• The Korean Journal of Franchise Management
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• v.6 no.2
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• pp.1-16
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• 2015

The purpose of this study was to examine the structural relationships among consumer's values(individualism and collectivism), attitude, subjective norms, and visit intention using reasoned action theory(RAT). The data were collected from 12 5 customers who visited coffee shops in Seoul and Kyonggi and were analyzed using structural equation modeling with SPSS and AMOS The result of the overall model analysis appeared as follows: χ2=11.347, df=2, p=0.003, GF I=0.966, NF I=0.946, CF I=0.954, RMR=0.05 The findings are as follows: First, collectivism had a positive influence on attitudes and subjective norms. Second, Individualism had a significant positive influence on attitude toward coffee shops, but not on subjective norms. Third, both attitude and subjective norm had positive effects on visit intention.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.470-492
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• 2024

For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.

• Journal of KIISE:Software and Applications
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• v.35 no.12
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• pp.780-788
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• 2008

Modeling hand poses and tracking its movement are one of the challenging problems in computer vision. There are two typical approaches for the reconstruction of hand poses in 3D, depending on the number of cameras from which images are captured. One is to capture images from multiple cameras or a stereo camera. The other is to capture images from a single camera. The former approach is relatively limited, because of the environmental constraints for setting up multiple cameras. In this paper we propose a method of reconstructing 3D hand poses from a 2D input image sequence captured from a single camera by means of Belief Propagation in a graphical model and recognizing a finger clicking motion using a hidden Markov model. We define a graphical model with hidden nodes representing joints of a hand, and observable nodes with the features extracted from a 2D input image sequence. To track hand poses in 3D, we use a Belief Propagation algorithm, which provides a robust and unified framework for inference in a graphical model. From the estimated 3D hand pose we extract the information for each finger's motion, which is then fed into a hidden Markov model. To recognize natural finger actions, we consider the movements of all the fingers to recognize a single finger's action. We applied the proposed method to a virtual keypad system and the result showed a high recognition rate of 94.66% with 300 test data.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.293-297
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• 2018

The purpose of this study was to determine the influence of video modeling observational learning intervention on the learning and performance of a bowling skill in adolescents with intellectual disabilities. Thirty special middle school students whose ages ranged from 14 to 16 years were recruited from Daegu, Korea. Intellectual disabilities of the participants were assessed by Korean version of the Wechsler intelligence scale for adolescent and a social maturity scale. During the experiment, participants repeatedly watched the one-minute action observation film for three minutes before beginning each frame and played 60 frames. Statistical comparisons were performed using a 2 (groups) ${\times}$ 6 (trials) ANOVA, with repeated measures on the last factor of the acquisition stage (p<0.05). Factors of the retention stage scores were analyzed by one-way ANOVA. The sources of any significant main effects were tested using a Tukey's HSD (honest significant difference) approach. SPSS 21.0 was used for statistical analyses. The performance scores of the action observation group were significantly higher than those of the control group. The findings showed that observational learning in the form video modeling has the potential to enhance acquisition and learning of a bowling sport skill in intellectual disability individuals; however, these findings are limited to adolescents with moderate intellectual disabilities.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.76-87
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• 2012

This study examined Korean and the U.S.A..'s television anti-smoking advertisements that were coined to discourage adults and teens smoking. A content analysis of 71 television advertisements listed in the "Smoking Guidance Program" operated by Korea Health Promotion Foundation. This study evaluated to detect whether the advertising content reflected core health communication theories such as health belief model, theory of reasoned action, and social cognitive theory used in the designing of anti-smoking ad message to change behavior and attitudes toward smoking unfavorably. The results showed that Korean anti-smoking ads mostly relied on social norm messages, followed by smoking attitude. The message of modeling and self-efficacy was least used; while, the U.S.A. ads focused more on modeling and self efficacy. This difference comes from the cultural difference. Namely, Korea focused more on collectivism rather than individualism. The anti-smoking ads of Korea and the U.S.A. most frequently adopted horror and humor rather than sadness, no appeal, and angry. The ads targeted more on adults rather than teens. The research identifies the types of advertisements that are most likely to utilized and underutilize in the Korea and U.S.A. anti-smoking ads and contribute to further understandings of anti-smoking ads theoretically.

