• 제목/요약/키워드: motivation promotion

검색결과 307건 처리시간 0.026초

관광클러스터 구축이 지역축제 활성화에 미치는 영향에 관한 사례연구 (A Case Study on the effects of Tourism Cluster creation on the promotion of regional festivals)

  • 원서진;전인오
    • 벤처창업연구
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    • 제5권3호
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    • pp.47-68
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    • 2010
  • 본 연구는 관광클러스터가 지역을 단위로 하는 혁신 전략의 하나가 될 수 있다는 것을 전제로 관광클러스터 구축이 지역축제의 활성화에 미치는 영향을 실증적으로 검토하는 데에 그 목적이 있다. 본 연구의 목적을 달성하기 위해 문헌연구와 실증연구를 병행하였으며 충남지역 문화축제에 대한 인식, 충청도 지역문화 축제에 가장 가고 싶은 연계 관광지, 클러스터 특성, 참가동기, 축제만족도, 재방문의사, 추천의도에 대한 분석을 실시하였다. 이를 위해 충남지역 문화축제와 관광지에 관람자 150명을 대상으로 설문조사를 실시하였고, 통계처리는 SAS 9 통계 패키지 프로그램을 활용하여 분석하였다. 사용된 통계분석기법은 빈도분석, 요인분석, 신뢰도분석, 다중회귀분석이다. 클러스터 특성 중 축제만족도와 재방문의사에 직접적인 영향을 가장 많이 미치는 것은 경쟁조건으로 나타났다. 동기와 관련해서는 축제만족도에는 내적동기가, 재방문 의사에는 외적동기가 더 많은 영향을 미치는 것으로 나타났다. 한편 내적 동기에는 요소조건이, 외적동기에는 경쟁조건이 가장 큰 영향을 미치는 것으로 나타났다. 따라서 축제만족도에는 요소조건이, 재방문의사에는 경쟁조건이 간접적으로 가장 큰 영향을 미치는 것을 알 수 있다.

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Perception of Breast Cancer Screening among Iranian Women without Experience of Mammography: A Qualitative Study

  • Khazaee-pool, Maryam;Majlessi, Fereshteh;Foroushani, Abbass Rahimi;Montazeri, Ali;Nedjat, Saharnaz;Shojaeizadeh, Davoud;Tol, Azare;Salimzadeh, Hamideh
    • Asian Pacific Journal of Cancer Prevention
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    • 제15권9호
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    • pp.3965-3971
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    • 2014
  • Background: In Iran, there are high rates of breast cancer. It is among the five most common cancers, the first among cancers diagnosed, and is the leading cause of cancer deaths among Iranian women. Objectives: The purpose of this qualitative study was to explore perception of breast cancer screening among Iranian women who have never had a mammograph. Materials and Methods: The current study was part of a qualitative research conducted by means of content analysis method and purposive sampling of 16 women over the age of 30 years who had not undergone mammography using individual semi-structured interviews. Interviews were recorded and transcribed verbatim. The data were under continuous consideration and comparative analysis in order to achieve data saturation. Results: After codification of data, three concept categories were achieved including: i) low awareness, ii) worries, and iii) lack of motivation. Conclusions: Although there is a tendency among Iranian women to participate in breast cancer screening, there is a powerful cultural belief that breasts are sexual organs that should not be discussed publicly. Due to the incidence of breast cancer in Iranian women, it is critical that breast awareness education be performed by health care experts to explore the concepts of breast cancer and breast cancer screening.

