• Journal of Fashion Business
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• v.7 no.2
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• pp.26-36
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• 2003

The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.

• Journal of Family Resource Management and Policy Review
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• v.9 no.2
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• pp.163-183
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• 2005

In order to clarify and redefine theoretical concepts of consumptions in modern society, the study examines currently enlarging and changing concepts of consumptions. Definitely, the modern society is transferred from industrial society to consumer society, and the meaning of recent consumptions is changed and expanded. In other words, it is important to investigate new cultures and concepts of modern consumptions beyond the fixed perceptions of past consumptions. Today, consumptions in modem society are more than just consumptions. It is not only Physical needs but also Psychological needs of individuals who live in modern society. Hence, this study analyzes and redefines the concepts in modem society's consumptions with respect to set of variables: personal, social, commercial, cultural, and ecological.

• Journal of the Korean Home Economics Association
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• v.49 no.9
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• pp.99-109
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• 2011

The purpose of this study was to characterize the new women, modern girls and modern boys from the 1920's to the 1930's as a modern new generation, the primary consumer of modern consumption culture, and to examine their values, lifestyles, consumption culture and clothing attitudes. The data were obtained from the magazines and newspapers published from 1920's to 1930's and previous literatures, and analyzed by qualitative content analysis. The results were as follows: A modern new generation meant the new women, modern girls, and modern boys seeking for the western looks and cultural tastes. The values of a new generation people were individualism, materialism, and modernism which was the same as Americanism. They enjoyed western lifestyles and sports and consumed new mass media and popular culture. Their clothing attitudes were fashion orientation, conformity, symbolism, conspicuous consumption, aesthetic value, individuality, and practicality.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.149-155
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• 2015

This research tried to project hidden and overall side of market economy system of capitalism through desire and fetishism of consumer society. The objective of this research lies in examining desire code of capitalism society through hidden side of consumer society and the reason why modern people are crazy about products, the meaning of product re-creation in tempting modern consumer society, life where all desire is satisfied by products. As a result, we intended to demonstrate that post-industrial society is the one triggered by desire and that society desired in post-industrial society is the very cultural, social study realized to enable modern people to survive in modern society through Martin Parr's pictures.

• Korean Institute of Interior Design Journal
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• no.41
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• pp.129-136
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• 2003

The purpose of this study is to analyze consumer's lifestyle, needs and preferences and design trends for planning of the future apartment interior design. Recently, social change such as computerization, industrialization, pluralism and globalization has been braught lots of changes to modern housing spaces. The meaning of ‘Family’ and ‘Residence’ has been diversified by various life-style of modern family. Therefore, the new concept of residence is needed to change for the future housing plans and satisfy their sophisticated needs and preferences considering modern family's lifestyle and life-span. This research was conducted through the questionaire-survey, taste style survey by show card, and focus group interview(F.G.I) for investigating consumer's life style and tastes. Through this research, four-types of consumer's lifestyle were classified by analyzing data and special spaces such as family-room, media room, interior planted-space, and men's room were needed to consider interior space planning. This study shows that the planning of storage space, flexible space, livingroom and multi-used space will be more important in apartment interior space.

• Korean Journal of Human Ecology
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• v.22 no.6
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• pp.673-686
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• 2013

The purpose of this study is to identify consumer needs and sensory evaluation of jacquard fabrics for blind using low melting polyester. Ten kinds of jacquard fabric used for this study were developed. Developed jacquard fabrics were assessed subjectively by 164 consumers using 7-point scale of 22 consumer needs and 43 sensory descriptors. The results were briefly summarized as follows: the most important parameter to choose fabric for blind was 'Easy-use' and the other parameters are 'Lightproof', 'UV-protect', 'Design', 'Price', 'Color', 'Insulation', 'Easy-care'. The image sensibility of jacquard fabrics was explained by six factors: feminine, active, modern, traditional, pure, cozy. Higher preference was found in jacquard fabrics of clear, natural, luxurious, simple, feminine, young, cozy, graceful image. The preference was predicted 38.2% with feminine, modern, pure, cozy, traditional factors. Correlation coefficient between image sensibility factor 1 and preference was 0.437. The 3 factors (feminine, modern, pure)were selected as significant image sensibility affecting preference.

