• The Journal of the Korea Contents Association
• /
• v.11 no.8
• /
• pp.321-330
• /
• 2011

This study focuses on the moderating effect of sex role on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. And the moderating effect of sex variable was verified. For male, hedonic value has influenced on the customer satisfaction more than utilitarian value. And for female, reversely, utilitarian value has influenced on the customer satisfaction more than female value.

• The Journal of Asian Finance, Economics and Business
• /
• v.7 no.7
• /
• pp.413-424
• /
• 2020

This study examines the direct effect of workforce restructuring on the withdrawal behavior and mediating effect of perceived job insecurity. Empirically it also explores the moderating effect of career plateau and procedural justice on the above relationship. The study focuses on the mediating role of job insecurity and the moderating role of career plateau in relations to procedural justice, which will concentrate on the relationship between workforce restructuring and withdrawal behavior. For the empirical study, we collected and analyzed 442 survey data from employees of Korean companies. SPSS 24 is used for reliability, correlation and regression analysis. The results of the empirical analysis are as follows. First, perceived job insecurity mediated the relationship between workforce restructuring and withdrawal behavior. Second, content career plateau had a negative moderating effect on the relationship between workforce restructuring and job insecurity. Finally, the moderating effect of procedural justice was not supported. This research extend workforce restructuring and career plateau related studies; by exploring the mediating variable and moderating variable on the relationship between workforce restructuring and the pertaining outcomes. Based on the results, we provide theoretical and practical implications along with future research recommendations.

• Journal of Distribution Science
• /
• v.11 no.7
• /
• pp.39-45
• /
• 2013

Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

• Korea Journal of Hospital Management
• /
• v.16 no.4
• /
• pp.111-130
• /
• 2011

The purpose of this study is to find moderating effects of re-use intention by trust factors between patients satisfaction and hospital images. Survey a general hospital in Seoul was performed, and a total of 202 questionnaires has been analyzed. Result of multiple regression analysis are verified moderating effects by trust factors with hospital image and re-use intention(F=8.223**). And patient satisfaction and re-use intention are verified moderating effects by trust factors(F=4.255*). In addition, classify them into high trust group and low trust group by median split method, even if there are felt the equal level of satisfaction or image that high trust group will be re-visit the hospital better than low trust group. As a result, trust factors must consider different level from satisfaction or image, it is necessary that hospitals will be prepare to improve the trust.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.12 no.9
• /
• pp.3843-3848
• /
• 2011

The purpose of the study was to examine an effect of service delay on waiting anxiety and a moderating role of individual characteristics variables(gender, hedonics). The results of the study were as follows. When waiting time was increased, waiting anxiety was also increased. The data also showed a moderating effect of gender between delay and waiting anxiety, but a moderating effect followed by perceptive level of hedonics for service was nonexistent. In conclusion, the study suggested implications followed by the above results, its limitations and tasks to be solved after the study.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.44 no.3
• /
• pp.240-247
• /
• 2021

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

• Journal of Korea Trade
• /
• v.25 no.7
• /
• pp.56-74
• /
• 2021

Purpose - This study aims to identify consumer tendencies in Korea and Vietnam, focusing on the online platform called cross-border, to derive revenue generation measures and use them for strategies to advance into ASEAN. Design/methodology - The questionnaire collected 420 copies from December 1 to December 31, 2020, of which 408 were used for statistical processing. The structural equation model (SEM) and moderating effect analysis with Amos was used to test hypothesis in this research. Findings - The hypotheses were set as factors that positively influence the intention to use e-commerce, such as effort expectancy, social influence, facilitating conditions and variety seeking showed statistically significant results. Among them, the social influence factor had the greatest influence, followed by facilitating condition. The sample was divided into countries, Korea and Vietnam, and these changes and differences in influence were confirmed through moderating effect analysis. Originality/value - The moderating effect on both countries (Korea and Vietnam) was found to have a moderating effect on the intention to use. For Korean consumers, significant results were found in the effort expectancy, social influence, facilitating conditions, and variety seeking, but for Vietnamese consumers, there were significant effects on the social influence and facilitating conditions, but the effort expectancy and variety seeking had no significant effect.

• Asia-Pacific Journal of Business
• /
• v.10 no.2
• /
• pp.99-116
• /
• 2019

In this study, we examined the effects of self-efficacy and self-esteem on employment anxiety based on existing prior study and verified the moderating effect of academic stress between self-efficacy and employment anxiety, and moderating effect of academic stress between self-esteem and employment anxiety and the analysis result are as follows. The first result shows that self-efficacy and self-esteem negatively affect employment anxiety. Second, academic stress has not played a role of moderating in the relationship between self-efficacy and employment anxiety. As academic stress increases, employment anxiety increases. However, the regression analysis results confirmed that the academic stress can be an independent variable that explains employment anxiety. Finally, academic stress plays a role of moderating in the relationship between self-esteem and employment anxiety. This means that students with relatively high self-esteem are less likely to have employment anxiety than those who do not, and that increasing academic stress increases the employment anxiety of college students.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.10
• /
• pp.73-83
• /
• 2022

On the underpinning theory of the Resource Based Theory, this research examines the impact of corporate social responsibility and green marketing strategy on business performance with the moderating role balanced scorecard. Corporate social responsibility concentrates on related to government, the environment, customers, and employees. Green marketing strategy concentrates on approaches in terms of green products, green prices, green places, and green promotion. Business performance is measured by groups of indicators financial, and non-financial. The moderating role balanced the scorecard at the financial, customer, process, learning, and growth level. Research results with survey data from 419 managers at different food enterprises in Ho Chi Minh City processed through the structural analysis method, showed that corporate social responsibility has the strongest positive impact on business performance, followed by the green marketing strategy as the second strong positive impact on the business performance and results also showed that the balanced scorecard moderating role increases the level of the strong positive impact of the above relationship. Besides, it also showed the difference in the demographic control variables. Based on the findings, some implications are drawn to help the managers of enterprises improve the moderating role balanced scorecard when implementing corporate social responsibility and green marketing strategies thereby contributing to increasing business performance.

• Korean Journal of Childcare and Education
• /
• v.19 no.4
• /
• pp.89-109
• /
• 2023

Objective: This study examined the moderating effect of young children's temperament on the relationship between maternal anxiety and overprotection. Methods: A total of 250 mothers with 5-year-old children responded to online survey questionnaires, which included questions about maternal anxiety, overprotection, and their children's temperament. Results: The results of the study revealed several important findings. First, maternal anxiety had a positive correlation to the overall level of overprotection and all sub-factors. The correlation between young children's temperament and maternal overprotection had different results depending on the sub-factors of overprotection. Second, there was a significant moderating effect of young children's temperament on the relationship between maternal anxiety and overprotection. That is, When the reactivity of a child was low, the positive effect of maternal anxiety on maternal overprotection was greater. Looking at the sub-factors of overprotection, only reactive temperament showed a significant moderating effect in the relationship between maternal anxiety and intrusive overprotection. On the relationship between maternal anxiety and permissive overprotection, reactivity and adaptability had significant moderating effects. Conclusion/Implications: This study showed that mother's overprotection was associated with varying levels of their own anxiety and children's temperament. These findings offer basic knowledge for development of a program for improving parenting behaviors.