• 디지털융복합연구
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• 제18권2호
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• pp.367-376
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• 2020

최근 신 소비시장 트렌드에 관한 통계에 따르면 그 중심에 '나홀로 소비' 가 있다. 본 연구는 특정 사회적 트렌드는 그것에 대한 배경을 형성하고 있는 사회와 지역성, 문화, 경제, 심리 등 삶의 다양한 측면들을 통합적인 시각으로 해석하는 것이 중요하다는 측면에서, 수많은 대중의 의견이 수렴되는 신 소비시장 관련 리서치 데이터에서 추출한 '나홀로 소비' 연관어를 분석 키워드로 설정하였고, 분석솔루션 중 하나인 소셜메트릭스TM를 통한 오피니언 분석(Opinion Analisys) 기법을 활용하여 신 소비시장 트렌드에 관한 연구를 진행하였다. 신 소비시장 고찰결과 '혼밥', '혼술', '혼영'이라는 키워드가 도출되었고 이를 활용하여 신 소비시장 트렌드를 분석하였다. 나홀로 소비는 기존 소비자 트렌드 가운데 글로벌 경제위기 이후에 인구변화와 함께 야기된 필연적 새로운 소비 트렌드가 되었고 연관어에 따른 긍, 부정 감정분석의 결과도 대체로 긍정적인 데이터 결과를 확인할 수 있었으며, 이 소비 트렌드는 시대를 반영하는 새로운 트렌드로서의 중요성이 더욱 강화될 것이다. 향후 소셜 빅데이터에 의한 트렌드 분석이 본 연구보다 다양한 분석 도구를 통해 실행된다면 신 소비시장에 관한 새롭고 가치 있는 유통전략 및 기획에 도움이 될 것이다.

• 가정과삶의질연구
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• 제24권4호
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• pp.103-116
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• 2006

This study reviews trends of Japanese consumer policies, with particular attention to the situations of operating local consumer centers, in an effort to find ways to develop rapidly changing local consumer administration practices in Japan. Budget cut on consumer administration by the Japanese government has resulted in a reduction of consumer centers in Todohuken, while new consumer policy, which seeks greater consumer independence, has encouraged civil consumer groups' participation in consumer administration. In particular, entrustment of consumer centers to civil groups has increasingly stimulated more region-oriented local consumer policies and enhanced the efficiency of consumer administration. To activate local consumer administration, it seems necessary to provide assistance to entrusted civil groups, strengthen business regulations of Todohuken administration, and ensure more effective operation practices of civil consumer groups.

• 한국정보시스템학회지:정보시스템연구
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• 제23권4호
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• pp.147-168
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• 2014

Consumer's switching behavior from incumbent smartphone to new one can be explained by not merely rational assessment but also affective aspects like aesthetic or pleasure and emotional points like attachment. but, in information system field, researches on affective.emotional factors relatively were insufficient and researches which focus on the perspective of the consumer were more scarcity. consumer's attachment to current smartphone brand and perceived aesthetic on new one would influence rational evaluation to switch or not. Therefore, this study investigates relationship between emotional factors on current smartphone and assessment of new one, in turn, we empirically analyzes purchase intention of the consumer. In order to prove the validity of the hypotheses, this study was applied longitudinal study and then conduct a survey of 212 smartphone users. The analysis results by Partial Least Square (PLS) approach showed that all hypotheses in this study were statistically supported.

• 한국컴퓨터정보학회논문지
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• 제25권7호
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• pp.203-211
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• 2020

본 연구의 목적은 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향을 실증하고, 지각된 혜택의 매개효과를 연구하고, 다양한 소비 환경에서 소비자의 사용의향과 소비자행복을 향상시키기에 대해 시사점을 제공하고자 한다. 본 연구는 온라인 경험, 오프라인 경험, 물류 경험, 지각된 혜택, 사용의향, 소비자 행복에 대한 이론들, 기존의 선행연구들과 논의를 검토하였고 최종적으로 6개의 가설을 도출하였다. 이를 위해, 소비자의 사용의향과 소비자행복에 대하여 데이터를 수집하였다. 수집된 데이터에 대해 타당성과 신뢰성을 검토하였고, 구조방정모텔분석을 통해 가설을 검증하였다. 지각된 혜택의 매개효과를 중심으로 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향에 대한 연구 결과, 온라인 경험, 오프라인 경험, 물류 경험은 지각된 혜택에 미치는 영향, 지각된 혜택은 사용의향, 소비자 행복에 미치는 영향, 그리고 사용의향은 소비자 행복에 미치는 영향 모두 정(+)의 영향을 미치는 것으로 나타났다. 또한, 온라인 경험, 오프라인 경험, 물류 경험과 사용의향, 소비자 행복의 사이에 지각된 혜택의 매개효과를 하는 것으로 나타났다. 본 연구에서는 기존의 선행연구를 확정하여 신유통 경험요소가 소비자의 사용의향과 소비자행복에 미치는 영향을 실증함으로써 이론적, 실무적 시사점을 제공하였다.

