• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.1
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• pp.9-17
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• 2003

The purpose of this study was to investigate whether customers' fashion involvement, brand familiarity, and expertise of negative information moderate the influence of the original brand attitudes on the attitude toward extended brand attitudes in the fashion market. For these purposes, four hypotheses were developed and data was collected from 480 students. Data was analyzed using SPSS methods such as factor analysis, frequency, 1-test, and moderated regression analysis. The results were as follows; first, it was found that the original brand attitudes positively influence the extended brand attitudes. Second, the influence of the original brand attitudes on the extended brand attitudes was stronger when fashion involvement was high rather than low. Third, in the case that perceived similarity between the original and the extended product classes was high, the influence of the original brand attitudes on the extended brand attitudes was stronger when brand familarity was high. Fourth, the influence of original brand attitudes on the extended brand attitudes was stronger when the perceived expertise of negative information source on the extended brand was high. Therefore, the results suggest that extending brands requires the systematic brand management considering customers' variables such as fashion involvement, brand familiarity, negative information etc. Also, it seems that the brand strategy should be based on the segmentation for targeted customers' characteristics.

• Research in Community and Public Health Nursing
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• v.18 no.4
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• pp.601-610
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• 2007

Purpose: This study investigated attitudes toward general elders and elders with dementia among nursing students before beginning the clinical practicum. In addition, students' characteristics differentiating the attitudes were examined. Methods: Attitudes were measured with questionnaires developed for Asian culture at the beginning week of the first semester of the junior year in two baccalaureate programs. Responses from 120 out of 121 students were analyzed using Pearson correlation coefficient, paired t-test, ANOVA, and Scheffe test. Results: Students held negative attitudes toward both types of elders except for generosity dimension toward general elders showing a neutral attitude. Elders with dementia were evaluated more negatively than general elders in all the dimensions of vitality, generosity and flexibility. Vitality and generosity toward general elders were different according to intimacy and the degree of communication with elders. Generosity toward general elders was also different according to students' religious beliefs. Students with interest in elders/issues showed more negative attitudes of vitality and flexibility toward elders with dementia. Conclusions: Students in general had negative attitudes toward elders and more negative attitudes toward elders with dementia. We need to put more efforts into the entire nursing curriculum in order to improve attitudes toward elders with particular concern over attitudes toward elders with dementia.

• Journal of Korean Academy of Nursing
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• v.39 no.1
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• pp.84-94
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• 2009

Purpose: This study was done to investigate community attitudes towards people with mental illness and to mental health services. Methods: From August to October of 2006, 474 citizens of Siheung city were asked to give demographic data and their personal attitude toward mental illness and mental health services. Results: The residents of Siheung community showed slightly negative attitudes, with a mean opinion about mental illness score of $93.38{\pm}17.29$. According to the study, health professionals and citizens showed a positive attitude to the establishment of day care centers and residential facilities (62.2% and 55.4% respectively). Civil servants showed negative attitudes (40.4%). There were significant differences in attitudes according to gender, age, education level, occupation, religion, and income. Positive attitudes were found for health professionals and negative attitudes for civil servants. Conclusion: The results of this study indicate a need to provide public information and education for civil servants, and for those who have negative attitudes, in particular, men, people in the younger age group, who have lower education levels, who are Buddhists, monthly renters, who have a monthly income below 1 million won, who have no children and no experience with people who have a mental illness.

• Journal of Korean Academy of Nursing
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• v.12 no.1
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• pp.13-24
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• 1982

The main purpose of this study was to investigate attitudes toward mental illness and the mentally ill of psychiatric nurses in Korea and to identify the relationships between the nurses' attitudes and demographic variables. Subjects in this study were 122 psychiatricnurses and 111non-psychiatric nurses in active service at 12 hospitals in Seoul. The insrtument used for measuring attitudes was a questionaire developed by Cohen and Struening (1962) referred to as the“Opinions about Mental illness(OMI) Scale”made up to 51 Likert-type items. The findings of this study indicated hatnurses showed negative attitudetoward mental illness and the mentally ill: Very high on social restrictiveness (factor D), low on Mental Health Ideology (factor C), and Interpersonal Etiology (factor E). Since the high score on Factor A, B and the low score on Factor B, C, E reflect a negative altitudes toward mental illness, this study population related extremely negative attitudes compared to any other surveys. And of the demographic variables that related to their attitudes the education degree and the kind of the hospital in active service showed very significant differences. On the basis of the investigation the findings indicated the followings; 1) Althohg attitudes toward mental illness and the mentally ill of psychiatric nurses were not significant differences from non-psychatric nurses, there was a trend that attitudes of psychaitric nurses did show more negative responses rather than those of non-psychiatric nurses. 2) Demographic variables that relate to their attitudes on the OMI scale were the education degree of the respondent and the kind of their hospital in active service. 3) About attitudes toward mental illness and the mentally ill baccalaureate nursesshowed more positive attitudes in Factor A (Authoritarianism), Factor C (Mental Health Ideology) and Factor D (Social Restrictiveness) than diploma program murses. 4) Nurses in active Service in the private hospital revealed more positive attitudes(A,B,C,D) except Factor (E) than those in the national or public hospital. 5) The ages, duration of work, wanted or unwantedG roup of psychiatric ward and satisfactory level of psychiatric nursing service were non-significant.

