• Korean Journal of Human Ecology
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• v.20 no.4
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• pp.849-860
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• 2011

This study explores a structural model to examine the relationship between web browsing motivation, retail strategy and purchase conversion for apparel on shopping websites. A self-administered questionnaire based on existing scales includes web browsing motivation, retail strategy, and purchase conversion intention of apparel on the shopping websites. A total of 499 usable questionnaires were obtained from consumers aging 20 to 49 who reside in metropolitan cities in Korea. For data analysis, descriptive statistics, exploratory factor analysis, confirmatory factor analysis, and structural equation models were used via SPSS 12.0 and LISREL 8.8. Findings concluded that web browsing motivations consisted of three factors: hedonic, informational, and recreational browsing for apparel. Hedonic browsing had a negative effect on purchase conversion intention, whereas informational browsing had a positive effect on the purchase conversion intention for apparel on shopping sites. Retail strategies on the website were classified into service, merchandise assortment, and price & promotion; the three elements of retail strategies mediated the relationship between web browsing motivations and purchase conversion intention for apparel. Specially, merchandise assortment had significantly direct effect on the purchase conversion intention of apparel on shopping websites. Managerial implications were discussed for fashion marketers to develop retail strategies and web content in order to convert web browsers or visitors into purchasers.

• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.97-105
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• 2018

This study examined the psychological process in which Facebook access motivation impact upon offline interpersonal relationship change and continuance usage intention of Facebook, A questionnaire was administered to 420 college students in the Busan, and Gyeongnam provinces This research resulted in a number of key findings: First, Facebook access motivation of maintenance of social connection had a positive influence on offline interpersonal relationship change. Second, Facebook access motivation of social pressure from others had a positive influences on offline interpersonal relationship change. Third, Facebook access motivation of habitual use had a positive influences on continuance usage intention of Facebook, Fourth, Offline interpersonal relationship change mediates between Facebook access motivation of maintenance of social connection & Facebook access motivation of social pressure from others and continuance usage intention of Facebook, This study reveals that, Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others were a significant predictors of offline interpersonal relationship change, and Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others indirectly affected continuance usage intention of Facebook through the offline interpersonal relationship change.

• Korean Journal of Health Education and Promotion
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• v.24 no.2
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• pp.111-121
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• 2007

The purpose of this study is to examine the status quo of the networking between health promotion and other programs conducted by public health centers(PHCs), and to develop concrete strategies for improving the efficiency of the health promotion programs at PHCs. Data were collected from a questionnaire survey for 246 PHCs nationwide and 96 questionnaire were returned(response rate of 39%). A focus group study was also conducted to compliment the detail of the networking system between health promotion and other programs at PHCs. The results revealed that the current networking between health promotion and other programs conducted by public health centers is not working well. Especially, the communication networking between health promotion and other programs at planning stage is poorer than the stages of implementation, performance, and evaluation. The main reasons of the poor networking have been caused by an inadequate organizational structure, inefficient information system, low level of motivation for networking among the staff of PHCs, and no concrete guidelines for networking. This study also suggested several strategies to facilitate the cooperation between health promotion and other programs.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.1035-1043
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• 2020

Project manager plays a very important role in the success of any project. The primary duty of the project manager is to combine the outcomes or results of the various processes and activities of project management into a systematic project management strategy or plan for the project. In the construction industry, a lack of motivation is an urgent problem for many project managers in construction and engineering projects. Lack of motivation affects the quality and productivity of jobs, reducing profits and growth for companies, businesses, contractors or organizations that rely on human resources. The reasons for this lack of motivation are diverse ranging from salary to culture to life and working environment, among others. Through surveys and data analysis using Cronbach's Alpha reliability and EFA (Exploratory Factor Analysis), our research scaled the factors affecting work motivation of project managers in the construction industry in Vietnam. The research results identified six major groups of relevant factors including (i) salary and benefits, (ii) work environment, (iii) promotion opportunities, (iv) organizational culture, (v) interest in the job, and (vi) relationship with the organization. From there, this paper contributed useful information as well as measures for businesses, companies, contractors or organizations in the construction industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.1
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• pp.200-206
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• 2011

