• Smart Media Journal
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• v.10 no.2
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• pp.76-83
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• 2021

With the development and use of smart devices such as smartphones and tablets increases, the mobile application market based on mobile devices is growing rapidly. Mobile application users write reviews to share their experience in using the application, which can identify consumers' various needs and application developers can receive useful feedback on improving the application through reviews written by consumers. However, there is a need to come up with measures to minimize the amount of time and expense that consumers have to pay to manually analyze the large amount of reviews they leave. In this work, we propose to collect delivery application user reviews from Google PlayStore and then use machine learning and deep learning techniques to classify them into four categories like application feature advantages, disadvantages, feature improvement requests and bug report. In the case of the performance of the Hugging Face's pretrained BERT-based Transformer model, the f1 score values for the above four categories were 0.93, 0.51, 0.76, and 0.83, respectively, showing superior performance than LSTM and GRU.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.68-81
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• 2016

This study suggests, based on analysis of current status, improvement plans for the local government's public mobile applications. Fist of all, this study selected analysis elements and established an analysis framework for public mobile applications. Then the study analyzed the applications developed by all local government and application management practices in Seoul-City. The status of public applications shows that there are no institutional guidelines and the practical use of the public application is low in relation to the invested costs. Additional problems are the imprudent development, non-reflection of demand, absence of systemic management. For the improvement plans, the study suggests understanding of exact demand, detailed examination of validity, offering of effective information and the utilization of double-way interaction application. The management side of the improvement plans addresses the preparing for public application ordinance, building proper management system, regular check, education and active promotion.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.4
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• pp.7-15
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• 2010

Recently, there are many home network applications using the convergence between mobile platforms and home network system. As smart phones which are called small PC in the hand becoming popular, the development of home network application beyond the one of cellular phones is required. Android mobile platform of Google includes OS, middleware and primary applications. Also, in addition to smart phones, it can be mounted on various devices such as set-top box and household appliances. In this paper, home network services on smart phones of Android platform are designed and implemented. The services provide real-time monitoring information (temperature, humidity, real-time video) of rooms and appliance control in a house.

• Journal of Fashion Business
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• v.20 no.2
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• pp.16-31
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• 2016

This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

• Korea Journal of Hospital Management
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• v.25 no.1
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• pp.1-12
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• 2020

Purposes: The aim of this study is to evaluate whether the contents of hospital reservation and reception applications(apps) are qualitatively useful in meeting the needs of medical consumers and improving hospital accessibility and convenience. Methodology: (1) identify consumer needs through social data web mining, (2) describe the status of key contents of mobile apps to improve accessibility and convenience of care, and (3) verify the quality of apps through validated tools Finding: The contents of 'mobile reservation function' and 'waiting time information provision' that can contribute to reduction of delay time of care and efficiency of desk work were supported, but the level of utilization was insufficient. The quality level of the app, including the level of consumers' needs, has shown a wide gap between the apps. Implications: The recent development of mobile apps for hospital accessibility and consumer needs has shown a wide gap in the quality of apps, including information and aesthetic. Therefore, it is necessary to develop apps based on user interface(UI), user experience(UX) based designs that can promote the usefulness and convenience of apps while monitoring needs of consumers continuously.

• Journal of Distribution Science
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• v.22 no.8
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• pp.1-15
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• 2024

Purpose: This study explored how Indonesian banks utilize digital marketing communication strategies to optimize their distribution channels, leading to enhanced customer trust and brand loyalty. It examined specific methods such as sponsorships, social media, institutional partnerships, and mobile banking application features as key components of this digital distribution strategy. Research Design, Data, and Methodology: This study employed mixed methods design to assess digital distribution impacts. It involved 385 Jakarta bank customers. The sample size was determined using the Lemeshow formula. Results: The findings indicate that effective digital distribution strategies, including sponsorships, social media engagement, and user-friendly mobile banking applications, significantly enhance customer trust and loyalty. However, overly complex features may negatively impact loyalty. Conclusion: Thisstudy demonstrates a clear connection between the strategic use of digital marketing channels, such as sponsorships, social media, institutional partnerships, and mobile banking features, and the development of customer trust and loyalty. The results provide valuable insights to Indonesian banks in designing digital distribution strategies that prioritize building trust and fostering integrated customer interactions. Tailored digital marketing approachesthat optimize distribution can significantly enhance both trust and loyalty among Indonesian bank customers.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.138-146
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• 2010

Currently mobile phones possess the new features including the control interface provided with an ease, an intuition, and a variety and the display ensured for wide area. Mobile phones mounted with the touch screen release actively due to such strengths. This is the mega trend of the development of the latest mobile game. Mobile games set to the past keypad input system have changed for adaptation in the input environment and the progressive development. Consequently it is necessary to research for 'Touch User Interface(TUI)' of mobile games fixed into input environment by "Touch screen". This study have concreted the application method of touch game through the comparison analysis with the past game and implemented touch mobile game based on usability for ten touch mobile game titles released from the inside and outside of the country in oder to apply the touch interface fixed in the game to the hand-hold device with the function of touch interface. The result of this study have two implications. First it enhances the playability and diversity of game genre restricted by reason of the limitation of the past keypad input device. Second, it utilizes the basis for the standard of the interface of the touch mobile game by genre.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04a
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• pp.667-669
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• 2004

본 논문에서는 경제성, 효율성, 확장성 및 개발의 편의성을 고려한 환자 모니터링 모바일 시스템의 개발 사례를 보고한다. 특히 생명징후(Vital Sign) 중에서도 체온(Body Temperature)을 모니터링 하는 모바일 시스템 MBTMS 개발을 다루었다. MBTMS(Mobile Body Temperature Monitoring System)는 다음과 같이 세 부분으로 구성된다: (1) 환자의 체온들 수집하기 위한 센서, (2) 센서를 통해 체온을 측정하는 모듈, (3) 모듈에서 전달받은 자료를 처리 분석, 저장하는 PC(Personal Computer) Application으로 구성된다. 이러한 MBTMS는 입원환자 및 노약자를 위한 경제적인 PMS(Patient Monitoring System) 개발 및 e-Health 연구의 한 부분으로 활용될 수 있을 것이다.

• Spatial Information Research
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• v.20 no.4
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• pp.57-67
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• 2012

Recently, market of mobile spatial information service is increasing along with enlargement of geo-spatial information utilization area and spread of smartphone. In particular, smartphone users look forward to utilizing spatial information service more easily and conveniently. Korea has the potential for spatial information technology development, but does not have enough governmental support to develop various spatial information service in mobile network environment. Hence, it is need to make governmental support plans for utilizing mobile services and promoting the related industry base on mobile spatial information. In this paper, we propose governmental action plans for utilizing mobile services and promoting the related industry by surveying mobile application/web services and analyzing demands of mobile spatial information experts.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.7
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• pp.4500-4507
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• 2014

As the number of smart phone users is increasing exponentially, the scale of the future mobile market is expected to be very large. Many mobile applications are developing according to this growth trend. On the other hand, there has been little verification of the quality, such as the reusability or extensibility of the developed mobile applications. In particular, many users have expressed their dissatisfaction in the case of pay mobile applications. Therefore, developed to measure the quality of mobile applications in developing mobile applications. Overall, the degree of user satisfaction can be improved by realizing the quality verification of mobile applications by applying the proposed metrics.