• Title/Summary/Keyword: new creation

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Consumer Creativity, Emergent Nature and Engagement of Co-Creation: The Moderating Roles of Consumer Motivations (소비자의 창의성, 창발성 그리고 공동가치창출 활동과의 관계: 소비자 동기요인의 조절효과를 중심으로)

  • Kang, Seong-Ho;Kang, Woo-Seong
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.107-118
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    • 2016
  • Purpose - In today's markets, new technologies such as social network systems and user generated contents have provided consumers with access to unlimited amounts of information and an ability to communicate with other consumers in the world. Specially, the massive of the internet and the development of online communities and interactive platforms offer the potential to cocreate with a large number of consumers. Significant changes in marketplace suggest that simply being consumer oriented is not enough, so firms must learn from and collaborate with consumers to create values that meet their individual and dynamic needs. In these sense, emergent perspectives in marketing highlight new opportunities for co-opting consumers as a means to define and cocreate value through their engagement. Although the importance of consumer co-creation with firms, the current literature lacks the respond to two questions: (1) who are the most competent consumers for creating the values with firm? and (2) what are the stimulaters to help the consumers engage for co-creation? To this answer the question, this research investigate how to structure consumer motivations to encourage consumers to be more engaged for co-creation and what drives a consumer to get involved to respond to a call for co-creation. Research design, data, and methodology - To empirically test the hypotheses, a survey was conducted among consumers who had experienced the co-creation including upstream, downstream, autonomous, and sponsored co-creation with the firms. We collected a total of 343 responses. After we excluded 37 questionnaire because of incomplete responses, a total of 306 questionnaire remained. Working with a sample of 306 responses in Seoul and Kwangju, hierarchical moderated regression is employed to test research hypotheses. Results - The results indicated that consumer creativity and emergent nature are positively related to engagement in co-creation including upstream, downstream, autonomous, and sponsored co-creation. Also, the relationships between consumer creativity/emergent nature and engagement in co-creation were moderated by intrinsic motivation in case of upstream and downstream co-creation. Finally, interaction effects between consumer creativity/emergent nature and extrinsic motivation were not significant. Conclusions - These results suggest that marketing managers have to consider the consumer personality such as creativity and emergent nature and stimulate the intrinsic motivation of consumer to achieve the co-creation project successfully.

Organizational Capabilities for Effective Knowledge Creation: An In-depth Case Analysis of Quinolone Antibacterial Drug Discovery Process (효과적 지식창출을 위한 조직능력 요건: 퀴놀론계 항생제 개발 사례를 중심으로)

  • Lee, Chun-Keun;Kim, Linsu
    • Knowledge Management Research
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    • v.2 no.1
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    • pp.109-132
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    • 2001
  • The purpose of this article is to develop a dynamic model of organizational capabilities and knowledge creation, and at the same time identify the organizational capability factors for effective knowledge creation, by empirically analyzing the history of new Quinolone antibacterial drug compound (LB20304a) discovery process at LG, as a case in point. Major findings of this study are as follows. First, in a science-based area such as drug development, the core of successful knowledge creation lies in creative combination of different bodies of scientific explicit knowledge. Second, the greater the difficulty of learning external knowledge, the more tacit knowledge is needed for the recipient firm to effectively exploit that knowledge. Third, in science-based sector such as pharmaceutical industry, the key for successful knowledge creation lies in the capability of recruiting and retaining star scientists. Finally, for effective knowledge creation, a firm must keep its balance among three dimensions of organizational capabilities: local, process, architectural capabilities.

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A Study on A-formal in Furniture Design Form Creation (가구디자인 형태창출에 있어서 비정형에 관한 연구)

  • Kim, Young Ho
    • Journal of the Korea Furniture Society
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    • v.26 no.4
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    • pp.301-313
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    • 2015
  • This study purposes on continuing experimental research of furniture form creation focused on the importance and necessity for a-formal concept for designers to drift away from general acknowledgement and practice routine to design more radical forms for meeting various needs of late industrialized society, which have not been satisfied with formal and universal designs. This study covers presenting new points of view on research for designers to look for different solutions to widen their consideration in the process of furniture form development and to set up academic data base with the case studies of designers in anti-construction concept to define their experimental challenges for new design form creation, on the basis of overall research on the effects and roles of a-formal approach in the furniture design form creation.

Learning High Mathematics on MathCad Base

  • Aripov M. M.;Tashpulatov F. A.
    • Research in Mathematical Education
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    • v.9 no.3 s.23
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    • pp.269-273
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    • 2005
  • Nowadays application of modem achievements of information technologies in science, engineering and education is usual phenomenon. Application of these technologies allows easily creating new methods of learning of mathematics. More of new methods of creation of multimedia electronic manuals on high mathematics are founded to application of multimedia and communication opportunities of the computer. But application only multimedia and communication opportunities of the computer at creation of multimedia electronic manuals on high mathematics is insufficient to elimination of 'gap' between training and studying high mathematics. So, we offer a new way of the decision of this problem: creation of a multimedia electronic manual on high mathematics with built-in a mathematical environment MathCad in the national language.

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From Emerging to Submerging Economies: New Policy Challenges for Research and Innovation

  • Soete, Luc
    • STI Policy Review
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    • v.4 no.1
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    • pp.1-13
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    • 2013
  • The Schumpeterian process of "creative destruction", associated with the emergence and diffusion of new radical, so-called "general purpose" technologies, has throughout history impacted wealth and income, jobs creation, jobs displacement, and the emergence and submergence of new hotspots of innovation. Emerging countries have benefited most from such a renewing of those societies' dynamics, leading them to higher levels of economic development and welfare. Doing so they have shown a remarkable capacity in moving upstream in the value chain, from outsourcing of manufacturing activities to autonomous process technology development, product development, design, and applied research. At the same time however, such Schumpeterian processes have now and then turned into exactly opposite processes of "destructive creation." Such processes seem to have become common among what could be called "submerging" economies: innovation only benefitting a few at the expense of many with as a result an opposite pattern of a long term reduction in overall welfare, productivity, and employment growth.

