• 한국의류산업학회지
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• 제12권3호
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• pp.318-326
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• 2010

The advantages of the multi-channel retailing have been widely discussed but empirical research on fashion multi-channel retailing has been limited. In this study, multi-channel concept was discussed and then, channel choosing condition of apparel shopper and channel choosing criteria for information search and buying were investigated as a empirical study. Drawing on a sample of 298 customers of apparel products in Korea, the result demonstrated that some differences in the perception of experience goods and search goods among apparel products. And, according to buying channel, consumers were different from each other in information search time and clothing expenses. Some suggestion for the future research of multi-channel retailing was given.

• 디지털융복합연구
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• 제12권8호
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• pp.295-302
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• 2014

3차원 공간정보를 구축하기 위해서는 고정밀의 3차원 점군데이터를 취득할 수 있는 레이저스캐닝 기술과 고해상도의 다중분광 영상정보를 취득할 수 있는 사진측량용 카메라의 활용은 필수이다. 그러나 사진측량용 카메라는 장비특성상 높은 구입비와 어려운 구입경로, 낮은 적용성으로 폭넓은 활용분야에 비해 활용성이 떨어진다. 따라서 일반사용자가 빠르고 간편하게 접근할 수 있는 디지털카메라를 이용하여 다차원 정사영상을 구축하는 기법을 연구하였다. 즉 3차원공간정보의 핵심자료인 3차원 다중분광영상정보를 구축하기 위해 디지털카메라를 개조하고 캘리브레이션 작업을 수행하였다. 스테레오 사진측량을 위한 기준점 측량과 관측대상에 대한 다중분광촬영, 정사영상으로의 변환 등을 거쳐 다차원 정사영상을 구축하였다.

• 정보처리학회논문지B
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• 제8B권6호
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• pp.617-624
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• 2001

전자상거래가 활성화됨에 따라 제공되는 상품의 정보와 서비스의 내용이 점차 다양해지고 있다. 따라서 구매자들은 가격 정보뿐만 아니라 다양한 상품 정보들을 검색 추천해주는 에이전트 개발을 요구하고 있다. 본 논문에서는 전자상거래에서 도서 정보 검색과 관련하여 사용자의 선호도를 프로파일 형태로 표현하고, 도서 정보를 검색 및 추출하고 이를 추천하는 멀티 에이전트 시스템을 제안한다. 제안된 멀티 에이전트 시스템은 정보검색, 정보추천, 사용자 인터페이스, 웹 로봇과 같은 여러 개별 에이전트들의 동작들을 조정 에이전트의 설계 및 구현을 통하여 통제하고 관리한다. 본 멀티 에이전트 시스템을 윈도우즈 NT 서버에 구현하였다. 조정 에이전트의 관리 기능으로 중복된 정보 검색을 제거할 수 있었으며, 고객들에게 여러 온라인 도서 사이트의 도서 정보들을 실시간으로 제공할 수 있게 되었다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2006년도 추계학술대회
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• pp.161-164
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• 2006

The sales of consumer durables are composed of first time purchases and replacement purchases. Since the sales for most mature durable products are dominated by replacement sales, it is necessary to develop a model incorporating replacement component of sales in order to forecast total sales accurately. Several single product diffusion models incorporating replacement demand have been developed, but research addressing the multi-product diffusion models has not considered replacement sales. In this paper, we propose a model based on consumer choice behavior that simultaneously captures the diffusion and the replacement process for multi-product relationships. The proposed model enables the division of replacement sales into repurchase by previous users and transition purchase by users of different products. As a result, the model allows the partitioning of the total sales according to the customer groups (first-time buyers, repurchase buyers, and transition buyers), which allows companies to develop their production and marketing plans based on their customer mix. We apply the proposed model to the Korean automobile market, and compare the fitting and forecasting performance with other Bass-type multi-product models.

