• 제목/요약/키워드: multi-shop

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온라인 쇼핑에서 웹루밍으로의 쇼핑전환 의도에 영향을 미치는 요인에 대한 연구 (An Empirical Study on Influencing Factors of Switching Intention from Online Shopping to Webrooming)

  • 최현승;양성병
    • 지능정보연구
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    • 제22권1호
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    • pp.19-41
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    • 2016
  • 정보통신기술의 발전과 모바일 기기 사용의 생활화로 인해 최근 많은 소비자들이 멀티채널 쇼핑(multi-channel shopping)이라는 새로운 쇼핑 행태를 보이고 있다. 온라인 쇼핑이 등장한 이후, 온라인 매장에서 상품을 구매하기 전 오프라인 매장에서 상품을 먼저 확인하는 쇼루밍(showrooming) 형태의 멀티채널 쇼핑이 한 때 대세를 이루었으나, 최근에는 스마트폰, 태블릿 PC, 스마트워치 등 스마트 기기 사용의 폭발적 증가와 옴니채널(omni-channel) 전략으로 대표되는 오프라인 채널의 대대적 반격으로 인해 오프라인 매장에서 상품을 구매하기 전 온라인(혹은 모바일)으로 정보를 먼저 확인하는 웹루밍(webrooming) 현상이 도드라지게 나타나 온라인 소매업자를 위협하고 있다. 이러한 상황에서 소비자의 온라인 쇼핑에서 웹루밍으로의 쇼핑전환 의도에 영향을 미치는 요인을 분석하는 것이 의미가 있음에도 불구하고, 기존 대부분의 선행연구는 싱글채널(single-channel) 혹은 멀티채널 쇼핑 자체에만 초점을 맞추고 있다. 이에, 본 연구에서는 밀고-당기기-이주이론(push-pull-mooring theory)을 바탕으로 소비자의 온라인 채널 쇼핑이 웹루밍 형태의 쇼핑으로 전환되는 과정을 상품정보 탐색과 구매행위로 각각 구분하여 그 영향을 실증하였다. 연구모형을 검증하기 위하여, 웹루밍 경험이 있는 수도권 소재 대학생을 대상으로 280개의 설문 표본을 수집하였다. 본 연구의 결과는 현업 마케팅 종사자에게 멀티채널 소비자들을 관리하는 데 있어 실무적인 시사점을 제공함과 동시에, 향후 다양한 형태의 멀티채널 쇼핑전환 연구로의 확장에 기여할 수 있을 것으로 기대한다.

자동차 풀리 제조공정의 불량률 감소를 위한 데이터 웨어하우스 구조 설계 (Design of Data Warehouse System for Reducing Defect Rate in Automotive Pulley Manufacturing Process)

  • 이규봉;김보현;오봉훈;주인식;장재덕
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2005년도 춘계학술대회 논문집
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    • pp.133-138
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    • 2005
  • Automotive pulleys play a key role in driving the cooling pump, oil pump, air-conditioner and so on by using an engine power. Researches on design processes and technologies of the pulleys can be found in many literatures. On the other hand, the areas related to manufacturing processes of the pulleys have been treated negligently. Vast data extracted from various information systems are transformed, integrated, and summarized to become a special database for helping users make a decision. The database, namely the data warehouse has been popularly used in the marketing and customer management of enterprises and recently applied to improve the design and manufacturing processes. In this study the manufacturing process of pulleys were analyzed through the intensive investigation of shop-floors and the interviews with workers and managers. The defects generated during a manufacturing process were categorized in a few types and the causes of defects examined for extracting the dominant parameters in the setup process for producing pulleys. As the first step to construct the data warehouse for the manufacturing processes of pulleys, authors proposed its architecture focused on the reduction of defect rate during the setup process.

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남성 소비자의 의복 소비가치 척도 개발 연구 -의류편집매장, 맞춤정장매장 구매행동을 중심으로- (A Study on the Scale Development of Clothing Consumption Value for Male Consumers -Focused on the Purchase Behavior in Fashion Multi-brand Store and Tailor Shop-)

  • 김태연;이윤정
    • 한국의류학회지
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    • 제39권6호
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    • pp.885-898
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    • 2015
  • This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men's fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.

디지털 미디어 시대의 방송 분장 변화에 관한 연구 (A Study for the Broadcasting Makeup and Image Representation Changes in the Digital Media Era)

  • 방기정;김경희;김주덕
    • 복식문화연구
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    • 제18권6호
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    • pp.1194-1210
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    • 2010
  • The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.

