• Journal of Fashion Business
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• v.18 no.1
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• Journal of Internet Computing and Services
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• v.21 no.5
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• pp.87-95
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• 2020

Highly competitive environment has been forcing e-commerce industries to seek strategies to achieve competitive advantages. Mobile payment is a kind of service that allows mobile phone user to easily and conveniently initiate payments and transfer funds using their mobile phone anytime, and anywhere. This study is designed to identify factors that affect the intention of continued use of mobile payment services between users in Korea and Laos. As a result, first, in the case of Korean consumers, system quality, information quality and service quality were shown to have a positive effect on trust and satisfaction. In addition, trust and satisfaction were shown to have a positive effect on continuance intention. Second, in the case of Laotian consumers, system quality and service quality were shown to have a positive effect on trust, and system quality and information quality were shown to have a positive effect on satisfaction. In addition, trust and satisfaction were shown to have a positive effect on continuance intention. The study has its implications by analyzing factors affecting the continuance intention with the comparison of the customers from a developed nation and a developing nation, providing a direction of development for developing competitive advantages for those in development. For the developed, the study provides a guideline of what to modify and supplement in cases of entering the markets of developing nations.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.1
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• pp.710-716
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• 2016

Business is changing to Omni channel services for connecting customer and commerce enterprise anytime and anywhere continuously through the growth of IoT technology. This paper proposes a Mobile Service Architecture, which can provide an Omni channel, for activating O2O(Online to Offline) business to induce customers to visit offline stores through online services. A proposed Mobile Service Architecture proposes a Dynamic Architecture that can provide the specialized service using a Customization service when the service is provided to customers. The proposed Dynamic Mobile Service Architecture consists of a beacon sensor and customization framework. In the case study, the suitability of the Dynamic Mobile Service Architecture was verified by providing a dynamic coupon and advertisement service.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3447-3454
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• 2015

There is increasing demand for enterprise smartwork system by a mobile device increases in these days. Therefore, it has been suggested in the technical platform of smartwork system. But,the research of the changeable smartwork system for quick and immediate correspondence of rapidly changing business affairs is insufficient. In this paper, we propose an adaptable mobile service architecture that can be based on the construction of flexible mobile smartwork system. This adaptable mobile service architecture is possible to dynamic service connecting the adaptable service in an existing smartwork system, and the core elements of the adaptable mobile service architecture propose 'Adaptable Service Manager', 'HotSpot', and 'Configurator'. We propose the dyanmic service processs that based on These core elements. Also, we verify the feasibility through case study that develop the project management mobile service that is usable in business of enterprise. Thus, this research provides the adaptable mobile service architecture that can provide the dynamic mobile service beyond the static mobile service of the existing smartwork system for the various change business of enterprise.

• Journal of Information Technology Applications and Management
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• v.29 no.6
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• pp.63-80
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• 2022

In this paper, we study structural changes and performance gains in condition-based maintenance process redesign when mobile IoT technology is embedded into urban railway rolling stock. We first develop condition-based maintenance To-Be process model in accordance with the IoT deployment scheme. Secondly, we draw upon theoretical framework of redesign process analysis to develop performance evaluation method suitable to predictive maintenance shift from As-Is ordinary maintenance practice. Subsequently, To-Be process performance evaluations are conducted adopting both the quantitative and qualitative method for time, cost, and dependability dimensions. The results ascertain the considerable benefits captured through detection abnormality prior to actual rolling stock failure occurrence, and details of performance improvements and enhancement of standardization level is revealed. The procedures and results presented in this paper offers useful insights in the fields of IoT economic analysis, condition based maintenance, and business process redesign.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.171-184
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• 2015

Looking at the existing game-related research, innumerable researches such as game acceptance, user satisfaction, continuance intention, wold-of-mouse intention have been carried out. However, there was no cases that applying the concept of service recovery in game researches. The purpose of this study is to evaluate the impact on the characteristic of the mobile social network game that based on domestic mobile social network game platform which focusing on KakaoTalk games on the service recovery. In addition, the study analyzed the characteristic factors of mobile social network game on the basis of Organizational Equity Theory and Innovation Diffusion Theory to identified the causal relationship between those factors and service recovery. As a result, except the independent variable-compatibility, all of the characteristics factors of mobile social network game showed direct or indirect effects on service recovery. The results of this study are expected as a reference for presenting a new business model, reducing risk factors and enriching the related research of the gaming industry.

• Journal of Digital Contents Society
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• v.18 no.7
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• pp.1465-1474
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• 2017

The study analyzed how the user uses the smart mobile device to assess the effects of the user's acceptance factor and user-factors affecting the work performance of Public Agencies. And Prove that leveraging smart devices can improve your business performance, It was aimed at making strategic recommendations to improve the suitability of smart mobile devices and Tasks. Smart mobile devices User Innovation has affected Usefulness, such as B=.296. p.000, it also affected Perceived Ease-of-Use, such as B=.326, p.000. job fitness has affected Perceived Ease-of-Use, such as B=.261, p.001. Usefulness and Ease-of-Use had a positive affect on work performance. Each of affect on much of B=.382 and B=.488(p.000). At the conclusion, it has been validated that the effects of smart mobile devices user Innovation and job fitness on work performances are mediated by perceived usability and perceived ease of use of the smart mobile device.

• The Journal of Society for e-Business Studies
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• v.10 no.3
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• pp.159-177
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• 2005

The development of mobile communication technology has brought big changes in all the industry. By applying this technology to horse racing betting system, the technological possibility and the operational achievements could be finally measured. To judge the possibility that this technology can be applicable to horse racing industry, We decide to divide the horse racing course into two side(the inside and outside). And then for the inside of the racecourse, the wireless data technology is chosen and also for the outside of the racecourse, the wireless internet technology is opted. The application of mobile communication technology to horse racing betting is proceeded by the strategic cooperation among betting enterprise , communication enterprise and information supply enterprise. Betting by using mobile instruments in horse racing makes the records of the turnover and the new customer bigger and bigger. Therefore the gambling section can be also new model in the mobile business.

• Korea Trade Review
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• v.45 no.1
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2004.11a
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• pp.79-88
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• 2004

1. Introduction 1.1 Mobile Terminal Functionalities 1.2 Wireless Internet in CDMA 1.3 Mobile in Business 1.4 Mobile Trends 2. Mobile Malicious Code 2.1 Palm OS 2.2 Symbian OS 2.3 Wiondows Mobile 3. Symptom OS & Prediction 3.1 Vulnerabilities 3.2 Symptom 3.3 Prediction 4. Conclusion