• 제목/요약/키워드: mix design method

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마케팅 믹스 전략적(戰略的) 측면(側面)의 브랜드 타당성(妥當性) 및 정책(政策)에 관(關)한 사례(事例) 분석(分析) 연구(硏究) - 골프 웨어 "K" 브랜드를 중심(中心)으로 - (A Case Study on the Brand's Validity and Plan of Marketing Strategies - Focused on Golf Wear Brand "K" -)

  • 성광숙
    • 패션비즈니스
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    • 제4권2호
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    • pp.31-50
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    • 2000
  • This study has been made as a way of serving the educational-industrial cooperation purpose. By performing a case study of Brand "K", a golf-wear brand, the validity of its marketing strategies will be examined, and desirable marketing plans will be proposed. Furthermore, the case study of Brand "K" aims to provide useful information about forming marketing strategies for other clothing brands. As method to accomplish this study, it is conducted by investigating Brand "K" 's 4Ps strategies, 4 input variables of marketing mix and understanding its problems. In addition, the study includes a consumer inquiry for marketing research. By doing so, the results of the study produces helpful marketing strategies. The results of Brand "K" 's case study show that there is a problem on each of the 4Ps strategies and the consumer inquiry indicates the same problems of the 4Ps stratgies. Therefore, Brand "K" needs to reexamine and reform its marketing strategies. Besides, it has been discovered that the results of Brand "K" 's study are so general that they can be applicable to other golf-wear brands.

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Effect of slag on stabilization of sewage sludge and organic soil

  • Kaya, Zulkuf
    • Geomechanics and Engineering
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    • 제10권5호
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    • pp.689-707
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    • 2016
  • Soil stabilization is one of the useful method of ground improvement for soil with low bearing capacity and high settlement and unrequired swelling potential. Generally, the stabilization is carried out by adding some solid materials. The main objective of this research was to investigate the feasibility of stabilization of organic soils and sewage sludge to obtain low cost alternative embankment material by the addition of two different slags. Slags were used as a replacement for weak soil at ratios of 0%, 25%, 50%, 75% and 100%, where sewage sludge and organic soil were blended with slags separately. The maximum dry unit weights and the optimum water contents for all soil mixtures were determined. In order to investigate the influence of the slags on the strength of sewage sludge and organic soil, and to obtain the optimal mix design; compaction tests, the California bearing ratio (CBR) test, unconfined compressive strength (UCS) test, hydraulic conductivity test (HCT) and pH tests were carried out on slag-soil specimens. Unconfined compressive tests were performed on non-cured samples and those cured at 7 days. The test results obtained from untreated specimens were compared to tests results obtained from soil samples treated with slag. Laboratory tests results indicated that blending slags with organic soil or sewage sludge improved the engineering properties of organic or sewage sludge. Therefore, it is concluded that slag can be potentially used as a stabilizer to improve the properties of organic soils and sewage sludge.

도시 쓰레기 소각재를 혼입한 시멘트 모르타르의 특성 (Chracteristics of Cement Mortar Mixed with Incinerated Urban Solid Waste)

  • 장준호
    • 한국환경과학회지
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    • 제19권5호
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    • pp.639-646
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    • 2010
  • Differently from fly ash, the bottom ash produced from incinerated urban solid waste has been treated as an industrial waste matter, and almost reclaimed a tract form the sea. If this waste material is applicable to foam concrete as an fine aggregate, however, it may be worthy of environmental preservation by recycling of waste material as well as reducing self-weight of high-rising structure and long-span bridge. This research has an objective of evaluating the effects of application of bottom ash on the mechanical properties of foam concrete. Thus, the ratio of bottom ash to cement was selected as a variable for experiment and the effect was tested by compression strength, flexural strength, absorption ratio, density, expansion factor. It can be observed from experiments that the application ratios have different effects on the material parameters considered in this experiment, thus major relationship between application ratio and each material parameter were finally introduced. The result of this study can be applied to decide a optimal mix design proportion of foam light-weight concrete while bottom ash is used as an fine aggregate of the concrete.

Coupled diffusion of multi-component chemicals in non-saturated concrete

  • Damrongwiriyanupap, Nattapong;Li, Linyuan;Xi, Yunping
    • Computers and Concrete
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    • 제11권3호
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    • pp.201-222
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    • 2013
  • A comprehensive simulation model for the transport process of fully coupled moisture and multi-species in non-saturated concrete structures is proposed. The governing equations of moisture and ion diffusion are formulated based on Fick's law and the Nernst-Planck equation, respectively. The governing equations are modified by explicitly including the coupling terms corresponding to the coupled mechanisms. The ionic interaction-induced electrostatic potential is described by electroneutrality condition. The model takes into account the two-way coupled effect of moisture diffusion and ion transport in concrete. The coupling parameters are evaluated based on the available experimental data and incorporated in the governing equations. Differing from previous researches, the material parameters related to moisture diffusion and ion transport in concrete are considered not to be constant numbers and characterized by the material models that account for the concrete mix design parameters and age of concrete. Then, the material models are included in the numerical analysis and the governing equations are solved by using finite element method. The numerical results obtained from the present model agree very well with available test data. Thus, the model can predict satisfactorily the ingress of deicing salts into non-saturated concrete.

