• Title/Summary/Keyword: new lifestyle

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The Market Segmentation according to Lifestyle Types of Chinese Consumers: - Focused on Shanghai Residents - (중국소비자의 라이프스타일 유형에 따른 시장세분화 - 상해를 중심으로 -)

  • Lee, Ji-Hyun
    • Journal of Fashion Business
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    • v.14 no.5
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    • pp.176-194
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    • 2010
  • According to the economy recession of U.S.A and Europe, the value of China market has been increased. Therefore the in-depth studies were essential for the companies and brands which look for new rising market. This study typed Chinese consumers by lifestyle and analyze the demographics and clothing purchasing behavior. The result of the internet survey which was carried out targeting Shanghai residents, established several consumer types of men and women respectively. In case of male consumers, established 4 groups like indifferent to advertising/brand group, seriously considering brand/health group, seriously considering leisure group, and seriously considering education group. In case of female consumers, established 3 groups like seriously considering education/food group, seriously considering housing/leisure group, and seriously considering shopping group. These groups were showed significant differences to demographics and clothing purchasing behavior. These characteristics about the groups must be reflected to marketing and merchandising strategies.

Phenomenological Study on Experience of Preterm Labor (임부의 조기진통 경험에 대한 현상학적 연구)

  • Ryu, Khyung-Hee;Shin, Hye-Sook
    • Women's Health Nursing
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    • v.15 no.2
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    • pp.140-149
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    • 2009
  • Purpose: The purposes of this phenomenological study were to explore the experience of preterm labor. Methods: The participants were 7 women admitted to two obstetric hospitals in Kyunggi-do Province with preterm labor. Data was collected with MP3 records through individual in-depth interviews and participated observation. The data was analyzed by Giorgi(1985) method. Results: The results were divided into six categories as follows: 1) Inappropriate coping: unexpected event, overwork, lack of insight of preterm labor, 2) Burn out: multiple role, burden, role conflict. 3) Restrictions of lifestyle: uncomfortable hospital environment, wearisomeness, limitations of personal hygiene, 4) Physical discomfort: headache, flush, tremor, palpitations, 5) Psychological distress : concerns about fetus health status, fear of possible preterm delivery, lack of information, financial worries, 6) A transition to new lifestyle: share of household chores, communication with self-help group, careful lifestyle. Conclusion: The findings of this study will offer a better understanding of women's preterm labor experiences and suggest clues to nurses on how to improve the care they provide.

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Online Marketing Attitude Analysis. (온라인 마케팅 태도분석)

  • Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.33-66
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    • 2011
  • As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

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Baby Boomers' Lifestyles and Preferred Characteristics of Postretirement Homes - With a Focus on Korean-American Immigrants - (베이비부머의 라이프스타일과 은퇴 후 선호하는 주거특성 - 재미 한인 베이비부머를 중심으로 -)

  • Kim, Mi-Hee;Kim, Suk-Kyung
    • Journal of the Korean housing association
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    • v.24 no.3
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    • pp.85-94
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    • 2013
  • This research investigates and characterizes lifestyles and housing preferences of Korean-American Baby Boomers in the USA, and proposes future housing design and planning directions to meet their needs. A questionnaire survey was conducted from June to September 2012 examining lifestyles and preferred characteristics of postretirement homes. We targeted Korean-Americans born from 1955 to 1963 in either Korea or the USA who currently reside in New York, Washington DC, Chicago, Dallas, Detroit, Lansing, Grand Rapids, and San Francisco. To analyze the 247 responses, we employed factor analysis, cluster analysis, one-way ANOVA, and crosstabs. Respondents preferred three-bedroom, singlefamily housing types with a size of 26-35 pyong, favoring city outskirts or suburbs over urban areas. Four groups having different lifestyle types were identified: innovators, believers, fashion experiencers, and makers. Housing preference differed depending on lifestyle types. The 'innovator' group desired homes 56 pyong or larger, while the other groups preferred 26-36 pyong. The four lifestyle groups did not show statistically significant differences in most of preferred housing features, community facilities, or indoor environmental characteristics. Each group still showed slightly different preferences in some housing planning characteristics, which future planners can refer to when providing postretirement homes for them.

