A New Approach to the Concept of Consumption In Modern Society

현대사회의 소비 개념에 관한 새로운 접근

  • Chang Hyun Sun (Dept. of Consumer Life Information Development, Chung Nam Univ.)
  • 장현선 (충남대학교 소비자생활정보학과)
  • Published : 2005.05.01

Abstract

In order to clarify and redefine theoretical concepts of consumptions in modern society, the study examines currently enlarging and changing concepts of consumptions. Definitely, the modern society is transferred from industrial society to consumer society, and the meaning of recent consumptions is changed and expanded. In other words, it is important to investigate new cultures and concepts of modern consumptions beyond the fixed perceptions of past consumptions. Today, consumptions in modem society are more than just consumptions. It is not only Physical needs but also Psychological needs of individuals who live in modern society. Hence, this study analyzes and redefines the concepts in modem society's consumptions with respect to set of variables: personal, social, commercial, cultural, and ecological.

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