The Study of Educational Program Development for Self-Marketing based on Job Analysis

  • Ahn, Sang Joon
    • 한국컴퓨터정보학회논문지
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    • 제24권9호
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    • pp.135-142
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    • 2019
  • Given the ability and skills required by modern people, marketing can be divided into knowledge-related skill such as marketing plans, market segmentation, and marketing mix management and supportive skill such as communication, inter-organizational management, creativity, and decision making. Knowledge related skills can be nurtured in existing marketing classes, but it is recognized that special educational programs such as self marketing are needed to develop and train supportive skills regardless of education levels or major education. This paper is aimed to design for marketing educational program for the self marketing. In this study, a DACUM method job analysis to extract contents by specialists such as model setting of task and job, job statement, job analysis, education course development, and so on. In the first place, this report presents job analysis model by procedures for developing selection criteria of examination questions of the self marketing qualification. The first step is preparation for job analysis, the second step: the establishment of job models, the third step : the job specification and task analysis, the fourth step: the review of job model, the fifth step: the establishment of subjects for examination matrix table for making questions.

Distributing data in Virtual-reality: factors influencing purchase intention of cutting tools

  • JITKUSOLRUNGRUENG, Nitichai;VONGURAI, Rawin
    • 유통과학연구
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    • 제19권9호
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    • pp.41-52
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    • 2021
  • Purpose: Virtual reality is a unique technology to distribute data and demonstrates user's understanding towards complex products. The objective of this research is to investigate the impact of virtual reality on real world purchase intention of automotive cutting tools in Thailand's exhibitions. Hence, the research framework was constructed by telepresence, perception narrative, authenticity, trustworthiness, functional value, aesthetics, and purchase intention. Research design, data and methodology: Samples were collected from 500 visitors who participated in the selected top two metalworking exhibitions. Mix sampling approach is applied by using non-probability sampling methods of purposive or judgmental sampling, quota sampling, and convenience sampling method, respectively to reach target samples. Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) were used to analyze and confirm goodness-of-fit of the model and hypothesis testing. Results: The results indicate that authenticity, functional value, and trustworthiness induced higher experiential value towards purchase intention. Those variables are stimulated by telepresence and perception narrative towards VR experience. Conclusions: Consumer's purchase intention towards VR experience on engineering cutting tools rely on consumer's sense of authenticity, trustworthiness, and functional value. Hence, marketing practitioners in automotive companies are encouraged to develop VR which focusing on significant factors to enhance consumers purchase intention.

The effect of aromatherapy on pain in individuals with diabetes: a systematic review and meta-analysis

  • Mi-Kyoung Cho;Mi Young Kim
    • Journal of Korean Biological Nursing Science
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    • 제26권2호
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    • pp.71-82
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    • 2024
  • Purpose: This study systematically analyzed the impact of aromatherapy on pain in individuals with diabetes. Methods: A search was performed in seven electronic databases based on the PICO-SD (Population, Intervention, Comparison, Outcome, Study Design) framework. The population (P) of interest was individuals with diabetes, and the intervention (I) included aromatherapy targeting pain reduction. The comparison (C) consisted of control groups that received no intervention, another intervention, or usual care. The outcome (O) measured was pain. The quality of the selected literature was assessed using the Joanna Briggs Institute checklist. In MIX 2.0 Pro, the pooled overall effect of pain was calculated using Hedge's g and a random-effects model, and heterogeneity was calculated using the Q statistic and Higgin's I2 values. Meta-regression and exclusion sensitivity analyses were performed. Results: Five articles and seven studies were included, showing a significant pooled overall effect of aromatherapy on diabetes-related pain (Hedge's g = -1.83, 95% CI: -2.76 to -0.91). Meta-regression demonstrated that effectiveness in reducing pain was associated with studies conducted in West Asia, those with IRB approval, and those receiving funding. Additionally, interventions involving subjects under 60, lavender oil (vs. turpentine oil or blended oils), massage therapy (vs. topical application), fewer hours per session, and more repeated measurements (vs. pre/post measurements) were associated with pain reduction. Conclusion: Aromatherapy, especially with lavender oil, effectively manages diabetes-related pain. Short-duration massage application is also effective. A personalized selection of oil type and application method could optimize therapeutic outcomes for individuals with diabetes.

