• 제목/요약/키워드: media selection criteria

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학교도서관 미디어전문가를 위한 교수매체 선정기준 연구 (A Study on the Selection Criteria for Instructional Media as Guidelines for the School Library Media Specialist)

  • 박온자
    • 한국문헌정보학회지
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    • 제37권2호
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    • pp.27-56
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    • 2003
  • 학교도서관의 미디어전문가는 교육현장의 요구에 부응하여 학습목표 달성에 필수적으로 요청되는 학습자료와 교수 매체를 조사, 평가, 선정하여 제공함으로써 정보전문가로서, 또 학습 상담자로서 주어진 역할을 완수할 수 있다. 사회변화와 정보기술 발달로 학교도서관 소장자료의 형태와 소장범위가 크게 달라지고 있는 현 상황에서 본 논문을 통해 제시된 유형별 교수매체 선정기준을 지침으로 삼아 미디어전문가는 다양하고도 엄청난 양의 정보매체 중에서 학습목표 달성에 필수적으로 요청되는 교수매체를 조직적으로 평가선정할 수 있을 것이다. 특히 그 중요성이 부각되고 있는 학습용 소프트웨어, 멀티미디어/하이퍼미디어에 대한 평가기준과 디지털 참고서비스의 질적기준은 교육정보화를 추진하고있는 국내 교육계의 요구에 맞추어 유용하고도 적절한 교수공학 매체를 선정할 수 있는 지침으로 활용될 수 있다.

Major Criteria for Channel Selection in Banking Transaction

  • Cho, Nam-Jae;Park, Ki-Ho
    • Journal of Information Technology Applications and Management
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    • 제16권1호
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    • pp.169-183
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    • 2009
  • The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

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남자대학생의 라이프 스타일 요인이 의복의 구매동기, 정보원활용, 의복선택기준에 미치는 영향 연구 (The Impact of Lifestyle Factors on Clothing Purchase Motives, Information Use, and Selection Criteria in Male College Students)

  • 황진숙;이기춘
    • 복식
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    • 제50권4호
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    • pp.63-72
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    • 2000
  • The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

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교과용도서 내 영상물 선정 기준 연구: 국내외 영상물 등급 제도를 중심으로 (A Study on the Selection Criteria of Media for the Textbook: Based on the Review of domestic and foreign Media Rating Systems)

  • 박유신;이규정;손지현
    • 만화애니메이션 연구
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    • 통권47호
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    • pp.295-333
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    • 2017
  • 본 연구는 교과용도서 내 영상물 수록이 활발해짐에 따라 영상물 선정의 기준과 관련된 정책을 마련하기 위하여 실행된 기초연구이다. 이를 위해 먼저 영상물이 어린이 및 청소년의 발달단계에 따른 정서적 영향에 대한 연구를 살펴보고 영상물과 학생의 정서 및 건강, 교육적 효과성 간의 관련성을 밝히고자 하였다. 이후 국내외 영상물 관련 심의 및 등급분류 기준을 폭넓게 검토함으로써 국가 수준의 정책 차원에서 영상물 등급제를 제도화 할 필요가 있음을 주장하였다. 위의 사항을 바탕으로 연구자들은 일곱 가지 제언을 하였다. 첫째, 교과용도서 편찬상의 유의점 및 편수자료 등에 영상물 선정 기준을 명시할 필요가 있다. 둘째, 교과용도서에 수록하기 위한 영상물의 정치적 중립성과 인권 측면을 검토하는 데 도움이 되는 지침이 필요하다. 셋째, 국내외 영상물 등급 제도의 범주 항목 및 연령별 준거를 참고하여 교과용도서 내 영상물 선정 지침을 상세화해야 한다. 넷째, 명백한 교육적 목적이 있을 경우에 한하여 영상물 등급 제도를 유연하게 적용할 수 있도록 한다. 다섯째, 교과용도서의 영상물 수록 지침 설정을 위한 제도적 지원이 필요하다. 여섯째, 교과용도서 개발 전 과정에 영상물 전문가 집단이 참여해야 한다. 일곱째, 교실 수업에서 교육용 영상물을 활용하여 자기주도적 학습을 할 수 있도록 교사 교육 프로그램을 병행해야 한다.

60대~70대 여성 소비자의 인지된 연령에 따른 의복선택기준 및 패션 정보원 활용 (Clothing Selection Criteria and the Use of Fashion Information Sources Based on the Perceived Age of Elderly Female Consumers in their 60s~70s)

  • 홍경희;이윤정
    • 한국의류학회지
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    • 제34권2호
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    • pp.200-211
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    • 2010
  • This study examines the clothing purchasing behavior of elderly female consumers based on their perceived age. This study grouped elderly female consumers by their perceived age and examined what influence the clothing selection criteria or fashion information sources have on individual clothing purchase behavior. From January $10^{th}$ to February $25^{th}$ 2008, data research was conducted on 194 elderly women in their 60s and 70s from Seoul. The SPSS 14.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, reliability analysis, ANOVA, and the Duncan test as a post-hoc analysis. The results of this study are as follows: First, the elderly female consumers were divided into three groups, younger, average, and older according to their perceived age. Second, the factors derived from the factor analysis of their clothing selection criteria included personal relevance, practicability, conformity, and economic efficiency. In addition, three factors of advertising/media-provided, consumer-provided and store-provided information were extracted from the factor analysis of fashion information sources. Third, there were significant differences in personal relevance and conformity that depended on the perceived age of elderly female consumers for clothing selection criteria. Fourth, in the use of fashion information sources, significant differences were found in all aspects of advertising/media-provided, consumer-provided, and store-provided information sources that depended on their perceived age.

