• 제목/요약/키워드: naturalism

검색결과 140건 처리시간 0.021초

A Study on Korean Male Cosmetics Analysed Through The Newspaper Articles From 2000 To 2010

  • An, Jin-Kyung;Hong, Na-Young
    • International Journal of Costume and Fashion
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    • 제11권1호
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    • pp.63-83
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    • 2011
  • This study aims to prove the changes, development and social background of Korean male cosmetics over the period of 2000-2010. There were total 574 articles written about male make-up and cosmetics in Chosun Daily, Joongang Daily and Donga Daily, which are the top three Korean local daily newspapers in terms of sales revenue for that period. These articles were analyzed together with social background research from various books and daily newspapers. The analysis of articles was divided into different categories; such as foundation cosmetics, color cosmetics, hair, and the social background. It was found that the articles related to foundation cosmetics were written the most, the articles related to male appearance management were second, articles on other items including how to manage the skin being the least. As for the social background of Korean male cosmetics, first of all, a change in social recognition can be pointed out. The traditional understanding of gender roles has changed, men's appearance management has started to be regarded as a competitive talent, and at the same time, the esthetic viewpoint for men also has changed. One example is the newly made popular term, "flower-handsome man", which shows the new trend of favoring males with nice skin. Second, the expansion of mass culture can be pointed out. As consumers can get information and fashion trends easier and faster, the fashion spreads fast, and this has led to the generalization and popularization of the sense of beauty. Third, the development of scientific technology and medical science can be pointed out. Thanks to the progress in those areas. the extension of youthfulness has become possible and the cosmetics industry was also affected greatly, as shown in the market spread of functional products for anti-ageing and wrinkle control as the interest in anti-ageing has grown. There are benefits from the development of scientific technology, but the problem of environmental pollution has appeared due to machinery and industrialization and thus the issue of well-being has been raised. Rising interest in naturalism, pro-environmentalism and organic cosmetics has influenced the cosmetics industry. In addition, the quantity of ultraviolet rays exposed to our skin has increased due to the air pollution caused by the destruction of environment, leading to increased usage of sun block lotion. Lastly, the influence of consumer society and the expansion of consumerism culture can be pointed out. In the modern society, consumption acts not only as the use of products and services but it also has an important role of mediating individuals with others and the society. The market for male cosmetics has been expanding and the number of men putting on make-up has been increasing rapidly. Therefore, this study is meaningful in that the analysis of the mode of change and the social background are an essential process in order to provide a direction for the future market for male cosmetics.

신문 아파트광고에 나타난 조망지향성과 그린마케팅의 속성 (View-oriented and Green Marketing Characteristics of Apartment Advertisements on Newspapers)

  • 노재현;김옥경
    • 한국조경학회지
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    • 제34권6호
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    • pp.87-100
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    • 2007
  • This study analyzed the key words in Korea's leading apartment brands and newspaper advertisements to examine especially their view-oriented advertising characteristics and green marketing properties. Four study topics were established and examined for this purpose. The following are the results; 1. The key words on apartment brands and catch phrases are $\ulcorner$emotion-oriented$\lrcorner$ words, such as taste, pride, and happiness, and $\ulcorner$environment-oriented$\lrcorner$ to appeal to customers with beautiful views of the nature. Also key words on newspaper advertisement headlines stress views for $\ulcorner$environment-oriented$\lrcorner$ characteristics as well as $\ulcorner$emotion-oriented$\lrcorner$ characteristics for elegance and luxury, and $\ulcorner$function-oriented$\lrcorner$ characteristics for the future. Views, nature and park are key words and everything about illustration that are especially emphasized even on the headlines of newspaper advertisements. 2. Unlike brands or headlines, sub-headlines and body copies stress $\ulcorner$modern-oriented$\lrcorner$ characteristics for life, culture, and accessibility, followed by $\ulcorner$emotion-oriented$\lrcorner$ characteristics. Key words on caption were also highly $\ulcorner$modern-oriented$\lrcorner$, followed by $\ulcorner$environment-oriented$\lrcorner$ and $\ulcorner$function-oriented$\lrcorner$ characteristics for practical aspects. 3. In result of $X^2-test$, $\ulcorner$environment-oriented$\lrcorner$ key words that convey good views, naturalism, parks, and nature are the major representation of green marketing strategies of apartment brands and newspaper advertisements. However, brands were strongly $\ulcorner$emotion-oriented$\lrcorner$, whereas captions were $\ulcorner$modern-oriented$\lrcorner$ and body copies were $\ulcorner$investment-oriented$\lrcorner$. Both apartment brands and advertisements were consistently $\ulcorner$environment-oriented$\lrcorner$, but were not consistent in other factors. 4. Different parts of newspaper advertisements are focusing on green marketing strategies in terms of environmental protection, but are actually leaning toward modern-oriented lifestyles and accessibility. Thus, it is more well-being marketing rather than green marketing. To pursue true green marketing despite the limits of newspaper advertisements, it is necessary to present products and pricing strategies that represent sustainable.

