• 디지털융복합연구
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• 제16권1호
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• pp.1-11
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• 2018

지난 5월 출범한 문재인 정부가 국민들의 기본권 확대 및 통신비 절감 방안의 하나로 무선데이터 서비스의 보편적 요금제를 추진하면서 그동안 답보상태에서 벗어나지 못했던 보편적 서비스의 역무범위 개편 및 제도 개선을 요구하는 목소리가 다시 한 번 높아지고 있다. 이에 본 연구는 무선데이터 서비스에 대한 보편적 요금제 도입이 가져올 긍정적 효과와 부정적 효과를 비교 고찰함으로써 보편적 요금제도의 문제점과 개선방안을 도출하고자 했다. 이를 위해, 우선 보편적 서비스의 정의와 개념에 대한 이론적 논의를 바탕으로 이동전화의 데이터 서비스가 보편적 서비스의 범주에 포함되어야 하는지 또 데이터 서비스가 보편적 서비스의 범주에 포함된다면 그 범위와 한계는 어디까지인지 살펴보았다. 아울러 정부주도로 추진되고 있는 무선데이터에 대한 보편적 요금제가 국내 통신 산업 및 통신서비스 시장에 미칠 영향들을 다양한 측면에서 고찰하고 이를 바탕으로 바람직한 보편적 서비스 역무 개편 방안 및 제도 개선방안을 제시하고자 했다.

• Journal of Information Technology Applications and Management
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• 제14권1호
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• pp.57-74
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• 2007

Since 1999, mobile internet service has been increasing rapidly. According to the Ministry of Information and Communication (MIC) of the Republic of Korea, the size of mobile service market is forecasted to be valued at approximately 10.5 trillion won in 2007. For this reason, many mobile service providers have adopted customer-centered strategy for the successful business in the mobile internet services. Thus, this research examines the rations of service quality, user satisfaction, and additional use intentions with 88 users (male and female) of mobile internet service using structural equation model (SEM). The result shows that there is a difference between male and female using mobile internet service regarding the quality factors of mobile internet service. This study provides some guidelines for the successful strategic planning of customer-centered mobile internet services in gender.

• 유통과학연구
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• 제12권12호
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• pp.75-82
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• 2014

Purpose - Due to the rapidly changing environment, the needs of information distribution are emphasized more than ever before. As information changes to cater to diversity, professionalism, and detailed segmentation, this information is produced exponentially. Many researchers working in intelligence agencies are feeling the need to establish a comprehensive information management and information distribution system in a systematic and more effective manner. Mobile marketing is based on communication when consumers can access information using GPS systems whatever their location may be when they are on a trip. Until recently, Korean companies have been struggling to perform well in the larger mobile tourism information service (MTIS) for Chinese tourists, which is regarded as a blue ocean area. The principal dimensions of the characteristics of a mobile tourism information service were analyzed, and the influence on perceived value and satisfaction was identified. Moreover, the relationship among the variable satisfaction and using intentions was empirically analyzed. Research design, data, and methodology - This study examined the structural relationship among mobile tourism information features, perceived value, satisfaction, and behavioral intentions. It is based on analyzed data from questionnaires involving advanced research. A questionnaire survey targeting Chinese students using a mobile tourism information service in Korea was conducted. A total of 230 questionnaires were circulated, and 221 questionnaires were used for empirical analysis, excluding invalid data. The data were analyzed with structural equation modeling with SPSS 21.0 statistic package reliability analysis, factor analysis, and regression analysis were implemented, and the effects of the mobile tourism information service features on perceived value, satisfaction, and using intentions were presented. Results - First, mobile tourism information service features have a direct positive effect on the practical value, and do not affect the hedonic value. Second, perceived value has a statistically positive effect on satisfaction. Third, perceived value has a positive effect on behavioral intentions. Fourth, satisfaction has a direct positive effect on behavioral intentions. Conclusion - MTIS (mobile tourism information service) involves personal, social, and technical characteristics. We have analyzed the effects of mobile tourism information service on perceived value, and on satisfaction and using intentions. First, the study shows that the characteristics of mobile tourism information service and perceived value in relation to mobile tourism information service usage are important for marketing in the Chinese market. Moreover, after using a mobile tourism information service, the effect on practical value is more than on hedonic value. We could not analyze the program for tourism information service extensively, and used only questionnaires from Chinese students in Korea. In the future, there should be research on the programs for a tourism information service. We expect to study the MTIS program in greater detail, and to improve the quality and reputation of MTIS through the analysis of its program. We hope that this research will allow an evaluation of the relationship between Korea and China regarding MTIS.

