• Asian Journal of Innovation and Policy
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• 제4권2호
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• pp.178-199
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• 2015

This study provides a background on the growth of Indian automobile industry under different regulatory regimes. It is observed that the international joint ventures have played a key role in the growth of the sector. The study further examines the motives for forming IJVs in the auto component sector and also identifies the criteria for choosing the joint venture partner to mitigate conflicts. These two specific attributes form the core towards transfer of technology, promoting innovation and also act as a catalyst for adopting and choosing appropriate technology. The study brings out the relationship between motives, partner selection criteria and performance of the IJVs. Results indicate that firms gave maximum importance to technological skills, quality control measures and proprietary knowledge in selecting IJV partners. It is also observed that the motives affect the partner selection criteria in terms of skill and resources needed from the partner.

• 한국생활과학회지
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• 제17권3호
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• pp.511-519
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• 2008

The purpose is to investigate the factors moderating the relationships between food choice motives such as health concern, weight control and ethical concern, and vegetable intake. Data were collected from adult people(N=290) in Jeonnam Province for finding the correlation of the food choice motives and the moderated variables as food involvement and food neophobia with vegetable intake. Moderated regression analysis was used to analyse the survey data. The results indicates that the moderated variables of food involvement and food neophobia significantly affect vegetable intake. However, the food choice motives of health concern, weight control, ethical concern do not have significant effects on vegetable intake. The findings can help adult people prefer healthy eating.

• 아동학회지
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• 제26권3호
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• pp.43-59
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• 2005

A sample of 578 adolescents responded to self-report questionnaires. Results showed that parental education levels and occupation and adolescent perceptions of their socioeconomic status were positively related to maternal expectations. Adolescent perceptions of their socioeconomic status were related to maternal emotional support and adolescent self-esteem. Adolescent achievement motives were positively related to parental education levels and adolescent perceptions of their socioeconomic status. Maternal expectations/emotional support and adolescent perceptions of their socioeconomic status were positively related to adolescent achievement motivation. Maternal expectations played a mediating role between parental educational levels and adolescent perceptions of their socioeconomic status and adolescent achievement motives. Maternal emotional support and adolescent self-esteem played mediating roles between adolescent perceptions of their socioeconomic status and achievement motives.

• 한국조리학회지
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• 제12권3호
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• pp.61-74
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• 2006

The objective of this study are to examine how the factors influence each other by determining the appropriate measurement standard based on the Dining-out Motives, restaurant attribute evaluation, intention of word of mouth and reusing, an effective restaurant marketing strategy on the basis of the analytical results by patrons and market segmentations. The study surveyed 321 subjects and processed the result using SPSS for Win. V. 12.1. For statistical analysis, Frequency, Factor Analysis, and Regression were put into operation. The results showed that dining-out motives and restaurant attribute evaluation had positive effects on the intention of word of mouth and reusing. Furthermore, the restaurant owners or managers will need to understand the existing market and target markets more objectively, and, through this market segmentation, formulate a marketing strategy that is appropriate for diverse desires of customers and different characteristics of restaurants.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.107-119
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• 2004

Dan-chung had many great traditional patterns of Korea. By investigating its patterns, which comprise the integral part of the formative features, and analyzing the aesthetic characteristics and formative beauty, the foundation was set to use the patterns as the motives of art makeup works. A focus was made on the basic elements, compositions and symbolic meanings of Dan-chung patterns. The representative patterns that were used a lot in Dan-chung made the motives of the four art make-up designs, which tried to integrate the aesthetic senses of the Dan-chung patterns into the art makeup venues. The four patterns were each based on the phoenix, bat, ghost face, and crane. The major colors used were white, black, red, blue and yellow, which were also the cardinal Five Colors of Dan-chung. They were changed in terms of luminosity and coma and manipulated to make harmony with intermediate colors so that the designs would ooze out the Korean aesthetic senses.

• 성인간호학회지
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• 제19권2호
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• pp.295-304
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• 2007

Purpose: The purpose of this study were to investigate the level of family support, alcohol consumption and drinking motives in patients with liver cirrhosis and to examine the relationships among those variables. Methods: The subjects consisted of 60 patients with liver cirrhosis. Family support scale, Q-F methods and Drinking Motives Questionnaire were used to measure the level of family support, alcohol consumption and drinking motives. Results: The level of family support was 43.62. Prevalence of drinking was 90% and 43.3% were currently heavy drinkers. Alcohol consumption was related to sex and education. There were positive low relationships between the level of enhancement motive, coping motive, social motive, and Q-F Index. Conclusion: Alcohol drinking is a serious health problem in patients with liver cirrhosis. It is necessary to have an educational approach for controlling drinking and family support.

• 한국의류학회지
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• 제22권7호
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• pp.872-881
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• 1998

The purposed of this study was to investigate the dimensions of clothing purchasing motives and to examine differences of these dimensions according to the demographic variables, and to examine the relationship between the clothing attitudes and clothing purchasing motives. The subjects selected for the final analysis were 595 adults rainging from 20's to 40's in age. As for the analytic method. Cronbach's $\alpha$, factor analysis, one-way ANOVA, Tukey's multiple range test, frequency and percentage were applied. The conclusions of this study were as follows: 1. The clothing purchasing motive was classified into five dimensions: advertising and promotion, finding of clothing meeting one's own taste, extra income, practical purchasing needs and impulse purchase. And the dimensions of clothing purchasing motive were significantly different according to monthly expenditure on clothing, sex and educational level. 2. The relationship between the clothing attitudes dimensions and clothing purchasing motive dimensions were significant.

• 복식문화연구
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• 제9권1호
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• pp.86-99
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• 2001

The purpose of this study was to identify and profile store browsers in terms of their browsing motives, fashion behavioral characteristics, buying behavior and preferred store attributes. The data were collected through questionnaire from 302 female college students by convenient sampling method. Statistical analysis of factor analysis, x²-test, and t-test were performed in analyzing the data. The browsing motives of browsers were to obtains fashion information, sensory stimulation and diversion from routine life. They showed the high level of fashion involvement, shopping confidence, shopping innovativeness, shopping opinion leadership as well s fashion opinion leadership. Browsers tended to be impulse buyers and spent more money on clothing than non-browsers. The attributes that influence their store choice were the variety of products and brands, information availability ,and pleasant store atmosphere.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 디자인학연구 2001 봄 학술발표회 논문집
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• pp.28-29
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• 2001

• 한국의류학회지
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• 제33권4호
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• pp.574-585
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• 2009

This study intended to identify regional and gender differences between high school students groups in clothing-wearing motives, casual brand preference and actual purchasing condition. Using a $2{\times}2$ sampling frame, 100 responses were collected for each regional and gender group: male students in Seoul, females in Seoul, males in Gumi, and females in Gumi. In terms of clothing-wearing motives, Gumi students and female students showed more highly extroverted motives than males and Seoul students, respectively. And three groups were determined on the basis of clothing-wearing motives: the extroversion group, the introversion group, and the least clothing-cognizing group. Concerning the brand preference factor, female students showed more dispersed brand preference than males. Adidas and Puma were preferred by all 4 groups. Polo and Guess were preferred by Seoul students, and Clide, Banila B, and TBJ were preferred by female students. The determinants of brand preference were identified as quality, reliability, affirmative image, and some brand personas such as 'neat', 'natural' and 'polished'. The students from Seoul tend to pay more money for clothing than those from Gumi, and Seoul students' main purchasing place was identified as department store while Gumi students shop more at brand chain stores.