A Study on the Fashion Styles of the Wellness Kin in the Contemporary Fashion

  • Kan, Ho-Sup;Park, Na-Na
    • 패션비즈니스
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    • 제6권6호
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    • pp.19-33
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    • 2002
  • In the middle of economic and mental riches in the 21st century, the importance of well being and the pursuit of happiness are emerging as the new trend. Thus the lifestyle that values comfortable and practical naturalness and intrinsic merits has come to influence the human life rather than the old showing-off and formal desire. In addition to this, the spread of the five day week has given more leisure time, which has led to the increasing interest in health and leisure. The interest in sports has skyrocketed since the successful holding of the 2002 Korea and Japan World Cup event. All these changes to the lifestyle have contributed to the fusion of luxury wear and sports wear. As the result of the consumers in the 21st century having more classified and upgraded way of living thanks to the settlement of the above-mentioned lifestyle and the enlargement of the leisure sports culture, there has appeared the wellness kin, who value the importance of life and the nature and believe in the idea that they can reconstruct the environment in the way they can enjoy their lifestyle and pursue happiness. They favor healthy fashion items and think much of exercise, nutrition, and rest. They pursue the natural and comfortable style, whose ideas came from simple exercises such as health training and yoga and the easy and comfortable look observed at resorts. Their fashion style can be divided into three of fitness fashion, yoga fashion and resort fashion. First, the boxer fashion is characterized by the relaxing design and practicality. The major items of the fashion include running shirt-styled upper clothes, training pants, hooded shirts and sneakers. Simple and comfortable look should be induced from the combination of the items. Second, the yoga fashion was motivated by the comfortable yoga wear. It advocates stress-free spirit and comfortable and stable naturalism. Along with the advantages of the good feeling to wear and the functionality to help exercise better, the yoga fashion gives the wearer enough room to move around in, using the unique lines. Third, the resort wear refers to the kinds of clothes you tend to wear at the beach and the park. There are various kinds of the resort look; bathing suits, the beach wear you can wear with the bathing suit, the resort evening wear, the full-side look that you try on top of the bathing suit and is made of the same material of the bathing suit, and the marine look, the symbol of the summer. In short, the study attempted to investigate many trends occurring as the result of human recent increasing interest and concern in the quality of life, and the impacts of them on the fashion world. This kind of research that examines the background of the times and society will help to grasp with the fashion trends of the present and the future. And more studies should be conducted on the development of new and original design in clothes fashion, which reflects the characteristics identified in this kind of research.