This research was to investigated correlation between the mother and father's attachment and the parent motivation. The subjects were W university student 223 of Jeon-buk province. They took the parent-child relation courses. The questionnaire were IPPA[Inventory of Parent and Peer Attachment) and Parent Motivation Scale. The data were analyzed by t-test, Pearson correlation using the SPSS Program. The results were as follows: First, the university students who perceived the mother's attachment higher than the father's. Second, Parent motivation of the university students who perceived higher medium and the sex difference were no significance. Third, parent attachment were positively correlated with parent motivation. The finding from above results were that pre-parent education program of university students considered with the content that promotion to the parent attachment.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.107-115
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• 2020

This study verified the motivation to use Tiktok for Chinese teenagers. This paper investigated the influence of adolescents'use motivation on use satisfaction and continuous use intention. In addition, this study was to grasp the relationship between use motivation and sustained use intention as a mediating effect of use satisfaction. The survey was conducted online and offline, 315 adolescents were selected for analysis. For the data, factor analysis, multiple regression analysis, and effect analysis of parameters were conducted using the SPSS 25 program. As a result of the study, information/entertainment pursuit, communication, and self-expression were derived as motivation for use. Among these motivations, information/enterprise pursuit and communication were found to have a significant effect on use satisfaction and continued use intention. In addition, it was confirmed that use satisfaction has a mediating effect on intention to use continuously. But it is found that the self-expression factor handled as reuse intention have no significant influence on the use satisfaction and continuous use intention of Tiktok.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.155-163
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• 2019

This study was to analyze whether volunteer motivation represents a mediated effect in the relationship between social support and multicultural acceptance by university students as a late adolescent. Among the students attending a university located in North Chungcheong Province, 256 participants have experienced volunteer work. Data analysis conducted multiple regression analysis using SPSS and analysis showed that social support of university students affected multicultural acceptance and that volunteer motivation in their relationship between social support and multicultural acceptance was fully mediated. Based on these results, it has revealed a path that the social support of university students affects multicultural acceptance through volunteer motivation. Therefore, in order to gain social support, university students should improve their ability to maintain a positive view of interpersonal relations and to cope with conflicts efficiently. They will also have to strengthen self-directing capacity in order to increase the level of motivation for volunteer participation.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.518-524
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• 2021

The purpose of this study was to examine the correlation between academic achievement, major selection motivation, work value, and campus life adjustment of healthcare major college students. Data was collected using a structured questionnaire for 495 healthcare major college students at a four-year university located in G city. As a result of the study, Academic achievement was determined with positive correlation by major selection motivation (r=.446, p<.001), work values (r=.255, p<.001), campus life adjustment(r=.391, p<.001), Major selection motivation was positively correlated with work value (r=.354, p<.001) and campus life adjustment (r=.220, p<.001). The work value showed a positive correlation with the campus life adjustment(r=.193, p<.001). It is necessary to develop a career education program that reinforces college students' major selection motivation and their work values, and a student guidance program that improves their adaptation to college life.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.437-442
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• 2023

The purpose of this study is to verify the effect of gamification-based classes on the learning motivation and learning immersion of junior college students and to explore the meaning. This study was conducted on 80 students from two departments as part of the teaching and learning community activities supported by the D University Teaching and Learning Development Center in Busan. The research problem of this study is, first, does gamification-based classes affect the strengthening of learning motivation of junior college students? Second, does gamification-based classes affect the learning immersion of junior college students?. As a result of conducting a survey before and after the application of gamification-based classes and examining the effectiveness, gamification-based classes showed statistically significant changes in all categories of learners' learning motivation, learning immersion. Through this, it can be seen that gamification-based classes are valuable as teaching and learning methods suitable for improving the learning motivation and learning immersion of junior college students.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.973-980
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• 2023

This study analyzed the effects of a Micro-learning content-based extracurricular program among university students based on their general characteristics. A survey was conducted on 600 students affiliated with G University, a major national university. Learning immersion and learning motivation were used as the key indicators for measuring the learning effects. Cronbach's α coefficient analysis was performed to validate the reliability of the learning effect measurement tool. Independent sample t-tests were utilized to analyze differences in learning immersion and learning motivation based on gender and major disciplines. One-way analysis of variance (ANOVA) was employed to measure differences in learning immersion and learning motivation according to academic year. According to the research findings, gender and academic year did not significantly influence participation in the Micro-learning content-based program. However, differences in learning immersion and learning motivation were observed depending on the major discipline. Based on this, it is suggested that future programs should provide suitable environments and stimuli based on the students' major disciplines.