• Fashion & Textile Research Journal
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• v.23 no.1
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• pp.44-56
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• 2021

This study analyzes the fashion video content of vegan YouTubers in order to understand how the vegan message is being conveyed in media. This study collected data with NoxInfluencer and conducted a case study of the vegan fashion YouTube content. We collected 143 videos for analysis as follows. The characteristics of vegan fashion content were divided into six categories. First, fashion know-how consisted of YouTubers' explanation on vegan fashion, from styling to where to buy vegan and fair trade products. Second, fashion haul content showed second hand products as well as certified vegan fashion products. Third, fashion daily life focused on a day in the life of a vegan YouTuber, casually showcasing fashion in real life. Fourth, fashion products reviews were about vegan YouTubers' thoughts and concerns about various vegan fashion brands and products. Fifth, fashion coordination category consisted of Lookbooks according to seasons. Last, the fashion entertainment category showed YouTubers challenging themselves to dress outside of their comfort zone. The content of the message was distinguished by consumption methods and aesthetic interaction. Also, vegan YouTubers were always anticipating the possibility of appealing to a wider demographic. This study differs from existing studies because it analyzed fashion YouTube content in order to understand the spread of a vegan message in the media environment. This study has its significance in suggesting the direction that the vegan community should take in delivering vegan messages in the future.

• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.123-131
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• 2009

In this paper, we design ZigBee RF based framework for mobile web service on collected data by sensor node and transmitting data to data base by sensor network and remote sensing server through wireless connection. The proposed system is an integrated platform of sensor network for the sensor management and providing SOA based sensor web access. This paper combines SOA technology with sensor network. composes sensor node as web view, and provides high capability. extensiveness, reliability, and usability to the user who accesses to sensor web. The mobile message conversion module, SOAP message processing module. WSDL message generator, and mobile web service module is embodied for improving the capacity of the framework. The capacity evaluation of local wireless communication system which is proposed in this paper is analyzed through NS-2 simulation.

• Journal of Internet Computing and Services
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• v.6 no.4
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• pp.9-20
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• 2005

To design a software system in success, architectural approaches which are in basis of architectural design, must be primarily selected. What to chose among various architecture styles as specific as architectural approaches, varies along with the system status of what kind of functional or non-functional quality requirements should satisfy. In this study, we propose the evaluation model for making a selection of architectural approaches, and select an architectural approach for message system actively using in diversified internet utilization and enterprise application integration, In other words, if there may be possibly existed several architectural approaches, we present the most suitable method of architectural approach out of them through an evaluation of analyzing the system requirements satisfaction level. In addition, when it performs specific design and implementation utilizing design patterns based on thread, developers would be able to link up the architecture design directly.

• Proceedings of the IEEK Conference
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• 2002.06a
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• pp.121-124
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• 2002

The IEEE 802.lla PLCP H/W for Processing efficiently control message between MAC and PHY is designed. Slate machine and clock control according to rate is designed and timing diagram is verified on the FPGA simulation environment.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2004.11a
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• pp.276-276
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• 2004

• Asia Marketing Journal
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• v.13 no.3
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• pp.55-77
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• 2011

