• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.73-88
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• 2015

Objectives: The purpose of the study was to identify factors influencing on nurses' Terminal Care Attitude. Methods: A sample of convenience of 190 nurses. Instrument included perception of death, death anxiety, terminal care stress, death attitude, burnout, terminal care attitude. Results: A significant positive correlation was found among terminal care attitude, perception of death, terminal care stress. In addition, a significant negative correlation was found among terminal care attitude, death anxiety, death attitude, burnout. Perception of death, death anxiety, terminal care stress & death attitude were significant predictive variables. This variables accounted for 32.7% of the variance in terminal care attitude. Conclusions: Based on the Findings of this study, it can be used to develop educational programs for Terminal Care.

• Journal of The Korean Association For Science Education
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• v.16 no.2
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• pp.190-199
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• 1996

The purpose of this study was twofold: (1) to design a system for constructing Likert attitude scales as supported by the sociopsychological and measurement literature, and (2) (using the design) to develop an affective component of "Attitudes toward Science" scale for high school students. The rationale for developing a new attitude scale is presented in the context of a review of existing attitude scales. As discussed in the literature review, many existing attitude scales are based on ill-defined theoretical constructs, and includes statements that do not appear to be assessing a single construct of attitude toward science. In addition, existing attitude scales do not distinguish between affective and behavioral and cognitive components of attitude toward science. Thus, this study was to carefully define the construct, subcomponents of attitude toward science, and develop an affective component of "Attitude toward Science" scale to reflect the construct and to distinguish between affective and behavioral and cognitive components of attitude toward science. The results of this study: (1) three-mains step for designing reliable and valid attitude scale were developed, and (2) 35 items(16 positive and 19 negative) for an affective component of "Attitudes toward Science" scale with the following characteristics were developed: (a) The internal consistency was estimated using Cronbach's coefficient ${\alpha}$, 0.9727. (b) The range of adjusted item-total correletion(${\gamma}$-value) were 0.58${\sim}$0.83. (c) The correlation coefficient ranged between 0.61 and 0.74 revealing a moderate relatedness between subcomponents. (d) The correlation coefficient for concurrent validity were 0.55 with TOSRA and 0.51 with SAl.

• The Korean Journal of Franchise Management
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• v.13 no.4
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• pp.13-22
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• 2022

Purpose: Brand hearsay refers to information that can be acquired from advertisement, media publicity, and word-of-mouth prior to experiencing products or services of brands. Previous information about brands obtained through brand hearsay affects consumer behavior in choosing brands. Moreover, brand hearsay is an effective communication method in promoting brands to consumers. Thus, bakery franchises need to improve strengths and differentiate characteristics of their brand, thereby attracting more consumers. Therefore, this study investigates relationships the effect of brand hearsay on consumers' brand attitude and brand loyalty in the context of franchised bakery brands. Research design, data, and methodology: A research model was proposed to examine structural relationships between brand hearsay (advertising, publicity, word-of-mouth), brand attitude, and brand loyalty. An online survey was conducted to consumers who had an experience of visiting a franchise bakery. A total of 513 responses were used for data analysis. SPSS 22.0 was used for analyzing general demographics, and SmartPLS 4.0 was used to test validity and reliability of the proposed model. Result: Among attributes of brand hearsay, advertisement and word-of-mouth had positively significant effects on brand attitude, but no significant effect was found between publicity and attitude. Advertisement had a positively significant impact on brand loyalty, while publicity had a negative effect on brand loyalty opposite to hypothesis. Moreover, brand attitude had a statistically significant effect on brand loyalty. Conclusions: In the context of franchise bakeries, brand hearsay contents may change consumers' attitude toward brands but does not increase brand loyalty. Though media publicity does not affect consumers' attitude toward brands, it may decrease brand loyalty when consumers are too exposed to it. In addition, it is necessary to enhance brand attitude to increase brand loyalty of customers. This study provides bakery franchisors and franchisees information about which type of brand hearsay (e.g., advertisement, word-of-mouth, media, publicity) is effective in enhancing brand attitudes and loyalty of consumers. Further studies may include other variables (e.g., trust) in addition to attitude and loyalty, or compare findings based on brand characteristics (e.g., low-to-medium/high prices, store size).

