• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.175-178
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• 2008

With rapid advancement of IT and Internet technologies, online market is surely becoming a stage of the competition among various forms of platform providers. This study show the significance of the negotiation process in the platform pricing strategy and observe several external/internal factors that might affect the negotiation power of the identities surrounding the platform. Major theories used in this study are the resource-based-view and network theory. Resources resulting in a negotiation power of the content providers and platform providers turn out to be widely scattered in their business areas - from product characteristics to the size of the content provider. End-user (or buyer) group which cannot make a strategic move for the organized development and use of resources is taking advantage of network externalities to support its negotiation power.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.05a
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• pp.738-741
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• 2004

최근 다양한 금융 데이터를 신경망 이론을 비롯한 최적화 기법을 통해 모델링 하려는 시도가 증가하고 있다. 이러한 시도는 블랙숄즈 모델이 가지고 있는 몇 가지 비현실적인 가정들을 극복할 수 있다는 점에서 성공적이다. 그러나 각각의 최적화 기법의 고유한 특성을 고려하지 못한 채 적용하여 성능면에서 큰 향상을 보이지 못하고 있다. 따라서 이론과 기법의 적용에 있어 금융데이터의 특성에 맞는 명확한 절차의 정의가 필요하다. 본 논문에서는 옵션의 가격결정에 적용 가능한 신경망 기법들을 제시하고 절차를 정의, 분석하고 그 성능을 블랙-숄즈 방정식과 비교한다. 비교 분석 결과는 블랙-숄즈 방정식에 의한 가격 오차와 최적화 기법을 통한 가격오차가 통계적으로 유의한 차이가 있는지 여부를 분석함으로써 유의성을 검증하였다.

• Journal of Electrical Engineering and Technology
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• v.2 no.4
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• pp.494-499
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• 2007

In this paper, we have investigated how transmission network constraints can be modeled in an electricity market equilibrium model. Under Cournot competition assumption, a game model is set up considering transmission line capacity constraints. Based on locational marginal pricing principle, market clearing is formulated as a total consumers# benefit maximization problem, and then converted to a conventional optimal power flow (OPF) formulation with a linearized transmission model. Using market clearing formulation, best response analysis is formulated and, finally, Nash equilibrium is formulated. In order for illustration, a numerical study for a four node system with two generating firms and two loads are presented.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.1
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• pp.37-44
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• 2021

The information products dramatically reduce the production costs of vertically differentiated products. Information products are also more likely to be affected by network externalities. Thus the proliferation of digital products is increasing the interests in network externality and vertical product differentiation. In step with this trend, the impact of network externalities on price competition in vertically differentiated markets has been continuously studied. Existing studies related to this topic have assumed that network externalities increase consumers' willingness to pay per unit quality. The results show that higher quality products are affected more by network externality. However, network externality is essentially a concept affected by the size of the consumer, not a concept associated with quality. In this work, unlike previous studies, we present a new market model that reflects the essential definition of network externality. Based on the proposed market model, we derive both simultaneous and sequential Nash equilibria and analyze them numerically. The main results obtained from the analysis can be summarized as follows. First, network externalities primarily increase the demand for low-quality products and have a secondary impact on the demand for high-quality products. Second, the larger the quality difference between products, the more profitable they are. It also has been shown that sequential pricing methods are more advantageous in terms of revenue than simultaneous pricing method.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.3
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• pp.179-179
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• 2004

In the near future we can expect a change in charging the Internet service. The flat charging maybe replaced with a usage-based charging. In line with this movement, we propose a method of charging the assured-quality Internet services for the next generation network by introducing a UBC (usage-based charging) scheme over the conventional flat charging platform. First, we investigate the attribute of elastic traffic generated by assured services in IP network. Next, we propose a new method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially on the usage rate of the network bandwidth. Next, we propose a charging function for elastic traffic, which is applicable to any type of assured Internet services. Finally, we discuss the implication of the work via simple numerical experiments.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.3
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• pp.21-28
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• 2004

In the near future we can expect a change in charging the Internet service. The flat charging maybe replaced with a usage-based charging. In line with this movement, we propose a method of charging the assured-quality Internet services for the next generation network by introducing a UBC (usage-based charging) scheme over the conventional flat charging platform. First, we investigate the attribute of elastic traffic generated by assured services in IP network. Next, we propose a new method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially on the usage rate of the network bandwidth. Next, we propose a charging function for elastic traffic, which is applicable to any type of assured Internet services. Finally, we discuss the implication of the work via simple numerical experiments.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.648-652
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• 2003

In the GPRS(General Packet Radio Service) network, the transport layer between SGSN(Serving GPRS Support Node) and GGSN (Gateway GPRS Support Node) is based on IP-Over ATM Network. which means that the connectionless IP traffic is transmitted through connection oriented ATM transport layer. Efficient resource management is needed to perform connection and disconnection of the pertinent VC because of the connectionless IP traffic being passed through ATM transport layer In this paper, Internet Web service traffic model in the GPRS network is applied to the various VC holding Cost Pricing Model. each method is compared through analyzing each VC utilization and setup rate.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.186-189
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• 1996

In most of the recent research literature, network performance is expressed in terms of network engineering measures such as delay or loss. These performance measures are important to network owners and operators, but it is believed that user preferences should be the primary consideration which drives the resource allocation scheme. A network is only as valuable as its users perceive it to be. Therefore, it is advocated that the users themselves determine relative traffic priorities. This paper describes the role of feedback in network resource allocation, which could be part of a user-oriented framework for network operation and control. Feedback mechanism can also be used to improve the two types of efficiency in the network; network efficiency and economic efficiency.

• ETRI Journal
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• v.35 no.4
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• pp.677-686
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• 2013

In this paper, we first introduce a general architecture of an energy management system in a home area network based on a smart grid. Then, we propose an efficient scheduling method for home power usage. The home gateway (HG) receives the demand response (DR) information indicating the real-time electricity price, which is transferred to an energy management controller (EMC). Referring to the DR, the EMC achieves an optimal power scheduling scheme, which is delivered to each electric appliance by the HG. Accordingly, all appliances in the home operate automatically in the most cost-effective way possible. In our research, to avoid the high peak-to-average ratio (PAR) of power, we combine the real-time pricing model with the inclining block rate model. By adopting this combined pricing model, our proposed power scheduling method effectively reduces both the electricity cost and the PAR, ultimately strengthening the stability of the entire electricity system.

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.55 no.4
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• pp.156-162
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• 2006

Transmission zones can be defined based on LMPs. Each zone consists of nodes with similar LMPs, and zonal price is determined by average nodal prices in each zone.[1] Network reduction is still important for the analysis of zonal systems under electricity market environments, even though the computing capability of computer system can deal with entire power systems. The Similarity Index is a good performance measure for the network reduction.[2] It can be applied to the network reduction between zones categorized by the nodal prices. This paper deals with a novel network reduction method between zones based on the similarity Index. Line admittances of reduced network were determined by using the least square method. The proposed method was verified by IEEE 39 bus test system.