• Asia Marketing Journal
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• v.22 no.4
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• pp.27-45
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• 2021

This study examines the effects of celebrity endorsed advertising from a new perspective of the prior research that emphasizes the matchup between the brand and the celebrity. Due to the recent sharing experiences of the celebrity and their fans on SNS, it is hypothesized that the shared stories would impact viewers' responses that are often expressed in their likes, dislikes, shares and comments on SNS. In this study, the episodic type of advertising is hypothesized to have more favorable and active responses from viewers than the typical celebrity image-focused ads would have. By crawling and analyzing viewers' responses on YouTube toward 12 BTS endorsed ads, the hypotheses are confirmed as higher ratio of likes, lower ratio of dislikes and significantly higher ratio of comments over both total views and total likes were found. For the rationale behind, total 1800 comments were categorized into 4 major content types such as attached, experiential, empathic and self-related ones that are all considered as important factors influencing the strong ad effect. The results showed that the episodic ads have marginally more emotional comments than the celeb image ads. The difference was only found in experiential and empathic responses but not in self-related responses. Contrary to the hypothesis, the comments expressing attachment were found more for the celebrity image-focused ads than the episodic ones. It does not seem to suggest that the celebrity image focused ads are better to capture viewers' attachment towards the celebrity and the ad endorsed, but that the episodic ads draw viewers into relatively deeper level of attachment such as empathy by perceiving the authenticity of the celebrity and the brand. In conclusion, the shared stories on SNS can be a factor in the match-up theory on celebrity endorsed ad effects.

• The Journal of Korean Academy of Prosthodontics
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• v.61 no.1
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• pp.90-99
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• 2023

Implant overdentures are widely used as a treatment method to restore oral function in completely edentulous or partially edentulous patients with severe bone resorption. Using a milled bar, it is mechanically advantageous as the implant fixtures are splinted. Applying additional attachments to the bar has the advantage of dispersing the stress applied to the implant. In this case, a patient who used implant overdentures using 4 implants wanted to fabricate a new prosthesis due to repeated fractures of the denture and weakened retention. Milled bar with ADD-TOC attachment and zirconia prosthesis were fabricated by CAD-CAM method and mechanically and aesthetically satisfactory results were obtained.

• Journal of Institute of Control, Robotics and Systems
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• v.16 no.11
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• pp.1082-1088
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• 2010

In this paper, we propose a new gel-type biomimetic variable-focus lens system. The miniaturization of conventional lens system is limited due to the use of a set of glass lenses for adjusting the focal length. Biologically inspired by the focus adjustment mechanism of the human eye, a gel-type single lens system with variable-focus is presented. The proposed system consists of a gel-type lens, mechanical parts such as body, rotation ring, and winding-type SMA actuator. In addition, the proposed system is designed to operate with a simple and miniaturized mechanical structure using a new attachment and driving mechanism. The focusing performance of the proposed system is verified through a series of experiments and measurements of the shape of the lens using tomography.

• Proceedings of the Korean Information Science Society Conference
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• 2004.10c
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• pp.577-579
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• 2004

Because the Resource reservation Protocol (RSVP) was originally designed fur stationary networks, it is insufficient to accommodate Mobile Nodes (MNs) which frequently change their points of attachment.7his paper deals with how to integrate the RSVP and Hierarchical MHv6 (HMIPv6), in order to quickly establish the QoS guaranteed path and minimize the service disruption when the MN moves around. That can be achieved with the utilization of the common path between the new and old path. Therefore a new method is proposed in detail to find out an anchor node and re-establish a new reservation path.

• International Journal of Computer Science & Network Security
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• v.22 no.4
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• pp.175-182
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• 2022

The new commercial maritime law in the Kingdom came comprehensive and detailed for all topics related to commercial maritime navigation, thus responding to most of the problems that arise in the field, specifically regarding the ship as the focus of the rules of maritime law. This system defines the ship in law, regulates its civil status, determines how to name it, determine its domicile, and the conditions for acquiring Saudi nationality. It also contained a regulation of the rights granted to ships by ownership, as well as their lease and mortgage, the mechanism of attachment to them to settle debts and the rights in kind dependent on them and controlling the rights of third parties on ships and the procedures for forcibly selling them from precautionary seizure and executive seizure and then forced sale in public auction. Until this research was an effort to present a clear picture about the legal system of the ship in the new Saudi commercial maritime system and confirming the extent of the success of the Saudi legislator with the ship system in highlighting the legal frameworks for this facility prepared for maritime navigation.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.741-757
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• 2021

