• 제목/요약/키워드: negative attitude

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의류시장에서 제휴제품에 대한 사전지식, 파트너브랜드의 부정적 정보와 시장 지위가 제휴의류제품에 대한 소비자 태도에 미치는 영향 (The Effects of Prior Knowledge, Negative Information and Market Position on the Consumer Attitude about Alliance Apparel Product)

  • 황선진;윤지영;전호경
    • 한국의류학회지
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    • 제33권4호
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    • pp.519-530
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    • 2009
  • The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

게임이 사용자의 공격성·사회성·정서에 미치는 영향: 메타분석 연구 (The Effects of Video Games on Aggression, Sociality, and Affect: A Meta-analytic Study)

  • 이은하;강진원;김제홍;안주희;강귀영;김준우;이솔빈;조성학;남기춘
    • 감성과학
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    • 제23권4호
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    • pp.41-60
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    • 2020
  • 본 연구에서는 2008년 1월부터 2019년 10월까지 보고된 국내외 출간·비출간 연구를 대상으로 오락용 게임이 일반 사용자의 공격성, 사회성 및 정서에 미치는 영향에 대한 다변량 메타분석을 시행했다. 총 22개 관련 연구(효과 크기 수 = 54개, 참여자 수 = 8031명)에 대한 메타분석 결과에 따르면, 게임의 폭력성 또는 폭력적 게임의 이용이 사용자의 정서기능에 미치는 영향은 크지 않았다. 진실험연구 분석 결과에서만 게임의 폭력성 또는 폭력적 게임의 이용이 사용자의 공격적 인지와 친사회적 행동에 약한 수준의 부정적 영향을 미치는 것으로 나타났다. 뿐만 아니라 공격적 행동과 부정적 감정(예를 들면 불안, 우울 등)에 미치는 영향은 진실험, 준실험 및 상관회귀 연구 모두 통계적으로 유의미하지 않았다. 조절변수에 대한 메타분석 결과, 게임의 폭력성 또는 폭력적 게임 이용의 효과는 아동보다 청장년에게서, 남녀의 비율이 균등하게 통제된 연구보다 남성의 비율이 더 높은 연구에서, 그리고 방법론적 질이 높은 연구보다 방법론적 질이 낮은 연구에서 더 크게 나타났다. 본 연구의 결과는 게임의 폭력성 또는 폭력적 게임 이용이 사용자의 공격성에 미치는 영향은 크지 않으며, 이 또한 사용자의 연령과 성별 그리고 연구의 방법론적 질에 따라 좌우될 수 있음을 시사한다.

멘토링을 통한 수학학습부진아의 수학학습태도 변화에 대한 사례연구 (The Changes of Learning Attitude in Mathematics for Underachiever of Learning Mathematics Using Mentoring)

  • 권수진;임대근;류현아
    • East Asian mathematical journal
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    • 제30권2호
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    • pp.123-148
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    • 2014
  • The purpose of this article described the effects of mentoring program to the underachiever's attitude in learning Mathematics. In order to do this research, a mentoring class had been carried out for 30 weeks, with two students who was underachievers in mathematics. It was carried out contrastive analysis on the student's learning attitude in the math class before and after the mentoring, using a questionnaire of learning attitude in math with 40 questions, filling the blanks in sentence, recording files of class, and mentoring journals. As a result, before taking the mentoring class, students who were participated in the mentoring program were negative and low in five subordinate concepts(learning attitude, such as their tendency, interest, desire, confidence, attitude, and studying habits in math). However, after the mentoring class, the two students were remarkably changed in positive way on the five concepts in learning mathematics. Therefore, it is helpful to underachievers in mathematics if the mentoring program is used since it yields a positive impact on the learning attitude.

소비자의 에너지 소비 절약 행동 및 관련요인에 관한 연구 -서울시의 주부를 중심으 로- (A Study on Energy Conservation behaviors of Consumers and Related factors)

