• Journal of Families and Better Life
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• v.22 no.3
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• pp.35-46
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• 2004

The purpose of this study was to examine the residents' opinions on the degree of importance, and satisfaction with, the managerial service of multi-family housing. Residents' participation in managerial activities was also examined, because residents' opinions should be taken into serious consideration in order to improve the efficiency of housing management. Research methods used in this study were survey, field study, and content analysis of professionals' opinions. Survey data of 520 residents who live in multi-family housing were analyzed by means, frequencies, correlation, chi-square tests, t-tests, one-way ANOVA, post-hoc estimation (Scheffee test), and regression. The major findings of this study were as follows: First, many residents were dissatisfied with the quality of managerial service, but they thought that managerial services were very important. For example, they thought that safety inspection of the playground was very important, yet the current level of service was not satisfactory. Second, the characteristics of residents that determined the degree of residential satisfaction were income the location of the residence, and degree of participation in the community events. Third, the residents generally did not want to participate in the managerial services and community programs through such activities as participation in resident committee. In order to improve the housing management efficiency, residents' participation is critical. Some participants in this study pointed out that the details of management service and future plans need to be made public. New management models need to be developed to promote residents' participation and increase their satisfaction in the management.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.863-875
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• 2011

The purpose of this study was to survey the clothing behavior, care and the fiber preferences of multi-cultural families living in Korea. The data was collected using questionnaire surveys based on pre-tests, and a main survey conducted in Seoul, Gyeonggi Province and Chungcheong Province. The 258 participants came from 151 multi-cultural families and 107 Korean families. The results of this study were as follows: First, Filipinos owned more clothes than the Chinese and bought clothes more frequently. The Filipinos spent 10,000~30,000 Korean won on all types of clothing. Each time, the Chinese spent more money when purchasing jackets. Second, when health was the greatest concern for underclothes, they chose cotton fiber as their preferred fiber. When beauty was of greatest concern for blouses they chose cotton. When beauty was of greatest concern for skirts and jackets they chose natural fibers such as silk, wool or linen. Filipinos preferred synthetic fibers because they are easy to care for, and the Chinese preferred natural fibers due to their beauty, especially for pants. Third, multi-cultural families laundered at home using only a washing machine. All fibers were laundered together into the washer without any sorting. This study can contribute to providing basic data for an understanding of the clothing behavior and laundry styles of multi-cultural families which may be useful data in the apparel market in Korea given the relative and direct changes relevant to various clothing cultures.

• Asia pacific journal of information systems
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• v.18 no.3
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• pp.1-20
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• 2008

Based on the multi-attribute utility theory (MAUT), we present a survey method to measure consumer preferences. The multi-attribute utility theory has been used to make decisions in OR/MS field; however, we show that the method can be effectively used to estimate the demand for new services by measuring individual level utility function. Because conjoint method has been widely used to measure consumer preferences for new products and services, we compare the pros and cons of two consumer preference survey methods. Further, we illustrate how swing weighing method can be effectively used to elicit customer preferences especially for new telecommunications services, Multi-attribute utility theory is a compositional approach for modeling customer preference, in which researchers calculate overall service utility by summing up the evaluation results for each attribute. On the contrary, conjoint method is a decompositional approach, which requires holistic evaluations for profiles. Partworth for each attribute is derived or estimated based on the evaluation, and finally consumer preferences for each profile are calculated. However, if the profiles are quite new and unfamiliar to the survey respondents, they will find it very difficult to accurately evaluate the profiles. We believe that the multi-attribute utility theory-based survey method is more appropriate than the conjoint method, because respondents only need to assess attribute level preferences and not holistic assessment. We chose swing weighting method among many weight assessment methods in multi-attribute utility theory, because it is designed to perform in a simple and fast manner. As illustrated in Clemen and Reilly (2001), to assess swing weights, the first step is to create the worst possible outcome as a benchmark by setting the worst level on each of the attributes. Then, each of the succeeding rows "swings" one of the attributes from worst to best. Upon constructing the swing table, respondents rank order the outcomes (rows). The next step is to rate the outcomes in which the rating for the benchmark is set to be 0 and the rating for the best outcome to be 100, and the ratings for other outcomes are determined in the ranges between 0 and 100. In calculating weight for each attribute, ratings are normalized by the total sum of all ratings. To demonstrate the applicability of the approach, we elicited and analyzed individual-level customer preference for new telecommunication services-WiBro and HSDPA. We began with a randomly selected 800 interviewees, and reduced them to 432 because other remaining ones were related to the people who did not show strong intention for subscription to new telecommunications services. For each combination of content and handset, number of responses which favored WiBro and HSDPA were counted, respectively. It was assumed that interviewee favors a specific service when expected utility is greater than that of competing service(s). Then, the market share of each service was calculated by normalizing the total number of responses which preferred each service. Holistic evaluation of new and unfamiliar service is a tough challenge for survey respondents. We have developed a simple and easy method to assess individual level preference by estimating weight of each attribute. Swing method was applied for this purpose. We believe that estimating individual level preference will be quite flexibly used to predict market performance of new services in many different business environments.

