• Title/Summary/Keyword: media strategy

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Emerging Gender Issues in Korean Online Media: A Temporal Semantic Network Analysis Approach

  • Lee, Young-Joo;Park, Ji-Young
    • Journal of Contemporary Eastern Asia
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    • v.18 no.2
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    • pp.118-141
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    • 2019
  • In South Korea, as awareness of gender equality increased since the 1990s, policies for gender equality and social awareness of equality have been established. Until recently, however, the gap between men and women in social and economic activities has not reached the globally desired level and led to social conflict throughout the country. In this study, we analyze the content of online news comments to understand the public perception of gender equality and the details of gender conflict and to grasp the emergence and diffusion process of emerging issues on gender equality. We collected text data from the online news that included the word 'gender equality' posted from January 2012 to June 2017 and also collected comments on each selected news item. Through text mining and the temporal semantic network analysis, we tracked the changes in discourse on gender equality and conflict. Results revealed that gender conflicts are increasing in the online media, and the focus of conflict is shifting from 'position and role inequality' to 'opportunity inequality'.

A Study on the User Acceptance Model of Smartphone (스마트폰의 사용자 수용 모형에 관한 연구)

  • Kwon, Yunsun;Lee, Hyoung-Yong
    • Journal of Information Technology Applications and Management
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    • v.20 no.1
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    • pp.133-148
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    • 2013
  • As network technologies evolve and so-called smart technologies appear, applications of smartphones are being applied in widespread areas. In general, the adoption of smartphones is different from the adoption of information systems. Thus, we tried to find out factors which may affect the user acceptance behavior. However, there have been some academic studies that analyzed the factors that affect user acceptance of smartphones, and their relationships. Under this academic background, we develop a model to examine how smartphones are accepted by users based on technology acceptance model. The theoretical model is validated through an online survey of smartphone users from two universities in Seoul, Korea. The results reveal that the users will have positive attitude towards adopting the smartphone when they perceive that the usage of smartphones is useful. We also find that the perceived usefulness of the smartphone is affected by the perceived ease of use and the media richness. The results also suggest that the perceived ease of use is determined by the self-efficacy whereas the intention to use smartphones is determined bv the perceived usefulness, the self-efficacy, and the attitude toward smartphnes' usage. Theoretical and practical implications are discussed.

OnBoard Vision Based Object Tracking Control Stabilization Using PID Controller

  • Mariappan, Vinayagam;Lee, Minwoo;Cho, Juphil;Cha, Jaesang
    • International Journal of Advanced Culture Technology
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    • v.4 no.4
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    • pp.81-86
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    • 2016
  • In this paper, we propose a simple and effective vision-based tracking controller design for autonomous object tracking using multicopter. The multicopter based automatic tracking system usually unstable when the object moved so the tracking process can't define the object position location exactly that means when the object moves, the system can't track object suddenly along to the direction of objects movement. The system will always looking for the object from the first point or its home position. In this paper, PID control used to improve the stability of tracking system, so that the result object tracking became more stable than before, it can be seen from error of tracking. A computer vision and control strategy is applied to detect a diverse set of moving objects on Raspberry Pi based platform and Software defined PID controller design to control Yaw, Throttle, Pitch of the multicopter in real time. Finally based series of experiment results and concluded that the PID control make the tracking system become more stable in real time.

Difference and Desire as Conditions of Narrative: Focusing on the Case, the Film (서사의 조건으로서 차이와 욕망: 영화 <로맨스조> 사례를 중심으로)

  • Kim, Mookyu
    • The Journal of the Korea Contents Association
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    • v.13 no.1
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    • pp.105-114
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    • 2013
  • The purpose of this paper is to explain the operation and meaning of the narrative, which is one of the main principles for the contents construction, especially focusing on the concepts 'difference' and 'desire'. The classical aesthetic taught us that the differences between diverse characters and reality models are the effective strategy for the reading the story. But this paper focuses on the structural difference of the event (story) and performance (discourse) of narrative, which are regarded as the basic condition of narrative. This difference is to describe in terms of the media theory and psychoanalysis. This paper also seeks to interpret the recent korean film to exemplify that the creation of difference for the fulfillment of desire is the basic element of the narrative constitution.

Upsampling and Downsampling using DCT Coefficients (DCT 변환 계수를 이용한 축소/확대)

  • Park, Il-Chul;Kwon, Goo-Rak
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.8
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    • pp.1714-1719
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    • 2011
  • High quality image processing schemes are used more widely than ever according to the development of various visual media. We need a compressed form of image for sending more capacity and a controlling strategy of images for small display devices. In this paper, we propose an image upsampling and downsamplig scheme using DCT coefficients for those purposes. Our scheme is designed to control the size of picture based on the target display media by reducing the data in DCT domain while not increasing the computational burdens. With the power of controlling the resolution in DCT domain, the proposed method shows higher PSNR than other competing methods in experiment.

