• Korean Association of Arts Management
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• no.54
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• pp.59-93
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• 2020

The development of digital technology has made consumers more knowledgeable about products than ever before. In this regard, experts have defined consumers in the digital age as knowledge seekers and pointed out that they are proficient in acquiring and sharing product knowledge prior to purchase. For service goods such as musicals, product prior knowledge executes strong effect due to such characteristics as intangibility, inseparabilit y,and heterogeneity. Prior studies in the field of performing arts, including musicals, have revealed that the prior knowledge of the audience has a positive effect on the satisfaction of the audience and WOM(word-of-mouth) intention. However, studies in the marketing field argue that consumers' high prior knowledge may have a negative impact on customer satisfaction and product evaluation depending on conditions, as they are more likely to compare, review, and expect products more closely. Therefore, in this study, we tried to identify under what conditions the musical prior knowledge enhances audience satisfaction and WOM intention. According to the results of previous studies, a mediating effect model was established in which the musical prior knowledge enhances the WOM intention through the mediation of the audience satisfaction. Then, Transportation was introduced as a mediation variable and it was verified whether the level changed the audience satisfaction and WOM intention. The reason for the introduction of the transportation construct reflects the results of previous research that the story is important component of musical. The results showed that the musical prior knowledge has a significant effect on WOM intention through the mediation of audience satisfaction. The moderating effect of transport was also significant on the relationship between musical prior knowledge and audience satisfaction. Lastly, through moderated-mediation analysis, it was confirmed that transportation moderates the mediating effect that prior knowledge affects on the WOM intention through audience satisfaction. Based on the results, we demonstrated that a musical story is fairly important to satisfy audiences with high prior knowledge. This study could contribute to the related filed in that it introduced the transportation construct for the first time, thereby broadening the understanding of the musical audiences in the era of smart consumers.

• Korean Journal of Child Studies
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• v.29 no.3
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• pp.93-113
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• 2008

This study examined musical concepts of early childhood teachers with the 'Sing-a-New-Song' activity and problems teachers face in the application of musical concepts. Participants were 10 kindergarten teachers; data were collected through lesson plans, videos of classes, and interviews with teachers. Results showed that (1) selection of songs focused on words of a song rather than musical concepts; ignoring development of the musical level of the children. (2) Goal-setting ignored musical concepts. (3) Class management confused musical concepts with other concepts. (4) No evaluation of musical concepts was undertaken. Problems included teachers' lack of knowledge of musical development in young children, insufficient understanding and limited application of musical concepts, and low expectations regarding music as a subject of instruction.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.193-199
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• 2009

Now, the proportion of musical was strength in the stage art part to the past considerably as called musical boom. After 1990's, as if it was rise as rise of musical exclusive theater, it was development seriously in Korean musical. But presently, the examined musical product state as the ratio of import musical and creative musical is about 6 to 4 or 7 to 3, it was a inferiority of creative musical in a flood of import musical. So, this study researched for example Kim Kyun Hyoung' writing and Yu Min Suck' production, creative musical 'This is my destiny...' - played by Dept. of multimedia and film, Honam University in september 2007 - this researcher should give much theoretical and substantial assistance to stage costume producer by studying about producing costume of a aria story, a mental state. As I have studied sofar, in designing a stage costume for musical, the overall comprehension of the musical actor's bodies have to be considered. Though performing the manufacture of the really performance work. It is a field that needs various professional knowledge, and only when a musical is produced based on such theories, it will be possible to deliver the theme of the me of the play more effectively, becomes help in the efficiently theatrical costume manufacture realistically and express the various symbolical meanings.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.217-227
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• 2018

The objective of this study is to analyze the effects of music lesson applying the blended learning-based STEAM education on the musical knowledge and STEAM literacy of pre-service kindergarten teachers. After conducting a pre-test on the musical knowledge and STEAM literacy targeting 20 students(3rd year) of early childhood music lesson in Dept. of Early Childhood Education of C University in O Metropolitan City and 19 students(3rd year) of early childhood music lesson in Dept. of Early Childhood Education of D University in B Metropolitan City, the effectiveness of the pre - post test design was verified. In the results of study, the experimental group with music lesson applying the blended learning-based STEAM education showed significantly improved results in all the areas of musical knowledge and convergence, creativity, and communication out of STEAM literacy than the control group with general music lesson. Such results of this study imply that music lesson applying the blended learning-based STEAM education could be usefully used as a teaching/learning method to improve musical knowledge and STEAM literacy of pre-service kindergarten teachers in university education site in the future.