• Journal of the Korean Statistical Society
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• v.1 no.1
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• pp.66-78
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• 1973

In Korea, the statistical system is very weak because it is not functional. Knowledge of statistical theory remains iosolated from applications: routine tasks of collection or processing of data are continued often without utilization, and programms are started in a superficial imitation of other without any purpose. It is essential, in Korea, to make statistics purposive. The only way is to give training statistics-fully developed technology of a multi-discipline character in applied statistics. The purpose of this study is primarily to survey the necessity of, or desire for, statistical tarining for the statistical personnel of the government agencies or bank offices in Seoul, Korea and discuss an adequate method of vacational training in statistics. This survey can be summarized as follows : (1) about 94 percent of the sampled people (478) do not consider their present statistical background adequately trained and 128 persons out of 478 request a graduate level training in respective fields. (2) The statistical fields on job in the sample are : Economic statistics : 138, Sampling survey : 228, management statistics : 50, other fields : 62. (3) Educational background are * College graduate : 369 (male 347, female 22) Economics 99, Business administration 99, Law 71, Mathematics and statistics 24, Others 76 * High school graduate : 109 (male 43, female 66)

• Journal of Distribution Science
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• v.19 no.7
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• pp.75-85
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• 2021

Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

• Journal of Korea Water Resources Association
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• v.46 no.10
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• pp.989-995
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• 2013

This study attempts to estimate the benefits of environmentally-enhancing water ensuing from Sangkwan multi-purpose reservoir. To this end, we apply a survey technique, the contingent valuation (CV) method to elicit the public willingness to pay (WTP). Two CV surveys of randomly selected households were administrated to on-site and off-site areas. As it happens, a number of respondents reported zero WTPs for the environmentally- enhancing water. To deal with the zero WTPs, this study employs a spike model. The results show that average household's WTP for the environmentally-enhancing water ensuing from Sangkwan multi-purpose reservoir is estimated to be 1,393.7 won for on-site area and 2,237.7 won for off-site area per year. The benefits of environmentally-enhancing water ensuing from Sangkwan multi-purpose reservoir amount to about 38.3 billion won per year. Our findings are expected to contribute to determining an appropriate level of investment and making management policies with regard to the benefits of environmentally-enhancing water.

• Journal of the Korean housing association
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• v.23 no.3
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• pp.29-42
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• 2012

It is common that most countries focus on the development of their capital cities. As a result, other areas do not develop as well as capital cities. Some areas even develop into a kind of distressed community. This leads to the outflow of population and also difficulties for remaining people in these areas. Under such social background, international marriages are on the increase in rural areas and small and medium-sized cities, causing many problems in connection with that. Many researches on multi-cultural families had been conducted recently, but most of them approached their studies from the viewpoint of social welfare. The physical, economical and cultural environments of multi-cultural families are closely connected to each other. Therefore it is necessary to study these families from a holistic point of view. Therefore the purpose of the research is to study the living conditions and the potential needs of married female immigrants in an in-depth and holistic way. The direction of residential planning for multi-families is also provided. To do that, there are three stages of the research which are theoretical review, preliminary survey and main survey. Methods of literature review, workshop, and questionnaire are used. Based on the results of the research, recommendations for the direction of multi-cultural families residential planning are provided. Physically, living-room, bedroom, kitchen and toilet should be adjusted based on their needs. Socially, the feelings of alienation and exclusion should be reduced for married female immigrants. Economically, it is necessary to find a way to make sure that the second generations of multi-cultural families do not inherit poverty from their parents. Culturally, it is important to consider the different needs of immigrants and to embrace their own culture.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.04a
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• pp.171-176
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• 2008

Rapid social change affects residential environments and this in turn creates new stimuli to which people have to adapt. These stimuli have been seen to increase stress levels. Therefore, dwellers in these environments try to reduce stress through various methods. The purpose of this paper is to: 1) identify the general trends of coping styles about residential environmental stress, 2) analyze the differences in socio-demographic characteristics and how the physical characteristics of buildings affect stress, find out how personal backgrounds affect stress levels and the ability to get rid of environmental-related stress. The subjects in this study consisted of people living in multi-family housing in Gwang-ju. The city is divided into 5 districts and used quota sampling. 324 housewives were surveyed from the households by self-administered questionnaires. The survey was conducted in December, 2006, after the questionnaire was revised based on the results of preliminary survey. After all the questionnaires were collected, the data was coded and analyzed using the SPSS 12.0 program.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.58-71
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• 2019

The purpose of this study is to explore the multi-dimensionality and the differences of the career success that is revealed by the employee's perception. In order to fulfill the research purpose, LDA topic modeling has applied to extract latent topics of career success from 126 Korean employees' open-end survey questionnaires. The extracted latent topics are social recognition, continuing service within an organization, expertise, financial rewards, and pursuing personal meaning. The occurrence probability of each topic was different by individual characteristics such as gender, education, position. Study findings showed there is multi-dimensionality in career success, and there are differences of topic occurrence probability by demographic characteristics. Additionally, this study showed how to apply the recently developed machine learning approach in order to reduce the researcher's bias by adapting the LDA topic modeling to the qualitative open-ended survey data.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.919-935
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• 2006

The purpose of this study was to analyze the relationship between outdoor play environments and child's play behaviors. The data were collected by field measurement survey, and non-participatory observation from 9 child care centers in Daejeon. The field measurement survey were conducted from June 20 to July 20, 2004, whereas non-participatory behavior observation were conducted from September 2 to October 10, 2004. The major results showed the following. 1) The characteristics of outdoor play environment in child care centers showed that most of them were too small and did not use the adequate surfacing to play various activities. In many cases, outdoor play settings was made of play equipment setting, play props and manipulative settings, and tree/vegetation. 2) Child's play behavior has been focused on functional play activity and construction play activity. 3) The relationship between outdoor play environments and child's play behaviors showed that small outside play environment with monotonous construction and multi-complex play equipments produced functional play behaviors on children. On the other hand, where various play areas were put together, we could observe relatively diverse play behaviors. However, in some cases, despite the small and monotonous play area, diverse play behaviors were observed. These playgrounds at least differed from others in that they provided the place where multi purpose play was possible. This finding shows that multi purpose play areas can be an alternative in small playground environment.