• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.80-92
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• 1999

The objectives of this study were to investigate the relation between personality(activity, emotional stability, and dominance) and clothing design preferences, and to examine the differences of clothing design preferences according to demographic variables of men. Subjects for the study were 255 male white-collar workers ranging in ages from twenties to fifties, in Seoul and Kwangju City, Korea. The men with higher activity of personality preferred the double jacket with 4 buttons, the combination of light color jacket and dark trousers, glen check pattern jacket, herringbone pattern jacket, light beige color dress shirts. The higher the emotional stability, the higher the preferences on diverse patterns such as fine stripe, plaid, hound\`s-tooth check, and small check pattern. The men with higher dominance preferred dark blue color suit, glen check pattern suit, and necktie of red circle, and disliked the necktie of gray circle. The men in their 20\`s and 30\`s liked the single jacket with 3 buttons, the suit of fine stripe and the necktie of gray circle more among three income groups. The higher the men\`s age and income were, the more they liked the conservative style such as a single jacket with 2 buttons. The men who reside in Seoul liked the suit of gray circle, the jacket and trousers of same color, the patternless jacket, and the patternless suit more than the men in Kwangju. Therefore, the men in methropolitan area preferred conservative clothing image. Fine stripe pattern and patternless materials were preferred when men wore jacket and trousers of same color, while glen check pattern was preferred as the pattern of jacket when jacket and trousers of different color. Male white-collar worker liked single jacket more than double jacket, and preferred the dark blue color suit and necktie, patternless suit, fine stripe suit, and the pale blue dress shirts generally. The present findings provide that the personality of male has influence on the clothing design preferences, and it is possible to infer men\`s personality by their attire.

• Journal of Fashion Business
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• v.19 no.3
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• pp.101-112
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• 2015

Because young men's slacks are becoming more slim-fitting today, this study attempts to identify room for improvement by comparing and analyzing the patterns of men's slacks in the literature and those of manufacturers. Selected for the study are two patterns from the literature and one from manufacturers (Slacks A, B, C); those from studies are slim silhouette pants with no tucking around the waist at the front. Subjects for the Fit tests and the pattern designs were men in their twenties with average body shapes in accordance with the figures in Size Korea 2010. Pants were made from muslin fabric and the Fit tests were carried out with three subjects and a panel of five experts to evaluate comfort and appearance. The analysis of the patterns revealed that Slacks A were the longest followed by C and then B. Slacks C had the most girth ease, and Slacks B were the slimmest in both length and girth. Movement tests showed Slacks A to be the most comfortable followed by B and then C. The appearance test found that Slacks B were the most attractive, followed by A, and then C. The fits at the front, back and sides of all three pants were more or less the same. We suggest that more studies be done on pants patterns adjusting them for proper ease and using elastic fabric in order to maintain the slim fit and also to be comfortable to wear.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.49-59
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• 2018

The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.157-175
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• 2014

This study aimed to develop appropriate jeans patterns for men in their twenties. The study discovered designs and materials that were most commonly used by investigating preferred jeans brands for men in their twenties, and among them three brands were selected. The study carried out a fitting assessment aimed at research subjects who had the average body type of men in their twenties and who wore jeans of the selected brands. Then, the study designed research patterns by taking as a basic pattern the patterns of the company who received the highest score and modifying any part that revealed a problem. After making the research jeans in twice, a fitting adequacy assessment was undertaken in order to identify any difference between the existing jeans and the research jeans. As a result of the appearance assessment, the problems shown in appearance overall was confirmed to be improved as it received a higher assessment compared with the existing jeans overall. As a result of the fitting assessment, the study collected the assessment results of waist measurement, hip circumference, thigh circumference, and fit of back central line laid slope ease. Based on the result, the study confirmed the parts to be modified and proposed slim fit jeans patterns in consideration of the body type characteristics of men in their twenties.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1286-1297
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• 2002

This study was aimed at conducting a survey and analyzing its results on the purchase and wearing conditions and design preference of sports casual wear among women and men in their twenties and thirties according to region, gender, age and income. The survey was administered using a website and was conducted among the persons who purchased sports casual wear more than once a year. The statistical results were analyzed from 497 questionnaires of respondents residing in Seoul, Gyeonggi Province, six metropolitan cities and other cities and provinces. The results of this study were summarized as follows. 1) Results of wearing conditions and preference of sports casual wear : The respondents of the survey answered that they had purchased 1 or 2 clothing items for a year and the order of buying the popular wear ranked sport shirt, jacket, trousers respectively. They chose mostly shades of gray, and the most favored design type were a chin collar, a set-in sleeves, a mixed type of band cuffs and elastic band, side zip-pockets, a full-zip front fastener, alight warm-up hood, and a small front upper chest type logo; 2)Analysis of the differences in purchase and wearing conditions in accordance with region, gender, age and income : The largest proportion of respondents who answered thar had purchased 4 or more clothing items for a year were Seoul residents and in particular the residents south of the Han river. The customers under thirty usually obtained their information about sports casual wear by visiting stores in person. The men obtain a variety of information through printed materials and related Internet sites; 3) Analysis of preferential differences of the detailed partial design : The purchasers in their 20's preferred black white, and gray patterns, however that preference shifted for those in their late 20's and the preference for pastel colors increased. The purchasers in their 20's and mid 30's had a preference for a chin collar and an eight-shaped zip type pockets. The men preferred a band cuff and a detachable hood type but women favored an elastic band and a light warm-up hood type.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.320-331
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• 2004

