• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.307-318
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• 2014

This study investigated how people perceived the importance of health message design principles including gist presentation, usefulness of content, format, and intuitive design and how well a webzine article published by Korean Ministry of Food and Drug Safety was designed in terms of the four design principles. This study also explored what individual characteristics influenced the perceptions of health message design principles. A total of 294 adults participated in the survey, and their responses were analyzed with the Importance-Performance Analysis method. Participants perceived that usefulness of content was most important in the text design; gist presentation was most important in the visual design; and format was well designed in both text and visual messages. This study showed that it is crucial to improve the quality of visual health messages particularly in terms of gist presentation and intuitive design. We also found that individuals' interest in health played a significant role in the perceptions of health messages. These results were discussed in regards to principles and strategies for the effective design of health messages.

• Journal of Multimedia Information System
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• v.1 no.2
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• pp.95-100
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• 2014

Variable message signs (VMS) have the different sizes and a specific type according to the city scene and it has to be displayed by different message on the display panel in real-time. And VMS manufacturers must produce the different products in order to give a customized product to each order. In addition that, they should test and check the correct operation to each VMS product using the different message frame. That is very time and workers consuming and VMS emulator with an automatic variable message generator system is necessary. Also, the automatic message generator system is needed to real-time scheduling in order to display the message on the VMS panel like real world. In this paper, we design and implement the VMS emulator embedded the automatic message frame generator system with real-time scheduling which can set several parameters easily on the windows dialog.

• Journal of the Korean Home Economics Association
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• v.48 no.10
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• pp.121-132
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• 2010

This study was intended to identify the persuasion effects of online cosmetic advertising according to scarcity message type and product type. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(scarcity message type: quantity scarcity message vs distinctiveness scarcity message) X 2(product type: hedonic product vs utilitarian product) factorial design. Participants were 160 students, and they allocated 40 students in each group. They responded a questionnaire. The results were as follows. First, distinctiveness scarcity message showed more effective than quantity scarcity message in advertising attitude, product attitude, brand attitude, and purchase intention. Second, hedonic product showed more effective than utilitarian product in advertising attitude, product attitude, brand attitude, advertising attention, click-through intention, and purchase intention. Third, there was interaction effect according to scarcity message type and product type on the aspect of advertising attitude, advertisement attention, and click-through intention.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.1
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• pp.43-54
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• 2003

E-Commerce, characterized by the exchange of message, occurs between individuals, organizations, or both. A critical promotion factor of e-Commerce is message authentication, the procedure that allows communicating parties to verify the received messages are authentic. It consists of message unforgery, message non-repudiation, message unalteration, and origin authentication. It is possible to perform message authentication by the use of public key encryption. PGP(Pretty Good Privacy) based on X.400 MHS(Message Handling System) and PKC(Public Key Cryptosystem) makes extensive use of message exchange. In this paper we propose, design and implement NMAP(New Message Authentication Protocol), an applied public information based encryption system to solve the message authentication problem inherent in public key encryption such as X.400 protocol and PGP protocol and were to cope with the verification of NMAP using fuzzy integral. This system is expected to be use in the promotion of the e-Commerce and can perform a non-interactive authentication service.

• Journal of the Korea Society of Computer and Information
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• v.6 no.2
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• pp.78-83
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• 2001

In this paper. I design and implement The Internet Messaging System(XML/EDI System), that is able to transform to user requested format as registering mapping script even though it was transferred any formatted message. Also, This system is able to easily migrate the existed Legacy System(ERP, MIS. etc). As basic service. I implement message sending message receiving, message retrieval, and mapping in Client system. And I support EDI, XML. DB. HTML that is selected among various message format.

• The Journal of Society for e-Business Studies
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• v.6 no.2
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• pp.1-12
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• 2001

AS EC is expanded and activated, many message standards, EDI, XML, UDF, etc are defined and is used at various business part. But the existed translator supports only one mapping translation, for example, EDI-to-UDF, UDF-to-EDI. So many user must be introduced a new translation when new business(message standard) is beginning, To solve this problem, we propose XConverter System as registering mapping information which is able to transform to user requested format using same translator even though it is transferred any formatted message in this paper. Also, We design and implement this system which is capable to integrate with existed legacy system, including DB transformation functionality. The .XConverter System supports changing the business message format to the common user used message format. And this system easily migrates with existed legacy system because DB transform module is component. Therefore, The proposed System is more various and flexible than the other translation system that provide just one mapping transformation.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.3 no.1
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• pp.141-153
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• 1999

This paper presents the design and implementation of Internet-based message transfer agent via INMARSAT-C between the land and ship for the convenient message transfer service using the Internet mail or Web. In order to achieve these purpose, overall system configuration for communication between the land and ship, agent modules and database for managing transmission and receiving data are described. For the validity evaluation of this paper, message parsing, database, message format and X.25 interface modules are implemented and tested. Based on the result, the capabilities of ship automation system and ownship database access are discussed.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1133-1149
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• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.

• The Journal of Industrial Distribution & Business
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• v.10 no.10
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• pp.53-65
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• 2019

Purpose - Current study aimed at investigating the effects of the choice easiness as a thought triggered at the time of making decision and the goal achievement emotion as a prediction of how consumers feel in the state of achieving consumption goal on brand purchase intention. And It also explored moderation role of incidental pride type such as ambient hubris pride and ambient authentic pride felt before the event in the effects of message type such as self-verifying message and self-enhancing message on the choice easiness and the goal achievement emotion. Research design, data, and methodology - Message type was divided into self-verifying message and self-enhancing message. Incidental pride type was divided into hubris and authentic pride. Smart mobile phone was selected for empirical study. And the experiment was performed with 2(pride type: hubristic versus authentic) × 2(message type: self-verifying message versus self-enhancing message) between-subjects design. Questionnaires from 215 undergraduate students were used to test hypotheses by Macro process model 7. The hypotheses were tested at each of self-verifying message group and self-enhancing message group. Results - First, both choice easiness and goal achievement emotion positively influenced on the purchase intention at both self-verifying message group and self-enhancing message group. Second, at self-verifying message group, the positive effects of self verification on both choice easiness and goal achievement emotion were higher to the customers under incidental hubris pride than to those under incidental authentic pride customers. Third, at self-enhancing message group, the positive effects of self enhancement on goal achievement emotion were higher to the customers under incidental authentic pride than to those under incidental hubris pride. However, at self-enhancing message group, the positive effects of self enhancement on choice easiness (goal achievement emotion) were not higher (higher) to the customers under incidental authentic pride than to those under incidental hubris pride. Conclusions - Focusing on the results of this study, to promote their brand purchase intention, brand managers should use self-enhancing message to induce goal achievement emotion from incidental authentic pride customers. And the brand managers should develop and use self-verifying message to induce choice easiness as well as goal achievement emotion from hubris pride customers, which in turn, promote their brand purchase intention.

• Journal of the Korea Society of Computer and Information
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• v.21 no.5
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• pp.57-64
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• 2016

In this paper, we propose the design of railway safety common data model to provide common transformation method for collecting data from railway facility fields to Real-time railway safety monitoring and control system. This common data model is divided into five abstract sub-models according to the characteristics of data such as 'StateInfoMessage', 'ControlMessage', 'RequestMessage', 'ResponseMessage' and 'ExtendedXXXMessage'. This kind of model structure allows diverse heterogeneous data acquisitions and its common conversion method to DDS (Data Distribution Service) format to share data to the sub-systems of Real-time railway safety monitoring and control system. This paper contains the design of common data model and its DDS Topic expression for DDS communication, and presents two kinds of data transformation case studied for verification of the model design.