• Journal of Korean Society of Steel Construction
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• v.10 no.4 s.37
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• pp.577-587
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• 1998

The influences of high speed train on the dynamic responses of steel composite railway bridges are investigated. The bridge system which has two I-girder and several cross beams is modeled with plate and frame elements. With assumption of concrete slabs are fully connected with steel girders, the offset between slabs and girders is modeled using constraint equation. The track system is modeled using beams on elastic foundation theory. And, the TGV train model is developed in 2-dimension considering bouncing and pitching motion. And braking action of vehicle is considered using speed dependent braking function. To investigate the behavior of bridges due to moving trains, parametric studies on the variation of natural frequency of bridge, speed parameter, vehicle modeling method, braking action of train, etc are performed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.4
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• pp.851-859
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• 2011

In this paper, we propose the method that automatically extracts the silhouette and the joints of consecutive input image, and track joints to trace object for interaction between human and computer. Also the proposed method presents the action of human being to map human body using joints. To implement the algorithm, we model human body using 14 joints to refer to body size. The proposed method converts RGB color image acquired through a single camera to hue, saturation, value images and extracts body's silhouette using the difference between the background and input. Then we automatically extracts joints using the corner points of the extracted silhouette and the data of body's model. The motion of object is tracted by applying block-matching method to areas around joints among all image and the human's motion is mapped using positions of joints. The proposed method is applied to the test videos and the result shows that the proposed method automatically extracts joints and effectively maps human body by the detected joints. Also the human's action is aptly expressed to reflect locations of the joints

• International Journal of Contents
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• v.14 no.3
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• pp.7-16
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• 2018

The extent and depth of the event plan determines the scope of pedagogical experience in situations and consequently the quality of immersive learning based on our simulated world. In contrast to planning in conventional narrative-based systems mainly pursuing dramatic interests, planning in virtual world-based pedagogical systems strive to provide realistic experiences in immersed situations. Instead of story plot comprising predetermined situations, our inter-event planning method aims at simulating diverse situations that each involve multiple events coupled via their associated agents' conditions and meaningful associations between events occurring in a background world. The specific techniques to realize our planning method include, two-phase planning based on inter-event search and intra-event decomposition (down to the animated action level); autonomous and independent agents to behave proactively with their own belief and planning capability; full-blown background world to be used as the comprehensive stage for all events to occur in; coupling events via realistic association types including deontic associations as well as conventional causality; separation of agents from event roles; temporal scheduling; and parallel and concurrent event progression mechanism. Combining all these techniques, diverse exogenous events can be derived and seamlessly (i.e., semantically meaningfully) integrated with the original event to form a wide scope of situations providing chances of abundant pedagogical experiences. For effective implementation of plan execution, we devise an execution scheme based on multiple priority queues, particularly to realize concurrent progression of many simultaneous events to simulate its corresponding reality. Specific execution mechanisms include modeling an action in terms of its component motions, adjustability of priority for agent across different events, and concurrent and parallel execution method for multiple actions and its expansion for multiple events.

• Earthquakes and Structures
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• v.18 no.3
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• pp.367-377
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• 2020

Incremental dynamic analysis (IDA) widely uses for the collapse risk assessment procedures of buildings. In this study, an IDA-based collapse risk assessment methodology is proposed, which employs a novel approach for detecting the near-collapse (NC) limit state. The proposed approach uses the modal pushover analysis results to calculate the maximum inter-story drift ratio of the structure. This value, which is used as the upper-bound limit in the IDA process, depends on the structural characteristics and global seismic responses of the structure. In this paper, steel midrise intermediate moment resisting frames (IMRFs) have selected as case studies, and their collapse risk parameters are evaluated by the suggested methodology. The composite action of a concrete floor slab and steel beams, and the interaction between the infill walls and the frames could change the collapse mechanism of the structure. In this study, the influences of the metal deck floor and autoclaved aerated concrete (AAC) masonry infill walls with uniform distribution are investigated on the seismic collapse risk of the IMRFs using the proposed methodology. The results demonstrate that the suggested modified IDA method can accurately discover the near-collapse limit state. Also, this method leads to much fewer steps and lower calculation costs rather than the current IDA method. Moreover, the results show that the concrete slab and the AAC infill walls can change the collapse parameters of the structure and should be considered in the analytical modeling and the collapse assessment process of the steel mid-rise intermediate moment resisting frames.

• The Journal of Korean Association of Computer Education
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• v.8 no.6
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• pp.55-63
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• 2005

The purpose of this study is to explore which factors influence the performance of computer practice-education in vocational high schools. We collected 604 response data from total 7 vocational high schools in Seoul City to test empirical analysis using SEM(Structural Equation Modeling) frequently used in social-science area. According to our results, all independent variables(learner's response learner's motivation, learner's attitude, learning contents, intention to learn, learner's ability and learning behavior) were found positively influencing learning performance of students. Based upon them we contributed our research model to combine TRA theory in psychology with Holton theory for academic implications. And also, from the perspective of practical implication, we can expect that our results will provide some useful guidelines for operating effective computer-practice education.