• Korean Journal of Human Ecology
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• v.14 no.3
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• pp.351-363
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• 2005

This study examined the relations between dual-earner parents' attitudes toward the employer-supported day care service and their expectations of well-being improvement. The data of this study were collected from 271 dual-earner couples. The main results of this study were as follows: 1) Dual-earner parents showed more positive attitudes toward the employer-supported day care service. 2) Significant difference by sex was observed in dual-earner parents' attitudes toward the service: Mothers displayed more positive attitudes than fathers. Also, either being positive or negative in the attitude differed according to the respondents' income and job. 3) Parents' attitude toward the day care service was significantly correlated with expectations of well-being improvement. The more positive attitudes they showed about the service, the more expectations of well-being improvement they reported, and vice versa. 4) Positive (employers, parents, children) and negative (parents) attitudes were significant variables predicting parents' expectations of well-being improvement.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.554-559
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• 2007

최근 인터넷 관련 기술의 급속한 발전으로 사람들의 다양한 사회적, 경제적 행위들이 인터넷을 기반으로 확대되고 있다. 특히 우리나라의 경우 초고속 통신망의 확산과 더불어 인터넷 쇼핑몰과 상거래시장 또한 빠르게 성장하였다. 이러한 상황에서 인터넷을 매체로 하는 광고기법 또한 다양하게 적용되고 있는데, 인터넷을 통한 광고 효과를 극대화하기 위해 인터넷 신문기사 주변에 배치된 배너광고, 팝업광고 등 여러 가지 시도들이 있어왔다. 이러한 시도들은 인터넷 사용자의 편의에 대한 고려보다는 광고내용을 얼마나 잘 전달할 수 있는가에 초점이 맞추어져 있었다. 그러나 광고내용이 잘 전달된다 하더라도 소비자가 그 광고에 대해 불쾌감을 느끼게 된다면 과연 인터넷 광고효과가 높다고 말할 수 없을 것이다. 예를 들어, 팝업광고에 대한 대응책으로 개인적으로 팝업 블록커(pop-up blocker)를 사용하겠는가에 대한 설문조사 결과를 보면 사람들이 팝업 블록커를 이용해서라도 팝업광고를 피하고자 하는 비율이 77%에 달한다는 것을 알 수 있다. 실제로 Windows XP 서비스팩 2 이후의 버전은 인터넷 사용자들의 편의를 위해 자동 팝업 차단기능을 갖추고 있는 실정이다. 팝업광고를 통해 아무리 높은 정보전달 효과가 발생한다 하더라도 사용자들은 팝업광고에 대하여 거부감이나 부정적 감정을 느낄 수 있다. 그리고 광고정보가 전달된다 하더라도 팝업광고에 대한 사용자들의 불편함이 그 광고에 대한 부정적 감정으로 전이되어 광고대상에 대한 이미지에 악영향을 미칠 수 있음에 유의해야 한다. 그러므로 광고효과는 극대화하면서, 혹은 기존의 수준을 유지하면서 광고에 대한 거부감을 줄인 광고형태를 찾기 위한 다양한 노력들이 필요하다. 이를 위해 본 연구에서는 인터넷 신문기사에 첨부된 광고에 대한 사용자의 거부감을 줄일 수 있는 새로운 광고 제시 방식을 찾고자 일반적으로 사용되는 배너와 팝업 등 두 가지 광고 제시 방식과 전면에 돌출하지 않는 형태로 인터넷 신문기사의 배경에 삽입된 광고 제시 방식을 비교하였다. 그 결과, 인터넷 신문기사 영역의 주변 특정 부분(코너나 중간 부분 등)에 광고를 삽입한 배너 형태의 광고와 인터넷 신문기사 위에 광고가 돌출 등장하여 콘텐츠를 가리는 팝업 형태의 광고 제시 방식보다 새롭게 제안된 백그라운드 형태의 광고 제시 방식이 인터넷 신문기사를 읽는 사용자에게 거부감을 줄이며 동시에 광고효과를 유지할 수 있음을 확인하였다. 이러한 결과를 인터넷 광고 제시 방식으로 활용한다면 인터넷 사용자에게 콘텐츠를 방해하여 발생하는 명시적인 거부감(explicit negative attitude)을 줄이면서도 암묵적인(implicit) 광고효과를 얻을 수 있을 것이다.