This study was attempted to examine male consumers＇suit purchasing Behavior of subdivided groups according to apparel shopping orientation in men＇s suit purchasing and to suggest basic information applicable to marketing. The sample was taken from 705 men who were aged twenties through forties living in and suburbs. A total of 655 questionnaires were used in the final statistical analysis using factor analysis, reliability test, ANOVA, Duncan test, and X$^2$-test. The results of this study were as follows： 1. The dimensions of apparel shopping orientation were composed of economical, brand/store loyalty, fashion consciousness and convenience shopping orientation. 2. The dimensions of apparel store attributes were composed of atmosphere and service, convenient shopping, fashion and sale promotion, price, quality and reputation. 3. Three groups were classified after group analysis of four factors in male consumers＇apparel shopping orientation： group focusing on convenience (47.2％), group focusing enjoyment of shopping(31.0％), and group focusing economic aspects(21.8％). Additionally differences of the three groups were examined according to importance of store attributes, use of information sources, purchasing Behavior, clothing evaluation criteria and demographic variables.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.1-15
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• 2017

Social commerce is a kind of internet shopping mall in which consumers purchase the products with other consumers through mutual interactions including the development of SNS(social network service). Social commerce has expanded rapidly as a mainstream online shopping mall over the past five years driving consumers to purchase more fashion products providing the cheaper prices than open market internet shopping mall. The purpose of this study is to identify the important parameters of social commerce characteristics and consumer characteristics that affect repurchase intention and word-of-mouth intention. A 221 survey questionnaire was distributed to men in their 20's and 30's who live in Seoul metropolitan area. The data were analyzed utilizing Cronbach's ${\alpha}$, factor analysis, and regression analysis using the SPSS 18.0 program. The results revealed, first, that in terms of social commerce characteristics, three variables(website reputation, interactivity, and product scarcity) influenced repurchase intention. Among them, website reputation identified as the most important factor influencing repurchase intention and word-of-mouth intention. Second, with regard to consumer characteristics, interest and a tendency toward impulse buying affected the repurchase intention, and interest and internet shopping experience have influenced the word-of-mouth intention. Among three variables interest in social commerce identified as the key factor affecting both repurchase intention and word-of-mouth intention. The results of the study provide the practical implications and suggest the business strategies to enhance social commerce in the future by identifying the key social commerce characteristics and consumer characteristics that influence male consumers' buying behaviors.

• The Research Journal of the Costume Culture
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• v.15 no.6
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• pp.929-938
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• 2007

The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.2
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• pp.1-13
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• 2007

Black has played a more important role in the history of fashion than other colors. In general, black was regarded as a color of negative images. However, as people have recognized the aesthetic value of black color, they have expressed unique and various images of black through the medium of clothes. This study was based on both theory research and actual survey, where survey sheets were distributed to collect data. For data analysis, SPSS 10.0, a statistics software, was used, and frequency, pecentage, t-test, ANOVA test, and Duncan test were adopted and analyzed. The survey was conducted on 608 men over 20 in Seoul, Gyeonggi Province, Gangwon Province, and other areas for two months from May 20, 2005 to July 25, 2005. The analysis showed the following results. First, Dignity was the mostly cited image of black color among men followed by modernity, sorrow, feminineness, abstinence, and sensuality. Second, Men showed different responses according to their age. In sum, men more strongly recognize abstinence and sensuality in black dress as they become older. Marital status significantly affected men's recognition of black dress in terms of abstinence and sensuality. Abstinence was more strongly recognized by married men than single men. In addition, married men pointed out sensuality of black dress more frequently than single men. In short, married men tended to recognize abstinence and sensuality more easily than single men. Education level clearly affected men's recognition of dignity, modernity, and abstinence in black dress. In sum, as men got higher education, they tended to increasingly recognize dignity and modernity in black dress. In conclusion, this study has proved that black dress has unique aesthetic values and reflects various images according to age, marital status, education level.

• Journal of Fashion Business
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• v.6 no.6
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• pp.78-88
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• 2002

The purpose of this study is to provide for some basic data useful to production of the apparels fit and measured well for the Chinese men. For this purpose, 389 men aged between 20 and 49 and living in Beijing and Shanghai, China were sampled to be measured for their constitutions. Then, their constitutions were classified and thereupon, according to the Men's Wear Specifications (GB/T 1335.1-1997), National Standards of People's Republic of China. The collected data were statistically processed using SAS 6.12 for technical statistical analysis, correlation analysis, factor analysis, group-wise analysis. The results of this study can be summarized as follows; 1. As a result of the factor analysis aiming to determine Chinese men's constitutional components, five components could be identified: constitutional obesity, lateral body size, longitudinal body size, shoulder and back width, and shoulder drooping. 2. As a result of classifying Chinese men's constitutions according to drop measurements, four types could be identified. Y type had the lowest obesity and the highest longitudinal body size. A type had a lower obesity and had an average longitudinal body size. B Type had the second highest obesity, the smallest longitudinal body size and shoulders/back width. C Type had the highest obesity, upper body length and shoulders/back width. 3. In terms of distribution, 'B' type (39.10%) of the sample, followed by 'A' type (29.26%), 'C' type (19.95%) and 'Y' type (11.70%). In all, the results of this study suggests that 'B' type represents the Chinese men in contrast with GB specifying that 'A' type represents the Chinese men. On the other hand, Beijing region was dominated most by 'B' type (37.06%), followed by 'A' type (28.82%), 'C' type (22.35%) and 'Y' type (11.76%), while Shanghai region was dominated most by 'B' type (41.13%), followed by 'A' type (31.21%), 'C' type (19.15%) and 'Y' type (8.51%).