위장암 환자의 삶의 질에 영향을 미치는 요인 (Factors Influencing Quality of Life in Patients with Gastrointestinal Neoplasms)

  • 이은옥;엄애용;송라윤;채영란
    • 대한간호학회지
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    • 제38권5호
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    • pp.649-655
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    • 2008
  • Purpose: The purpose of this study was to identify the factors influencing quality of life after analyzing the relationship between depression, health promotion and quality of life in patients with gastrointestinal neoplasms. Methods: The subjects of this study were 63 people who underwent treatments from 2 general hospitals in Seoul and Daejeon and had no recurrence in stages I & II of gastrointestinal neoplasms. Data was collected from March 1 to April 30, 2006. A questionnaire consisting of Center for Epidemiologic Studies Depression (CES-D), Health Promoting Lifestyle Profile II (HPLP II) and Functional Assessment of Cancer Therapy-Colorectal (FACT-C) was given. The collected data was analyzed with the SPSS program which was used for descriptive statistics, Pearson correlation coefficients and hierarchical multiple regression. Results: The major findings of this study were as follows: 1) There was a significant relationship between depression (r=-.639, p=.000), health promotion (r=.407, p=.001) and quality of life. 2) Significant factors were depression (F=-4.091, p=.000) and health promotion (F=2.375, p=.021) that explained 46% of quality of life (F=10.022, p=.000). Conclusion: Cancer patients experienced extreme depression which led to a negative effect on quality of life. Health promotion was an important variable to the quality of life and it gave the patients motivation for having a will and belief for better health.

영화 프로모션 노출이 영화 관람 만족도에 미치는 영향 : 봉준호의 <설국열차, 2013>에 대한 관람 동기와 관여도를 중심으로 (Influence of Movie Promotion Exposure on Viewers' Satisfaction: Focusing on Motive and Involvement in the case of 'Snowpiercer')

  • 최배석
    • 한국콘텐츠학회논문지
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    • 제13권12호
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    • pp.92-107
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    • 2013
  • 본 연구는 영화 프로모션 노출이 관객의 영화 이용 충족에 어떠한 영향을 미치나를 탐구하였다. 이를 위해 영화 <설국열차>를 분석대상으로 설정하였다. 본 연구는 영화 프로모션에 대한 관객의 노출 빈도, 영화에 대한 관람 동기, 일반적인 영화에 대한 관여도 등의 변인이 영화에 대한 관람 만족도에 미치는 효과를 분석하였다. 본 연구는 성별, 학력별, 지역별 비례할당(proportionate allocation) 방식에 근거해 전국적으로 표본을 수집해 이메일 설문조사(N = 451)를 실시하였다. 연구결과, 첫째, <설국열차>에 대한 프로모션 노출의 빈도가 증가할수록 <설국열차>에 대한 관람 만족도는 감소하지 않는 것으로 나타났다. 둘째, <설국열차>에 대한 관람동기가 강할수록 <설국열차>에 대한 관람 만족도는 커졌다. 셋째, 영화에 대한 관여도가 높을수록 <설국열차>에 대한 관람 만족도는 커졌다. 넷째, <설국열차>에 대한 프로모션 노출의 빈도는 <설국열차>에 대한 관람동기가 강한 집단과 영화에 대한 관여도가 높은 집단에서 <설국열차>에 대한 관람 만족도에 정(+)적 영향을 미치는 것으로 나타났다. 끝으로 본 연구는 이론적 현실적 함의와 향후 과제를 논의하였다.

걷기행사 참가의 결정요인 (Factors Associated with Perticipation in a Walking Campaign)

  • 조희숙;송예리아;홍선영;유승현;이정렬
    • 보건교육건강증진학회지
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    • 제24권3호
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    • pp.73-86
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    • 2007
  • Objective: The purposes of this study are to understand the characteristics of the participants in a community walking campaign and to analyze the factors related to their participation based on the Transtheoretical Model (TTM). Methods: The study composed of the description of participant characteristics and comparison of them with non-participant characteristics in a walking campaign in K province. The data were collected through a survey of 2,590 participants and 258 non-participants from the same community. The survey instrument included questions about stages of walking and exercise, knowledge and attitude toward walking, and environmental condition for walking. Results: A majority of the walking campaign participants were in the action(24.8%) and maintenance(43.6%) stages of walking and exercise behavior. The non-participant group was split between maintenance(51.6%) and precontemplation (30.6%) stages. Among the participants, effective campaign promotion channels differed by age group while motivation for participation and participation patterns were associated with both age and gender. Favorable physical environment was a significant factor of participating in walking campaign(OR=1.396, CI=1.149-1.696). Although the campaign participants scored higher than the non-participants in most attitude toward walking questions, differences in knowledge scores between two groups were less significant. Conclusion: In conclusion, further social marketing to increase the awareness and to increase the concern of population in the community is needed based on the survey result. Transtheoretical model seems appropriate to apply to the evaluation and the planning the program of the behavior change in the community. Also, more organized and sustainable support in need to maintain the good habit of walking for the participants in walking campaign.