오윤의 말기(1984~86) 예술론에서의 현실과 전통 인식 - "미술적 상상력과 세계의 확대"에 대한 텍스트 검토 (Awareness of Reality and Tradition in Oh Yun's Theory of Arts during His Final Period(1984~86) - Review on the Text of "Expansion of Artistic Imagination and World")

  • 박계리
    • 미술이론과 현장
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    • 제6호
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    • pp.101-121
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    • 2008
  • An artist, Oh Yun(1946~86)'s theory of people's art during his final period is summed up in his essay 'Expansion of Artistic Imagination and World' (1985). Emphasizing the mystic and traditional characteristics of Oh Yun's artistic oeuvre during his final period, some critics focus on Oh Yun's experience of medical treatment and shamanistic custom at Jin Do island, and his belief in Jeung San Do, the dao of Jeung-san, the Ruler of the Universe. However, they forget the practical intention and implication of his theory of art during his final period, which aimed to overcome the contradiction of revelation itself. Oh Yun's essay criticized the loss of artistic imagination and the ignorance of traditional culture that resulted from the elevation of science to a religion, and insisted that the stereotyped idealism, scientism and elitism in art should be overcome in order to recover the full reality in realism and to continue traditional cultures. The essay is comprised of 18 paragraphs. Oh Yun criticized monochromatic art, conceptual art, hyper-realistic art, objet d'art, and neo-dadaist art, saying that they were simply mechanical forms of modern art derived from scientism and a fetishistic lens culture. In addition, he criticized naturalism in art, which had continued as a tendency in the development of western art, for the same reason. He pointed out that even the world of realism had been diminished by elite stereotypes and diagrams. He declared the need to overcome the imitation of shells or stereotyped propaganda, and recover full realism, which seems to have started with a reflective examination of current problems in 'Reality and Utterance', in which he participated. Especially, he thought that universality and the extension of full realism could be achieved by building on the views of traditional cultures, which is meaningful. This logic is same as the theory of epic theatre that Bertolt Brecht(1898~1956) has developed under the ancient Greek masque and Pieter Bruegel the Elder(1525~69)'s story-like picture style. The universality of realism and the extension of acquisition to include incantation art, rather than move toward incantation art, is what Oh Yun intended to propose in 'Artistic Imagination'. This attitude is same as Bertoh Brecht's aesthetic viewpoint in the 1930s. But regrettably, Oh Yun's style wording, which seems covert and far-sighted, is often misunderstood as 'mysticism'. In the flow of people's art in the 1980s, Oh Yun was a traditionalist in a narrow sense, and an realist in a broad sense. However, his critical mind, which comprehends tradition and reality, was attempting to expand universality and extend full realism, and this attempt found many sympathizers and had an influence on the next generation of people's artists, such as "Levee" which is field-centered, to which we should pay attention. This means that while their works thought about 'tradition', we should be careful not to connect them with 'aesthetic conservatism' or 'classical art'. This is the why the meaning of Oh Yun's theory of art during his final period should be closely examined again.

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하위문화 맥락에서 본 패션스타일 연구 (Study on the Styles of Subcultural Clothing: from 1930s to 1990s)

  • 양미경
    • 한국의상디자인학회지
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    • 제5권1호
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    • pp.33-45
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    • 2003
  • This is a study that examines the fashion changes in the 20th century in terms of various subcultures in the period. Starting from defining the concept and the developing process of subculture, this study traces the history of subcultural styles from 1930s to 1990s, focusing on the way each generation resisted the main stream through its styles. This study is intended to provide a theoretical frame on the understanding of subcultural styles, with a close examination of its formative and developing process and characteristics. This study understands subcultural style as a way of deviate or resistant expression within a society. It differentiates itself from the main style by deliberately and publicly asserting its own identity, and, as a result, realizes in the form of fashion its repressed subconsciousness, resistance to the alienation from the society, and deviation from the normative ethics and morality of a society. The four types of subcultural styles presented in chapter 4 are based on their form of resistance, and they are classified and analyzed as follows: The first type is revision, which tries to revise and change the given form by adding new elements. There are two kinds of revision, one is dressing up, which dresses for success, and the other is minimal dressing. Hyperbole is the second type, which resists by emphasizing or hyperbolizing the main stream with its erotic, nihilistic, or dynamic forms. Two kinds of hyperbole are examined, one is hyperbole of masculinity, and the other is ostentatious hyperbole. The third type is reversal and rejection, which reverses the forms from the established sign system into its own secret code, or rejects the traditional taboos. This type include no dressing, and the reversal of sex identity. Isolation and redrawal is the fourth type, which tries to distance itself from the ritual code of the day. This type is divided into dressing of the escape from time, and dressing of the escape from space. The first group of this type is characterized by nostalgia or futurism. An emphasis is given on ethnicity, naturalism, or a closed space within a city in dressing of the escape from space. In conclusion, it can be said that subcultural style puts the foremost importance on individual freedom. Since 1990s, the distinction between the subcultural styles and high fashion gets somewhat blurred, while the liberal, sexual, life stylistic tension between the two groups are heightened.