뉴실버 여성소비자 지각연령과 라이프스타일에 따른 의복쇼핑성향 연구 (제2보) (A Study on the Shopping Orientation, Related to the Cognitive Age and the Types of Lifestyle of the Female Consumers in the Elderly Generation (Part2))

  • 김정실;이선재
    • 한국의류학회지
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    • 제32권11호
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    • pp.1726-1738
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    • 2008
  • This study researches age of discretion and lifestyles for aged women consumers and examines their social and psychologically recognized age of discretion and the difference in shopping orientation on fashion. Also it is purposed to support implications for marketing strategy on fashion market for the aged. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed, residing in Seoul and Metropolitan areas. Factor analysis, Cronbach's ${\alpha}$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($X^2$ verified) were used for statistical analysis. In conclusion, first, people in their 70s to 80s perceive their age 20 to 30 years younger than their real age. Second, appearance-oriented and high technology-oriented were the most highlighted lifestyles as to the study of the vital statistical, related to the lifestyle in correspondence to the real-age and the cognitive age. Third, people who feel older than they actually are in terms of shopping orientation were less likely to shop depending on their mood. Throughout the results, there is no doubt that people in the elderly generation is a main target within marketing trends in the elderly generation industry. A research based on comparison between the male and the female consumers in the elderly generation is considered to be very meaningful.

멀티에이전트 기반 SCM 모델링 및 구현 (Multiagent Enabled Modeling and Implementation of SCM)

  • 김태운;양성민;서대희
    • 한국정보시스템학회지:정보시스템연구
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    • 제12권2호
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    • pp.57-72
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    • 2003
  • The purpose of this paper is to propose the modeling of multiagent based SCM and implement the prototype in the Internet environment. SCM process follows the supply chain operations reference (SCOR) model which has been suggested by Supply Chain Counsil. SCOR model has been positioned to become the industry standard for describing and improving operational process in SCM. Five basic processes, plan, source, matte, deliver and return are defined in the SCOR model, through which a company establishes its supply chain competitive objectives. A supply chain is a world wide network of suppliers, factories, warehouses, distribution centers and retailers through which raw materials are acquired, transformed or manufactured and delivered to customers by autonomous or semiautonomous process. With the pressure from the higher standard of customer compliance, a frequent model change, product complexity and globalization, the combination of supply chain process with an advanced infrastructure in terms of multiagent systems have been highly required. Since SCM is fundamentally concerned with coherence among multiple decision makers, a multiagent framework based on explicit communication between constituent agents such as suppliers, manufacturers, and distributors is a natural choice. Multiagent framework is defined to perform different activities within a supply chain. Dynamic and changing functions of supply chain can be dealt with multi-agent by cooperating with other agents. In the areas of inventory management, remote diagnostics, communications with field workers, order fulfillment including tracking and monitoring, stock visibility, real-time shop floor data collection, asset tracking and warehousing, customer-centric supply chain can be applied and implemented utilizing multiagent. In this paper, for the order processing event between the buyer and seller relationship, multiagent were defined corresponding to the SCOR process. A prototype system was developed and implemented on the actual TCP/IP environment for the purchase order processing event. The implementation result assures that multiagent based SCM enhances the speed, visibility, proactiveness and responsiveness of activities in the supply chain.

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청소년의 여가환경이용과 희망 여가공간의 위치구조 (Using & Structure of Leisure Spaces Perceived by Adolescents)

  • 오은미;박경옥
    • 한국생활과학회지
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    • 제9권3호
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    • pp.297-315
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    • 2000
  • The purpose of this study is to provide the basic data for the leisure space planning desirable for adolescents through survey on their using leisure space. Four hundred sixty-six middle and high school students living in Chongju city, Gwesan-gun and Eumsung-gun responded the first basic questionnaire and 160 students among them answered again the second questionnaire for more information on the site of leisure space they want. Frequency, percentage, $x^2-test$ and Multi-Dimensional Scale were methods of analysis. The results are as follows. Adolescents are wasting their leisure time because of insufficient facilities for productive activities. They use the time, when observed in one week, roaming around downtown, studying in off-school academies, visiting shops and playing in the game rooms. And when observed in a month, they use time meeting friends in coffee shops, visiting restaurants, studying in the libraries, playing in the ground and visiting sports facilities. Adolescents' leisure time were different according to sex, age, father's educational level, mother's occupation, household income, and living area. Students hoped the leisure spares to be located in the neighborhood where they can access easily, and facilities they wanted were small shop-buildings, game rooms, off-school academies, schools, sports facilities, studying moms and libraries. It is necessary that adolescents have opportunities to learn how to use their leisure time healthy in the leisure space. And consideration on adolescents living in the remote rural area have to be dealt importantly in the beginning of various planning.