• 한국생활과학회지
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• 제16권1호
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• pp.159-171
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• 2007

The purpose of this research is to analyze the difference of Structural Equation Model which shows the path between BRQ and its performance variables according to purchase product types-fashion brand types, clothing item groups. The subjects were women in their 20s to 40s living in Seoul and Metropolitan areas, and 482 copies of questionnaire were analyzed. Multi-Group Analysis of AMOS 5.0 Package was used to investigate structural equation model according to fashion brand types and clothing item groups. The results of this study were as follows. As for fashion brand types, there appeared to be significant differences between high price brand type and medium-low price brand type for three paths, namely brand satisfaction to brand loyalty, BRQ to brand attitude, and brand attitude to brand loyalty. However the verification of structural equation model according to clothing item groups showed no significant differences between formal wear and informal wear. Consequently, BRQ was proved to affect brand satisfaction and brand loyalty, and brand satisfaction was the important intermediate variable between BRQ and brand loyalty. As consumers were likely to show the difference of structural equation model according to the price of purchase goods, differencial marketing strategy would be suggested.

• Asia pacific journal of information systems
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• 제29권4호
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• pp.752-770
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• 2019

The purpose of this study is to incorporate telemarketing processes to improve telemarketing performance. For this application, we have attempted to mix the model of machine learning to extract potential customers with personalisation techniques to derive recommended products from actual contact. Most of traditional recommendation systems were mainly in ways such as collaborative filtering, which predicts items with a high likelihood of future purchase, based on existing purchase transactions or preferences for products. But, under these systems, new users or items added to the system do not have sufficient information, and generally cause problems such as a cold start that can not obtain satisfactory recommendation items. Also, indiscriminate telemarketing attempts can backfire as they increase the dissatisfaction and fatigue of customers who do not want to be contacted. To this purpose, this study presented a multi-purpose hybrid recommendation algorithm to achieve two goals: to select customers with high possibility of contact, and to recommend products to selected customers. In addition, we used subscription data from telemarketing agency that handles insurance products to derive realistic applicability of the proposed recommendation system. Our proposed recommendation system would certainly solve the cold start and scarcity problem of existing recommendation algorithm by using contents information such as customer master information and telemarketing history. Also. the model could show excellent performance not only in terms of overall performance but also in terms of the recommendation success rate of the unpopular product.

• 통상정보연구
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• 제14권4호
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• pp.109-130
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• 2012

공정무역(fair trade)은 국제무역거래에 있어 불평등을 해소하고 생산과정에 있어 환경을 파괴하지 않는 새로운 형태의 대안무역으로서 평가받으며 전 세계적으로 확산되고 있다. 한국에서도 윤리적 소비를 지향하는 소비자들의 공정무역에 대한 관심이 커져가고 있고 최근 그 거래규모가 급증하여 공정무역제품 시장이 성장하고 있다. 본 연구는 윤리적 제품에 대한 소비자의 구매의사결정 모델을 제시한 Shaw와 Shiu(2003)의 '수정된 계획행동이론'에 기초하여 대학생소비자들이 공정무역제품에 대한 인식과 구매의도와의 관계를 분석함으로써 윤리적 제품의 소비자행동에 관한 요인을 탐색하고자 한다. 연구목적을 달성하기 위해 소비자 구매태도, 규범적 신념, 공정회복기대, 윤리적 책임의식 등과 공정무역제품 구매의도와의 관계, 그리고 인구통계적 요인, 공정무역인지, 구매경험이 구매의도에 차이가 있는지 등의 가설을 설정하고 설문지조사를 통해 분석하였다. 검증결과, 공정무역제품 구매의도에 통계적으로 유의한 영향을 미치는 요인은 윤리적 책임의식과 소비자의 구매태도였다. 윤리적 책임의식이 구매의도에 영향력이 더 큰 요인이었다. 소비자들은 공정무역제품 구매를 통해 윤리적 의무를 한다는 인식을 하고 있다고 판단되므로 공정무역제품 구매촉진을 위해서 구매의 필요성과 소비자 개인으로서의 윤리적 책임을 연계하고 소비자태도가 우호적이고 긍정적으로 형성될 수 있도록 적극적인 커뮤니케이션전략이 강조되어야 할 것이다.