• The Journal of Korean Academic Society of Nursing Education
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• v.28 no.4
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• pp.357-367
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• 2022

Purpose: The aim of the study was to verify the validity and reliability of the Korean version of the General Attitudes towards Artificial Intelligence Scale (GAAIS-K) for nursing students. Methods: Data from 235 participants were collected from April 12 to April 26, 2022. A total of 230 participants' data were analyzed. The data were analyzed for content, discriminant, known-groups, and construct validity using content validity index, correlation coefficient, and confirmatory factor analyses. The reliability of the GAAIS-K was examined using internal consistency and test-retest analyses. Results: The expert-rated content validity index was ≥.80. The sub-scales of the GAAIS-K were moderately correlated with attitude toward accepting technology, indicative of its discriminant validity. The male students' positive attitude score was significantly higher than that of the female students, satisfying the known-groups validity. Cronbach's α for the scale was .86 (positive) and .74 (negative), and the intra-class correlation coefficient for the two-week test-retest reliability was .86 (positive) and .60 (negative). The scores for positive and negative attitudes were 3.68±0.46 and 3.05±0.55. Conclusion: This study shows that the GAAIS-K is a valid and reliable instrument for assessing nursing students. Additional research is recommended to continue the evaluation of the GAAIS-K with a focus on healthcare settings.

• Journal of Korean society of Dental Hygiene
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• v.8 no.2
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• pp.77-92
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• 2008

This study was surveyed the knowledge and attitude toward the elderly in dental personnels, who play an important role in oral health of the elderly in the aging society, In order to arrange the basic data that is conducive to development in the mouth care of the elderly, the research was conducted from January 7 to February 14, 2008, targeting 270 dental personnels in Daejeon & Chungnam area, who are in charge of oral duties in the current clinic. As a result of analyzing so that questionnaire can be prepared with the self-administered questionnaire, the following results were obtained 1. The knowledge level on the elderly in dental hygienist was 13.47 marks out of 25-mark perfection. There was no difference in knowledge depending on job category and volunteer-work activity experience, And, there was no difference even depending on physical & physiological sphere, psychological sphere, and family & social sphere. 2. The attitude level toward the elderly in dental hygienist was 91.63 marks out of 150-mark perfection. Dental hygienist showed positive attitude in personality characteristic, emotional characteristic, and self-management ability by sphere, and showed statistically significant difference (p=0.011). 3. In case of having volunteer-work activity experience, the attitude level toward the elderly was 92.57 marks out of 150-mark perfection, A case of having volunteer-work activity experience showed positive tendency in emotional characteristic, self-management ability, and judgement-ability characteristic by sphere, And, the attitude toward family relation was indicated to be negative tendency, thus there was statistical significance(p=0.022). 4. As for the correlation between knowledge and attitude toward the elderly, dental hygienist was indicated to have high interest in the volunteer-work experience, the elderly education experience, and the elderly problem(r=0. 444). The knowledge and attitude toward the elderly had slightly positive correlation(r=0.155). Dental hygienists are being required gradually as the primary staff for the elderly people's dental care in the aging society. A continuous education is needed so that dental hygienists can have positive sight in understanding, knowledge, and attitude. And, the development in a mouth care program for the elderly in line with it is considered to be necessary.