  • 백경미;이기춘
    • 가정과삶의질연구
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    • 제5권2호
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    • pp.29-44
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    • 1987
  • The objectives of this study were; (1)to determine if socio-demographic variables influence energy conservation attitude, energy conservation knowledge, energy conservation behavior of consumer, (2) to determine if energy conservation attitude and energy conservation knowledge influence energy conservation behavior of consumer, (3) to examine the causal relationships among variables which influence energy conservation behavior of consumer. The model for this study included following variables; (1) socio-demographic variables, which are the independent variables; (2) energy conservation behavior of consumer, which is a dependent variable; (3) energy conservation attitude of consumer, which is an intervening variable ;(4) energy conservation knowledge of consumer, which is an intervening variable. The data used in this study included 502 homemakers living in Seoul. Statistics used for data analysis were ANOVA, Pearson's Correlation and Path Analysis. The major findings were follows; (1) Energy conservation attitude and energy conservation behavior difference significantly according to the level of family income among socio-demographic variables such a age, educational level and family income. Energy conservation knowledge differenced significantly educational level, and family income. Energy conservation knowledge difference significantly educational level. (2) Energy conservation behavior differed significantly according to energy conservation attitude and energy conservation knowledge. (3) Energy conservation attitude and energy conservation knowledge had positive effects on energy conservation behavior directly and indirectly. (4) Family income had negative effects on energy conservation behavior directly and indirectly through energy conservation attitude. Education had positive effect on energy conservation behavior indirectly through energy conservation knowledge.

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중저가 화장품 브랜드 점포에 대한 애착이 점포태도와 재방문의도에 미치는 영향 (Effects of Store Commitment on Consumer Attitude Toward Mass Cosmetic Brand Store and Revisit Intention)

  • 유혜경;이민선
    • 한국의류산업학회지
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    • 제20권2호
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    • pp.191-201
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    • 2018
  • The main objectives of this study were to (1) examine and compare the importance of store attributes, store commitment, store attitude, and revisit intention concerning Korean mass cosmetic brand stores between female teenage consumers and those in 20's, and (2) investigate and compare the two groups in terms of the influences of five store commitment factors on store attitude and revisit intention. On-line surveys were conducted by the marketing research company, and a total of 354 questionnaires were used in the final analysis. The results showed several significant differences between the female consumer groups in 10's and 20's. The teenage respondents placed greater importance on all store attributes except price and sales, and showed higher commitment in terms of affective commitment, and normative commitment factors than the respondents in 20's. For the teenage respondents, all four commitment factors except the normative commitment significantly influenced their store attitude and revisit intention, while the affective commitment factor did not have significant influence on either store attitude and revisit intention for the group in 20's. Normative commitment factor also did not have significant influence on revisit intention of the group in 20's. For both age groups, the negative affects of the forced commitment on store attitude and revisit intention were found.

구성원간의 갈등, 지식창출의 진정성 태도, 그리고 혁신행동 간의 관계에 관한 실증연구 (An Empirical Study on the Relationships among Conflict between Employees, Authentic Attitude of Knowledge Creation, and Innovative Behaviors)

  • 허명숙;천면중
    • 지식경영연구
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    • 제14권4호
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    • pp.47-74
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    • 2013
  • Many organizations require employee's innovative behaviors, since one way for organizations to become more innovative is to capitalize on their employees' ability to innovate. However, employee's frequent conflict not only causes serious damage to organizations, but also blocks the authentic attitude of knowledge creation and has a negative impact on the innovative behaviors of employees. The purpose of this study is to examine the relationships among employee's task conflict and relationship conflict, employee's authentic attitude of knowledges creation, and innovative behaviors of employees in organizations. The result of analysis shows that the influence of task conflict on innovative behaviors is significant. And the influence of task conflict and relationship conflict on employees' authentic attitude of knowledge creation is significant. And the influence of employees' authentic attitude of knowledge creation on innovative behaviors is positively significant. Thus, the study provides researchers and practitioners with a matter of primary interest in knowledge creation as a driving force leading to innovative behaviors of employees, in which the authentic attitude of employees turns out to be an important psychological factor.

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흡연교육에 따른 초등학생의 흡연에 대한 지식, 태도 및 행위 비교 (Compare the Knowledge, Attitude and Behavior about Smoking in the Elementary Students according to Anti-smoking Education)

  • 문정순
    • Child Health Nursing Research
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    • 제10권1호
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    • pp.59-65
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    • 2004
  • Purpose: To investigate and compare the knowledge and attitude about smoking of the elementary students according to anti-smoking education. Method: A descriptive comparative study design was used. A total 2,000 of the 4th, 5th and 6th grade of elementary students classified into education and non-education groups according to their anti-smoking education. Knowledge and attitude about smoking were measured by the constructed questionnaire. Results: 1) Students' knowledge about smoking were 11.50point on average with highest score being 20. The knowledge of the education group was significantly higher than those of non-education group. No significant differences were observed according to grade or sex. 2) Students' attitude toward smoking were negative with the mean score 31.70. No significant differences were observed according to anti-smoking education, while students in higher grades and male showed significant favorable attitude toward smoking. 3) Among the students of respondents, 5.3% answered they had the experience of smoking. The smoking experience of the education group was significantly higher than those of non-education group. 96.0% of the students would not smoking in the future. No significant differences were observed according to anti-smoking education. Conclusion: The results suggested that a systematic strategy required to lead desirable attitude and behavior about smoking of students.

