• 무역학회지
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• 제45권1호
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• 아동학회지
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• 제38권2호
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• pp.93-105
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• 2017

Objective: This study aimed to investigate the trajectories of mobile phone use with reference to its purposes, and to examine the effects of gender and interpersonal factors on the same in early adolescents. Methods: Latent growth modeling was used with a sample of 2,378 early adolescents from Grade 4 to 8. Data from the Korean Children and Youth Panel Survey conducted by the National Youth Policy Institute were used. Results: In boys and girls, overtime, the level of mobile phone use for communicating with family decreased, while that for communicating with friends increased. Level of mobile phone use for entertainment increased across time in boys; however, in girls, it increased from Grade 4 to 6 and decreased thereafter, until Grade 8. Gender was associated with the changes of mobile phone use according to the purpose of the same. Positive parenting, negative parenting, relationships with peers, and relationships with teachers predicted changes in mobile phone use for communicating with friends. Conclusion: These findings suggest that the processes involved in the trajectories of mobile phone use in early adolescence operate differently based on the purposes of the same. Additionally, the present results show that interpersonal factors are highly associated with mobile phone use for communicating with friends.

• 한국정보시스템학회지:정보시스템연구
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• 제23권3호
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• pp.47-71
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• 2014

The purpose of the present study is to verify the structural relationship among system quality, information quality, service quality, perceived ease of use, perceived usefulness, satisfaction, intention on continuous use of mobile learning in cyber university. For this study, W cyber university in Korea was chosen to conduct web survey. The subjects were 283 students who participated in W's cyber university courses. A hypothetical model was composed of system quality, information quality, service quality, perceived ease of use and perceived usefulness as exogenous variables, satisfaction and intention on continuous use of mobile learning as endogenous variables. The result of this study through structural equation modeling analysis is as follows: First, information quality only affect satisfaction, Second, perceived ease of use, perceived usefulness and satisfaction significantly affect intention on continuous use of mobile learning. These results imply that information quality should be considered for the design and development of mobile learning contents. Also, perceived ease of use, perceived usefulness and satisfaction is important to enhance intention on continuous use of mobile learning. This study proposes strategies for successful mobile learning in cyber university.

• 패션비즈니스
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• 제21권3호
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• pp.67-79
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• 2017

This study investigated consumers' enjoyment, perceived risks, expected values, and innovativeness factors and the effects of the convenience and personalization of "online to offline" (O2O) fashion mobile commerce on its perceived usefulness, perceived ease of use, and consumers' attitudes and intention to use O2O mobile commerce. A research model was developed using the Technology Acceptance Model (TAM). A mobile survey was conducted through smartphone messengers and SNSs targeting male and female college students in their 20s who are living in the Seoul Metropolitan Area. A total of 192 questionnaire responses were used in the analysis. "Among the consumer characteristics, only enjoyment and expected values were found to make consumers feel that the O2O fashion mobile commerce is useful and easy to use. Among the mobile commerce characteristics, only convenience was found to have significant effects on consumers' perceived usefulness and ease of use regarding O2O fashion mobile commerce. Perceived usefulness was found to have the effects on attitudes as well as intention to use toward O2O mobile commerce. It was shown that positive attitudes toward O2O mobile commerce led to positive use intention toward O2O mobile commerce.

• Human Ecology Research
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• 제52권3호
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• pp.301-312
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• 2014

The purpose of this study was to examine whether a temporal relationship would develop between the overuse/addictive use of mobile phones and depression in adolescents. For this study, we used the 4-year longitudinal data (2004-2007, Study 1, which measured the overuse of mobile phones and depression) and the 2-year longitudinal data (2010-2011, Study 2, which measured the addictive use of mobile phones and depression) of the Korea Youth Panel study. In addition, the study explored gender differences with respect to the above mentioned relationship. Autoregressive cross-lagged modeling was carried out, along with a multiple group analysis across genders. The findings showed that the overuse/addictive use of mobile phones and depression in adolescents had a significant effect on the future selves of these adolescents over time. Moreover, the overuse/addictive use of mobile phones had a significant influence on subsequent depression, rather than vice versa. This means that as the overuse/addictive use of mobile phones by adolescents increases, their depression intensifies later on; however, as depression among adolescents intensifies, the overuse/addictive use of mobile phones by adolescents' does not increase. Further, the study showed there were significant gender differences in the longitudinal relationship between the overuse/addictive use of mobile phones and depression. Study 1 shows that, prior to the release of smartphones, the overuse of mobile phones had a definite effect on the depression of only males. However, Study 2 shows that, after the release of smartphones, the effect of the addictive use of mobile phones on depression in females was greater than that in males.