• Journal of the Korean Society of Clothing and Textiles
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• v.15 no.2 s.38
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• pp.115-126
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• 1991

The purpose of this study was to investigate the relationship between Sex Role attitude and childrens clothing behavior for senior childhood years upon two regions-city of Wonju and Mokpo-The questionnaires were administered to 315 elementary school children in Mokpo and 268 in Wonju. This data was analyze ststistically using to pearson's correlation, ANOVA (one-way or two-way) and Multiple Classification Analyze. The major findings of this research can be summarize as followings: 1. There are significant relationships between the unisex clothing behavior and the sex role attitude subscales. Liberal attitude toward sex role were positively related to unisex clothing behavior for senior childhood years children. 2. There are significant positive correlationships between the attitude of solving problem and comfort, autonomy, linterest and management. 3. The Sex and Grade have significants effect on the sex role attitude in two regios. Girls exhibited higher liberal attitudes toward sex role than boys. 4. The Sex have significant effects on clothing behavior and Grade have partially significant effect on clothing behavior. 5. The equality of the sexes attitude is significant relationships among the sex role attitude subscales except attitude of solving problems. There are significant inter relationships between the family role, occupation role and play role among the sex role subscales. 6. There are significant positive correlations between the unisex clothing behavior and conformity. And significant negative correlations between comfort and the unisex clothing behavior. Comfort is related to autonomy and management. Management is related to auton-omy and interest. 7. There are significant differences in sex role attitude according to two regions.

• Korean journal of communication and information
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• v.61
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• pp.74-97
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• 2013

Asia is developing rapidly in 21st century. Human and material exchanges between Korea and Asian countries have greatly increased. Korea entered the multicultural society. It became important for Korean people to understand Asia more correctively. Korean media can play a key role for this. In this point, I analyzed 1786 news contents reported in 2011 by four Korean newspapers(Chosun Ilbo, Dong-A Ilbo, Hankyoreh newspaper, Kyungh Kyunghyang Daily News), to see differences of Asia and West news aspect and its reason, focusing on news topic, amount of news, news tone and foreign media sources. In amount of news, the percent of West(54.3%) was higher than that of Asia news(45.7%). In news tone, negative news were the most in Asia news, but the least in West news. Korean newspaper showed more positive attitude to West than Asia. 1786 news were classified into seven topics(morality and justice, politics, economics and science, society, diplomacy and national defense, human interest, people). In news amount of seven topics, Korean newspapers reported hard news like morality and justice more than soft news like human interest about Asia. However they reported many soft news about West besides hard news. In news topics and tone, hard news showed negative tone most and soft news showed neutral or positive tone most. As a result, Korean news showed the negative attitude to Asia and the positive to West. Among five main sources(media, government, private organization, individual and material), only media source affected the differences of news attitude to Asia and West. Asia media source took the more positive attitude to Asia than West. West media took the negative attitude to Asia most and the neutral attitude to West most. Korean newspapers used West media as main sources in the news of all areas except East Asia. As a result, Korean newspapers showed the West-centered-attitude and reported the negative news more than neutral and positive about Asia. It was suggested that Korean newspapers had better increase Asia news in diverse spheres by the direct reporting of the correspondent and the more use of Asia media through the internet.

• Korean Journal of Childcare and Education
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• v.8 no.2
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• pp.121-137
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• 2012

The purpose of this study was to examine the factors that have an influence on parenting stress and to examine the guilty conscience of parents who send their children to full-day child care centers. The results of this study were as follows : First, it showed that the negative parenting attitude of mothers with a university diploma or higher is higher than mothers with a two-year college diploma or below. And positive attitude of working mother is higher than nonworking mothers in the difference of mother's guilty conscience, parenting stress and parenting behavior according to the demographic characteristics. Second, mother's guilty conscience and parenting stress showed a negative relationship with mother's a positive parenting behavior and a positive relationship with mother's negative parenting behavior. Third, after review of the effect of mother's guilty conscience and parenting stress on positive and negative parenting behavior, the most influential variable on positive and negative parenting behavior was parenting guilty conscience.