초등학생용 웹기반 음주예방교육 프로그램 개발 및 효과 (The Development and Effect of Web-based Alcohol Preventive Education Program for Elementary School Students)

  • 김영미;정문희
    • 보건교육건강증진학회지
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    • 제22권4호
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    • pp.17-40
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    • 2005
  • Objective: The purpose of the this study was to test the effect of the alcohol preventive educational program for elementary school students through developing the web-based learning instruments. It will prevent the serious alcohol problem for adolescents and be the opening-learning according to learner's needs beyond the traditional classroom learning which has limitation of space and time. Method: This research designed based on web-based instructional system design by In-sung Jong(1997). This study was performed on the elementary school students who are the six grade in M city. The number of experimental group was 72 and control group's number was 72, totaled 144. Data were collected from September, 30th, 2004 to November, 5th, 2004, totaled 37days. The pretest and the posttest for web-based alcohol preventive education program were tested about knowledge and attitudes toward drinking. After the performance, the posttest was also tested the effect of this program under items by the interest of web-based learning, satisfaction, adequateness of material and so on. The data analysis was done using SPSS/Win 11.0 program. Result: The results of this study are as follows: 1) Compared with control group, experimental group which was educated the web-based alcohol preventive educational program for elementary school students was improved the knowledge on drinking, thin there was no significant difference. However, it showed significant difference between two groups after education. It was, therefore, partially supported. 2) Compared with control group, the experimental group which was educated the web-based alcohol preventive educational program for elementary school students showed significant difference in attitudes toward drinking. After education, it showed no significant difference attitudes. toward drinking between experimental group and control group. It was, therefore, partially supported. 3) The degree of learning motivation was an average.595 of 1 after learning applied to by the web-based alcohol preventive educational program for elementary school students. Then, it is relatively more higher than the result of existing studies. So, it showed that the motivation was done well. 4) Correlation among study variables It showed that there was the significantly positive correlation between knowledge and attitudes toward drinking of pretest experimental group. Also, there was the significantly positive correlation between attitudes toward drinking and learning motivation of pretest and posttest experimental group. Conclusion: I found that the web-based educational program helps the elarning process for the health education in the school field which the instructional materials lack. As a result, the web-based education motivates the learner's pleasure and promotes the learners interest. Also, it is possible for students to learn according to their own learning pace, repeated learning and active learning participation in the necessary parts. Therefore, I think the web-based educational program is worth as a intervention to get positive influence for the health education.

한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향 (A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition)

  • 이운성;임상호
    • 산업진흥연구
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    • 제2권2호
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    • pp.15-22
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    • 2017
  • 본 연구는 한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향을 분석하였다. 한국폴리텍대학 신입생 및 재학생을 대상으로 설문지 총 66부를 분석하였다. 연구결과 첫째, 지면홍보(p<.01, ${\beta}=.363$)가 경쟁률에 영향을 미치는 것으로 나타났고, 지면홍보가 경쟁률에 17.3%의 설명력을 나타내고 있어 경쟁률에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 지면홍보와 등록률은 .406으로 p<.01 수준의 상관관계가 나타났고, 미디어홍보와 등록률은 .297로 p<.05 수준의 상관관계가 있는 것으로 분석되었다. 셋째, 고등학교계열, 한국폴리텍대학을 알게 된 동기에는 등록률에 유의한 영향을 미치지 않았으나, 입학형태에서는 수시가 정시보다 더 높게 나타나 집단 간 차이가 있는 것으로 나타났다. 본 연구는 한국폴리텍대학의 입학 홍보방식이 입시 경쟁률에 미치는 영향을 분석함으로써 지면홍보, 미디어홍보가 경쟁률과 등록률에 대한 특성 요인의 중요도를 파악하고 특성요인의 효과성을 검증한 데 연구의 의의가 있다.