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아동기 외상경험과 성인기 양육태도 및 신경증과의 관계 (The Relationship of Childhood Adversity Withadulthood Parenting Attitude and Neuroticism)

  • 박수빈
    • 대한불안의학회지
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    • 제10권2호
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    • pp.103-107
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    • 2014
  • Objective : The objective of this study was to examine the association between childhood adversity and parenting attitude and neuroticism in adulthood. Methods : Forty nine women were recruited from community and completed Early Trauma Inventory-Short Form (ETI-SF). We compared scores on the Maternal Behavior Research Instrument (MBRI), Neuroticism of NEO Personality Inventory (NEO-PI), and Beck Depression Inventory (BDI) between women with and without childhood adversity. Results : Compared to women without childhood adversity, women with childhood adversity showed more rejecting parenting attitude and higher Depression and Self-Consciousness scores on Neuroticism domain of NEO-PI. Total ETI-SF scores and emotional abuse scores were positively correlated with rejecting attitude scores on the MBRI and BDI scores. Physical abuse scores were positively correlated with rejecting attitude scores. There were positive correlations between rejecting attitude scores on the MBRI, Neuroticism scores on the NEO-PI, and BDI scores. Conclusion : Our results suggest that childhood adversity may have a negative impact on parenting attitude and emotional state in adulthood. For girls who experienced traumatic event, early intervention is needed to prevent the development of neurotic temperament and rejecting parenting in adulthood.

섬유산업 종사자친 섬유산업에 대한 태도 분석 (Analysis of Workers' Attitudes toward Textile Industry)

  • 유화숙;박광희
    • 한국의류학회지
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    • 제28권7호
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    • pp.916-926
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    • 2004
  • The purpose of this study was to examine the workers' attitudes toward textile industry. Also the attitude was investigated how to be correlated to job stress symptoms and job performance. The data were obtained from questionnaire completed by 529 workers employed in textile or clothing companies. The SPSS package was used for data analysis which included t-test, ANOVA, mean, correlation, and factor analysis. The results showed that workers' attitudes toward textile industry were neither positive nor negative. The attitudes revealed to be divided into two components-cognition, affect/behavioral intention. Cognitive attitude was observed to be more positive than affective/behavioral intention attitude. The attitude differed according to personal characteristics such as sex, educational status, position, period of one's service, types of industry and job specifications. The attitude were correlated with job stress symptoms and job performance. The more positive the workers' attitudes were, the lesser job stress symptoms and the higher job performance were. As the two components of the attitudes are in the same way, the attitude toward textile industry exhibited to have higher correlation with job stress symptoms and job performance.

북한이탈 부모의 결핵에 대한 지식과 태도 (The Knowledge & Attitude on Tuberculosis by Parents of North Korean Refugee Children)

  • 이인숙;박호란
    • Child Health Nursing Research
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    • 제21권3호
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    • pp.216-226
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    • 2015
  • Purpose: The purpose of this study was to investigate the knowledge and attitude on tuberculosis by parents of North Korean refugees' children. Methods: A descriptive study was conducted. Data were collected from July to November, 2014 in Hanawon and 74 North Korean refugee parents participated in the study. Data were analyzed using the SPSS 21.0. Results: The score for knowledge was 17.72 out of 30 points, for awareness in attitude, 49.34 out of 60 points and for prevention behavior in attitude, 48.39 out of 60 points. There were positive significant correlations among knowledge, attitude and health interest. There was also a significant positive correlation between awareness and prevention behavior in attitude, and between prevention behavior and health interest. Conclusion: North Korean refugee parents showed a low level of knowledge and a negative attitude. The implication of these results is an awareness of the need for education on the causes, transmission and importance of treatment for tuberculosis. This kind of education can guide North Korean refugee parents to obtain correct information and positive attitudes and therefore, be able to effectively practice appropriate health behaviors in tuberculosis management for their children.