• Title/Summary/Keyword: mobile commerce

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Improvement of Digital Identify Proofing Service through Trend Analysis of Online Personal Identification

  • JongBae Kim
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.4
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    • pp.1-8
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    • 2023
  • This paper analyzes the trends of identification proofing services(PIPSs) to identify and authenticate users online and proposes a method to improve PIPS based on alternative means of resident registration numbers in Korea. Digital identity proofing services play an important role in modern society, but there are some problems. Since they handle sensitive personal information, there is a risk of information leakage, hacking, or inappropriate access. Additionally, online service providers may incur additional costs by applying different PIPSs, which results in online service users bearing the costs. In particular, in these days of globalization, different PIPSs are being used in various countries, which can cause difficulties in international activities due to lack of global consistency. Overseas online PIPSs include expansion of biometric authentication, increase in mobile identity proofing, and distributed identity proofing using blockchain. This paper analyzes the trend of PIPSs that prove themselves when identifying users of online services in non-face-to-face overseas situations, and proposes improvements by comparing them with alternative means of Korean resident registration numbers. Through the proposed method, it will be possible to strengthen the safety of Korea's PIPS and expand the provision of more reliable identification services.

Moderating Effect of Online Shopping Experience on Adoption of e-Governance in Rural India

  • Swapnil Undale;Harshali Patil
    • Asia pacific journal of information systems
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    • v.32 no.1
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    • pp.32-50
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    • 2022
  • Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: 'perceived security & privacy' and 'attitude'; 'perceived security & privacy' and 'intention to use'; 'Perceived usefulness' and 'attitude'; and, 'attitude' and 'intention to use'. In this study definition of moderating variable 'experience' is unique and different than most of the popular studies. We defined experience as: 'prior use of any application of technology similar to the target application of technology'. Whereas prior studies considered experience as prior experience with target application of the technology.

The Study on the e-Service Quality Factors in m-Shopping Mall App based on the Kano Model (카노 모형을 이용한 모바일 쇼핑몰 앱의 서비스 품질 요인 분석에 관한 연구)

  • Kim, Sang-Oh;Youn, Sun-Hee;Lee, Myung-Jin
    • The Journal of Industrial Distribution & Business
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    • v.9 no.12
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    • pp.63-72
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    • 2018
  • Purpose - In this study, it is classified the service quality dimension of mobile shopping app using Kano model. In addition, it is evaluated quality factors suitable for strategic management from the viewpoint of service provider through mobile application through binary dimension analysis. Research design, data, and methodology - In this study, seven quality dimensions such as information quality, reliability, immediacy, convenience, design, security and customer service were derived through related studies to make binary shopping quality app quality measurement. 37 sub-variables were set by each quality dimensions. Each questionnaire was composed of positive and negative items like Kano's proposed method, and the satisfaction coefficient suggested by Timko(1993) was examined to understand the influence of each factors on customer satisfaction. Results - As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. As a result of research, shopping app users perceived unity quality factor in most items of service quality dimension such as information quality, reliability, immediacy, convenience and customer service. And, in information quality, the information overload was classified as an apathetic quality component, while the related information provision belonged to an attractive quality component. In reliability quality, customized service provision was classified as an attractive quality component. In instant connectivity, the quality of the connection during transport was classified as an attractive quality component. In convenience quality, access to product information was classified as a one-way quality component. All components of designs quality were classified as attractive quality components, and in security quality, all of their components were all classified as one quality component. Lastly, in customer service, they components were all classified as a single quality component. In addition, the satisfaction coefficient showed a good impression, quick response of the result, fast delivery, and the unsatisfactory coefficient showed more interest in personal information such as payment method safety, and transaction security. Conclusion - In the online service environment, which is difficult to differentiate in terms of upward upgrading only by technological implementation and function, the results of this study can be suggested as a differentiating factor for major channels with customers rather than improve the brand image.

Analysis of the Effects of E-commerce User Ratings and Review Helfulness on Performance Improvement of Product Recommender System (E-커머스 사용자의 평점과 리뷰 유용성이 상품 추천 시스템의 성능 향상에 미치는 영향 분석)