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제직기술과 문양을 통해 본 금직물(錦織物)의 동서교류에 관한 연구 - 고대부터 당시대를 중심으로 - (A Study on the Cultural Exchange of the Weaving Skills and Patterns Witnessed in Geum-textiles between the East and West - from Ancient Times to the Tang Dynasty -)

  • 신혜성
    • 복식
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    • 제62권4호
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    • pp.107-122
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    • 2012
  • The purpose of this study is to investigate the changes and developments that occurred as a result of the exchanges of gyeong-geum(經錦), a warp-faced compound weave of East Asia, and wie-geum(緯錦), a weft-faced compound weave of West Asia. In order to maximize the efficiency of this research, topics were narrowed down to the weaving skills and patterns, and the period was limited to the Tang dynasty. The systematic characteristics and differences of gyeong-geum and wie-geum were compared and contrasted through different works of literature. Then the excavated remains of geum-textiles were analyzed and the characteristics of the geum-textiles were defined in chronological order. The origin of wie-geum is traced back to the time when West Asia started to imitate the weaving style of the East Asian gyeong-geum. When combined with the weaving skills of the West Asian, gyeong-geum, which broke through the West and developed into the weft-faced compound twill silk, or samite. The exchange of geum-textiles took place as the techniques of gastric filament woven geum-textiles returned to the East. Along with the pearl roundel motifs of Sassanian Persia, mythical animals and western motifs of hunter patterns were used for the patterns of wie-geumin during the early Tang dynasty. This tendency is related to pa-sa-geum(波斯錦), ho-geum(胡錦), beon-geum(番錦) according to the recorded literature. The 8th and 9th century are periods when the West Asian Persian style was abandoned and the East Asian style, samite, was established. Not only did S twist silk threads replace Z twists, but also the repetition of patterns unfolded along with the weft and the warp. As this tendency was strengthened after the 9th century, the expression of patterns became more vividly colorful and showed both elements of naturalism and realism. The characteristics of the Bosangwha(寶相花) pattern in the Tang period were established with the rampantly repeated rosettes with birds often holding auspicious branches, that fly amid floral compositions.

한국 디자인 원형 연구 (Korea's Design Prototypetyle)

  • 김복경
    • 한국콘텐츠학회논문지
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    • 제7권11호
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    • pp.175-181
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    • 2007
  • 디자인원형은 조형원리인 성상적인 면과 물리적인 성격의 형상적인 면으로 설명되어진다. 원형은 문화전반의 사상과 배경의 핵심으로 생활 공예 및 건축, 미술의 제작의도와 작업 행위에 해당되는 것으로 한 민족의 문화와 예술 그리고 생활 전반에 내재한 공통분모라 할 수 있다. 우리는 새로운 문화를 흡수, 통합하는 과정에서 시 공간을 축으로 하여 디자인 원형을 형성시켜왔다. 현대 한국 디자인의 원형은 조선 후기로 볼 수 있는데 상층문화와 기층문화가 융합하면서 활발한 문화가 전개되었고, 이런 조선의 문화와 예술은 오늘날 우리 디자인과 한국 미의 근간이 되어 있음은 부정할 수 없다. 디자인 원형을 형성시킴에는 지형과 기후 등과 같은 자연 환경적 요소가 무엇보다 중요하며 이런 자연 환경적 요소는 건축과 실내 환경의 형태뿐만 아니라 예술과 생활 공예 전반의 디자인 의식을 주도해왔다. 한국디자인은 우리 민족의 기질과 정서로서 명분과 본능에 충실한 장인 정신을 낳았고 이성보다는 감성적 유희성의 작업을 가능하게 하여, 재료와 형태감에 순응하게 하는 자연주의를 형성시켜왔다. 이와 같은 우리의 디자인 원형의 경로 추적과 연구는 미래 사회의 새로운 디자인 identity의 에너지로써 우리의 디자인 발전에 중요한 테마라 할 수 있다.