A Study on Knitted One-piece Design by DTP (DTP 기법을 활용한 니트 원피스 디자인)

  • Oh, Yun-Jeong;Cho, Kyu-Hwa
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.106-117
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    • 2009
  • The purpose of this study is to present a new vision for high value-added knit wear design by designing and producing knitted one-piece dress by digital textile printing which based on digital making a new industry, culture, and lifestyle in a new millenium. According as casual fashion is more and more popular, preferring knit wear, a key item of casual fashion, continues to increases. Therefore it is important to study knit wear design practically, try a new technique, and represent creative designs. As a method of the study, visual and textural data were investigated for theory of knit and DTP and a variety of knit design samples were illustrated Especially, to perform a study based on the industry, this researcher worked and experienced at J fashion Ltd., knit wear promotion company. Firstly, the theory of DTP was investigated and then 3 knitted one-pieces were designed and produced. The concept of design was digital geometry which represented chic and modern image in digital age. Target was city adult group from the late teens to the late twenties and keeping open mind and active lifestyle and enjoying the activity and unique characteristics of knit wear. This study has developed knitted one-piece design by DTP technique which has been generally applied to woven fabric. This is of great significant in opening a new way of high value-added knit wear design.

Machine to Machine Commerce(M2M Commerce) in the New Era of Network Convergence

  • Gauba, Mike
    • Information and Communications Magazine
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    • v.20 no.11
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    • pp.1550-1559
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    • 2003
  • The convergence of fixed and wireless networks in data communication is providing the necessary driver for M2M commerce to take-off. The opportunities provided by M2M Commerce areonly limited by imagination. Automotive Fleet and Freight, Tolling, Water and Power Metering, Supply Chain Management including Asset Management, Remote Monitoring and Diagnostics, Energy Management and Access Control and Security are among the many M2M applications that are currently getting rolled out. ARC Group expects the worldwide solutions market to be worth in excess of US$ 100 billion by 2007. In addition, operator revenues worldwide from the transport of Telematics data alone will rise from US$ 3.5 billion in 2002 to US$ 78 billion by 2007. This paper discusses some of the lifestyle and business opportunities provided by M2M Commerce in the new ear of network convergence. It also provides some case studies to demonstrate the benefits of M2M Commerce across the supply chain. The key focus of the paper is on achieving enhanced lifestyle, cost reduction, improved profitability and enhanced customer relationship management through M2M Commerce.

Lifestyles and Housing Satisfaction of Residents Living in Center of Ulsan City (울산시 도심거주자의 생활양식과 주거만족)

  • Kim, Sun-Joong;Kwon, Myoung-Hee
    • Journal of the Korean housing association
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    • v.18 no.6
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    • pp.1-13
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    • 2007
  • The purpose of the study was to identify the housing plan responding to lifestyles of residents living in Center of Ulsan city. A total of 230 date sets were analyzed after collecting questionnaire from 284 households using convenient sampling method. For date analysis, descriptive statistics. cross analysis, One-Way ANOVA, factor analysis, cluster analysis were performed by SPSS program. The research centered on the possibility of categorizing lifestyles of residents based upon their living awareness. The results showed that there are four major categorizes of residents's lifestyles. According to classification of their lifestyles, This study tried to analyse the characteristics of residents based upon the characteristics of the households, housing satisfaction. The analysis instrument of the lifestyle concept will be useful to develop the new strategies and to plan the new multi-family houses.

Change of Lifestyle by Changing Member of Family (가족 구성원의 변화에 따른 라이프스타일의 변천)

  • Lee, Nam-Sik;Suh, Kuee-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.54-58
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    • 2007
  • The part of women was limited in a large family of the past and the benefit of a family was more valuable than the advantage of an individual. But social activity of the individual who is a member of the family is increased by the industrialization and rapid changes of society. As a result importance of the family is on the decrease in a society. All such phenomenons make new family types that we could not imagine at past and various life-style. This research proposes life-style of the near future and investigated by life-style stream process according to change members of the family with various documentary record. In conclusion, life-style of the near future is changed individualistic, rationalistic and material.

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A Study of Merchandising Strategy in High Sensitivity Fashion Market (I) (고감도 패션시장의 출현과 그에 따른 머천다이징 전략 방안에 대한 실제적 연구 (I)-영 마켓을 중심으로)

  • Kim, Hye-Young
    • The Journal of Natural Sciences
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    • v.10 no.1
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    • pp.175-197
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    • 1998
  • High quality-oriented consumers, new rationalism and concept-oriented consumption followed by high sensitivity fashion market are embossing the importance of fashion M.D. This study has a purpose to make practical and general approach to consumers' taste, trend receptivity, the propensity to consume, and how they are practically connected with market strategy. As a results of this study, First niche market, targeting a new consumer group, is embossed as consumers have new fashion lifestyle. Second, we need a strategy to fractionize fashion by developing concepts suitable for consumers' each scene, not by following radical trends for mature consumers. Third, to satisfy consumers' propensity to originally, we need to establish the identity of Korean original goods which can compete with world-famous brands.

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