• 한국의류산업학회지
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• 제17권3호
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• pp.382-391
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• 2015

People are exposed to diverse images and naturally find images to express themselves to others for personalsatisfaction. They present ideal images that they desire to obtain or actual images that they already have. People find differences between ideal images and actual images as well astry to overcome differences by managing appearance or purchasing fashion items. The congruence between real and ideal self-images and perceived body images stimulate clothing involvement or consumer confidence to influence fashion innovativeness and fashion opinion leadership. Fashion leaders are known for confidence when making buying decisions on new fashion products and are more likely to influence other consumers to buy new items. This study useda structural equation model to understand the influence of perceived self and body image on clothing involvement and consumer confidence as well as define how perceived images influence fashion leadership through clothing involvement and consumer confidence. The results of this study indicated that self-image congruence has a positive impact on social body image and personal body image. A positive influence of perceived body image on clothing involvement and consumer confidence was also detected. Fashion opinion leadership could be explained by clothing involvement and consumer confidence; however, fashion innovativeness could only be explained by consumer confidence.

• 한국멀티미디어학회논문지
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• 제23권8호
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• pp.1108-1117
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• 2020

Based on Maslow's hierarchy of needs theory, this research only employs whether to meet consumer needs as a measure, and focuses on the Collaboration Series between Uniqlo and KAWS to discuss the influence of the collaboration between fashion brands and artists on consumer needs. What's more, this paper also proposes whether the collaboration with artists as brands can meet the higher needs of consumers and influence new consumer groups. Finally, it is concluded that the collaboration between fashion brands and artists plays an active role in meeting the higher needs of consumers and can expand new consumer groups, which will provide reference and theoretical basis for enterprises to conduct collaboration with art, incorporate the needs of consumers into the scope of planning, and consider the collaboration with artists more comprehensively.

• 한국의류산업학회지
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• 제11권3호
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• pp.409-416
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• 2009

Consumer Innovativeness is the level of acceptance tendency of new thinking, new product, and service without any communication with other people or experience. Product Innovativeness can be defined with the terms, newness, discontinuous, and radicalness of a product. The purpose of this research is finding if there are relationship between consumer innovativeness, consumers' product innovativeness evaluation, and attitude toward a product. The subjects were 338 male and female consumers aged from 18 to years old. The data were analyzed by regression analysis, t-test, Pearson correlation analysis, ANOVA. In conclusion, consumer's fashion innovativenes had important effects on smart clothing innovativeness evaluation, but consumer's technology innovativeness had no effect on it.

• 한국정보시스템학회지:정보시스템연구
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• 제17권1호
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• pp.45-62
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• 2008

The purpose of this research is to investigate success factors and strategics of convergence products in Korea. The research based on existing literature regarding the innovation resistance and product bundling, examines the factors influencing consumer responses to convergence products. The research scheme was experimented through a questionnaire survey answered by 128 companies. The research model was composed of 4 groups: 1) consumer innovativeness, 2) perceived usefulness and ease of use, 3) perceived risk, 4) new product risk The results of this research reveal that consumer evaluation(consumer satisfaction and purchase intentions) are affected by consumer perceptions of risk, perceived usefulness, perceived ease of use, new product risk.

• 패션비즈니스
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• 제7권6호
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• pp.21-31
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• 2003

The CLI(Consumer Life Information) is a new study to unite and create new values recognizing the importance of knowledge and information in information-oriented society based on domestic science and digital technology. The objective of this research is to define academic identity of consuming science and CLI, to analyze the theory, styles, manners, psychology and the concept of consumption, which is the base of consuming life, and to present the direction of CLI with tasks and three major axises of CLI. Nowadays, international order demands new paradigms from human beings. Especially, vision and creation of the values are settled as methodological ways considering the economic power. The CLI should be on the same horizon adjusting social change of pointing values and quality in consuming patterns of diversity and variety. Therefore, I would suggest the ways for the CLI to head for as follows. First, it is to perceive the 3 major Axises & Task of CLI. Second, it is to develope service (experiencing goods) and goods that can lead consuming lives. Third, it is to study merchandising strategy, to create new signs and symbols of goods, and to collaborate of R & D(reseach and developement) and Business. Fourth, it is to head for globalization. Consequantly, this study will be helpful to establish the theory of relationship between producer and consumer in fashion business included research and developments of qualitative goods.

• 한국의류학회지
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• 제47권3호
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• pp.475-491
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• 2023

New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its structural characteristics and examined the components of this business model through case studies. Fashion companies frequently collaborate with consumers to create unique and innovative fashion items that both satisfy consumer demand and expand their economic potential. Base on case studied involving consumer participation in NFPD, our study analyzed the structural characteristics of the co-creative NFPD process. Consequently, our investigation identified five key factors of the co-creative NFPD business model: co-value, co-creator, co-activity, co-platform, and co-partner. The co-creation approach established in this study will help advance research on new fashion strategies and provide foundational information for Korean fashion companies that are facing an increasingly competitive global market, thus making a significant contribution to the literature.