에스닉 테마를 주제로 한 유행경향 예측에 관한 연구-‘97 F/W 로스엔젤레스 시장을 중심으로- (A Study on Trend Forecasting of the Ethnic Theme-Concentrating on Los Angels Market in '97 F/W-)

  • 김혜영
    • 자연과학논문집
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    • 제10권1호
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    • pp.199-208
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    • 1998
  • 본 연구는 Los Angels 중심의 서부지역 시장을 중심으로 에스닉 테마의 유행정보를 시장조사를 통해 예측한 연구이다. 연구의 진행은 먼저 에스닉 테마의 출현 배경을 고찰하고 전문점과 백화점 그리고 hadquarter의 현황을 조사한 수, Zip code를 통한 소비자의 라이프 스타일의 분석을 통하여 시장에 적합한 패션경향을 제시하였다. 연구의 요약은 다음과 같다. 1997년 가을.겨울 소매 상가들에서 두드러진 경향은 에스닉이다. 이는 복잡한 현대 생활에 대한 반동으로서 기본 생활의 단순성, 자연에 대한 올바른 평가로 되돌아가는 것을 상징한다. 이런 에스닉한 민속 디자인들의 전형은 자연의상, 원시예술, 동족문화와 아프리카 테마주변에서 확인된다. 이런 에스닉 패션을 요약하자면 단순성, 자연성, 편리성, 자유로 나타내진다. 한편 이런 경향의 hadquarter라 할 수 있는 Broadway와 Robinsons-May와 같은 일반 백화점에의 기준은 다양한 스타일로 다양한 고객들을 충족시켜야 하는 것이다. Broadway의 에스닉 성향의 상품은 아직 도입단계로 정상에 오르지 못한 상태이다. 이 상품의 판매를 높이려면 VMD를 통한 판매 홍보와 다양한 에스닉 성향의 상품제시, 노력이 필요하다. 이 밖에 대표적인 상가 중심지인 Beverly Center Broadway의 고객을 분석했을 때 이 상품을 살만한 고객은 25-34세와 35-44세의 나이 분포를 지닌 대부분의 전문 직종의 젊은층과 사회적 지위를 성취하고자 하는 이들이었다. 이들의 라이프 스타일은 직업 지향의 활동들, 유행에 뒤지지 않은 복장, 모든 면에서 세련된 생활을 강조한다. 이 중 특히 중요한 것이 있다면 이미지이다. 그들은 남과 구분되는 개성을 원한다. 이미지들은 이국적인 것에서부터 단순함, 순박함과 섹시함에 이르기까지 다양하다. 따라서 이상의 시장조사를 통한 소비자의 요구를 충족시킨 유행경향 제시는 패션시장에서 그 무한한 가능성을 창출하도록 할 것이다.

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질 클레망의 정원관(庭園觀)과 '움직이는 정원'에 대한 연구 - William Robinson의 Wild Garden과의 개념비교를 중심으로 - (A Study on Gilles Clement's Garden View and the 'Garden in motion' - Centering on Conceptual Comparison with William Robinson's Wild Garden -)

