• Korean Management Science Review
• /
• v.25 no.1
• /
• pp.29-41
• /
• 2008

In the mobile communication service market, this study represents an attempt to forecast the subscribers of the IMT-2000 service market using the questionnaire of experts which is the qualitative technique is used. In this study, by using the substitution model of next generations among products in order to analyze the IMT-2000 demand of service, a demand was predicted. And by estimating the market demand prospect in which it becomes the important factor of the IMT-2000 service diffusion according to each bandwidth frequency the politically necessary approaching direction about the frequency was presented. It will be able to become the important part to not only the business carrier but also the policy maker to examine a prospect toward the subscriber of the IMT-2000 service. As a result, the market demand was exposed to be most big when the SKT 800MHz, and the KTF 800(900)MHz were used as the additional frequency. And it was likely to reach to the IMT-2000 number of subscribers to about 35.750 thousand peoples in the future at 2015.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2002.05a
• /
• pp.425-428
• /
• 2002

To understand and forecast the wireless internet market in Korea, we will analyse the network externalities in wireless internet market into communication network externalities and hardware/software network externalities. The wireless market has two competing streams, one is mobile internet and the other is wireless fan internet. Both are characterized by strong network externalities which lead to increasing return to stale. Mobile internet is supposed more suitable for communication and WLAN for data. However these two system will compete in some area, and the critical factor to deride the winner is supposed to be the network externalities as in so many other high-tech industries had showed.

• Korean Management Science Review
• /
• v.20 no.2
• /
• pp.61-80
• /
• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.

• Journal of Korea Game Society
• /
• v.13 no.3
• /
• pp.121-130
• /
• 2013

This paper aims to grasp the status of dispute and relevant issues, focusing on cases resolved by the Contents Dispute Resolution Committee. In consequence, this paper reviewed and addressed many issues like the mobile game of pre-school children, game disputes between telecommunication service providers and other domestic companies, responsibility of game-developing companies, necessity of efforts (led by the service providers) for establishing the system to prevent damage, and increase of awareness on damage redeemed by companies. Additionally, this study enables us to understand that the system of dispute resolution pays a pivotal role to help disputers resolve issues in a reasonable way and that self-imposed confidence is absolutely required in the mobile open market.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2012.10a
• /
• pp.454-457
• /
• 2012

Recently, Smartphone takes center stage as the next generation platform, so there's fierce competition between various companies which enter the mobile market. According to Smartphone market is wide, Smart phone sound is more widely. in this paper, we analyze the necessity of sound desing tailored to the characteristics of mobile sources of sound that can be optimized for the iphone mobile production and mobile sources to meet the need for a sound design and the development direction of the sound, professional sound production suggest the need for.

• Journal of Fashion Business
• /
• v.20 no.2
• /
• pp.16-31
• /
• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.32 no.8B
• /
• pp.553-562
• /
• 2007

Consumer needs becomes various in a mature mobile telecommunication market, while service differentiation is hard to achieve. Because of the introduction of number portability, switching barrier becomes lower and the competition among telecommunication service providers is getting fierce in order to maintain and obtain customers. Moreover, HSDPA, which is a new telecommunication service, caused the intense marketing activity for the move to the next generation customers. Under these circumstances, brand equity can be a key to a long-term competitive edge for mobile phone service providers. However, there were few researches reporting the mobile telecommunication brand equity, and none of them analyzed if customer equity which particularly is developed at the CDMA market has an effect on HSDPA service. In this study, we identified the determinants of mobile telecommunication brand equity, which is focused on brand image, customer benefit, price, service quality, and marketing activity, and its influence on the HSDPA service subscription behavior. Finally, we suggested the strategic implication of brand management strategies for mobile phone service providers.

• Journal of Digital Convergence
• /
• v.16 no.8
• /
• pp.89-98
• /
• 2018

The emergence of the mobile commerce market as a new megatrend, mobile shopping is becoming an important distribution channel in the domestic online shopping market. The purpose of this study is to classify shopping values perceived by mobile social commerce users into a utilitarian value and a hedonic value explained and to empirically examine the effects of social commerce characteristics on the purchase intention and shopping values in mobile social commerce. conclusion, this implies that site providers and sellers need to try to supply cheaper and more economical products than those offline and provide the most effective and optimum information and service so sellers and consumers can exchange messages with each other and create meanings.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.34 no.10B
• /
• pp.1031-1042
• /
• 2009

Due to liberalization in the early stage, mobile communications market has grown rapidly in the world. However, some dominant operators set higher termination call charges, and thus the market has been distorted and customer welfare has been reduced a lot. The regulation of mobile termination charges is one of key issues of most regulatory agencies in the world. According to the survey, the level of mobile termination charges are quite different from country to country. Why is it so different? This paper investigated the determinants affecting the mobile termination charges for 28 countries by considering country-specific, industry-specific, and regulatory-specific conditions. We found that some regulatory-specific conditions are the most important factors. The rate of pre-paid contract and period of regulation mostly affect the mobile termination charges.

• Journal of the Korea Society of Computer and Information
• /
• v.13 no.6
• /
• pp.253-261
• /
• 2008

Mobile games will be one of independent industries on game areas and take the fourth standing in the important platform since PC Games, TV Games, and Palm Games. There are several reasons why mobile games will differ in their platform, behaviors, and habits. According to the data of market consultation about the figure of mobile-game players throughout the world, the Mobile game will increase steadily from 780 million in 2007 to 1860 million in 2010. Also, market income will mount up from $42,100 million to $87,000 million. 3D games have been playing important roles in our lives. Satisfying users' needs in high-quality games, they have been growing and attracting more people with their powerful visual effects and the three-dimensional design player. We cannot emphasize their tremendous visual impacts and animation effects too much. This paper displays how to design 3D application based on J2ME (Java 2 Micro Edition) and shows free movement of 3D objects receiving and responding to the keyboard of mobile devices withWTK (Wireless ToolKit) simulator on the 3D screen.