여가활동 소비자의 패션관여와 의복선택기준, 패션정보원에 관한 연구 (A Study on the Fashion Involvement, Clothing Selection Criteria and Fashion Information Sources of Leisure Activities Consumers)

  • 제은숙
    • 복식
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    • 제61권7호
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    • pp.51-66
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    • 2011
  • The study is intended to suggest the differentiated and subdivided indexes of the leisure fashion market and to provide the marketing strategy establishment and in-depth understanding of leisure fashion business by looking into the correlation between and among fashion involvement, clothing selection criteria and fashion information sources. This study was conducted by the questionnaire response method and the results were derived by using the SPSS 16.0 statistics program. The results of the study were as follows; 1) As a result of researching the difference between the leisure activities consumer groups and fashion involvement, there were significant differences in emotional and cognitive involvement. In the tour activity group and social activity group, emotional involvement was found to be higher than the cognitive experience while in the hobby and sports activity group, both involvements were equally as high. 2) As a result of researching the difference between the leisure activities groups and clothing selection criteria, it was found that the intrinsic and extrinsic criteria were high in the hobby and sports activity group and that the intrinsic criteria was high in the tour activity group and social activity group. 3) In the difference between the leisure activity groups and fashion information sources, it was found that media source, observation source and experience/personal source were high in the hobby and sports activity group. In addition, the experience and personal source were high in the social activity group. 4) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources, it was found that the emotional involvement, intrinsic criteria and observation source were higher in the group of females than males. 5) In the difference between and among fashion involvement, clothing selection criteria and fashion information sources depending on the ages of leisure activities consumers, it was found that the emotional involvement and observation source were high in the group of 20-24 yrs old consumers and that the emotional involvement, intrinsic criteria and observation source were high in the group of 25-29 yrs old consumers. Also, in the group of 30-34 yrs old consumers, the emotional involvement, observation source and experience/personal source were high.

산업별 지식자산 지표 선정기준의 차이에 대한 연구 (Weight Differences of Intellectual Capital Indicator Selection by Industry)

  • 한동욱
    • 산업경영시스템학회지
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    • 제30권4호
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    • pp.118-126
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    • 2007
  • This study presents the intellectual capital (IC) indicator selection criteria based on the review of qualitative characteristics of financial accounting information and data quality of information systems. The AHP survey has been performed to verify the weight difference of the criteria to select effective IC indicators among industry. The results shows that there exists the weight differences in relevance and comparability factor by industry. To management IC effectively, different method considering industry environment should be required.

의복관여에 따른 의복구매행동에 관한 연구 (A Study on Clothing Buying Behavior by Clothing Involvement)

  • 구양숙;추태귀
    • 복식문화연구
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    • 제4권2호
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    • pp.173-185
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    • 1996
  • The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

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Performance Improvement of Freight Logistics Hub Selection in Thailand by Coordinated Simulation and AHP

  • Wanitwattanakosol, Jirapat;Holimchayachotikul, Pongsak;Nimsrikul, Phatchari;Sopadang, Apichat
    • Industrial Engineering and Management Systems
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    • 제9권2호
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    • pp.88-96
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    • 2010
  • This paper presents a two-phase quantitative framework to aid the decision making process for effective selection of an efficient freight logistics hub from 8 alternatives in Thailand on the North-South economic corridor. Phase 1 employs both multiple regression and Pearson Feature selection to find the important criteria, as defined by logistics hub score, and to reduce number of criteria by eliminating the less important criteria. The result of Pearson Feature selection indicated that only 5 of 15 criteria affected the logistics hub score. Moreover, Genetic Algorithm (GA) was constructed from original 15 criteria data set to find the relationship between logistics criteria and freight logistics hub score. As a result, the statistical tools are provided the same 5 important criteria, affecting logistics hub score from GA, and data mining tool. Phase 2 performs the fuzzy stochastic AHP analysis with the five important criteria. This approach could help to gain insight into how the imprecision in judgment ratios may affect their alternatives toward the best solution and how the best alternative may be identified with certain confidence. The main objective of the paper is to find the best alternative for selecting freight logistics hub under proper criteria. The experimental results show that by using this approach, Chiang Mai province is the best place with the confidence interval 95%.

지능형교통시스템을 위한 정보통신 매체와 동적경로 유도체계 확립에 관한 연구 (A Study on Telecommunication Media and Dynamic Route Guidance Systems for Intelligent Transport System)

  • 김성수
    • 산업공학
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    • 제11권1호
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    • pp.33-40
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    • 1998
  • The objective of this paper is to help organizations select a suitable telecommunications media and dynamic route guidance system (DRGS) for an intelligent transport system (ITS) taking into account both cost and functionality. The media selection criteria and wireless communications for an ITS are discussed along with various DRGS. We describe which kind of telecommunication media and DRGS are suitable. The strategy of an ITS in Korea is described in regards to telecommunication media and DRGS.

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