  • 권진욱
    • 한국전통조경학회지
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    • 제36권2호
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    • pp.46-53
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    • 2018
  • 본 연구는 동시대에서 요구되는 재생적 환경특성을 고려하고, 지속가능한 정원디자인을 실현하기 위한 개념적 바탕과 적용의 기초를 마련하는 것을 배경으로 한다. 그러므로 본 연구는 로빈슨의 자연주의적 가치관으로부터 영향을 받은 클레망의 정원이론에 대한 개념을 이해하며, 클레망의 정원에 구현된 자연주의적 차별특성을 로빈슨의 와일드가든과 비교하였으며 결과는 다음과 같다. 첫째, 클레망에게 있어서 정원디자인을 한다는 것은 식물의 움직임에 의해 형성되는 공간에 대한 과정의 미학으로 대상지에 정착하여 가는 생태적 프로세스를 포함한다. 그러므로 '움직이는 정원'을 실현한다는 것은 자연에 대한 신뢰를 바탕으로 자연에 순응하고, 식물들의 종자가 계획되지 않고 자연스럽게 적절한 생육환경을 찾아가도록 허용해야 하는 가능성을 디자인하는 것이다. 둘째, 야생(Wild)에 대한 가치관은 미시적 관점과 거시적 관점으로 구분되며 각각의 표현특성을 지니는데, 로빈슨의 경우 소규모의 정원으로서 기존 공간에 대한 연화(軟化) 기능을 담당하며 종속적인 특징을 가진다. 반면 클레망의 정원은 공간의 주체로서 거시적 안목에서의 전략이며, 생태적 역할의 중심이 되는 인프라스트럭쳐로서 구체화된 하향식 접근 특성을 가진다. 셋째, 로빈슨과 클레망의 정원에 대한 공간운용 관점은 자연의 자율성과 정원의 야생에 대한 불가분의 관계를 인정하며 자연에 대한 보존이 성립되어질 때 우리가 원하는 삶과 공존할 수 있다는 가치를 전달하며, 그들의 정원은 환경결정론의 관점을 바탕으로 식물이 매체가 된 환경가능론적 논지와 생태학적 입장의 중재로 유추된다.

2005 S/S 컬렉션에 나타난 아프리카 이미지 연구 (A Study on the African Image Expressed in 2005 S/S Collections)

  • 이금희;김완주;김소라
    • 한국의류학회지
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    • 제31권6호
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    • pp.911-922
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    • 2007
  • 본 연구에서는 패션에 나타난 아프리카 이미지에 대한 정확한 시각과 현대 패션의 이해를 목적으로 서양사에서 바라보는 아프리카 이미지와 예술, 아프리카복식의 일반적 특징, 아프리카 이미지의 패션 등장배경 및 시대적 흐름을 토대로 하여 2005 S/S컬렉션에 나타난 디자이너와 디자인작품을 요소별로 분석하여 아프리카 이미지를 도출하였다. 2005년 S/S세계 4대 컬렉션에서 선정된 10개의 디자이너와 브랜드 작품에 나타난 아프리카 이미지는 'Wild Erotic', 'Abstract Primitive', 'Natural Elegant', 'Sporty Romantic'의 4가지 특성으로 나타났으며, 이를 디자인, 디자이너, 패션트렌드 측면에서 아프리카 이미지에 대한 현대 패션의 시각을 살펴보면 다음과 같다. 첫째, 현대 패션에서 아프리카 패션은 주술적, 종교적 의미보다는 장식적인 디테일을 강조하는 경향으로 나타났다. 즉, 토속적인 감각과 도시적 인 감각을 조화시켜 주술적 의미에서 장식적 의미로 이들을 차용하였다. 둘째, 패션디자이너는 아프리카의 원시성, 순수성의 힘을 현대인의 회귀심리 및 자연의 순수성에 대한 동경과 결합시켜 아프리카 이미지를 패션문화의 한 코드로 인식시키고 현대 여성의 도시적 야성미를 독특한 스타일로 연출하였다. 셋째, 아프리카 이미지는 원시생활속의 미의식에서 찾을 수 있는 창작 디자인으로서의 영감은 물론 이국취향의 창의적인 이미지로 연출되어 패션트렌드의 강한 키워드로 자리매김하며 21세기 초두의 트렌드를 주도하였다.