• Journal of the Korean Society of Costume
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• v.67 no.1
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• pp.110-129
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• 2017

Quality of life today is being enhanced through technology and economic activities, but time for leisure has continued to shrink. In this modern society, a phenomenon is appearing in which people are trying to return to their pure and childlike worlds to relieve themselves from the pressures of stress, anxiety, and feelings of crisis in their repetitive and boring daily lives. Along with the struggle for existence that they feel, this shows how modern people hold on to nostalgic elements experienced in their childhood, and have a tendency to want to express those experiences through consumer activities. As positive opinions stating that such consumer activities not only relieve stress, but also help psychological stability are emerging, consumer trends for the development of fashion products which reflect 'Kidult' emotions are becoming increasingly popular. Not only that, with interior products, the need for the development of differentiated designs which are focused on consumers and which reflect consumer demands is being magnified as they are very important as living designs within the consumption environments of modern people. As such, the goal of this study is to develop textile pattern designs for kidult interior products for adults.

• Journal of the Korea Furniture Society
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• v.20 no.5
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• pp.517-532
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• 2009

This study was carried out to review the characteristics of the Swedish modern furniture design and the works of Bruno Mathsson, who is appreciated as one of the most important furniture designers in the history of modern Swedish design. First, the authors examined how the Swedish designers set the value of warm, graceful humanity, practical simplicity, and the traditional craftsmanship in their furniture design with modernist ideology. Second, by examining the range of Bruno Mathsson's works from the 1930s to the 1980s, the authors searched for how these works show the realized models of the ideals of Swedish modern furniture. In this, this article explains that Mathsson's works and the modern Swedish furniture could have been regarded and beloved as being innovative and modern for more than 50 years for their friendliness to human body by the ergonomic structure and to human feeling by the quality of natural materials and finishes. In addition, their consistent effort to adopt traditional craftsmanship into functionalist ideals of modern design shows how these furniture designs could have keep the lasting quality in the life of people in different time frames.

• Journal of the Korea Furniture Society
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• v.23 no.1
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• pp.10-25
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• 2012

This article aimed at understanding the characteristics of Swedish furniture design since 1980s in the reference to the major paradigm changes in the contemporary design field. For this, the authors examined the theoretical background of modern and post-modern design paradigms to identify today's design tendencies. And we used this frame in the analysis of the latest examples of Swedish furniture design. The main characteristics of Swedish furniture design since 1980s included 'furniture as art object', 'the succession of the Swedish Modern (neo-modernism)', and 'conscious design for sustainable development'. These could be viewed as the consequences of the choices that the Swedish furniture industry and designers made during the last decade, that was to take plurality and contradiction as the accompanying values of the traditional Swedish modern design.

• Journal of the Korean Home Economics Association
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• v.18 no.4
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• pp.75-85
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• 1980

The consumer affair is one of the rapidly evolving problems in the process of recent economic growth. As the society and its economy changes, the nature and the scope of the consumer affairs also changes. while the main concept of the consumer affaires originated from the market mechanism, it is now expanding beyond the market mechanism to include everyday lives of consumers. In solving the problems which arise form the status difference between the manufacturer and the consumer the manufacturer's action is no less important the consumer's self-improvement of its status. The manufactures with the purpose of getting maximum profits from the consumers are conducting the consumer oriented managerial marketing, but this sis done form the manufacturer's point of view with the consumer's position being neglected. It is the purpose of this paper to investigate the nature and direction of the marketing from the consumer's position being neglected. It is the purpose of this paper to investigate the nature and direction of the marketing from the consumer's point of view. For this study a couple of pre-investigations were done. First, I surveyed the changing consumers with economic growth the developing process of marketing, and the cause and characteristics of the today's consumer affaires. Second, I studied the concept change of the modern marketing, and the concept of the consumerism which was materialized by this concept change. I further studied, with the consumer's point of view, the socioecological marketing which is based on the consumerism. The conclusion of this investigation is that the manufacturers should convert the in humanized marketing to the more human and environment conscious socioecological marketing because the consumer affairs which arise from the mass consumption of the modern days are expanding to include everyday's problems. This conversion naturally should be based on the human concept based consumerism. To be more effective, the manufactures should assume more social responsibilities and conduct the socioecological marketing voluntarily and willingly.