• Title/Summary/Keyword: mobile application model

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The Effect of Perceive Ease of Use, Perceive Usefulness and Perceive Risk towards Behavioral Intention of GO-FOOD Customer in Indonesia

  • SIDHARTA, Arvin Dillon;HONGDIYANTO, Charly
    • The Journal of Economics, Marketing and Management
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    • v.10 no.4
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    • pp.25-34
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    • 2022
  • Purpose: Technology and innovation drive new mobile application for ojek online. Using the theory of technology acceptance model and perceived risk theory, the researcher wants to find how these factors affect user's intention to use GO-FOOD that leads to technology adoption. Research design, data and methodology: The researcher uses GO-FOOD users that located in East Java, Indonesia for the object of study. Results: The findings of the research discovered that perceive usefulness and perceive ease of use do not significantly affect user's behavioral intention while perceive risk is significantly affecting the user's behavioral intention. Conclusions: The findings suggested that GO-FOOD or similar application should focus more on reducing or eliminating user's perception of risk towards the mobile application

The structural relationships of application richness, brand awareness, user habit, user loyalty, and continuance intention in mobile application market (모바일 애플리케이션 풍부성, 브랜드 인지도, 이용자 습관, 이용자 충성도 및 지속적 이용의도 간의 구조적 관계)

  • Kim, Guan-Hyun;Kim, Yoo-Jung;Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.3
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    • pp.141-152
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    • 2013
  • This study investigates the determinants of users' continuance intention in mobile application market, and examines the structural relationships between predictors and users' continuance intention. Based on the intensive review of prior research related to Internet and mobile services, mobile application richness, brand awareness, user habit, user loyalty were selected as the predictors of users' continuance intention. Using 259 surveys, the research model was assessed and the research hypotheses were tested. The findings show that mobile application richness is positively related with brand awareness and user loyalty. Brand awareness is proven to be a key predictor of user habit and user loyalty. Futhermore, it is shown that user habit has a direct impact on user loyalty and users' continuance intention. Finally, it was proven that user loyalty is a pretty important determinant of users' continuance intention.

Space Management on Campus of a Mobile BIM-based Augmented Reality System

  • Ji, Seung-Yeul;Kim, Mi-Kyoung;Jun, Han-Jong
    • Architectural research
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    • v.19 no.1
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    • pp.1-6
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    • 2017
  • Over the past decade, building information modeling (BIM) has gained a foothold in the construction sector. However, as digital data generated in the virtual space of a computer environment, BIM-based data have an inherent limitation in their application efficacy under field conditions. To overcome this, the present study employs augmented reality (AR) to reduce the discrepancy between the digital data generated in virtual spaces and real-world conditions. We assessed the potential applicability of an AR-based interface by analyzing existing examples of Apple, Google, and Facebook, which reflect the recent developments of technologies focusing on user experience. We then proceeded with an AR study, restricting the scope of application to a mobile environment in which an efficient information transmission between a digital model and real life can take place. Object-oriented software engineering was employed to ensure an efficient implementation of a BIM-based AR system for campus space management (CSM) in a mobile environment. Finally, we conducted a module test to check the reliability of the CSM method by using an AR-based mobile system with a prototype of the model used in university campuses, and extracted and itemized the supplementary requirements for CSM by using BIM tools for running AR applications.

A Study on Quality Evaluation Model of Mobile Device Management for BYOD (BYOD 환경의 MDM 보안솔루션의 품질평가모델에 관한 연구)

  • Rha, HyeonDae;Kang, SuKyoung;Kim, ChangJae;Lee, NamYong
    • The Journal of Korean Association of Computer Education
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    • v.17 no.6
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    • pp.93-102
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    • 2014
  • A mobile office environment using mobile devices, such as tablet PC, mobile phone is gradually increased in enterprises, banking and public institutions etc which is no limitation on places. It occurs advanced and persist security threats that are required effective security management policy and technical solution to be secure. For BYOD (Bring Your Own Device) environment, technical security management solutions of network control based, MDM (Mobile Device Management), MAM (Mobile Application Management), MCM (Mobile Contents Management) were released, evolved and mixed used. In perspective of integrated security management solution, mobile security product should be selected to consider user experience and environment and correct quality evaluation model of product is needed which is provided standards and guidance on the selection criteria when it was introduced. In this paper, the most widely used MDM solution is selected to take a look at its features and it was reviewed the product attributes with related international standard ISO/IEC25010 software quality attributes. And then it was derived evaluation elements and calculated the related metrics based on the quality analysis model. For the verification of quality evaluation model, security checks list and testing procedures were established; it applied metrics and analyzed the testing result through scenario based case study.