• 전자공학회논문지 IE
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• 제47권4호
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• pp.48-52
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• 2010

Mobile Internet 개념인 WiBro Data Service는 최근 무선 데이터 통신의 규모는 스마트 폰이나 WiBro 서비스 등의 보급에 힘입어 최근 빠르게 성장하고 있다. 이에 따라 무선 인터넷 분야에서 무선구간 보안성 확보 문제와 네트워크 구간의 보안성 확보 문제 강조되고 있다. 본 논문에서는 이러한 문제에 대한 해결 방안으로 기존에 구현되어 있는 기술들을 결합하여 Public 망 개념인 WiBro Network에서 기업 가입자의 보안성 확보를 위한 Mobile-VPN구축 방법을 제안하고자 한다.

• 한국위성정보통신학회논문지
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• 제7권2호
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• pp.42-46
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• 2012

본 논문은 모바일 광대역 서비스가 활성화되면서 나타나는 모바일 빅 데이터 트래픽의 발생이 모바일 광대역 서비스의 발전을 제약하지 않도록 이동통신 주파수 활성화를 위한 기술 및 경제적 환경 조건을 분석하고 활성화 방안을 제시한다. 새로운 이동통신 주파수의 활성화를 위해서는 투자의 비용과 수익의 균형이 이루어져야 한다. 모바일 빅 데이터 트래픽을 처리하기 위한 새로운 이동통신 주파수의 활성화는 기술과 경제적 요인 그리고 통신사업자 내부 요인과 외부 요인이 결합되어 있다. 투자비용은 내부 요인인 자본적 비용(Capital Expenditure), 운용비용(Operating Expenditure)과 외부요인인 주파수 할당 대가와 관련 있으며 수익은 내부요인인 요금제와 외부 요인인 망중립성 문제와 관련 있다. 새로운 이동통신 주파수의 활성화는 투자비용에 주파수 할당 대가를 포함하고 투자수익에 네트워크 증설이 가능한 요금제 운영과 외부 콘텐츠에 의한 트래픽 증가에 따른 수익이 포함되어 투자비용과 수익이 균형을 이루어야 한다.

• Journal of the Korean Data and Information Science Society
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• 제18권3호
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• pp.757-766
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• 2007

Location services are used in mobile ad hoc and hybrid networks to locate either the geographic position of a given node in the network or a data item. One of the main usages of position location services is presented in location based routing algorithms. In particular, geographic routing protocols can route messages more efficiently to their destinations based on the destination node's geographic position, which is provided by a location service. In this paper, we propose an adaptive location service on the basis of fuzzy logic called FHLS (Fuzzy Hierarchical Location Service) for mobile ad hoc networks. The adaptive location update scheme using the fuzzy logic on the basis of the mobility and the call preference of mobile nodes is used by the FHLS. The performance of the FHLS is to be evaluated by a simulation, and compared with that of existing HLS scheme.