• 한국유통학회지:유통연구
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• 제13권3호
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• pp.27-54
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• 2008

본 연구는 가정 내 유통업체(In-home shopping channel)의 다채널 고객관리에 시사점을 제공하기 위하여 가정 내 쇼핑채널로서 TV, 카탈로그 및 인터넷 쇼핑채널 간 소비자의 정보탐색과 구매행동과의 관계를 고찰하였다. 가정 내 쇼핑채널들의 정보탐색과 구매행동과의 관련성을 채널 내 고객 고정(channel lock-in)과 채널 간 시너지(cross-channel synergy)로 구분하여 영향력을 비교 평가하였다. 이를 위하여 1개월 동안의 가정 내 쇼핑채널 이용에 대한 자료를 345명의 가정주부를 대상으로 수집하였다. 소비자의 구매채널 이용행동을 선택, 빈도 및 지출행동으로 구분하여 분석을 수행만 결과 가정 내 쇼핑채널 간 정보탐색과 구매행동 간에는 높은 채널 내 고객 고정 효과가 나타나고 있으며 낮은 채널 간 시너지 효과가 나타나고 있었다. 또한 TV 채널의 경우 카탈로그와 인터넷 채널 간 대체성이 나타나는 반면에 카탈로그와 인터넷 채널은 보완성이 나타나고 있다. 이러만 결과는 가정내 다채널 유통기업에게 채널 간 조정과 통합 및 고객관리에 많은 시사점을 제공하고 있다.

• 대한간호학회지
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• 제43권2호
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• pp.185-193
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• 2013

Purpose: Simulation-based learning has become a powerful method to improve the quality of care and help students meet the challenges of increasingly complex clinical practice settings. The purpose of this study was to identify the learning effects using high-fidelity SimMan and multi-mode simulation. Methods: Participants in this study were 38 students who were enrolled in an intensive course for a major in nursing at R college. Collected data were analyzed using Chi-square, t-test, and independent t-test with the SPSS 18.0 for Windows Program. Results: There were no statistically significant differences in learning effects between high-fidelity SimMan and multi-mode simulation group. However, skills in clinical performance in the high-fidelity SimMan group were higher than in the multi-mode group (p=.014), communication in clinical performance in multi-mode simulation group was higher than in the high-fidelity SimMan group (p<.001). Conclusion: Multi-mode simulation with a standardized patient is an effective learning method in many ways compared to a high-fidelity simulator. These results suggest that multi-mode simulation be offered to students in nursing colleges which cannot afford to purchase a high-fidelity simulator, or offered as an alternative.

• 한국의류산업학회지
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• 제19권2호
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• pp.180-193
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• 2017

The increase use of smartphones has paved the way for quick dissemination of online information. This has a huge influence on consumers' purchase decision making and the formation of a company's image. As such, this study focuses on product review from mobile beauty applications(apps); in particular, the perceived information authenticity. The purpose is as follows. First, to examine if there is any difference in perceived information authenticity based on the types of product review. Second, to analyze how perceived information authenticity influences brand attitude, purchase intention, and electronic word of mouth(e-WOM) intention. The study targets consumers in their 20s and 30s who have experience buying a product via a mobile beauty app. Three hundred responses are analyzed using SPSS 21.0 and AMOS 18.0. The results reveal that, first of all, consumers derive higher perceived information authenticity from a multi-facet review rather than a double-facet review. Second, among the traits of perceived information authenticity, only a brand's perceived reliability has a significant influence on brand attitude. Third, this brand attitude has a positive influence on purchase intention and e-WOM intention. In conclusion, these findings can serve as an important discussion point for companies developing a mobile beauty app, drawing attention to perceived information authenticity, based on the types of product review.