This study investigate the interaction effects of bundle price discount framing and message framing on consumer's attitude of bundle component. Although each effect of bundle price discount framing and message framing has been explored individually, few attempts have been made to invest them jointly. This study tests the interaction effects of bundle price discount framing and message framing on consumer's evaluation of bundle component. Moreover, this research focuses on consumer's evaluation of individual bundle component while the existing research on bundling primarily focused on consumer's evaluation of the bundle. Prior research suggests that consumers are sensitive to the framing of prices and discounts in the presentation of the bundle offer. For example, there is considerable evidence that partitioning or consolidating the prices of a bundle can influence the attractiveness of the bundle offer. Similarly, there is evidence that an equivalent price reduction to the overall bundle, one of the individual products in the bundle, or distributed among the individual products in the bundle can alter the perceived attractiveness of the offer (e.g. Chakravarti, Krish, Paul, and Srivastava 2002; Hamilton and Srivastava 2008; Janiszewski and Cunha 2004; Johnson, Herrmann and Bauer 1999; ; Morwitz, Greenleaf, and Johnson 1998; Yadav 1994; 1995). In line with these earlier research, this research suggests that the bundle type can influence the consumer's evaluation of bundle component. There are two types of bundle - mixed-leader bundle and mixed-joint bundle. In mixed-leader bundling, the price of one of the two products is discounted when the other product is purchased at the regular price. In mixed-joint bundling, a single price is set when the two product are purchased jointly. This study supposes that the teeth whitening product is the leader product in a mixed-leader bundle. So bundle price discount framing is manipulated such as "Buy the teeth whitening product (regular price \80,000) and get 50% discount on the functional toothpaste(regular price \40,000), special set price \100,000" or "Buy the functional toothpaste and the teeth whitening product as a set and get discount for the set, special set price \60,000". Message framing is manipulated through the product claims described in an advertising bill. The positive framing presents that "Over 95% of users achieved the expected 2-3 shades of improvement in two weeks" where as the negative framing presents "less than 5% of users did not achieve the expected 2-3 shades of improvement in two weeks". This study uses hypothetical brand name of the teeth whitening product and the functional toothpaste This study is based on a 2x2 factorial design with bundle discount framing (mixed-leader bundle vs. mixed-joint bundle) and massage framing (positive vs. negative). The dependant variables are consumer's perceived quality and attitude of the teeth whitening product The data reveals that two dependant variables are correlated, so the data is analyzed with two-way MANOVA. This research explores the significant interaction effect of bundle discount framing and message framing on consumer's perceived quality and attitude of the teeth whitening product. When the message framing is positive, consumer's perceived quality and attitude of the teeth whitening product is higher in mixed-leader bundle than mixed-joint bundle condition. However, when the message framing is negative, consumer's evaluation is higher in mixed-joint bundle than mixed-leader bundle. The author explains this result by stating that consumers are less likely to use heuristics such as price-quality association and value discounting hypothesis(Raghubir 2004) in the negative message framing condition. Additionally, consumer's perceived risk of the teeth whitening product in the negative message framing condition can be more reduced by the bundle partner(e.g. the toothpaste) in mixed-joint bundle than mixed-leader bundle. Based on the results, marketing managers are advised to use different bundle type based on message framing of their product.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.1B
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• pp.73-85
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• 2004

SIn this paper, we introduce our experience for designing and implementing new concept of a global XML-based Peer-to-Peer (P2P) engine to support various P2P applications, and interconnection among PC, Web and mobile computing environments. The proposed P2P engine can support to heterogeneous data exchanges and web interconnection by facilitating with the text-base XML while message exchange are necessary. It is also to provide multi-level security functions as well as to apply different types of security algorithms. The system consist of four modules; a message dispatcher to scheduling and filtering the message, a SecureNet to providing security services and data transmission, a Discovery Manager to constructing peer-to-peer networking, and a Repository Manager to processing data management including XML documents. As a feasibility test, we implement various P2P services such as chatting as a communication service, white-board as an authoring tool set during collaborative working, and a file system as a file sharing service. We also compared the proposed system to a Gnutella in order to measure performance of the systems.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1224-1228
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• 2010

The existing cluster-based routing protocols have some problems. Firstly, because of selecting cluster head at random, they occur a node concentration problem. Secondly, they have a low reliability for data communication due to the less consideration of node communication range. Finally, data communication overhead is greatly increased because of sending all sensor node information to sink node for constructing clusters. To solve these problems, we in this paper, propose a cluster-based routing protocol using message reception success rate. Firstly, to solve the node concentration problem, we design a cluster head selection algorithm based on node connectivity and devise cluster spliting/merging algorithms. Secondly, to guarantee data communication reliability, we use message reception success rate. Finally, to reduce data communication overhead, we use only neighbor nodes information at both cluster construction and cluster head selection.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.9 no.5
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• pp.439-444
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• 2016

This paper proposes the technique to protect the privacy of those who uses Smart Tourism Service based on location. The proposed privacy protection technique (1) generates a shared private key, OTK(One Time Key) without information exchanging Users with a Tourism Server and provides Users and a Tourism Server with message confidentiality by encrypting data with the key, (2) concatenates users' ID, login time(timestamp), and randomly-generated nonce, generates OTK by hashing with a hash function, encrypts users' location information and query by using the operation of OTK and XOR and provides Users and a Tourism Server with message confidentiality by sending the encrypted result. (3) protects a message replay attack by adding OTK and timestamp. Therefore, this paper not only provides data confidentiality and users' privacy protection but also guarantees the safety of location information and behavior pattern data.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.10 no.5
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• pp.921-927
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• 2006

The current DGPS technique is many problems that is permission of radio station using RF Wireless Modem, that is influence of geographic obstacle using radio wave, that is frequency interference, that is finiteness of frequency resources. In this paper, we are solved many elements, IM(Interface Module) replaces RF Wireless Modem, we suggest transmission technique of correction message using mobile phone, we researched Interface Module development which is linkage of DGPS receiver and mobile phone. IM can transmit correction message passing RS-232 port and modem communication control. IM of base station is initialized RS-232 port and modem to move station for correction message transmission, IM waited response mode. IM of move station is initialized RS-232 port and modem, IM requests hand shaking to base station, completed connection establishment. Users are worked Differential surveying using receiving correction message between mobile phones.