• 디지털산업정보학회논문지
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• 제11권2호
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• pp.55-66
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• 2015

In this paper, we design and implement a two-way search algorithm that can provide a customized service through the user with real-time two-way communication using a mobile instant messaging service. Therefore, we design and implement the automative search system which enables delivering message to each user mobile terminal from a plurality of relay mobile terminals by utilizing the mobile instant messenger, not to deliver a message from the main server to the mobile instant messenger user directly. Two-way search system using the mobile instant messenger can be immediately collect the user's response is easy to identify the orientation of each user, and thus can be provided to establish a differentiated service plan. Also, It provides a number of services(text, photos, videos, etc) in real-time information to the user by utilizing the mobile instant messenger service without the need to install a separate application. Experiment results, data processing speed of the category processing way to search for the data of the DB server from a user mobile terminal is about 7.06sec, data processing number per minute is about 13 times. The data processing speed of the instruction processing way is about 3.10sec, data processing number per minute is about 10 times. The data processing speed of the natural language processing way is about 5.13sec, per data processing number per minute is about 7 times. Therefore in category processing way, command processing way and natural language processing way, instruction processing way is the most excellent in aspect of data processing speed, otherwise in aspect of per data processing number per minute, the category processing way is the best method.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.43-65
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• 2018

Purpose The emergence of mobile applications has simplified our life in various ways. Regarding tourism activities, mobile applications are already efficient in providing personalized tourism related information and are very much effective in booking hotels, flights, etc. However, there are very few studies on classifying the actual service requirements and improving the customer satisfaction in mobile tourism applications. The purpose of this study is to implement a practical mobile tourism application. To serve the purpose, we classify and categorize the service requirement of mobile tourism applications in Korea. We employed Kano model and analytic hierarchy process (AHP). Specifically, we conducted a focus group study to find out the service requirements in mobile tourism applications. Design/methodology/approach The data for this study were collected from Koreans and Foreigners who has the experience using mobile tourism applications. Participants needed to be familiar with mobile tourism applications because such users may be more aware of the mobile tourism applications services. We analyzed 147 valid data using Kano model and conducted AHP analysis on five experts in the field of tourism using Expert Choice software. Findings In this paper, we identified the 17 service quality requirements in the mobile tourism applications. The results reveal that the service requirement such as Geo-location map, Multilingual option, Compatibility with different operating systems were unavoidable service, absent of such requirements leads to the dissatisfaction. Based on the results of the integrated application of both Kano model and AHP analysis, this study provide specific implications for improving the service quality of the mobile tourism applications in Korea.

• 한국IT서비스학회지
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• 제14권2호
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• pp.1-14
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• 2015

As mobile distribution environment is changing rapidly and competition is more intensive in businesses today, technology based self service have been changed and developed. Among the change, financial institutes and consumers are interested in mobile banking services. This study attempted to investigate the impact of service convenience value on customer satisfaction and re-usage intention, and investigated the moderate effect of technology anxiety in the relationship between service convenience value and mobile banking service usage. For this study, data were gathered from respondents who have experience using mobile banking service and analyzed by structural equation model. A convenience value affected consumer satisfaction and re-usage intention toward mobile banking service. Also, this study found that the more technology anxiety, the less re-usage intention. The results show that management and investment to improve convenience value and to reduce technology anxiety make consumers' satisfaction and re-usage intention toward mobile banking service.

• Asia pacific journal of information systems
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• 제12권3호
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• pp.89-113
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• 2002

As Mobile Internet users grow rapidly, Mobile Internet Companies will be in a fierce race to catch a new customer. In this situation, companies want to identify of what factors make peoples use Mobile Internet in order to develop the effective Mobile Internet services and to supply the higher service quality. However, prior researches on Mobile Internet focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating Mobile Internet service. To offer the service development materials, this research investigated important factors to use Mobile Internet from the viewpoint of customer. Moreover, the study was progressed how much these factors influenced Mobile Internet actual usage. After being surveyed service adopting model and significant factors in Marketing and in MIS(Management Information System), this study was suggested Mobile Internet Adopting Model reflected in Mobile Internet characteristics. To collect the effective data, Internet survey had been done for two weeks. The respondents were identified if they were real Mobile Internet users and how much they had used Mobile Internet for a month. The results were that important factors of Mobile Internet usage were Usefulness, Usability, System Quality and Instant Connectivity. Perceived Value of Mobile Internet influenced Mobile Internet Behavioral Intention significantly and Behavioral Intention had a significant effect on Mobile Intent usage by results. This paper concludes with discussion of these results and their implications for researcher and Mobile Internet company managers.