잔골재의 투입시점에 따른 알칼리 활성화 슬래그 모르타르의 강도와 건조수축에 대한 기초적 연구 (The Fundamental Study of Strength and Drying Shrinkage on Alkali-activated Slag Cement Mortar with Different Entering Point of Fine Aggregate)

  • 김태완;엄장섭;서기영;박현재
    • 한국구조물진단유지관리공학회 논문집
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    • 제18권2호
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    • pp.117-125
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    • 2014
  • 본 연구는 수산화나트륨(NaOH)으로 활성화된 알칼리 활성화 슬래그 시멘트(alkali-activated slag cement; AASC)의 기초 특성에 관한 실험에 관한 연구이다. 물-결합재 비(W/B)를 0.4와 0.5로 하였다. 그리고 활성화제의 농도를 2M과 4M을 사용하였다. 각 W/B 비에 대해 5가지의 배합을 고려하였다. N0는 KS L 5109의 방법이고 N1~N4는 배합시간, 배합 단계 그리고 잔골재의 투입시점을 다르게 변화시켰다. 시험결과 AASC의 플로우 값, 강도 그리고 건조수축은 잔골재의 투입시점에 영향을 받았다. 플로우 값은 잔골재의 투입시점이 늦춰짐에 따라 감소하는 경향을 나타내었다. 압축강도와 휨강도는 투입시점이 늦어짐에 따라 증가하였다. 더구나 XRD 분석은 이러한 결과들을 뒷받침하고 있었다. 건조수축은 잔골재의 투입시점이 늦어지면 증가하였다. 본 연구에 고려된 실험요인들을 통해 배합을 조절한다면 AASC의 특성을 향상시킬 수 있을 것이다.

Evaluation of the parameters affecting the Schmidt rebound hammer reading using ANFIS method

  • Toghroli, Ali;Darvishmoghaddam, Ehsan;Zandi, Yousef;Parvan, Mahdi;Safa, Maryam;Abdullahi, Muazu Mohammed;Heydari, Abbas;Wakil, Karzan;Gebreel, Saad A.M.;Khorami, Majid
    • Computers and Concrete
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    • 제21권5호
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    • pp.525-530
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    • 2018
  • As a nondestructive testing method, the Schmidt rebound hammer is widely used for structural health monitoring. During application, a Schmidt hammer hits the surface of a concrete mass. According to the principle of rebound, concrete strength depends on the hardness of the concrete energy surface. Study aims to identify the main variables affecting the results of Schmidt rebound hammer reading and consequently the results of structural health monitoring of concrete structures using adaptive neuro-fuzzy inference system (ANFIS). The ANFIS process for variable selection was applied for this purpose. This procedure comprises some methods that determine a subsection of the entire set of detailed factors, which present analytical capability. ANFIS was applied to complete a flexible search. Afterward, this method was applied to conclude how the five main factors (namely, age, silica fume, fine aggregate, coarse aggregate, and water) used in designing concrete mixture influence the Schmidt rebound hammer reading and consequently the structural health monitoring accuracy. Results show that water is considered the most significant parameter of the Schmidt rebound hammer reading. The details of this study are discussed thoroughly.

기후변화의 온도와 습도 양생조건에 따른 콘크리트 재료특성의 성능중심평가 (Performance Based Evaluation of Concrete Material Properties from Climate Change Effect on Temperature and Humidity Curing Conditions)

  • 김태균;신재호;신동우;심현보;김장호
    • 한국구조물진단유지관리공학회 논문집
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    • 제18권6호
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    • pp.114-122
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    • 2014
  • 현재 전 세계적으로 석탄, 석유 등 화석연료의 사용으로 지구 온난화가 진행되고 있다. 이러한 원인으로 폭염, 폭설, 폭우 및 슈퍼태풍 등과 같은 이상기후, 극한기후 현상이 지속적으로 증가 하고 있다. 또한 심각한 자연재해로 콘크리트 구조물 및 사회기반시설의 심각한 손상과 붕괴가 발생한다. 이러한 문제들을 해결하기 위해서는 기후변화에 적합한 기준 및 시공 기술 등이 필요한 실정이므로 본 연구에서는 다양한 온도와 습도 양생조건이 콘크리트 배합에 미치는 영향을 검토해 보았다. 다양한 온도와 습도 조건에서 양생된 콘크리트의 압축강도와 할렬인장강도 실험을 수행하였다. 또한 성능중심평가 (performance based evaluation (PBE))방법을 사용하여 다양한 양생조건에서 경화된 콘크리트 강도의 만족도확률을 평가하였다. 또한 콘크리트의 성능중심평가로부터 얻는 결과 값을 바탕으로 기후변화가 배합에 미치는 영향을 고려하여 배합설계에 적용할 수 있다.