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Product-Sharing and Outcome Generation: New Contributions of Libraries to Research, Learning and Professional Development in Japanese Context

  • Oda, Mitsuhiro
    • 한국문헌정보학회지
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    • 제45권2호
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    • pp.61-74
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    • 2011
  • The author analyses the challenging activities of Japanese libraries in this decade by launching two keywords; "product-sharing" and "outcome generation." "Product-sharing" means that libraries share knowledge, skills, and records which are produced as the result of the services or in the process of activities. And "outcome generation" means that libraries generate any efficiency or effectiveness through their services to users. Using these concepts, reported are the current situation and aspects of Japanese libraries which try to make various contributions to the society; research and learning of the people, and education and training for professional librarians, and so on. In the analysis, the author shows some examples of "product-sharing" at first, including the records of reference transaction and the multi-functioned online public access catalogue. Especially, focused is on the various possibility and adoptability of the Collaborative Reference Database System of the National Diet Library of Japan. This system is one of digital reference service in Japan, and the database of reference transaction records is expected to be useful for research and academic studyies as knowledge-base of professional librarians. And the system is also expected to be a platform for LIS education and professional development in the e-learning environment. Secondly, as the examples of "outcome generation", explained are the problem-solving-type activities, and provision of the collection about books on struggling against disease and illness. A few examples of outcome in the problem-solving-type activities are these; increase of sales in the services for shop managers, business persons, and entrepreneurs, contribution to affluent daily life by providing the local information services to residents and neighbourhoods, and etc. And for both the patients with serious cases and their family or those who nurse them, books about other persons' notes or memorandum are the greatest support, and sometime healing. The author discuss the 'raison d'etre' of these activities focusing on public libraries in Japan.

글로벌 협업 전자상거래를 위한 모형 및 절차 (Global Collaborative Commerce: Its Model and Procedure)

  • 최상현;조윤호
    • 한국전자거래학회지
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    • 제9권4호
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    • pp.19-36
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    • 2004
  • 본 연구는 제품의 구매자와 수령자가 상이한 글로벌 협업 전자상거래를 구현하기 위한 비즈니스 모형 및 절차를 제안한다. 글로벌 협업 전자상거래를 수행하고자 하는 기업은 해당 기업의 소재 지역에만 지점을 보유하고 있으며 판매 및 물류 프로세스 협업을 통해 글로벌 판매를 수행하고자 한다. 해당 기업들은 교환 가능한 제품분류표를 공유함으로 인해 글로벌 협업 전자상거래를 수행할 수 있다. 이를 위해서는 기업들이 보유하고 있는 판매 제품과 교환판매가 가능한 제휴 기업의 제품을 찾아내기 위한 알고리즘이 필요하다. 본 연구에서는 제휴 기업간 교환 판매를 위해 교환 가능한 제품들을 찾아내기 위한 유사상품발견 알고리즘을 제안한다. 이 알고리즘은 제휴 기업들의 제품분류표에서 동일한 제품 군에 속해있는 제품들의 사양 값에 따라 효용 값을 계산하는 다기준 의사결정기법에 근거한다. 제안된 알고리즘에 근거한 글로벌 협업 전자상거래 모형을 활용하게 되면 기업들은 물리적 지점의 확장 없이 글로벌 판매를 수행할 수 있으며 고객은 자신의 거주 지역에서 구매한 제품을 다른 지역으로 저렴하게 배달시킬 수 있게 될 것이다.

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대형 오염방제 선박의 개발에 관한 연구 (A study on the development of oil skimming ship for large quantity of oil pollution)

  • 권기생
    • 해양환경안전학회지
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    • 제2권1호
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    • pp.57-65
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    • 1996
  • The latest date, No. 1 YouII was grounded and sunk into the sea at MAMHYUNGJEDO ( South brother Island) in Sep. 21. 1995, and M.V. Sea Prince of V.L.C.C also made a big oil poullution accident owing to Typhoon "Paei" at front sea of Yeu Choun on Jul. 25. 1995. The large or small scall scale of oil poullution accident frequently was occurred about 300-350 cases per ine(1) year. The countries advanced in marine relations like as, nited Kingdom and Japan, have perfect system The country of expert education, training and oil recovery equipments in oil poullution accidents. The large quantity oil skimming ship's basic condition need general skimming ship which was high speed and large quantity skimming ability , and hve to store the recovered oil into tanks This oil skimming shop are composit the skimmer whuch move up and down according to the wace movements, storage tank which storage the recovered oil in after side, transfer pump which transformed from flooding tank to separating tank and separating tank which separated the oil mixtures, Also there are cylindrical floated which keep the auto positing, gate which keep the auto positing, gate which protect and guide the recovering oil from sea and balance weight for skimmer balance. Also there are cylindrical floated which keep the auto positing, gate which protect and guide the recovering oil from sea and balance weight for skimmer balance. The important arrangement is twin arm which moved by two hinge and move te skimming unit by wave movement. In gate of inside, made long wear in the gate bellow position, there are also connected the flexible hose for oil mixtures drop. The separating tank composited with multi-divided bulkhead for ffective oil and sea water separating by settling and flotation principle. As use the above natural princile and equipment, we can remove the large quantity oil by developed oil skimming ship.ming ship.

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