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User's Regret on Update Decisions of Mobile Applications (모바일 애플리케이션 업데이트 선택에 대한 사용자 후회)

  • Park, Sang-Cheol
    • The Journal of Information Systems
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    • v.24 no.3
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    • pp.75-94
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    • 2015
  • Purpose While new versions of mobile applications could offer users better computing environment, users are not always comfortable with them for various reasons. Considering making update decisions is important task for users, it is crucial for us to understand users' behavior and attitude on app updates. The purpose of this study is to explain why mobile users succumb to both reactance toward the update and satisfaction to the current version, ultimately leading them to feel the regret by employing three theoretical perspectives including regret theory, status quo bias theory and the dual model. Design/methodology/approach Survey data collected from 204 mobile users was used to test the research model using partial least squares analysis. The results have shown that both reactance toward the update and satisfaction to the current version have negative impacts on individuals' decisions to update, which leading to their regret after updating the applications Findings By integrating both status quo bias and regret theory in the model, this study tried to explain why mobile users feel regret in application update settings. More specifically, this study has proposed a novel framework that introduces an individual's update decision on mobile applications.

Exploring Determinants Affecting Mobile Application Use and Recommendation (스마트폰 앱 사용 및 추천의도 영향 요인에 관한 연구 - Utilitarian vs. Hedonic 유형간 차이비교)

  • Lee, Hee Seo;Kwak, Na yeon;Lee, Choong C
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.481-494
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    • 2015
  • Recently mobile application providers and telecommunication companies went through a difficult time in a highly competitive mobile and its application market where we've seen a huge trend for diverse mobile applications occurring on smart phone. If there were a time when those of companies need to analyze factors affecting users' intention to download or recommend others applications more than ever, it is now. Based on UTAUT model, this research is to provide them with strategic implications by analyzing those factors according to application types with utilization and hedonic values. As a result, firstly trust and personalization have positive impact on Performance Expectancy and users' intention to use have been significantly affected by Performance Expectancy and Effort Expectancy. Secondly the result of path analysis has a different outcome according to application types with utilization and hedonic values. Therefore it is expected that the research gives practical and strategic implication for application developer, mobile companies and others helping application development, new service launch and marketing implementation.

Examining Customers' Continuance Intentions towards E-wallet Usage: The Emergence of Mobile Payment Acceptance in Vietnam

  • PHUONG, Nguyen Ngoc Duy;LUAN, Ly Thien;DONG, Vu Van;KHANH, Nguyen Le Nhat
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.9
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    • pp.505-516
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    • 2020
  • The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

The Future of the New Mobile Telecommunication Terminal in the View of the Consumers' Preferences (소비자 선호 관점에서 본 차세대 무선 이동통신 단말기의 미래)

  • 김연배;이정동;고대영;김태유
    • Journal of Technology Innovation
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    • v.12 no.1
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    • pp.189-218
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    • 2004
  • In this paper, we estimate consumers' preferences for the key attributes of the future mobile telecommunication terminal using conjoint analysis. For statistical model, we estimate the mixed legit model which can reflect the heterogeneity of consumers' preferences, using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumers' preferences for the attributes of the future mobile telecommunication terminal, which justifies our using of mixed logit model. Also, the results show that most consumers prefer the medium size display and keyboard as input equipment. Additionally, far from general prediction, the results show that many consumers are indifferent to whether the future mobile telecommunication terminal is able to provide high quality internet service or not, and to operate many application programs and programs originally designed for PC. From those results, we can obtain some important implications for the R&D strategies. Additionally, the results on the heterogeneity of consumers' preferences reveal that it is possible that the complete device convergence may not happen.

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The application of QSL model in mobile community site: Exploratory Approach (모바일 커뮤니티 사이트에서 QSL모형 적용: 탐색적인 접근)

  • Kim, Gye-Su;Kim, Yong-Cheol;Sin, Jong-Seop
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.23-27
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    • 2006
  • Internet community's popularity Is growing at an impressive rate. Sooner or later, most people come face to face with the decision of using the mobile internet or mobile community. This study developed and empirically tested a research model, QSL(Quality-Satisfaction-Loyalty) model. The reliability and validity of the measurement test were peformed. Based on a survey at university, this study showed that consultation system is significant on overall customer satisfaction. The possibility of human network is very important in generating overall customer satisfaction. We empirically found that the important role of customer satisfaction as partial moderating factor between service qualities and customer loyalty.

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