• Title/Summary/Keyword: mobile virtual network operator

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Optimal Price Strategy Selection for MVNOs in Spectrum Sharing: An Evolutionary Game Approach

  • Zhao, Shasha;Zhu, Qi;Zhu, Hongbo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.12
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    • pp.3133-3151
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    • 2012
  • The optimal price strategy selection of two bounded rational cognitive mobile virtual network operators (MVNOs) in a duopoly spectrum sharing market is investigated. The bounded rational operators dynamically compete to sell the leased spectrum to secondary users in order to maximize their profits. Meanwhile, the secondary users' heterogeneous preferences to rate and price are taken into consideration. The evolutionary game theory (EGT) is employed to model the dynamic price strategy selection of the MVNOs taking into account the response of the secondary users. The behavior dynamics and the evolutionary stable strategy (ESS) of the operators are derived via replicated dynamics. Furthermore, a reward and punishment mechanism is developed to optimize the performance of the operators. Numerical results show that the proposed evolutionary algorithm is convergent to the ESS, and the incentive mechanism increases the profits of the operators. It may provide some insight about the optimal price strategy selection for MVNOs in the next generation cognitive wireless networks.

A study on the MVNO Wholesale Price in Competitive Communication Service Market (경쟁적인 통신서비스 시장에서 MVNO 도매대가 산정에 관한 연구)

  • Sawng, Yeong-Wha;Bae, Khee-Su;Jeon, Heung-Joo
    • Journal of Information Technology Applications and Management
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    • v.19 no.2
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    • pp.217-231
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    • 2012
  • In the past, companies should make enormous facility investment and acquire a right to do business in order to join communication markets, but now they can do business without important facilities, such as communication networks. Such a movement to ease regulations about companies which want to newly join the communication industry is expected not only to change a competition frame of the mobile communication market but also to greatly affect the entire communication industry. Through this study aiming to look into a way to calculate a reasonable wholesale price related to the government's introduction of the Mobile Virtual Network Operator (MVNO) system, I came up with a following result. I applied the operating profit percentage and the ratio of operating gain to cost to the cost plus model and retail minus model, respectively, to calculate the wholesale price and found that when I calculated with the cost plus model applying the operating profit percentage, I could get the highest wholesale price. On the other hand, I got the lowest wholesale price with the retail minus model by applying the operating profit percentage. Division of expenses and calculation of profit percentage are important factors in calculating the wholesale price and such results are expected to help accurate calculation of the MVNO wholesale price.

Market Efficiency Analysis of MVNO (MVNO 도입에 따른 시장효율성 분석)

  • Seo, Il-Won;Lee, Duk-Hee
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.32 no.4B
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    • pp.234-245
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    • 2007
  • There are lots of controversies over the introduction of MVNO(Mobile Virtual Network Operator) policy to Korean mobile telecommunications market. MVNO is a kind of service-based competition in mobile market. This paper attempts to analyze the ripple effect of MVNO regulation and also desirable ways of implementing the policy. Based on Laffont, Rey and Tirole(1998), Armstrong (1998) model, theoretical MVNO model is defined and derived implications of price, quantity in the market. According to the model, the fact that MNOs have one-way access profit leads the static efficiency by lowering its market price. In regarding the most desirable way to enhance social welfare is revealed as 'two MNOs conduct MVNO' other than 'One MNO does' or 'Structurally divided network'.

A Study of Development for High-speed Cloud Video Service using SDN based Multi Radio Access Technology Control Methods (초고속 클라우드 비디오 서비스 실현을 위한 SDN 기반의 다중 무선접속 기술 제어에 관한 연구)

  • Kim, Dongha;Lee, Sungwon
    • Journal of Broadcast Engineering
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    • v.19 no.1
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    • pp.14-23
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    • 2014
  • This paper proposed controlling methods for SDN(Software Defined Network) based multiple radio access technology as the solutions of following two issues which were mainly occurred by explosive increasing of video traffic. The first one is a requirement for traffic off-loading caused by 3rd-party video service providers from the mobile network operator's viewpoint. The other one is a provision of high-speed video contents transmission services with low price. Furthermore, the performance evaluation was also conducted on the real test-bed which is composed of OpenStack cloud and SDN technology such as OpenFlow and Open vSwitch. A virtual machine running on the OpenStack provide a video service and the terminal which is able to use multiple radio access technology supports two 2.4GHz WLANs(Wireless Local Area Network) and three 5GHz WLANs, concurrently. Finally, we can get 820Mbps of the maximum transmission speed by using that five WLAN links for the single service at the same time.

MVNO Service User's Motivation for Use and Dissatisfying Factors (MVNO 서비스 이용자의 이용 동기와 불만족 요인에 관한 연구)

  • Seong, Young-Hoon;Lee, Yeong-Ju
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.75-84
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    • 2014
  • MVNO(Mobile Virtual Network Operator) promotes service competition in mobile telecommunication market and provides various service and opportunities for consumers. This study attempts to identify MVNO Service users' motivational and dissatisfying factors in relation to their willingness for continued use of the service 새 activate MVNO service. Use motivation factors are found as customer service, user interface, easiness, economical efficiency, and dissatisfying factors are handset quality, customer service, social influence. Economic efficiency factor had an affirmative influence on the sustained use motivation of the service users. Among dissatisfying factors, users had a negative influence when they recognize that their neighboring people does not use MVNO service. Policy authorities concerned must excavate a new plan to improve distribution structure of handset and reduce wholesaling cost of the MVNO service. It is necessary for MVNO service provider to develop a new business model so that users can recognize MVNO service not as inferior service but as rational and attractive service.

Spatio-Temporal Query Processing System based on GML for The Mobile Environment (모바일 환경을 위한 GML 기반 시공간 질의 처리 시스템)

  • Kim, Joung-Joon;Shin, In-Su;Won, Seung-Ho;Lee, Ki-Young;Han, Ki-Joon
    • Spatial Information Research
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    • v.20 no.3
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    • pp.95-106
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    • 2012
  • Recently, with increase and development of the wireless access network area, u-GIS Service is supported in various fields. Especially, spatio-temporal data is used in the mobile environment for the u-GIS service. However, there is no standard for the spatio-temporal data used in different spaces, spatio-temporal data processing technology is necessary to makes interoperability among mobile u-GIS services. Furthermore, it is also necessary to develop the system of gathering, storing, and managing the spatio-temporal data in consideration of small capacity and low performance of mobile devices. Therefore, in this paper, we designed and implemented a spatio-temporal query processing system based on GML to manage spatio-temporal data efficiently in the mobile environment. The spatio-temporal query processing system based on GML can offer a structured storage method which maps a GML schema to a storage table and a binary XML storage method which uses the Fast Infoset technique, so as to support interoperability that is an important feature of GML and increase storage efficiency. we can also provide spatio-temporal operators for rapid query processing of spatio-temporal data of GML documents. In addition, we proved that this system can be utilized for the u-GIS service to implement a virtual scenario.