  • FAN, LIU;Lee, Byunghyun;Choi, Ilyoung;Jeong, Jaeho;Kim, Jaekyeong
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.311-328
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    • 2022
  • Because of the spread of smartphones due to the development of information and communication technology, online shopping mall services can be used on computers and mobile devices. As a result, the number of users using the online shopping mall service increases rapidly, and the types of products traded are also growing. Therefore, to maximize profits, companies need to provide information that may interest users. To this end, the recommendation system presents necessary information or products to the user based on the user's past behavioral data or behavioral purchase records. Representative overseas companies that currently provide recommendation services include Netflix, Amazon, and YouTube. These companies support users' purchase decisions by recommending products to users using ratings, purchase records, and clickstream data that users give to the items. In addition, users refer to the ratings left by other users about the product before buying a product. Most users tend to provide ratings only to products they are satisfied with, and the higher the rating, the higher the purchase intention. And recently, e-commerce sites have provided users with the ability to vote on whether product reviews are helpful. Through this, the user makes a purchase decision by referring to reviews and ratings of products judged to be beneficial. Therefore, in this study, the correlation between the product rating and the helpful information of the review is identified. The valuable data of the evaluation is reflected in the recommendation system to check the recommendation performance. In addition, we want to compare the results of skipping all the ratings in the traditional collaborative filtering technique with the recommended performance results that reflect only the 4 and 5 ratings. For this purpose, electronic product data collected from Amazon was used in this study, and the experimental results confirmed a correlation between ratings and review usefulness information. In addition, as a result of comparing the recommendation performance by reflecting all the ratings and only the 4 and 5 points in the recommendation system, the recommendation performance of remembering only the 4 and 5 points in the recommendation system was higher. In addition, as a result of reflecting review usefulness information in the recommendation system, it was confirmed that the more valuable the review, the higher the recommendation performance. Therefore, these experimental results are expected to improve the performance of personalized recommendation services in the future and provide implications for e-commerce sites.

The Effect of Product Scarcity and Purchase Behavior in Location-Based Application Services (위치기반 어플리케이션 서비스에서 제품의 희소성과 구매행동과의 영향)

  • Wang Ming;Hyeokjun Kwon;Jaewon Choi
    • Information Systems Review
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    • v.20 no.2
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    • pp.209-226
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    • 2018
  • Location-based services have distinctive service characteristics compared to the past online commerce used on the desktop. In any place, mobile communication devices can be used to access online and utilize online shopping, and it is more convenient for users. In addition, by providing shopping and service information specific to each location, it is possible to provide convenience to the consumers according to their locations. In addition, it provides scarcity of information as well as location, thereby increasing consumers' desire to purchase. In this study, we investigated the effect of scarcity on the Purchase intention of consumers in location-based services. The steps of scarcity are: first, a step without scarcity, Second, providing time limit information, Third, providing quantity limitation information, Fourth, the experiment was designed to provide time and quantity limitation, and 4 groups were analyzed through experimental stimuli The purpose of this study is to verify the moderating effect of the dependent variable on the degree of scarcity by adding 'ubiquity', 'interactivity' and 'privacy' which are characteristics of location-based service. As a result of the analysis, scarcity of time and scarcity of quantity limitation scarcity stimuli showed a moderating effect on ubiquity, interactivity and consumer's purchase intention, and these variables also directly or indirectly affected positively. Consumer confidence was found to have a negative effect on consumers' purchase intentions.

A Study on the Intention to Use the Loan Service of the Mobile-Based Financial Platform (모바일 기반 금융플랫폼의 대출서비스 사용의도에 관한 연구)

  • Lee, Sangho;Cho, Kwangmoon
    • Journal of Internet of Things and Convergence
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    • v.8 no.3
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    • pp.1-10
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    • 2022
  • The purpose of this study was to investigate how the characteristics of mobile-based financial platforms have an impact on the intention to use loan service users. In addition, it was attempted to investigate whether usefulness and ease of use had a mediating effect in the relationship between each characteristic of the mobile financial platform on the intention to use the loan service. Data collection was conducted from March 1 to April 30, 2022, and 200 people participated in the study. Analysis methods were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, hierarchical multiple regression analysis, and three-step mediation regression analysis. The research results are as follows. First, the influence of user factors, technical factors, and environmental factors of a financial platform on the intention to use a mobile loan service was found to be ubiquity in user factors, reliability in technical factors, and facilitation conditions in environmental factors. Second, in the relationship between convenience and intention to use user factors, usefulness had a completely mediating effect. Third, in the relationship between reliability of technical factors and intention to use, usefulness showed a partial mediating effect. Fourth, in the relationship between the social impact of environmental factors and facilitation conditions and intention to use, the usefulness showed a partial mediating effect. Fifth, ease of use showed a completely mediating effect in the relationship between convenience and intention of use of user factors. Sixth, in the relationship between reliability of technical factors and intention to use, ease of use showed a partial mediating effect. Seventh, in the relationship between the social impact of environmental factors and intention to use, ease of use showed a partial mediating effect, and in the relationship between facilitation conditions and intention to use, ease of use showed a fully mediating effect. Through this study, we tried to present basic data on the determinants of the user's acceptable intention to use the mobile loan service.