• Korean Journal of Clinical Pharmacy
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• v.22 no.1
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• pp.65-72
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• 2012

Antidepressants are frequently prescribed for a wide range of symptoms. Surveys in several countries have suggested that negative attitudes towards antidepressants are common. However, there has been limited research associated with the attitudes in Korea. Therefore, this quantitative descriptive study describing the perception and attitudes toward antidepressants was performed using healthy people and outpatients who are not taking antidepressants. The surveys by means of self-reporting questionnaires showed negative attitudes towards antidepressants (74.2%). But, 74.2% of above participants gave positive answers to take antidepressants when they are counseled by medical professionals. Higher rates of negative attitudes were found in younger age group ("it causes addiction") and healthy volunteers and urban area groups ("it causes physical harm"). Study participants without experiences in taking antidepressants showed more negative attitudes although the difference was not statistically significant. Based on the results, accurate and objective information about antidepressants needs to be provided by well-trained health professionals.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.165-175
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• 2002

The purpose of this study is to compare the attitudes toward money and credit between housewives and female cortege students. Female college students were younger and economically dependent. Female college students(n=131) and housewives(n=96) were surveyed for the study. Results of the study were: 1) Housewives perceive money as a security, Female students did money as the emotional tool and the success. 2) Housewives tended to be more negative to use credit generally and more positive under the certain condition compared with female students. 3) Affective style of money attitudes among female students and cognitive style among housewives were more popular 4) Negative type of credit altitudes were more popular among both groups. 5) Negative type of credit attitudes were more poplar in cognitive style of money altitudes and tolerated type were more popular in affective style.

• Korean Journal of Child Studies
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• v.24 no.6
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• pp.61-79
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• 2003

For this study of adolescent attitudes toward child sexual abuse, 200 students attending high school and college participated in a group survey. The Child Sexual Abuse Myth Scale (Collings, 1999) was used to measure social attitudes toward child sexual abuse. Overall, the attitudes of the respondents placed between negative and positive attitudes. Nevertheless, strong negative myths and stereotypes, particularly blame diffusion, denial of abusiveness, and restrictive abuse stereotypes were found in specific situations. High school students and male students had more negative myths and stereotypes than college students and female students. Hierarchical regression analysis indicated the variables of education level and gender as the most important predictors in explaining students' attitudes toward child sexual abuse.

• Korean Journal of Human Ecology
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• v.14 no.3
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• pp.351-363
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• 2005

This study examined the relations between dual-earner parents' attitudes toward the employer-supported day care service and their expectations of well-being improvement. The data of this study were collected from 271 dual-earner couples. The main results of this study were as follows: 1) Dual-earner parents showed more positive attitudes toward the employer-supported day care service. 2) Significant difference by sex was observed in dual-earner parents' attitudes toward the service: Mothers displayed more positive attitudes than fathers. Also, either being positive or negative in the attitude differed according to the respondents' income and job. 3) Parents' attitude toward the day care service was significantly correlated with expectations of well-being improvement. The more positive attitudes they showed about the service, the more expectations of well-being improvement they reported, and vice versa. 4) Positive (employers, parents, children) and negative (parents) attitudes were significant variables predicting parents' expectations of well-being improvement.

• Journal of Families and Better Life
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• v.18 no.3 s.47
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• pp.39-52
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• 2000

The purposes of this study were to identify the attitudes toward of market goods characteristics and to investigate the relationships between attitudes toward market goods characteristics and the level of market goods substitution of housework. For empirical analysis, the data of the study was collected from 572 married women living in Seoul. A questionnaire was used as a survey method. Data was analysed using SPSS/WIN8. The major findings of the study were as follows: 1) Wives had negative attitudes toward quality characteristics in the domain of food, but positive attitudes in the domain of clothes. They had positive attitudes toward time/labor saving characteristic, especially ready-made side dishes and dining-out, whereas negative attitudes toward money saving characteristic in the domain of food and clothes. 2) The level of market goods substitution of housework was influenced by the attitudes toward market goods characteristics.

• Journal of Korean Academy of Nursing
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• v.38 no.5
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• pp.748-757
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• 2008

Purpose: This correlational study was performed to identify the impacts of maternal child rearing attitudes on the menstrual attitudes and the determinants of positive menstrual attitudes in female middle school students. Methods: With convenience sampling, 198 middle school female students were recruited living in one major city and its surrounding areas in Korea. Data was collected using a self administered questionnaire including menstrual attitudes and maternal child rearing attitudes from April 1 to July 15, 2008. Results: Among the Maternal child rearing attitudes, affectionate, achievement oriented and rational attitudes had positive correlations to a positive menstrual attitude, and an autonomous attitude had a negative correlation to a negative menstrual attitude. As determinants of positive menstrual attitudes, feeling of menarche, mother's response at first menstruation, and rational maternal child rearing attitudes were delineated and their explained variance for a positive menstrual attitude was 18.5%. There was no difference on menstrual attitudes by K clustering in terms of maternal child rearing attitudes. Conclusion: These results support the critical role of the mother. Especially desirable maternal child rearing attitudes in relation to a positive menstrual attitude would be affectionate, achievement oriented and rational for early adolescent girls. In further studies, considerations are needed for menstruation related education and research for early adolescents and active involvement of the mother & daughter together.