대학생 성장지향성 증진 그룹코칭 프로그램이 성장지향성, 삶의 만족도, 지각된 스트레스, 긍정심리자본 및 대인관계에 미치는 효과: 사회인지동기모형을 기반으로 (Effects of the Group Coaching Program for the Promotion of Growth Orientation for University Students on Growth Orientation, Life Satisfaction, Perceived Stress, Positive Psychological Capital and Interpersonal Relationships: Based on the Model of the Social-Cognitive Approach to Motivation)

  • 경일수;탁진국
    • 한국심리학회지:학교
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    • 제16권3호
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    • pp.231-263
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    • 2019
  • 본 연구의 목적은 사회인지동기모형을 기반하여 개발한 대학생의 성장지향성 증진 그룹코칭 프로그램을 실시하여 성장지향성, 삶의 만족도, 지각된 스트레스, 긍정심리자본, 대인관계 변인에 대한 효과성을 검증하는데 있다. 본 프로그램은 성장지향에 유용한 성장지향성, 마인드셋과 뇌의 가소성, 자기 주도적 목표설정, 재능은 지속적 노력의 산물, 실패태도와 관점 변화, 긍정적 정서·사고 및 행동, 타인 이해, 성장지향 가치와 셀프코칭의 8가지 주제이고, 1회 120분씩 총 8회기로 구성하였으며, 3명의 대학생을 대상으로 예비프로그램을 실시한 후, 전문가의 평가와 참여자의 피드백 등을 토대로 일부 프로그램을 수정하였다. 본 프로그램 효과를 검증하기 위해 자율적으로 신청한 대학생 48명을 16명 실험집단, 16명 비교집단, 16명 통제집단으로 배치한 후, 실험집단은 성장지향성 증진 그룹코칭 프로그램을 실시하였고, 비교집단은 암묵증진이론에 기반한 학습목표지향성 향상 프로그램을 실시하였으며, 통제집단은 어떤 프로그램도 실시하지 않았다. 세 집단을 대상으로 프로그램 실시 전·후, 프로그램 종료 후 1개월·3개월 후의 시점에서 성장지향성, 삶의 만족도, 지각된 스트레스, 긍정심리자본, 대인관계를 측정하였다. 자료 분석은 세 집단이 동질 집단인지를 조사한 후, 시점과 집단에 대한 변량분석으로 상호작용효과를 측정하였다. 분석 결과, 성장지향성 증진 그룹코칭이 성장지향성, 삶의 만족도, 지각된 스트레스, 긍정심리자본, 대인관계에서 통계적으로 유의미하여 효과가 있었고 효과크기가 커서 비교 프로그램보다 더 효과가 있음이 확인되었다. 또한 프로그램 종료 후에도 코칭의 효과는 통계적으로 유의미하게 지속되었고, 효과크기가 커서 비교 프로그램 보다 더 효과적으로 지속됨을 확인하였다. 이 연구 결과를 토대로 본 연구는 성장지향성 증진 그룹코칭을 통해 대학생의 성장지향성, 삶의 만족도, 긍정심리자본, 대인관계 능력을 높이고 스트레스를 감소시키는 효과를 과학적 방법으로 검증하였다는 점에서 의의가 있다.

