might be useful to research the correlation between friction of materials and repeating life span based on load factor of repeating current, the quality of product would be improved through solution of the problem.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
• /
• 2007.05a
• /
• pp.515-518
• /
• 2007

SAFRS(Spontaneous Acoustic Field Reproduction System) is a system to sense changes of surroundings and produce sounds which can go well with environment elements sensed by the system in to the space. The sounds were judged by individual evaluation and, the classification of the preferred sounds according to the mood of the space was suggested in the former study. Effectiveness of SAFRS with field application was validated by prior studies which dealt with researching acoustic environment, evaluating images of sounds, and rating environment with existence and nonexistence of sound resources such as fountains and the system after applied in D university. In this study, for more effective field application of SAFRS, research for the acoustic environment around sound resources and subjective evaluation of the preference of the sounds from the resources were made and it was considered that the results of the experiments should be primary information to propose proper sound level to be offered by the system. The results of the study are as follows; 1) It was considered that the ambience of the center road was dependent upon produced sounds by the system and water sounds of the fountain and that of walk way was mostly dependent upon produced sounds. 2) The results of the subjective evaluation showed that the distance from sound resources was suggestive; the more distant from produced sounds the less full and clear the sounds, the less distant from the sounds of water the more delight and idyllic ambience, and the less distant from the forest the more idyllic ambient and diversity. 3) The results upwards were telling that an average value of six elements for the evaluation was even at the place set back 10.2m from center road and walk way. And harmony of all sounds of the place should be considered to propose suitable sound level of SAFRS.

• Korean Journal of Psychosomatic Medicine
• /
• v.12 no.1
• /
• pp.3-14
• /
• 2004

In this article, the effects of stress on central nerve system and heart function and the concept of heart rate variability were reviewed. HRV(Heart Rate Variability), the periodical change of the heart rate, is indicated larger in the healthier because they respond flexibly to various sorts of facts influencing on HR. HRV analysis is largely composed of the time domain analysis and the frequency analysis. In the former the flexibility of heart function is analysed, while in the latter autonomic nerve function is examined, which is the degree of sympathetic and parasympathetic nerve activity and the state of balance. Furthermore, existence or nonexistence of disease and/or level of stress can be estimated by measuring the variability and normality of heart rate, and balance of autonomic nerve system, and through HRV biofeedback the symptoms of anxiety disorder or asthma can be reduced.

• Journal of the Korean Society of Propulsion Engineers
• /
• v.13 no.5
• /
• pp.21-28
• /
• 2009

This experimental study was performed to find the important design parameters and the starting characteristics of a supersonic exhaust diffuser. The experimental study was carried out on a scaled down model of straight cylindrical supersonic exhaust diffuser, in order to evaluate the effects of operating fluid(air, nitrogen), the diffuser inlet area over the primary nozzle throat area($A_d/A_t$), the inlet pressure of primary nozzle, diffuser length over diffuser inner diameter($L_d/D_d$) and existence or nonexistence of diffuser divergence. The test results showed that the starting pressure increased with decrease in diameter of primary nozzle, and the measured starting pressure of the diffuser had approximately 90~98% efficiency as compared with the predicted starting pressure. Also, the diffuser was started at all case, regardless of $L_d/D_d$ (above 8.4) and diffuser divergence. The result of this study can be used as an essential database for developing a simulated high-altitude facility for real-scale model.

• The Journal of the Korean life insurance medical association
• /
• v.1 no.1
• /
• pp.123-132
• /
• 1984

Among the person who want to insure, there are not only fair persons who want to become the insurance with not realizing that one was not infected with certain disease but also someones on purpose to overcome the disease through the insurance company with be recognized by oneselves. However, it was found that the ultrasonography and exact effects of medical examination with the existing medical equipments of the insurance company could not be expected. We present some several proven examples for the purpose of getting the advanced effects in medical examination by utilizing the ultrasonic device which is not harmful to human body presently as far as known. We could find affirmation through the check of ultrasonography from 907 cases, in our Department of Medical selection that many portion of the cases checked the medical examination have the present condition of illness even though they enjoy social life with good health and finally the conclusions we have learned are as follows; The aged cases show the increase of rate of possessing disease and man shows 2.2 times of possessing disease than woman. Fatty infiltration of liver take portion of 74.7% from the case checked. 12 cases of cholelithiasis are not conscious of symptom at all. Through the check of ultrasonography in obstetrics and gynecology, myoma uteri be showed high rate of 72.2% from the case of possessing disease. In Case of the potential pregnancing woman it made clear to find pregnancy which was undistincted still more also know the existence and nonexistence of fetal death when pregnancy expected.

• Proceedings of the Korean Geotechical Society Conference
• /
• 2010.03a
• /
• pp.314-323
• /
• 2010

Recently, granular soils having a large particle size are frequently used as a filling material in the construction of foundation, harbor, dam, and so on. The shear behavior of this granular soil plays a key role in the stability of structures. For example, soil particle crushing occurring at the interface between structure and soil and/or within soil mass can cause the disturbance of ground characteristics and consequently induce an issues in respect of stability of structures. In order to investigate the shear behavior according to an existence and nonexistence of particle crushing, numerical analyses were conducted by using the DEM(Discrete Element Method)-based software program PFC(Particle Flow Code). Using the crushing model and non-crushing model which were created in this study, numerical analyses of ring shear test were conducted and their results were analyzed and compared. In general, landslide and slope stability are accompanied by a large displacement and consequently not only a peak strength but also a residual strength are very important in the analysis of landslide and slope stability. However the direct shear test which has been commonly used in the determination of shear strength parameters has a limitation on displacement therefore the residual strength parameters can not be obtained. The characteristics of residual shear behavior were investigated through the numerical analyses in this study.