• Journal of Fisheries and Marine Sciences Education
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• v.20 no.2
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• pp.266-285
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• 2008

This study investigated the relationship between musical understanding and expression, the purpose of music education. It also intended to present the theoretical basis of integrated early childhood music education by examining into the necessity of it as a method to help young children with musical understanding and expression. The results of the study showed that either of the understanding and expression of music should be necessary and there is a mutual promotional relationship between them. It was found out that real musical understanding can be formed not by mechanical skill, but when the relationship between notes is understood with various experiences. Therefore an integrated early childhood music education became necessary as a principle of educational method to help young children with musical understanding and musical expression. Concretely it was found out to be necessary in terms of the characteristics, interest and concern of young children, the use and development of multi intelligence and the translation of the same knowledge into the same level.

• Journal of Digital Contents Society
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• v.5 no.3
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• pp.213-218
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• 2004

The objective of this paper is to verify the usefulness and validity of ICT-based elementary education for musical composition using multimedia technology. Cearing with the characteristic of musical education, multimedia technology, which has made dazzling progress thanks to the rapid development of computer for the last several year, is expected to be a new alternative to overcome various problems of musical education and enhance students` musical function and knowledge. In particular, if ICT-based musical education is introduced in teaching musical composition, in which many elementary school techers feel difficulties, significant education effects will be produced. ICT-based musical education method in the paper identified imitation and problems in traditional theory-based learning and musical composition class using musical instruments and, as a part of resolving the limitations and problems, instructed elementary students in how to use a computer program and applied the program to musical composition class. As a result, the method maximized learning effect and improved stusents` ability to create melodies in a short term compared to traditional teaching methods.

• Korean Journal of Child Studies
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• v.24 no.4
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• pp.71-88
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• 2003

Concept mapping was used to analyze the knowledge of kindergarten teachers about early childhood music instructional content. Data obtained from the 85 subjects was analyzed by Yun's method(1998) based on Novak & Gowin(1984), Morine-Dershimer(1993), and Markhan, Mintzes & Jones(1994). The majority of the teachers perceived the superordinate concepts of early childhood music instructional content to be listening to music, singing, movement, and playing musical instruments. They perceived early childhood music instructional content to be activity rather then knowledge. Listening to music was high in frequency among superordinate concepts and musical attitudes were high among subordinate concepts. Teachers used 285 words in expressing their cognitive maps. There was no effect on cognitive maps by teaching career or level of education.

• International Journal of Contents
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• v.10 no.2
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• pp.1-8
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• 2014

This paper discusses designing an interdisciplinary learning environment to promote learning of the liberal arts for advanced music students in order to expand the boundaries of their education experience beyond the technical mastery of their musical instruments. The paper discusses the utilization of salient features of information, communications, and technology and the use of instructional theory to promote the understanding of how individual pieces of music can be connected to knowledge of the context in which they were created to support the understanding of the relationship between experience in the world and musical composition.

• Journal of the Korean Society of Costume
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• v.64 no.7
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• pp.114-127
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• 2014

Performing arts offer fun and knowledge and are directed for various purposes. Performing arts are also used as a means for education. Children's English media musical, 'The Magic Flute' is the performance reflecting all these. The author of this study took part in stage costume production, and this study was carried out aiming at designing and producing stage costume in line with educational purpose and intention. This study consists of an analysis stage for the existing performances of 'The Magic Flute', and a stage costume design and production stage for children's English media musical, 'The Magic Flute', First, this study classified and analyzed the stage design and stage costume design of the existing 'The Magic Flute' by concept, and then, examined their features, respectively. and this study unfolded the stage costume concept, based on the analyses of existing performance's stage costume and the characters' personality and features described in the current study subject's script. As the last step of this study made each character's stage costume. A total of 69 costumes for stage costume were made for 7 types of characters. This study is considered to have huge significance in that the stage costume was developed for 'The Magic Flute'.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2006.11a
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• pp.289-295
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• 2006

The Musical Slide Show MAF, which currently being standardized by MPEG, conveys the concept of combining several established standard technologies in a single file format. It defines the format of packing up MP3 audio data, along with MPEG-7 Simple Metadata Profile and MPEG-21 Digital Item Declaration metadata; with JPEC images and optional text, and synchronizes them all together to create a slideshow of JPEC image data associated to MP3 audio data during the audio playback. The implementation of Musical Slide Show MAF can be a music karaoke file where users can sing along while listening to the music, view the JPEG slideshow and reading the lyrics; or a story-telling file where users can listen to the narrated story by looking at the related illustration slideshow of the story In this paper we present the tool to producing the Musical Slide Show MAF contents. Regardless the knowledge of user on the MAF file format, the authoring tool simplify the manner of packaging several multimedia contents into single file.