발명영재교육 운영체제별 초등 발명영재 수업내용 및 수업활동 분석 (Characteristics of Learning Contents and Activities According to the Invention Education Managerial System for the Gifted at Elementary School Level)

  • 맹희주;서혜애
    • 한국초등과학교육학회지:초등과학교육
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    • 제29권1호
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    • pp.1-12
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    • 2010
  • The purpose of this study is to analyze elementary school students' class contents and activities between the invention class for the gifted under the local education office by the 'Gifted Education Promotion Act' and that under the invention classroom by the 'Invention Promotion Act'. For this study, the survey was conducted to 1,788 elementary school students who attended the invention class for the gifted both under the local education office and under the invention classroom. The analysis of the survey showed that the students of the invention class for the gifted under the local education office had higher motivation and participation rate in class, higher interest in invention, and stronger significantly in a future oriented will than those under the invention classroom. The parents of the invention class for the gifted under the local education office showed more enthusiastic attitude to support their students, and had significantly stronger recognition that the participation of the students in the invention education for the gifted helped enter an advanced school than those under the invention classroom. However, the class contents of the invention class for the gifted under the local education office such as 'understanding the influence of the invention history and products on society', 'scientific inquiry skills for problem solving', 'technological and engineering abilities for creating an invention', 'developing knowledge and abilities about business and management by using a new invention' were not different from those under the invention classroom. In addition, discussion and presentation were not active in the class activities of the invention class for the gifted under the local education office. Therefore, the researchers should compensate and develop a program which can apply strategically differentiated class contents and class activities to the students who participate in the invention class for the gifted under the local education office by the 'Gifted Education Promotion Act'.

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청소년 흡연예방을 위한 멀티미디어 CAI 개발 (A Study on the Development of Multimedia CAI in Smoking Prevention for Adolescents)

  • 이숙자;박태진;정영일;조현
    • 보건교육건강증진학회지
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    • 제20권2호
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    • pp.35-61
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    • 2003
  • Background: The purpose of this study was to develop a structured and individualized smoking prevention program for adolescents by utilizing a multimedia computer-assisted instruction model and to empirically assess its effect. Method: For the purpose of this study, a guide book of smoking prevention program for middle and high school students was developed as the first step. The contents of this book were summarized and developed into an actual multimedia CAI smoking prevention program according to the Gane & Briggs instructional design and Keller's ARCS motivation design models as the second step. At the final step, the short-tenn effects of this program were examined by an experiment. This experiment were made for middle school and high school students and the quasi experimental design was the pretest - intervention - posttest. The measured data was attitude, belief, and knowledge about smoking, interest in the program, and learning motivation. Result: The results of this study were as follows: First, the guide book of a smoking prevention program was developed and the existing literature on adolescent smoking was analyzed to develop the content of the guide book. Then the curriculum was divided into three main domains on tobacco and smoking history, smoking and health, adolescent smoking and each main domain was divided into sub-domains. Second, the contents of the guide book were translated into a multimedia CAI program of smoking prevention througn Powerpoint software according to the instructional design theory. The characteristics of this program were interactive, learner controllable, and structured The program contents consisted of entrance(5.6%), history of tobacco(30%), smoking and health(38.9%), adolescent smoking(22.2%), video(4.7%), and exit(1.6%). Multimedia materials consisted of text(121), sound and music, image(still 84, dynamic 32), and videogram(6). The program took about 40 minutes to complete. Third, the results on analysis of the program effects were as follows: 1) There was significant knowledge increase between the pre-test and post-test with total mean difference 3.44, and the highest increase was in the 1st grade students of high school(p<0.001). 2) There was significant decrease in general belief on smoking between the pre-test and post-test with total mean difference 0.28. In subgroup analysis, the difference was significantly higher in the 1st grade of high school (p<0.001), low income class (p<0.001), and daily smokers (p<0.01). 3) There was no significant difference in attitudes on his personal smoking between the pre-test and post-test. 4) The interest in the program seemed to lower as students got older. The score of motivation toward this prevention program was the highest in the middle school 3rd grade. Among sub-domains of motivation, the confidence score was the highest. Conclusion: To be most effective, the smoking prevention program for adolescents should utilize the most up-to-date and accurate information on smoking, and then instructional material should be developed so that the learners can approach the program with enjoyment. Through this study, a guide book with the most up-to-date information was developed and the multimedia CAI smoking prevention program was also developed based on the guide book. The program showed positive effect on the students' knowledge and belief in smoking.