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.65-68
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• 2011

The average increase in life expectancy obtained as a gift of modern science cannot hold itself responsible for extended life's happiness. It admits of no argument that the necessity of social preparation for minimizing bad health and longevity of unhappiness to aged people who are in the state of these continuous growth. Recently, because of an aging trend, targeting on elderly housing expected continuous increased demand in housing market, this study is to comprehend it's characteristic and offer implications. For the characteristic of elderly housing, firstly it needs scientific analysis of related theory and analysis of statistical data. Also this study aims to look through and suggest an alternative included the special matters of Korean society with advanced foreign country's analysis of an alternative. And judging from economic characteristics of elderly housing to be presented as an important factor, choices of housing according to economic level are anticipated to show different forms. In future, to supply elderly housing, therefore, the introduction of the concept of housing providing various opportunity of choice is necessary. If studies proceed through expanded alternative, it is judged to be able to draw more varied results in elderly housing. Also, if going along with political dimension study, it is expected to offer more specific and effective solutions of the problem of elderly housing.

• The Journal of Advanced Prosthodontics
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• v.4 no.4
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• pp.254-258
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• 2012

Implant-supported overdenture is a reliable treatment option for the patients with edentulous mandible when they have difficulty in using complete dentures. Several options have been used for implant-supported overdenture attachments. Among these, bar attachment system has greater retention and better maintainability than others. SFI-Bar$^{(R)}$ is prefabricated and can be adjustable at chairside. Therefore, laboratory procedures such as soldering and welding are unnecessary, which leads to fewer errors and lower costs. A 67-year-old female patient presented, complaining of mobility of lower anterior teeth with old denture. She had been wearing complete denture in the maxilla and removable partial denture in the mandible with severe bone loss. After extracting the teeth, two implants were placed in front of mental foramen, and SFI-Bar$^{(R)}$ was connected. A tube bar was seated to two adapters through large ball joints and fixation screws, connecting each implant. The length of the tube bar was adjusted according to inter-implant distance. Then, a female part was attached to the bar beneath the new denture. This clinical report describes two-implant-supported overdenture using the SFI-Bar$^{(R)}$ system in a mandibular edentulous patient.

• Proceedings of the Korean Vacuum Society Conference
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• 2010.02a
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• pp.367-367
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• 2010

The adsorption configurations of S-proline on Ge(100) were studied using scanning tunneling microscopy (STM), density functional theory (DFT) calculations, and high-resolution core-level photoemission spectroscopy (HRCLPES). We identified three adsorption structures of S-proline on Ge(100) through analysis of the STM images, DFT calculations, and HRCLPES results: (i) an 'intrarow O - H dissociated and N dative bonded structure', (ii) an 'O - H dissociation structure', and (iii) an 'N dative bonded structure'. Moreover, because adsorption through the N atom of S-proline produces a new chiral center due to symmetry reduction by N dative bonding, the adsorption configurations have either (R,S) or (S,S) chirality, yielding an (R,S)-'intrarow O - H dissociated and N dative bonded structure' and an (R,S)-'N dative bonded structure', with a preference for reaction at the Re face. This work presents a novel method for generating stereoselective attachment using S-proline molecules adsorbed onto a Ge(100) surface.

• Fashion & Textile Research Journal
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• v.21 no.1
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• pp.36-45
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• 2019

In 2000s, the rapid growth of domestic and foreign fast fashion brands led to an increase in the frequency of shopping for consumers and a significant reduction in the average life span of fashion products. As the kinds and quantity of fashion products owned by individuals increase, the problem of rational clothing management becomes a new concern. The purpose of this study was to investigate the demographic, socio-psychological and purchase behavior factors influencing the frequency of closet cleanup behavior. A total of 278 questionnaires were analyzed. Frequency, exploratory factor analysis, reliability, t-test and regression analysis were used for data analysis using SPSS 22.0. This study results were as follows. First, the frequency of women's closet cleanup behavior was higher than that of men's closet cleanup behavior. Second, the number of brothers and sisters significantly affected the frequency of closet cleanup behavior. Third, the stronger the attachment to fashion products, the higher the frequency of closet cleanup behavior. Fourth, the lower the fashion product retention tendency, the higher the frequency of closet cleanup behavior. Fifth, the higher the frequency of purchasing fashion products, the higher the frequency of closet cleanup behavior. The results of current study provide various implications for educators and marketers who are interested in reasonable management behavior of fashion goods.