A study on the Effect of Repurchase Intention for Smart Phone (스마트폰 재구매결정에 영향을 미치는 요인에 관한 연구)

  • Jeon, Sung Hyun;Choi, Seong Il
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.8 no.2
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    • pp.189-198
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    • 2012
  • The demand of smart phone that recently came into spotlight as a new media is sharply increasing not only in Korean market but also in worldwide market but the academic study on this is still in the beginning stage. Hence, it would be a well-timed topic for discussion to make a systematic investigation and analysis. The technology acceptance model used in this study as a theoretical frame can set various external factors in introduction of new information technology as variables. This study made an assumption that such external factors would influence on perceived usefulness, easiness and amusement and such perceived awareness would make an impact on user's satisfaction and repurchase intention. This study proposed an empirical model in order to find out the recommendations and repurchase intention for new media, smart phone. This study model was validated to be very effective model that can explain more concretely and systematically for repurchase of smart phone. In conclusion, this paper illustrates a paradigm shift in smart environment to smart device manufacturers under fierce competition in the world market as well as various analysis results on consumer's use patterns according to such paradigm shift, which shall be utilized as useful information when establishing a marketing strategy for smart phone.

The Effects of the Robot Based Instruction for Promotion of Students' Interaction (로봇활용수업이 학생의 상호작용 촉진에 미치는 효과)

  • Kim, Kyung-Hyun
    • Journal of Engineering Education Research
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    • v.13 no.6
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    • pp.164-170
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    • 2010
  • This article explores the effects of the RBI(Robot Based Instruction) for promotion of students' interaction in elementary school. It was found that Cognitive Affective Metacognitive interaction is evenly spread in RBI. It was particularly high the ratio of metacognitive interaction. According to the analysis result of learner's activity by the detailing, it was observed that robot media promoted students' interaction. Also, metacognitive interaction about clarification and elaboration was promoted lively in the RBI situation. Therefore, RBI was helpful to promote of students' interaction in elementary school.

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Understanding Perceived Enjoyment, Perceived Risk, and Intention to Use Mobile Multi-Media Service Based on Smart Phones (스마트폰 기반 멀티미디어서비스에 있어서 지각된 즐거움과 지각된 위험이 수용의도에 미치는 영향)

  • Jeong, Yoon Jeong;Choi, Il Young;Xiang, Jun Yong;Moon, Hyun Sil;Kim, Jae Kyeong
    • Journal of Information Technology Services
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    • v.12 no.2
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    • pp.243-256
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    • 2013
  • Recently, due to the proliferation of smartphones, users of mobile multimedia services which are based on wireless internet without constraint of the time and places are significantly increased. In this study, considering the characteristics of mobile multimedia and the user behavior, we analyse the factors which have an effect on the behavioral intention to use the mobile multimedia services. For this purpose, we use the model which is based on Technology Accepted Model (TAM) and add two constructs; the perceived enjoyment and the perceived risk. A survey data for 280 students at the K cyber university is used for statistical analysis As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the mobile multimedia services and contribute to the development of strategy for them.

A Study on Factors Affecting Intention to Continuous Use of O2O Service : Focused on Cinema Ticketing Systems (O2O서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 영화관 티켓 발권서비스를 중심으로)

  • Park, Soeun;Lee, Seonghye;Ji, Deabum;Choi, Jeongil
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.197-212
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    • 2017
  • This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field.

A Priority Based Transmission Control Scheme Considering Remaining Energy for Body Sensor Network

  • Encarnacion, Nico;Yang, Hyunho
    • Smart Media Journal
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    • v.4 no.1
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    • pp.25-32
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    • 2015
  • Powering wireless sensors with energy harvested from the environment is coming of age due to the increasing power densities of both storage and harvesting devices and the electronics performing energy efficient energy conversion. In order to maximize the functionality of the wireless sensor network, minimize missing packets, minimize latency and prevent the waste of energy, problems like congestion and inefficient energy usage must be addressed. Many sleep-awake protocols and efficient message priority techniques have been developed to properly manage the energy of the nodes and to minimize congestion. For a WSN that is operating in a strictly energy constrained environment, an energy-efficient transmission strategy is necessary. In this paper, we present a novel transmission priority decision scheme for a heterogeneous body sensor network composed of normal nodes and an energy harvesting node that acts as a cluster head. The energy harvesting node's decision whether or not to clear a normal node for sending is based on a set of metrics which includes the energy harvesting node's remaining energy, the total harvested energy, the type of message in a normal node's queue and finally, the implementation context of the wireless sensor network.