• Asia Marketing Journal
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• 제24권2호
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• pp.51-61
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• 2022

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. The SmartPLS 3.3 software was used to conduct the confirmatory factor analysis and test the hypotheses. Using structural equation modelling, this research discovered that access convenience, transaction convenience, and possession/post-possession convenience are the main constructs related to the adoption of mobile banking services. Perceived innovation showed a significant positive effect on the adoption of mobile banking technologies. Through practical and theoretical implications, this research aims to assist mobile banking service channels of local and international banks in Mongolia. Identifying which online convenience dimensions impact the adoption and use of mobile banking will contribute to the adoption of competitive strategies for financial institutions and banks.

• 한국IT서비스학회지
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• 제22권1호
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• pp.95-114
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• 2023

Smart healthcare, combining ICT (Information and Communications Technologies) and medical technologies, has been rapidly emerging. Accordingly, its market has also increased as interest in disease prevention, management, and diagnosis grows due to the COVID-19 pandemic. In particular, using mobile devices to support medical activities, mobile healthcare has been attracting attention as a leading service in the smart healthcare market. However, the intention to use mobile healthcare apps may vary depending on individual beliefs and attitudes. Many studies on the intention to use mobile healthcare apps have used the TAM (Technology Acceptance Model), but there is a lack of studies that have been verified from the perspective of users' health beliefs. This study aims to identify the factors that affect the intention to use mobile healthcare apps based on the HBM (Health Belief Model). Furthermore, it investigates how this influencing mechanism fluctuates based on the user's mHealth literacy, the ability to find and understand health information through mobile. This study contributes to the empirical examination of the intention to use mobile healthcare apps through the HBM. It also offers insights for app providers and public health officials to increase the use of mobile healthcare apps.

• Environmental Analysis Health and Toxicology
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• 제30권
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• pp.15.1-15.11
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• 2015

Objectives There has been a growing concern about the possible carcinogenic effects of the electromagnetic radiofrequency fields emitted from mobile phones. The purpose of this study was to investigate the association between mobile phone use and the development of gliomas in Korea. Methods Our study methods were based on the International Interphone study that aimed to evaluate possible adverse effects of mobile phone use. This study included 285 histologically-confirmed Korean patients 15 to 69 years of age, with gliomas diagnosed between 2002 and 2007 in 9 hospitals. The 285 individually matched controls were healthy individuals that had their medical check-up in the same hospitals. Unconditional logistic regression was used to calculate the adjusted odds ratios (aORs) and 95% confidence intervals (CIs) for use of mobile phones. Results For the entire group, no significant relationship was investigated between gliomas and regular use of mobile phones, types of mobile phones, lifetime years of use, monthly service fee, and the other exposure indices. Analyses restricted to self-respondents showed similar results. For ipsilateral users, whose the body side for usual mobile phone use match the location of glioma, the aORs (95% CIs) for lifetime years of use and cumulative hours of use were 1.25 (0.55 to 2.88) and 1.77 (0.32 to 1.84), respectively. However, the contralateral users showed slightly lower risk than ipsilateral users. Conclusions Our results do not support the hypothesis that the use of mobile phones increases the risk of glioma; however, we found a non-significant increase in risk among ipsilateral users. These findings suggest further evaluation for glioma risk among longterm mobile phone users.

• International Journal of Knowledge Content Development & Technology
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• 제8권1호
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• pp.37-50
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• 2018

The purpose of the study is to identify the perception of the Library and Information Science (LIS) specialists about the use of mobile phones in retrieving information. It investigates the present status of the LIS specialists regarding mobile phone usage, perceptions regarding the use of mobile phones in retrieving information from libraries and points out the possible drawbacks and their solutions for embracing mobile phones in retrieving information from libraries and providing some suggestions. The methodology includes a quantitative approach. The authors used a survey method using a structured questionnaire to measure the perception of LIS specialists regarding the use of mobile phones in retrieving information from libraries. The findings confirmed that the majority (72%) of LIS specialists have the experience of using mobile phones for more than 10 years. Findings also indicate that the LIS specialists have agreed with the statements of advantages of using mobile phones. This paper concludes that the respondents also agreed regarding the possible advantages of introducing mobile phones in retrieving information from libraries. The paper explores the original perceptions of LIS specialists regarding the use of mobile phones in retrieving information from libraries.

• 통상정보연구
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• 제9권2호
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• pp.87-101
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• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.