A Model for Evaluating Technology Importance of Patents under Incomplete Citation (불완전 인용정보 하에서의 특허의 기술적 중요도 평가 모형)

  • Kim, Heon;Baek, Dong-Hyun;Shin, Min-Ju;Han, Dong-Seok
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.121-136
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    • 2008
  • Although domestic research funding organizations require patented technologies as an outcome of financial aids, they have much difficulty in evaluating qualitative value of the patented technology due to lack of systematic methods. Especially, because citation data is not essential to patent application in Korea, it is very difficult to evaluate a patent using the incomplete citation data. This study proposes a method for evaluating technology importance of a patent when there is no or insufficient citation data in patents. The technology importance of a patent can be evaluated objectively and quantitatively by the proposed method which consists of 5 steps such as selection of a target patent, collection of related patents, preparation of key word vector, clustering patents, and technological importance assessment. The method was applied to a patent on 'user identification method for payment using mobile terminal' in order to evaluate technology importance and demonstrate how the method works.

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Design and Implementation of User Authentication Protocol for Wireless Devices based on Java Card (자바카드 기반 무선단말기용 사용자 인증 프로토콜의 설계 및 구현)

  • Lee, Ju-Hwa;Seol, Kyoung-Su;Jung, Min-Soo
    • The KIPS Transactions:PartC
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    • v.10C no.5
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    • pp.585-594
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    • 2003
  • Java card is one of promising smart card platform with java technology. Java card defines necessary packages and classes for Embedded device that have small memory such as smart card Jana card is compatible with EMV that is Industry specification standard and ISO-7816 that is international standard. However, Java card is not offers user authentication protocol. In this paper, We design and implement an user authentication protocol applicable wireless devices based on Java Card using standard 3GPP Specification (SMS), Java Card Specification (APDU), Cryptography and so on. Our Java Card user authentication techniques can possibly be applied to the area of M-Commerce, Wireless Security, E-Payment System, Mobile Internet, Global Position Service, Ubiquitous Computing and so on.

Error Recovery Schemes with IPv6 Header Compression (IPv6 헤더 압축에서의 에러 복구방안)

  • Ha Joon-Soo;Choi Hyun-Jun;Seo Young-Ho;Kim Dong-Wook
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.7
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    • pp.1237-1245
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    • 2006
  • This paper presented a hardware implementation of ARIA, which is a Korean standard l28-bit block cryptography algorithm. In this work, ARIA was designed technology-independently for application such as ASIC or core-based designs. ARIA algorithm was fitted in FPGA without additional components of hardware or software. It was confirmed that the rate of resource usage is about 19% in Altera EPXAl0F1020CI and the resulting design operates stably in a clock frequency of 36.35MHz, whose encryption/decryption rate was 310.3Mbps. Consequently, the proposed hardware implementation of ARIA is expected to have a lot of application fields which need high speed process such as electronic commerce, mobile communication, network security and the fields requiring lots of data storing where many users need processing large amount of data simultaneously.

An intelligent system for automatic data extraction in E-Commerce Applications

  • Cardenosa, Jesus;Iraola, Luis;Tovar, Edmundo
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2001.01a
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    • pp.202-208
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    • 2001
  • One of the most frequent uses of Internet is data gathering. Data can be about many themes but perhaps one of the most demanded fields is the tourist information. Normally, databases that support these systems are maintained manually. However, there is other approach, that is, to extract data automatically, for instance, from textual public information existing in the Web. This approach consists of extracting data from textual sources(public or not) and to serve them totally or partially to the user in the form that he/she wants. The obtained data can maintain automatically databases that support different systems as WAP mobile telephones, or commercial systems accessed by Natural Language Interfaces and others. This process has three main actors. The first is the information itself that is present in a particular context. The second is the information supplier (extracting data from the existing information) and the third is the user or information searcher. This added value chain reuse and give value to existing data even in the case that these data were not tough for the last use by the use of the described technology. The main advantage of this approach is that it makes independent the information source from the information user. This means that the original information belongs to a particular context, not necessarily the context of the user. This paper will describe the application based on this approach developed by the authors in the FLEX EXPRIT IV n$^{\circ}$EP29158 in the Work-package "Knowledge Extraction & Data mining"where the information captured from digital newspapers is extracted and reused in tourist information context.

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