• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1659-1668
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• 2008

The purpose of this study was to examine the impact of advertising expressive factors on brand equity and to investigate the role of brand personality as a factor mediate variable. The subject used for this study were 352 female university students. The data was analyzed by descriptive analysis, correlation analysis and confirmatory factor analysis using SPSS program and Amos program. As the result, model fit index showed $X^2$=57.824, df=19, GFI=0.969, CFI=0.959, NFI=0.942, and RMSEA=0.076, providing good model fit. Out of the advertising expressive factors, sophistication and model preference factors gave impact on brand personality. Also, among advertising expressive factors, novelty, sophistication, model preference, information factors affected brand equity. Finally, brand personality influenced on brand equity. Brand equity was affected directly by advertising expressive factors. It was also affected by brand personality which is a mediate factor between advertising expressive factors and brand equity. The results of this study would provide advertising strategy for fashion brand.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.209-223
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• 2015

Google was established an online service company. Lately, Google has widened to the business area until manufacturing industry. Apple was established a computer manufacturing company. So, new business models should develop and should be innovation in order to adapt to industry environments. New business model's development and innovation are attracted on strategy to expect the high performance at companies. In particular, it is important to companies facing a variety of problems. Therefore, the purposes of this study are as follows : First, there understand the perception difference on online service company, offline service company, manufacturing company. Second, there provide for the use of strategy on online service company, offline service company, manufacturing company. The results of this study are customer factor, strategy factor, revenue factor have been statistically significant differences using ANOVA analysis in industry field, and customer factor has been statistically significant difference using t-test in business field. Then, it will expect to increase business competition through the business model.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.4
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• pp.21-34
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• 2018

The study tests the Fama and French three-factor model by using the newly created Islamic equity style indices. Based on a dataset from May 2006 to April 2011, the three-factor model is tested based on returns of Islamic unit trust funds using the Generalized Method of Moments (GMM) methodology. The sample period is also divided between periods before and after the Global Financial Crisis in August 2008 to test for robustness, and the Bai and Perron (2003) multiple structural break test was used to determine the structural break in the series. The analysis shows that the Fama and French model is valid for Islamic unit trust funds before and after the collapse of Lehman Brothers. The result further indicates the reversal of size effect. As for trading strategies, value funds outperform growth funds by annualized 3.13 percent for the full period. During pre-crisis period, value funds perform better than growth funds while in post-crisis, size factor yields better return than other strategies. As policy suggestion, fund managers need to be aware of the reversal of size effect, and they need to ensure a more transparent stock selection process so that investors can make an informed decision in their asset allocation.

• Journal of the Korea Society of Computer and Information
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• v.8 no.2
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• pp.135-144
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• 2003

This paper focus on the analyzing objective bases for Proper assessment in Internet business mall. UP to now, assessment protocol of Internet business mall has been accomplished with financial factor, traffic factor and no quantitative factor respectively. But decision process of this malls value by one of these factors is not the best method. A new assessment model considering qualitative and quantitative factors is suggested and reviewed with existing model . As a result, a quantitative assessment protocol is appraised by a customer for the reason that this model includes not only comparative superiority between company but also weighting factor in assessment factors.

• Journal of the Korean Data and Information Science Society
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• v.22 no.4
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• pp.727-733
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• 2011

To understand the stock market structure it is very important to extract meaningful information by analyzing the correlation matrix between stock returns. Recently there has been many studies on the correlation matrix using the Random Matrix Theory. In this paper we adopt this random matrix methodology to a single-factor model and we obtain meaningful information on the correlation matrix. In particular we observe the analysis of the correlation matrix using the single-factor model explains the real market data and as a result we confirm the usefulness of the single-factor model.

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.865-883
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• 2006

This paper explored the development factors influencing the high growth of internet media industry recently in Korea. Both theoretical model and analytic model were formulated and tested by the results of questionnaire analysis. The factors extracted from five fields were as followings: policy, technology, market, firm, and profitability. Factor analysis was used to test the fitness of the given model, and the hypothesized model was found to be useful to explain the development factors of the internet media industry. The results showed that industry's development was explained by 41.3% for firm level, 37.6% for IT technology and policy, and 21.00/0 for market condition and competition.

• Journal of the Korean Society of Hazard Mitigation
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• v.11 no.2
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• pp.75-80
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• 2011

The main objective of this research is to develop fatigue prediction model for flexible pavements using energy ratio factor and phase angle. The two parameters are considered as fundamental properties of time and temperature dependent viscoelastic asphalt concrete materials. The energy ratio factor is defined as the ratio of the pseudo-total cumulative dissipated energy to the cumulative dissipated energy to failure during the test. The phase angle between the stress and strain ware signals stems from the intrinsic the dependent asphalt mixture behavior. The phase angle was computed and the relationship between the initial mixture stiffness and the initial phase angle is presented. As a result, fatigue prediction model for flexible pavements was proposed using intrinsic properties of viscoelastic asphalt concrete materials.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.490-499
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• 2015

In this study, for the introduction factors of ERP system suggested in the prior study, I analyzed the importance of each introduction factor by using Delphi methodology and AHP. As a result of analysing the importance of the introduction factors of the 1st layer, the supplier factor was analyzed to be the most important factor among innovation factor, information technology factor, the user factor, the supplier factor, and in the weight analysis on the 2nd layer considering the importance of 1st layer, the standard work model of the supplier factor was a suitable factor, and the CEO participation factor(.086) was analyzed as the second most important introduction factor. These analysis results enable to determine that domestic Small & Medium enterprises' position hope to introduce by selecting a system in which the company characteristics and management strategies are applied well, because they should operate an ERP system that has already been developed, and in this course, the participation of CEO was also found to be a very important factor.

• Journal of the Korean Home Economics Association
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• v.46 no.6
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• pp.101-114
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• 2008

The purpose of this study was to develop a self-report scale measuring dysfunctional communication behaviors that Korean husbands and wives may use during marital fights. Based on the four concepts of criticism, contempt, defensiveness, and stonewalling proposed by Gottman(1994a), an initial pool of 38 items was developed. Through expert reviews of the 38 items to assess content validity, preliminary 30 items were selected. Using a sample of 89 married couples who were living in Susan, Korea, we conducted item analyses and exploratory factor analyses with the 30 items. These analyses yielded a final 19-item, four-factor scale : criticism(5 items), contempt(5 items), defensiveness(5 items), and stonewalling(4 items). The internal consistency estimates for these subscales were satisfactory. Finally, using another sample of 228 wives, we conducted confirmatory factor analysis to confirm cross validity of the 19-item, four-factor model. The result indicated that this model fitted the data reasonably well. All standardized factor loadings were significant in this model. The results of this study supported reliability and validity of this scale.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.12
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• pp.615-626
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• 2020

The purpose of this study is to analyze the determinants of risk factor model for the Jordanian banking stocks from 2006 to 2018. This study employs the Five-factor Fama and French's (2015) methodology and uses the annual returns of all Jordanian banks including 2 Islamic and 13 commercial banks listed on the Amman Stock Exchange (ASE) over a period of 13 years. The results show that the factors of value and profitability have an important role in evaluating the expected return in Jordanian banking stocks. Moreover, the value HML and profitability RMW factors provide the highest cumulative returns among these five factors, while the investment CMA and size SMB factors are still around zero cumulative returns. For the market factor, it provides the least negative cumulative returns. The results showed that the largest correlation is between value and investment factors which means that banks with a high book to market value become banks with a conservative investment strategy. The result of the sub-periods confirmed the value and profitability results. The findings of this study suggest that the five-factor Fama and French model is the choice of building an investment portfolio, especially the factors of value and profitability.