The User's Role in New Internet Service Development : Focusing on the Knowledge Creation Process in Fuzzy Front End (신규 인터넷 서비스 기획 과정에서의 사용자 역할 : 불명료한 개발 초기의 단계에서 지식 창조 과정을 중심으로)

  • Kim, Sun-Jae;Kang, Jung-Min;Lee, In-Seong;Kim, Jin-Woo
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.1351-1358
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    • 2009
  • The Knowledge Creation in early stages of new service development plays a critical role in the success of the service. The user is a crucial resource in creating knowledge in early stages of development, and user involvement is necessary. There are three roles the user can take part as in service development: informative, consultative, or participative. Based on these different roles, the process of knowledge creation varies. With this background, we proposed to investigate which creative processes need to be passed through in order to positively affect service development based on the role of the user in early stages of Internet service development. This case study was undertaken based on two new projects. The results of this study reveal the relationship between the knowledge creation process and user in early stages of development and at the same time provide guidelines regarding user involvement in actual service development.

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The User s Role in New Internet Service Development Focusing on the Knowledge Creation Process in Fuzzy Front End (신규 인터넷 서비스 기획 과정에서의 사용자 역할 -불명료한 개발 초기의 단계에서 지식 창조 과정을 중심으로-)

  • Kim, Sun-Jae;Kang, Jung-Min;Lee, In-Seong;Kim, Jin-Woo
    • Journal of the HCI Society of Korea
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    • v.4 no.1
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    • pp.1-10
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    • 2009
  • The knowledge creation in early stages of new service development plays a critical role in the success of the service. The user is a crucial resource in creating knowledge in early stages of development, and user involvement is necessary. There are three roles the user can take part as in service development: informative, consultative, or participative. Based on these different roles, the process of knowledge creation varies. With this background, we proposed to investigate which creative processes need to be passed through in order to positively affect service development based on the role of the user in early stages of Internet service development. This case study was undertaken based on two new projects. The results of this study reveal the relationship between the knowledge creation process and user in early stages of development and at the same time provide guidelines regarding user involvement in actual service development.

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A Study on the Knowledge Creation with KMS Usage : Focusing on the Flow Theory (KMS 활용을 통한 지식창조 기제 연구 : 몰입의 관점을 중심으로)

  • Lee, Ji-Myoun;Bock, Gee-Woo;Moon, Joon-Seo;Kim, Jong-Hyun
    • Journal of Information Technology Applications and Management
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    • v.18 no.1
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    • pp.75-100
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    • 2011
  • For decades, thousands of corporation introduced knowledge management systems to respond knowledge-based society. However, it seems that the systems merely focusing on knowledge accumulation and its sharing have been bounded by many restrictions in terms of new knowledge creation based on the life cycle of knowledge management systems. Moreover, recently, a variety of knowledge management activities regarding organization, systems, and process is emphasized as a strategic asset for a corporation to create core knowledge. Therefore, this study adopted the Csikszentmihalyi's flow theory to investigate the factors affecting knowledge creation and the success factors of knowledge management systems in virtual space. Prior studies argued that flow experience should be a prerequisite for creative knowledge creation. In that vein, this research revealed the causal relationships for flow experience between the determinants of clear goal, immediate feedback, congruence of challenge and skill. Additionally, it empirically examined how flow experience affected the exploratory behavior of knowledge creation.

The Impact of Venture Creation Education on Entrepreneurship -Focusing on Comparison of College Students with Junior College Students- (창업교육이 벤처정신과 자질에 미치는 영향 -4년제 대학생과 2년제 대학생 비교 중심으로-)

  • 장대성
    • Journal of the Korea Society of Computer and Information
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    • v.5 no.3
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    • pp.171-182
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    • 2000
  • This research was performed at Kyonggi University and Osan College to find the pedagogical effects of venture creation class on the entrepreneurship. The results of this study show that the education of venture creation is effective in motivating students to create new business and to change their majors to venture creation. However, there is no difference in confidence of creating new business between venture creation taking students and non-takers.

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Job Creation in the Social Service Sector : A Critical Review of the Current Problems and the New Administration's Policies (사회서비스 10년 경험을 통해 본 사회서비스 일자리 정책의 과제)

  • Yoo, Tae Kyun
    • Korean Journal of Social Welfare Studies
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    • v.49 no.1
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    • pp.29-50
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    • 2018
  • Since 2006, the Korean government has introduced a series of policies to create social service related jobs. Facing the new social risk of Jobless Growth, the newly launched Moon Jae-In administration had no choice but to include job creation in the social service sector as one of the 100 National Tasks for the next five years. The primary purpose of this study is to provide based on the last 10 years' experience a critical analysis of the new government's social service job creation policies. It has been proven that containing budget growth and creating jobs are not compatible goals. The government's control over social service prices has been persistent for the last 10 years serving the purpose of containing social service budget. The author argues that low quality jobs and depressed social service market are the results of such policy. The current problems created by the past policies and a number of new problems that the new government's plan to establish so-called Social Service Corporation might create are discussed, and a set of policy tasks including a social insurance for social services are suggested as alternative solutions for the old and new problems.